The changing face of storage

No, we are not a storage company anymore. We are a data management company now.

I was reading a Forbes article interviewing NetApp’s CIO, Bill Miller. It was titled:

NetApp’s CIO Helps Drive Company’s Shift From Data Storage To Data Management

I was fairly surprised about the time it took for that mindset shift messaging from storage to data management. I am sure that NetApp has been doing that for years internally.

To me, the writing has been in the wall for years. But weak perception of storage, at least in this part of Asia, still lingers as that clunky, behind the glassed walls and crufty closets, noisy box of full of hard disk drives lodged with snakes and snakes of orange, turquoise or white cables. 😉

The article may come as a revelation to some, but the world of storage has changed indefinitely. The blurring of the lines began when software defined storage, or even earlier in the form of storage virtualization, took form. I even came up with my definition a couple of years ago about the changing face of storage framework. Instead of calling it data management, I called the new storage framework,  the Data Services Platform.

So, this is my version of the storage technology platform of today. This is the Data Services Platform I have been touting to many for the last couple of years. It is not just storage technology anymore; it is much more than that.

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