Whitewashing Cloudsh*t

Pardon my French but I just had about enough of it!

I was invited to attend the Internet Alliance Association‘s event today at OneWorld Hotel. It was aptly titled “Global Trends on Cloud Technology”. I don’t know much about the Internet Alliance but I was intrigued by the event because I wanted to know what the Malaysian hosting and service providers are doing on the cloud. I was not in touch with the hosting providers landscape for a few years now, so I was like an eager-beaver, raring to learn more.

After registration, I quickly went to the first booth behind the front counter. He said he was a cloud consultant, so I asked what his company does. He said they provide IaaS, PaaS and so on. I asked him if I could purchase IaaS with a credit card and what was the turnaround time to get a normal server with Windows 2008 running.

He obliged with a yes. They accept credit card purchases. But the turnaround to have the virtual server ready is 1 day. It would take 24-hours before I get a virtual server running Windows. So, I assumed the entire process was manual and I told him that. He assured me that the whole process is automatic. At the back of my mind, if this was automatic, will it take 24-hours? Reality set in when I realized I am dealing with a Malaysian company. Ah, I see.

A few more sentences were exchanged. He told me that they are hosted at AIMS, a popular choice. I inquired about their Disaster Recovery. They don’t have a disaster recovery. More perplexity for me. Hmmm …

In the end, I was kinda turned off by his “story” about how great they are, better than Freenet and AIMS and so on. If they are better than AIMS, why host their cloud at AIMS?

I went to another booth which had a sign call “1-Nimbus”. The number “1” is the usual 1-Malaysia Logo with the word “Nimbus” next to it. Here’s that “1” logo below.

It was the word “Nimbus” that capture my attention. I thought, “Wow, is this really Nimbus?” Apparently not. Probably some Malaysian company borrowed that name .. we are smart that way. “1-Nimbus, Cloud Backup”, it read. I asked the chap (another consultant), who gave me the brochure, “How does it work?” “Does it require any agent?”

“Err, actually, I am not really technical. Let me refer you to my colleague”. A bespectacled chap popped over and introduced himself as a technical guy. I asked again, “How does this cloud backup work?”. His reply … “Err, it’s not really our product. Go check out the website”, and gave me another brochure.  Damn!

From then on, there were more excuses as I kept repeating the same questions from one booth to another – tell me what you do in the cloud? Right now, I decided to do a pie chart of how I assessed the exhibition lobby floor.

I went on. There were about 15 booths. With exception of Falconstor, only one booth managed to tell me some decent stuff. They were KumoWorks and the guy spoke well about their Cloud Desktop with Citrix and iGel thin client. And they are from Singapore. It figures!

I cannot but to feel nauseated by most of the booths at the OneWorld Hotel exhibition lobby. If this is the state our “Cloud Service Providers”, I think we are in deep sh*t. Whitewashing aside and over using the word “Cloud” everywhere is one thing. These guys don’t even know what they are talking about. It is about time we admit that the Singaporeans are better than us. Even they might not know their stuff well, at least they know how to package the whole thing and BS to me intelligently!

And I learned a new “as-a-Service” today. One cloud consultant introduced me to “Application-as-a-Service”. I was so tempted to call it “Ass“.