The prudence needed for storage technology companies

Blitzscaling has been on my mind a lot. Ever since I discovered that word a while back, it has returned time and time again to fill my thoughts. In the wake of COVID-19, and in the mire of this devastating pandemic, is blitzscaling still the right strategy for this generation of storage technology, hyperconverged, data management and cloud storage startups?

What the heck is Blitzscaling? 

For the uninformed, here’s a video of Reid Hoffman, co-founder of Linked and a member of the Paypal mafia, explaining Blitzscaling.

Blitzscaling is about hyper growing, scaling ultra fast and rocketing to escape velocity, at the expense of things like management efficiency, financial prudence, profits and others. While this blog focuses on storage companies, blitzscaling is probably most recognizable in the massive expansion of Uber (and contraction) a few years ago. In the US, the ride hailing war is between Uber and Lyft, but over here in South East Asia, just a few years back, it was between Uber and Grab. In China it was Uber and Didi.

From the storage angle, 2 segments exemplified the blitzscaling culture between 2015 and 2020.

  • All Flash Startups
  • Hyper Converged Infrastructure Startups

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Persistent Storage could stifle Google Anthos multi-cloud ambitions

To win in the multi-cloud game, you have to be in your competitors’ cloud. Google Cloud has been doing that since they announced Google Anthos just over a year ago. They have been crafting their “assault”, starting with on-premises, and Anthos on AWS. Anthos on Microsoft® Azure is coming, currently in preview mode.

Google CEO Sundar Pichai announcing Google Anthos at Next ’19

BigQuery Omni conversation starter

2 weeks ago, whilst the Google Cloud BigQuery Omni announcement was still under wraps, local Malaysian IT portal Enterprise IT News sent me the embargoed article to seek my views and opinions. I have to admit that I was ignorant about the deeper workings of BigQuery, and haven’t fully gone through the works of Google Anthos as well. So I researched them.

Having done some small works on Qubida (defunct) and Talend several years ago, I have grasped useful data analytics and data enablement concepts, and so BigQuery fitted into my understanding of BigQuery Omni quite well. That triggered my interests to write this blog and meshing the persistent storage conundrum (at least for me it is something to be untangled) to Kubernetes, to GKE (Google Kubernetes Engine), and thus Anthos as well.

For discussion sake, here is an overview of BigQuery Omni.

An overview of Google Cloud BigQuery Omni on multiple cloud providers

My comments and views are in this EITN article “Google Cloud’s BigQuery Omni for Multi-cloud Analytics”.

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The True Value of TrueNAS CORE

A funny thing came up on my Twitter feed last week. There was an ongoing online voting battle pitting FreeNAS™ (now shall be known as TrueNAS® CORE) against Unraid. I wasn’t aware of it before that and I would not comment about Unraid because I have no experience with the software. But let me share with you my philosophy and my thoughts why I would choose TrueNAS® CORE over Unraid and of course TrueNAS® Enterprise along with it. We have to bear in mind that TrueNAS® SCALE is in development and will soon be here next year in 2021.

The new TrueNAS CORE logo

The real proving grounds

I have been in enterprise storage for a long time. If I were to count the days I entered the industry, that was more than 28 years ago. When people talked about their first PC (personal computer), they would say Atari or Commodore 64, or something retro that was meant for home use. Not me.

My first computer I was affiliated with was a SUN SPARC®station 2 (SS2). I took it home (from the company I was working with), opened it apart, and learned about the SBUS. My computer life started with a technology that was meant for the businesses, for the enterprise. Heck, I even installed and supported a few of the Sun E10000 for 2 years when I was with Sun Microsystems. Since that SS2, my pursuit of knowledge, experience and worldview evolved around storage technologies for the enterprise.

Open source software has also always interested me. I tried a few file systems including Lustre®, that parallel file system that powered some of the world’s supercomputers and I am a certified BeeGFS® Systems Engineer too. In the end, for me, and for many, the real proving grounds isn’t on personal and home use. It is about a storage systems and an OS that are built for the enterprise.

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Resilient Integrated Data Protection against Ransomware

Early in the year, I wrote about NAS systems being a high impact target for ransomware. I called NAS a goldmine for ransomware. This is still very true because NAS systems are the workhorses of many organizations. They serve files and folders and from it, the sharing and collaboration of Work.

Another common function for NAS systems is being a target for backups. In small medium organizations, backup software often direct their backups to a network drive in the network. Even for larger enterprise customers too, NAS is the common destination for backups.

Backup to NAS system

Typical NAS backup for small medium organizations.

Backup to Data Domain with NAS Protocols

Backup to Data Domain with NAS (NFS, CIFS) Protocols

Ransomware is obviously targeting the backup as another high impact target, with the potential to disrupt the rescue and the restoration of the work files and folders.

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FUDs for Real

We human beings hate losing. It puts a psychological anxiety of not having to own and we are missing out on something. That “some thing” could be adulation, attention, rewards and many other things that seem to enrich our superficial lives. FOMO (fear of missing out) is real, ladies and gentlemen.

When we see a sign like the one below, what do you think is going through our mind?

Limited Time Offer

Limited Time Offer sign

OMG! I got to get it because the deal is for a limited time only! It will never happen again in my lifetime and I gotta buy it!

The game of FUD

F.U.D. (Fear, Uncertainty and Doubt). We in the technology business have seen tons of tactics to entice someone to buy our products or switch allegiance to the our side. And we do it ourselves too, consciously and unconsciously, intentionally or unintentionally. There is no denying to that.

Based on what is known, and what is unknown to us, we share information which are available to us, in ways we want to influence and effect. But let it be known that we do not have a world view of everything, and thus, we chose to believe what we see and hear and experience. As human beings, we cannot 100% subscribe to be fearless, 100% certain that we are right, and 100% without a doubt do things or acts upon things that will be 100% correct. The outcome of FUD to create a convoluted messed up thought process that will deliver the desired effect and action. It is the universal Law of Cause and Effect.

The effect the marketers want you to think will speed up or delay your decision making, throw a spanner in to the thought process, and illogically gives you meaningless and meaningful (to your desires) heebee jeebees. The feeling of loss or missing out creates “displaced anxiety“, a Freudian concept where the projected fear and emotions will land into something that felt safer, even if the safer “target” may be irrelevant. And it is this irrelevant decision that marketers want to you take, because what they are selling is the “safer” decision.

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Down the rabbit hole with Kubernetes Storage

Kubernetes is on fire. Last week VMware® released the State of Kubernetes 2020 report which surveyed companies with 1,000 employees and above. Results were not surprising as the adoptions of this nascent technology are booming. But persistent storage remained the nagging concern for the Kubernetes serving the infrastructure resources to applications instances running in the containers of a pod in a cluster.

The standardization of storage resources have settled with CSI (Container Storage Interface). Storage vendors have almost, kind of, sort of agreed that the API objects such as PersistentVolumes, PersistentVolumeClaims, StorageClasses, along with the parameters would be the way to request the storage resources from the Pre-provisioned Volumes via the CSI driver plug-in. There are already more than 50 vendor specific CSI drivers in Github.

Kubernetes and CSI initiative

Kubernetes and the CSI (Container Storage Interface) logos

The CSI plug-in method is the only way for Kubernetes to scale and keep its dynamic, loadable storage resource integration with external 3rd party vendors, all clamouring to grab a piece of this burgeoning demands both in the cloud and in the enterprise.

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A Dialogue between 2 Drives

I was talking to an end user who was slowly getting exposed to the cloud amid this Covid-19 pandemic. The whole work from home thingy was not new to him, but the scale of the practice suddenly escalated when more than 80 of his staff have to work from wherever they were stuck at during the past 6 weeks. Initially all of his staff had to alternate their folders and files access because their Sonicwall® Global Client license and SSL VPN Clients were inadequate. Even after their upgrade of the licenses, the performance of getting the folders and files through the Z: drive was poor and the network was chocked up. I told them that regardless, the SMB protocol of the NAS shared folders was chatty and generated a lot of network traffic on the VPN, along with the inadequacies of running this over the wide area Internet network. Staff productivity obviously nosedived.

We are now exploring putting their work in the cloud but maintaining a consistent synchronized set of folders and files at all times. Wasabi® Cloud has emerged the most attractive price/GB/month and no egress or API requests fees.

Combining 2 shared drives into one

NAS Drive talking to Cloud Drive like 2 buddies

Now here is a story of 2 Drives

The end user is not an IT savvy user. They were unfamiliar with Cloud Storage other than the free personal ones like Google Drive, or Dropbox. They have more than 200TB and I have introduced to them Wasabi® Cloud. They were very familiar with their Z:, their NAS Drive. I introduced to them the Cloud Drive.

NAS: Hey, how’s it going?

Cloud: Not bad. My boss and your boss are talking about bringing me and Wasabi® Cloud to join your gang. Hope you are OK with that.

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Cloud Sync Prowess of FreeNAS

The COVID-19 situation has driven technology to find new ways to adapt to the new digital workspace. Difficulty in remote access to content files and media assets has disrupted the workflow of the practitioners of many business segments. Many are trying to find ways to get the files and folders into their home computers and laptops to do work when they were used to getting them from the regular NAS shared drives.

These challenges have put hybrid cloud file sharing into the forefront, making it the best possible option to access the NAS folders and files inside and outside the boundaries of the company’s network. However, end users are pressured to invest into new technologies to adjust to this new normal. It does not have to be this way, because FreeNAS™ (and in that aspect TrueNAS®) has plenty of cloud help to offer. Most of the features are Free!

TrueNAS CORE

TrueNAS Core replacing FreeNAS in version 12.0

[ Note: FreeNAS™ will become TrueNAS® Core in the release 12. News was announced 2 months ago ]

FreeNAS™ Cloud Sync

One of the underrated features of FreeNAS™ is Cloud Sync. It was released in version 11.1 and it is invaluable extending the hybrid cloud file sharing to the masses. Cloud Sync makes the shares available to public cloud services such as AWS S3, Dropbox, Google Cloud Storage, Google Drive, Microsoft Blob Storage, Microsoft OneDrive, pCloud, Wasabi™ Cloud and more. This means that the files and folders used within the NAS space in the LAN, can synchronized and used through the public cloud services mentioned.

There are 2 steps to setup Cloud Sync.

  • Add the Cloud Credentials for the cloud provider to use
  • Create the Cloud Sync Task

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