When cloud computing was all the rage, every business wanted to be on-board. Those who resisted felt the heat as the FOMO (fear of missing out) feeling set in, especially those who were doing this thing called “Digital Transformation“. The public cloud service providers took advantage of the cloud computing frenzy, calling for a “Cloud First” strategy. For a number of years, the marketing worked. The cloud first mentality became the tip of the tongue of many, encouraging droves to cloud adoption.
All this was fine and dandy but recently, we are beginning to hear and read about a few high profile cases of cloud repatriation. DHH‘s journal of Basecamp’s exit from AWS in late 2022 reverberated strongly, saying what should be a wake up call for those caught in the Cloud Computing Hotel California’s gilded cage. An even more bizarre claim about cost savings of $400 million over 3 years was made by Ahrefs, a Singapore SEO software maker which chose to use a co-location facility instead of a public cloud service.
Cloud First is not Cool (not sure where is the source is from but I got this off Twitter some months ago)
While these big news jail breaks are going against the grain, most are still in that diaspora to jump into the cloud services everywhere. In droves even. But, on and off, I am beginning to hear some grips, grunts and groans from end users in the cloud. These news have emboldened some to think that there is another choice besides shifting all IT and data services to the cloud.
