Storage in a shiny multi-cloud space

The multi-cloud for infrastructure-as-a-service (IaaS) era is not here (yet). That is what the technology marketers want you to think. The hype, the vapourware, the frenzy. It is what they do. The same goes to technology analysts where they describe vision and futures, and the high level constructs and strategies to get there. The hype of multi-cloud is often thought of running applications and infrastructure services seamlessly in several public clouds such as Amazon AWS, Microsoft® Azure and Google Cloud Platform, and linking it to on-premises data centers and private clouds. Hybrid is the new black.

Multicloud connectivity to public cloud providers and on-premises private cloud

Multi-Cloud, on-premises, public and hybrid clouds

And the aspiration of multi-cloud is the right one, when it is truly ready. Gartner® wrote a high level article titled “Why Organizations Choose a Multicloud Strategy“. To take advantage of each individual cloud’s strengths and resiliency in respective geographies make good business sense, but there are many other considerations that cannot be an afterthought. In this blog, we look at a few of them from a data storage perspective.

In the beginning there was … 

For this storage dinosaur, data storage and compute have always coupled as one. In the mainframe DASD days. these 2 were together. Even with the rise of networking architectures and protocols, from IBM SNA, DECnet, Ethernet & TCP/IP, and Token Ring FC-SAN (sorry, this is just a joke), the SANs, the filers to the servers were close together, albeit with a network buffered layer.

A decade ago, when the public clouds started appearing, data storage and compute were mostly inseparable. There was demarcation of public clouds and private clouds. The notion of hybrid clouds meant public clouds and private clouds can intermix with on-premise computing and data storage but in almost all cases, this was confined to a single public cloud provider. Until these public cloud providers realized they were not able to entice the larger enterprises to move their IT out of their on-premises data centers to the cloud convincingly. So, these public cloud providers decided to reverse their strategy and peddled their cloud services back to on-prem. Today, Amazon AWS has Outposts; Microsoft® Azure has Arc; and Google Cloud Platform launched Anthos.

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Valuing the security value of NAS storage

Garmin paid, reportedly millions. Do you sleep well at night knowing that the scourge of ransomware is rampant and ever threatening your business. Is your storage safe enough or have you invested in a storage which was the economical (also to be known as cheap) to your pocket?

Garmin was hacked by ransomware

I have highlighted this before. NAS (Network Attached Storage) has become the goldmine for ransomware. And in the mire of this COVID-19 pandemic, the lackadaisical attitude of securing the NAS storage remains. Too often than not, end users and customers, especially in the small medium enterprises segment, continue to search for the most economical NAS storage to use in their business.

Is price the only factor?

Why do customers and end users like to look at the price? Is an economical capital outlay of a cheap NAS storage with 3-year hardware and shallow technical support that significant to appease the pocket gods? Some end users might decided to rent cloud file storage, Hotel California style until they counted the 3-year “rental” price.

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The prudence needed for storage technology companies

Blitzscaling has been on my mind a lot. Ever since I discovered that word a while back, it has returned time and time again to fill my thoughts. In the wake of COVID-19, and in the mire of this devastating pandemic, is blitzscaling still the right strategy for this generation of storage technology, hyperconverged, data management and cloud storage startups?

What the heck is Blitzscaling? 

For the uninformed, here’s a video of Reid Hoffman, co-founder of Linked and a member of the Paypal mafia, explaining Blitzscaling.

Blitzscaling is about hyper growing, scaling ultra fast and rocketing to escape velocity, at the expense of things like management efficiency, financial prudence, profits and others. While this blog focuses on storage companies, blitzscaling is probably most recognizable in the massive expansion of Uber (and contraction) a few years ago. In the US, the ride hailing war is between Uber and Lyft, but over here in South East Asia, just a few years back, it was between Uber and Grab. In China it was Uber and Didi.

From the storage angle, 2 segments exemplified the blitzscaling culture between 2015 and 2020.

  • All Flash Startups
  • Hyper Converged Infrastructure Startups

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Resilient Integrated Data Protection against Ransomware

Early in the year, I wrote about NAS systems being a high impact target for ransomware. I called NAS a goldmine for ransomware. This is still very true because NAS systems are the workhorses of many organizations. They serve files and folders and from it, the sharing and collaboration of Work.

Another common function for NAS systems is being a target for backups. In small medium organizations, backup software often direct their backups to a network drive in the network. Even for larger enterprise customers too, NAS is the common destination for backups.

Backup to NAS system

Typical NAS backup for small medium organizations.

Backup to Data Domain with NAS Protocols

Backup to Data Domain with NAS (NFS, CIFS) Protocols

Ransomware is obviously targeting the backup as another high impact target, with the potential to disrupt the rescue and the restoration of the work files and folders.

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FUDs for Real

We human beings hate losing. It puts a psychological anxiety of not having to own and we are missing out on something. That “some thing” could be adulation, attention, rewards and many other things that seem to enrich our superficial lives. FOMO (fear of missing out) is real, ladies and gentlemen.

When we see a sign like the one below, what do you think is going through our mind?

Limited Time Offer

Limited Time Offer sign

OMG! I got to get it because the deal is for a limited time only! It will never happen again in my lifetime and I gotta buy it!

The game of FUD

F.U.D. (Fear, Uncertainty and Doubt). We in the technology business have seen tons of tactics to entice someone to buy our products or switch allegiance to the our side. And we do it ourselves too, consciously and unconsciously, intentionally or unintentionally. There is no denying to that.

Based on what is known, and what is unknown to us, we share information which are available to us, in ways we want to influence and effect. But let it be known that we do not have a world view of everything, and thus, we chose to believe what we see and hear and experience. As human beings, we cannot 100% subscribe to be fearless, 100% certain that we are right, and 100% without a doubt do things or acts upon things that will be 100% correct. The outcome of FUD to create a convoluted messed up thought process that will deliver the desired effect and action. It is the universal Law of Cause and Effect.

The effect the marketers want you to think will speed up or delay your decision making, throw a spanner in to the thought process, and illogically gives you meaningless and meaningful (to your desires) heebee jeebees. The feeling of loss or missing out creates “displaced anxiety“, a Freudian concept where the projected fear and emotions will land into something that felt safer, even if the safer “target” may be irrelevant. And it is this irrelevant decision that marketers want to you take, because what they are selling is the “safer” decision.

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A Dialogue between 2 Drives

I was talking to an end user who was slowly getting exposed to the cloud amid this Covid-19 pandemic. The whole work from home thingy was not new to him, but the scale of the practice suddenly escalated when more than 80 of his staff have to work from wherever they were stuck at during the past 6 weeks. Initially all of his staff had to alternate their folders and files access because their Sonicwall® Global Client license and SSL VPN Clients were inadequate. Even after their upgrade of the licenses, the performance of getting the folders and files through the Z: drive was poor and the network was chocked up. I told them that regardless, the SMB protocol of the NAS shared folders was chatty and generated a lot of network traffic on the VPN, along with the inadequacies of running this over the wide area Internet network. Staff productivity obviously nosedived.

We are now exploring putting their work in the cloud but maintaining a consistent synchronized set of folders and files at all times. Wasabi® Cloud has emerged the most attractive price/GB/month and no egress or API requests fees.

Combining 2 shared drives into one

NAS Drive talking to Cloud Drive like 2 buddies

Now here is a story of 2 Drives

The end user is not an IT savvy user. They were unfamiliar with Cloud Storage other than the free personal ones like Google Drive, or Dropbox. They have more than 200TB and I have introduced to them Wasabi® Cloud. They were very familiar with their Z:, their NAS Drive. I introduced to them the Cloud Drive.

NAS: Hey, how’s it going?

Cloud: Not bad. My boss and your boss are talking about bringing me and Wasabi® Cloud to join your gang. Hope you are OK with that.

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Falconstor Software Defined Data Preservation for the Next Generation

Falconstor® Software is gaining momentum. Given its arduous climb back to the fore, it is beginning to soar again.

Tape technology and Digital Data Preservation

I mentioned that long term digital data preservation is a segment within the data lifecycle which has merits and prominence. SNIA® has proved that this is a strong growing market segment through its 2007 and 2017 “100 Year Archive” surveys, respectively. 3 critical challenges of this long, long-term digital data preservation is to keep the archives

  • Accessible
  • Undamaged
  • Usable

For the longest time, tape technology has been the king of the hill for digital data preservation. The technology is cheap, mature, and many enterprises has built their long term strategy around it. And the pulse in the tape technology market is still very healthy.

The challenges of tape remain. Every 5 years or so, companies have to consider moving the data on the existing tape technology to the next generation. It is widely known that LTO can read tapes of the previous 2 generations, and write to it a generation before. The tape transcription process of migrating digital data for the sake of data preservation is bad because it affects the structural integrity and quality of the content of the data.

In my times covering the Oil & Gas subsurface data management, I have seen NOCs (national oil companies) with 500,000 tapes of all generations, from 1/2″ to DDS, DAT to SDLT, 3590 to LTO 1-7. And millions are spent to transcribe these tapes every few years and we have folks like Katalyst DM, Troika and more hovering this landscape for their fill.

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The Falcon to soar again

One of the historical feats which had me mesmerized for a long time was the 14-year journey China’s imperial treasures took to escape the Japanese invasion in the early 1930s, sandwiched between rebellions and civil wars in China. More than 20,000 pieces of the imperial treasures took a perilous journey to the west and back again. Divided into 3 routes over a decade and four years, not a single piece of treasure was broken or lost. All in the name of preservation.

Today, that 20,000 over pieces live in perpetuity in 2 palaces – Beijing Palace Museum in China and National Palace Museum Taipei in Taiwan

Digital data preservation

Digital data preservation is on another end of the data lifecycle spectrum. More often than not, it is not the part that many pay attention to. In the past 2 decades, digital data has grown so much that it is now paramount to keep the data forever. Mind you, this is not the data hoarding kind but to preserve the knowledge and wisdom which is in the digital content of the data.

[ Note: If you are interested to know more about Data -> Information -> Knowledge -> Wisdom, check out my 2015 article on LinkedIn ]

SNIA (Storage Networking Industry Association) conducted 2 surveys – one in 2007 and another in 2017 – called the 100 Year Archive, and found that the requirement for preserving digital data has grown multiple folds over the 10 years. In the end, the final goal is to ensure that the perpetual digital contents are

  • Accessible
  • Undamaged
  • Usable

All at an affordable cost. Therefore, SNIA has the vision that the digital content must transcend beyond the storage medium, the storage system and the technology that holds it.

The Falcon reemerges

A few weeks ago, I had the privilege to speak with Falconstor® Software‘s David Morris (VP of Global Product Strategy & Marketing) and Mark Delsman (CTO). It was my first engagement with Falconstor® in almost 9 years! I wrote a piece of Falconstor® in my blog in 2011.

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Reap at low tide

[ Note: This article was published on Linkedin more than 6 months ago. Here is the original link to the article ]

[ Update (Apr 13 2020): Amid the COVID-19 pandemic and restricted movement globally,  we can turn our pessimism into an opportunistic one ]

Nature has a way of teaching us. What works and what doesn’t are often hidden in plain sight, but we human are mostly too occupied to notice the things that work.

Why are they not spending?

This news appeared in my LinkedIn feed. It read “Malaysian Banks Don’t Spend Enough on Tech“. It irked me immensely because in a soft economy climate (the low tide), our Malaysian financial institutions should be spending more on technology (reaping the opportunity) to get ahead.

Why are the storks and the egrets in my page photo above waiting and wading in the knee-deep waters? Because at low tide, when the waves ebb, food is exposed to them abundantly. They scurry for shrimps, small crabs, cockles, mussels and more. This is nature’s way.

From the report, the technology spending average among the Malaysian banks is pathetic.

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The negative domino effect on SMEs

When the banks are not spending on technology, the other industries, especially the SMEs (small medium enterprises) follow suit. The “penny pinching” and “tightening purse string” effect permeates across industries, slowly and surely putting the negative effect in tech spending into a volatile spin-cycle.

From a macro-economic point of view, spending slows down. Buying less means lesser demands and effectively, lowering supply, and it rolls on. The law of demand and supply just got dumped into an abyss.

A great opportunity for those who see it

When I was an engineer at Sun Microsystems more than 2 decades ago, I read a comment delivered by one of the executives. It said “When times are bad, those who know will get the best parts“. I took his comment to heart because what he said held true, even until today.

This is the best time, when the country is experiencing an economic downturn. When the competitors are holding back and may be reeling from the negative effects of the economy, the banks are in the best position to grab the best deals. This is the time to gain market share, when the competition is holding back for fear that the economy will become softer.

Furthermore, with the low interest rates across the board, there is no better time than the present to step up the tech spending. Banks should know this very well but I am perplexed.

That is why the Malaysian banks must kick start their tech spending campaign now. And the SMEs will follow, overturning the downturn with demands of spending for the best “parts”. The supply “factories” are fired up again, and will lead to a positive growth to the economy.

Bank Negara RMiT is that one opportunity

One thing which has been looming is Bank Negara, Malaysia’s Central Bank, RMiT (Risk Management in Technology) framework. A new version was released in July 2019, and to me as an outsider, is a great opportunity to grab the best parts. And some of these standards will come into effect in January 2020

Bank Negara is strongly encouraging banks to improve the security and the confidence of the country’s financial industry, and the RMiT framework is really a prod to increase tech spending. Unfortunately, in some of my business interactions with a few of the banks, the feet dragging practice is prevalent.

Nature’s lesson

The best time to have your best pick is at low tide. This is nature’s lesson for us. What are we waiting for?