The Greening of Storage

Gartner, in its recent Symposium and IT/Expo, laid out the top 10 IT trends for 2012. Here’s a list of their top 10 (in no particular order)

  1. Virtualization
  2. Big Data, patterns and analytics
  3. Energy efficiency and monitoring
  4. Context-aware applications
  5. Staff retention and retraining
  6. Social Networks
  7. Consumerization
  8. Cloud Computing
  9. Compute per square foot
  10. Fabrics stacks

For those who read IT news a lot, we are mostly aware of all 10 of them. But one of them strikes me in a different sort of way – Energy efficiency and monitoring. There’s been a lot of talk about it and I believe every vendor is doing something about this Green IT/Computing, but in magnitude are they doing it? A lot of them, may be doing this thing called “Green Washing“, which is basically taking advantage of the circumstances and promote themselves as green, without putting much effort into it. How many times have we as consumer heard that this is green or that is green, without realizing the internals of how these companies derive green and label themselves as green. We can pooh pooh some of these claims because there is little basis to their claims to green.

One of the good things in IT is, it is measurable. You know how green a computer equipment is by measuring its power and cooling ingesting, how much of that power that is consumed, how much energy is derived from the power and how much work did it do, usually for a period of time. It’s measurable, and that’s good.

Unfortunately for storage, we as data creators and data consumers, tend to be overly paranoid of our data. We make redundant copies and we have every right to do so because we fear the unexpected. Storage technology is not perfect. As shown in an SNIA study some years ago,

from a single copy of “App Data” on the left of the chart, we mirror the data, doubling the amount of data and increasing the capacity. Then we overprovision, to prepare for a rainy day. Then we backup, once, twice … thrice! In case of disaster, we replicate and for regulatory compliance, we archive and keep and keep and keep, so that the lawyers can make plenty of money from any foul-ups with the rules and regulations.

That single copy of “App Data” just grew 10x more by the end of the chart.

The growth of data is synonymous to power as shown in an IDC study below.


the more data you create, you copy, you share, you keep, you keep some more and so on, draws more power to make the data continuously available to you, you and you!

And there are also storage technologies today from different storage vendors, in different capacities, that alleviates the data capacity pain. These technologies reduce the capacity required to store the data by eliminating redundancies or, maximize the ability to compact more bits per blocks of data with compression, as well as other techniques. SNIA summarized this beautifully in the chart below.

But with all these technologies, vendors tend to oversell their green features, and customers do not always have a way to make an informed choice. We do not have a proper tool to define how green the storage equipment, or at least a tool that is vendor-neutral and provides an unbiased view of storage.

For several years, SNIA Green Storage Initiatives’ Technical Working Group (TWG) has been developing a set of test metrics to measure and publish energy consumption and efficiency in storage equipment. Through its SNIA Emerald program, it has released a set of guidelines and user guide in October 2011 with the intention to give a fair and apple-to-apple comparison when it comes to green.

From the user guide, the basic testing criteria is pretty straight forward. I pinched the following below from the user guide to share with my readers.

The testing criteria for all storage solutions are basically the same, as follows:

1. The System Under Test (SUT) is run through a SUT Conditioning Test to get it into a
known and stable state.
2. The SUT Conditioning Test is followed by a defined series of Active Test phases that
collect data for the active metrics, each with a method to assure stability of each metric
3. The Active Test is followed by the so-called Ready Idle Test that collects data for the
capacity metric.
4. Lastly, the Capacity Optimization Test phases are executed which demonstrate the
storage system’s ability to perform defined capacity optimization methods.

For each of the categories of storage, there will be different workloads and run times
depending on the category characteristics.

After the testing, the following test data metrics are collected and published. The test data metrics are:

And there are already published results with IBM and HP taking the big brother lead. From IBM, their IBM DS3400 and from HP,  HP P6500.

Hoping that I have read the SNIA Emerald Terms & Use correctly (lawyers?), I want to state that what I am sharing is not for commercial gains. So here’s the link: SNIA Emerald published results for IBM and HP.

The greening of storage is very new, and likely to evolve over time, but what’s important is, it is the first step towards a more responsible planet. And this could be the next growth engine for storage professionals like us.

About cfheoh

I am a technology blogger with 20+ years of IT experience. I write heavily on technologies related to storage networking and data management because that is my area of interest and expertise. I introduce technologies with the objectives to get readers to *know the facts*, and use that knowledge to cut through the marketing hypes, FUD (fear, uncertainty and doubt) and other fancy stuff. Only then, there will be progress. I am involved in SNIA (Storage Networking Industry Association) and as of October 2013, I have been appointed as SNIA South Asia & SNIA Malaysia non-voting representation to SNIA Technical Council. I was previously the Chairman of SNIA Malaysia until Dec 2012. As of August 2015, I am returning to NetApp to be the Country Manager of Malaysia & Brunei. Given my present position, I am not obligated to write about my employer and its technology, but I am indeed subjected to Social Media Guidelines of the company. Therefore, I would like to make a disclaimer that what I write is my personal opinion, and mine alone. Therefore, I am responsible for what I say and write and this statement indemnify my employer from any damages.
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