A wizer IBM

A couple nights ago, IBM launched a slew of new storage technology updates and a new cloud service called SmartCloud Enterprise, which incorporates some cloud technology from Nirvanix.

There were updates to IBM XIV, SVC, SONAS and also the DS8800 and the announcement reached us with a big bang. One of the notable updates that caught my eye was IBM Storwize V7000. When IBM first acquired Storwize in 2010, their solution was meant to be a compression engine in front of a NAS storage. And it pretty much of that for a while, until the new Storwize V7000.

The new Storwize V7000 is now a Unified Storage array, a multiprotocol box that IBM has quoted to compete with EMC VNX series. In the news, the V7000 has the block virtualization code from the IBM SVC, files support, a file distribution policy engine called ActiveCloud, and also included remote replication (Metro & Global Mirror), automatic storage tiering (EasyTier), clustering and storage virtualization as well. It also sports a new user interface inherited from IBM XIV’s Gen3 GUI that can manage both files and blocks.

The video below introduces the V7000:

While IBM is being courteous to NetApp (NetApp FAS series are IBM’s N-Series) by saying that their cannons are pointed towards EMC’s VNX, one cannot help to question the strong possibility of the V7000 hurting N-series sales as well. NetApp could see this relationship sailing choppy waters ahead.

To me, the current IBM storage technology lineup is staggered. It is everything to everyone, and there are things that are in need of sharpening. HDS has certainly made great leaps getting their act together and they have gained strong market share in the past 2 quarters. Dell and HP have not been so good, because their story just don’t gel well. It’s about time IBM get going with their own technology, and more importantly consolidate their storage technology lineup into a more focused strategy.

This is a great announcement for IBM and they are getting wizer!

About cfheoh

I am a technology blogger with 20+ years of IT experience. I write heavily on technologies related to storage networking and data management because that is my area of interest and expertise. I introduce technologies with the objectives to get readers to *know the facts*, and use that knowledge to cut through the marketing hypes, FUD (fear, uncertainty and doubt) and other fancy stuff. Only then, there will be progress. I am involved in SNIA (Storage Networking Industry Association) and as of October 2013, I have been appointed as SNIA South Asia & SNIA Malaysia non-voting representation to SNIA Technical Council. I was previously the Chairman of SNIA Malaysia until Dec 2012. I have recently joined Hitachi Data Systems as an Industry Manager for Oil & Gas in Asia Pacific. The position does not require me to be super-technical (which is what I love) but it helps develop another facet of my career, which is building communities and partnership. I think this is crucial and more wholesome than just being technical alone. Given my present position, I am not obligated to write about HDS and its technology, but I am indeed subjected to Social Media Guidelines of the company. Therefore, I would like to make a disclaimer that what I write is my personal opinion, and mine alone. Therefore, I am responsible for what I say and write and this statement indemnify my employer from any damages.
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