Can VSA help NetApp?

Almost a year ago, I had an interview with VMware Malaysia for a Senior SE position. They wanted a pre-sales guy who knows Oil & Gas and a strong technology background. I had a strong storage background, and I was involved in Oil & Gas upstream since my NetApp and EMC days.

I thought I was their guy having being led to believe (mostly by my own self-belief) to be so. I didn’t get the job but I did not find out the reason why I lost the opportunity. But I remembered well that I brashly mentioned to the Australian interviewer over the phone that VMware could become the next “storage technology” company. At that time, VMware just launched their VMware 5.0 and along with it, their vSphere Storage Appliance (VSA). This was a turning point of the virtual storage appliance space.

My friend, whose company is a VMware partner, said that the list price for the vSphere VSA was USD5,000.00 a pop. The price wasn’t too bad to the small-medium-enterprise businesses in Malaysia, minus the hardware and storage capacity cost. But what intrigued me back then was this virtual storage appliance concept was disruptive.

VMware could potentially take large JBOD farms, each for the minimum of 3 physical ESXi nodes and build a shared storage using the vSphere Storage Appliance (VSA). Who needs shared iSCSI or Fibre Channel LUNs anymore if VMware had its way?

But VMware still pretty much depended on their storage partners, especially its master, EMC and so I believe VMware held back pushing VSA for the reason of allowing its storage partner ecosystem to thrive. And for that reason, the vSphere Storage API such as VAAI and VASA were developed since vSphere 4 to enhance the deeper integration of these storage vendor’s technology into the VMware world.

But of course, long before the VMware’s VSA venture, HP LeftHand already had one on the cards. The LeftHand Virtual SAN Appliance (also VSA) was already getting rave comments from their partners and customers, impressed with how they were able to showcase HP LeftHand storage solution and technology brilliantly. Eventually, HP recognized the prowess of the LeftHand VSA and started marketing it as HP StoreVirtual VSA. I don’t hear much about the HP LeftHand (since has been renamed as P4000) VSA nowadays, seeing the HP guys in Malaysia preferring to pitch the physical storage than the virtual storage software.

NetApp, back in Q1 of 2012, also decided to go down the path of virtual storage appliance, announcing the ONTAP-v to the world here. It was initially resold through the Fujitsu partnership, but the Q1 announcement expands the ONTAP-v to a larger set of server vendors as shown below. The key component is to have a qualified RAID controller in each of the server vendors.

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