Washing too much software defined

There’s been practically a firestorm when EMC announced ViPR, its own version of “software-defined storage” at EMC World last week. Whether you want to call it Virtualization Platform Re-defined or Re-imagined, competitors such as NetApp, HDS, Nexenta have taken pot-shots at EMC, and touting their own version of software-defined storage.

In the release announcement, EMC claimed the following (a cut-&-paste from the announcement):

  • The EMC ViPR Software-Defined Storage Platform uniquely provides the ability to both manage storage infrastructure (Control Plane) and the data residing within that infrastructure (Data Plane).
  • The EMC ViPR Controller leverages existing storage infrastructures for traditional workloads, but provisions new ViPR Object Data Services (with access via Amazon S3 or HDFS APIs) for next-generation workloads. ViPR Object Data Services integrate with OpenStack via Swift and can be run against enterprise or commodity storage.
  • EMC ViPR integrates tightly with VMware’s Software Defined Data Center through industry standard APIs and interoperates with Microsoft and OpenStack.

The separation of the Control Plane and the Data Plane of the ViPR allows the abstraction of 2 main layers.

Layer 1 is the abstraction of the underlying storage hardware infrastructure. Although I don’t have the full details (EMC guys please enlighten me, please!), I believe storage administrator no longer need to carve out LUNs from RAID groups or Storage Pools, striped and sliced them and further provision them into meta file systems before they are exported or shared through NAS protocols. I am , of course, quoting the underlying provisioning architecture of Celerra, which can be quite complex. Anyone who has done manual provisioning with Celerra Manager should know what I mean.

Here’s the provisioning architecture of Celerra:

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The big boys better be flash friendly

An interesting article came up in the news this week. The article, from the ever popular The Register, mentioned 3 up and rising storage stars, Nimble Storage, Tintri and Tegile, and their assault on a flash strategy “blind spot” of the big boys, notably EMC and NetApp.

I have known about Nimble Storage and Tintri for a couple of years now, and I did take some time to read up on their storage technology offering. Tegile is new to me when it appeared on my radar after SearchStorage.com announced as the Gold Winner of the enterprise storage category for 2012.

The Register article intriqued me because it implied that these traditional storage vendors such as EMC and NetApp are probably doing a “band-aid” when putting together their flash storage strategy. And typically, I see these strategic concepts introduced by these 2 vendors:

  1. Have a server-side cache strategy by putting a PCIe card on the hosting server
  2. Have a network-based all-flash caching area
  3. Have a PCIe-based flash card on the storage system
  4. Have solid state drives (SSDs) in its disk shelves enclosures

In (1), EMC has VFCache (the server side caching software has been renamed to XtremSW Cache and under repackaging with the Xtrem brand name) and NetApp has it FlashAccel solution. Previously, as I was informed, FlashAccel was using the FusionIO ioTurbine solution but just days ago, NetApp expanded the LSI Nytro WarpDrive into its FlashAccel solution as well. The main objective of a server-side caching strategy using flash is to accelerate mostly read-based I/O operations for specific application workloads at the server side.

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It’s all about executing the story

I have been in hibernation mode, with a bit of “writer’s block”.

I woke up in Bangalore in India at 3am, not having adjusted myself to the local timezone. Plenty of things were on my mind but I can’t help thinking about what’s happening in the enterprise storage market after the Gartner Worldwide External Controller-Based report for 4Q12 came out  last night. Below is the consolidated table from Gartner:

Just a few weeks ago, it was IDC with its Worldwide Disk Storage Tracker and below is their table as well:

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Is there no one to challenge EMC?

It’s been a busy, busy month for me.

And when the IDC Worldwide Quarterly Disk Storage Systems Tracker for 3Q12 came out last week, I was reading in awe how impressive EMC was at the figures that came out. But most impressive of all is how the storage market continue to grow despite very challenging and uncertain business conditions. With the Eurozone crisis, China experiencing lower economic growth numbers and the uncertainty in the US economic sectors, it is unbelievable that the storage market grew 24.4% y-o-y. And for the first time, 7,104PB was shipped! Yes folks, more than 7 exabytes was shipped during that period!

In the Top 5 external disk storage market based on revenue, only EMC and HDS recorded respectable growth, recording 8.7% and 13.8% respectively. NetApp, my “little engine that could” seems to be running out of steam, earning only 0.9% growth. The rest of the field, IBM and HP, recorded negative growth. Here’s a look at the Top 5 and the rest of the pack:

HP -11% decline is shocking to me, and given the woes after woes that HP has been experiencing, HP has not seen the bottom yet. Let’s hope that the new slew of HP storage products and technologies announced at HP Discover 2012 will lift them up. It also looked like a total rebranding of the HP storage products as well, with a big play on the word “Store”. They have names like StoreOnce, StoreServ, StoreAll, StoreVirtual, StoreEasy and perhaps more coming.

The Open SAN market, which includes iSCSI has EMC again at Number 1, with 29.8%, followed by IBM (14%), HDS (12.2%) and HP (11.8%). When combined with NAS numbers, the NAS + Open SAN market, EMC has 33.5% while NetApp is 13.7%.

Of course, it is just not about external storage because the direct-attached storage numbers count too. With that, the server vendors of IBM, HP and Dell are still placed behind EMC. Here’s a look at that table from IDC:

There’s a highlight of Dell in the table above. Dell actually grew by 4.0% compared to decline in HP and IBM, gaining 0.1%. However, their numbers seem too tepid and led to the exit of Darren Thomas, Dell’s storage group head honco. News of Darren’s exit was on TheRegister.

I also want to note that NAS growth numbers actually outpaced Open SAN numbers including iSCSI.

This leads me to say that there is a dire need for NAS technical and technology expertise in the local storage market. As the adoption of NFSv4 under way and SMB 2.0 and 3.0 coming into the picture, I urge all storage networking professionals who are more pro-SAN to step out of their comfort zone and look into NAS as well. The world is changing and it is no longer SAN vs NAS anymore. And NFSv4.1 is blurring the lines even more with the concepts of layout.

But back to the subject to storage market, is there no one out there challenging EMC in a big way? NetApp was, some years ago, recorded double digit growth and challenging EMC neck-and-neck, but that mantle seems to be taken over by HDS. But both are long way to go to get close to EMC.

Kudos to the EMC team for damn good execution!

Can VSA help NetApp?

Almost a year ago, I had an interview with VMware Malaysia for a Senior SE position. They wanted a pre-sales guy who knows Oil & Gas and a strong technology background. I had a strong storage background, and I was involved in Oil & Gas upstream since my NetApp and EMC days.

I thought I was their guy having being led to believe (mostly by my own self-belief) to be so. I didn’t get the job but I did not find out the reason why I lost the opportunity. But I remembered well that I brashly mentioned to the Australian interviewer over the phone that VMware could become the next “storage technology” company. At that time, VMware just launched their VMware 5.0 and along with it, their vSphere Storage Appliance (VSA). This was a turning point of the virtual storage appliance space.

My friend, whose company is a VMware partner, said that the list price for the vSphere VSA was USD5,000.00 a pop. The price wasn’t too bad to the small-medium-enterprise businesses in Malaysia, minus the hardware and storage capacity cost. But what intrigued me back then was this virtual storage appliance concept was disruptive.

VMware could potentially take large JBOD farms, each for the minimum of 3 physical ESXi nodes and build a shared storage using the vSphere Storage Appliance (VSA). Who needs shared iSCSI or Fibre Channel LUNs anymore if VMware had its way?

But VMware still pretty much depended on their storage partners, especially its master, EMC and so I believe VMware held back pushing VSA for the reason of allowing its storage partner ecosystem to thrive. And for that reason, the vSphere Storage API such as VAAI and VASA were developed since vSphere 4 to enhance the deeper integration of these storage vendor’s technology into the VMware world.

But of course, long before the VMware’s VSA venture, HP LeftHand already had one on the cards. The LeftHand Virtual SAN Appliance (also VSA) was already getting rave comments from their partners and customers, impressed with how they were able to showcase HP LeftHand storage solution and technology brilliantly. Eventually, HP recognized the prowess of the LeftHand VSA and started marketing it as HP StoreVirtual VSA. I don’t hear much about the HP LeftHand (since has been renamed as P4000) VSA nowadays, seeing the HP guys in Malaysia preferring to pitch the physical storage than the virtual storage software.

NetApp, back in Q1 of 2012, also decided to go down the path of virtual storage appliance, announcing the ONTAP-v to the world here. It was initially resold through the Fujitsu partnership, but the Q1 announcement expands the ONTAP-v to a larger set of server vendors as shown below. The key component is to have a qualified RAID controller in each of the server vendors.

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Swiss army of data management

Back in 2000, before I joined NetApp, I bought one of my first storage technology books. It was “The Holy Grail of Data Storage Management” by Jon William Toigo. The book served me very well, because it opened up my eyes about the storage networking and data management world.

I mean, I have been doing storage for 7 years before the year 2000, but I was an implementation and support engineer. I installed my first storage arrays in 1993, the trusty but sometimes odd, SPARCstorage Array 1000. These “antiques” were running 0.25Gbps Fibre Channel, and that nationwide bank project gave me my first taste and insights of SAN. Point-to-point, but nonetheless SAN.

Then at Sun from 1997-2000, I was implementing the old Storage Disk Packs with FastWide SCSI, moving on to the A5000 Photons (remember these guys?) and was trained on the A7000, Sun’s acquisition of Encore way back in the late nineties. Then there was “Purple”, the T300s which I believe came from the acquisition of MaxStrat.

The implementation and support experience was good but my world opened up when I joined NetApp in mid-2000. And from the Jon Toigo’s book, I learned one of the most important lessons that I have carried with me till this day – “Data Storage Management is 3x more expensive that the data storage equipment itself“. Given the complexity of the data today compared to the early 2000s, I would say that it is likely to be 4-5x more expensive.

And yet, I am still perplexed that many customers and prospects still cannot see the importance and the gravity of data storage management, and more precisely, data management itself.

A couple of months ago, I had to opportunity to work on an RFP for project in Singapore. The customer had thousands of tapes storing digital media files in addition to tens of TBs running on IBM N-series storage (translated to a NetApp FAS3xxx). They wanted to revamp their architecture, and invited several vendors in Singapore to propose. I was working for a friend, who is an EMC reseller. But when I saw that tapes figured heavily in their environment, and the other resellers were proposing EMC Isilon and NetApp C-Mode, I thought that these resellers were just trying to stuff a square peg into a round hole. They had not addressed the customer’s issues and problems at all, and was just merely proposing storage for the sake of storage capacity. Sure, EMC Isilon is great for the media and entertainment business, but EMC Isilon is not the data management solution for this customer’s situation. Neither was NetApp with the C-Mode solution.

What the customer needed to solve was a data management solution, one that involved

  • Single namespace for video editors and programmers, regardless of online disk storage or archived tape storage
  • Transparent and automated storage tiering and addressing the value of the data to the storage media
  • A backup tier which kept a minimum 2 recent copies for file restoration in case of disasters
  • An archived tier which they could share with their counterparts in other regions
  • A transparent replication tier which would allow them to implement a simplified disaster recovery mechanism with their counterparts in Japan and China

And these were the key issues that needed to be addressed, not the scale-out, usual snapshot mechanism. These features are good for a primary, production storage infrastructure, but this customer’s business operations had about 70-80% data and files which were offline in tapes. I took the liberty to advise my friend to look into Quantum StorNext, because the solution could solve the business problem NOT solving it from an IT point of view. Continue reading

The reports are out!

It’s another quarter and both Gartner and IDC reports on disk storage market are out.

What does it take to slow down EMC, who is like a behemoth beast mowing down its competition? EMC, has again tops both the charts. IDC Worldwide Disk Storage Tracker for Q1 of 2012 puts EMC at 29.0% of the market share, followed by NetApp at 14.1%, and IBM at 11.4%. In fourth place is HP with 10.2% and HDS is placed fifth with 9.4%.

In the Gartner report, EMC has the lead of 32.5%, followed by NetApp at 12.7% and IBM with 11.0%. HDS held fourth place at 9.5% and HP is fifth with 9.0%. Continue reading

Xtreme future?

EMC acquisition of XtremIO sent shockwaves across the industry. The news of the acquisition, reported costing EMC USD$430 million can be found here, here and here.

The news of EMC’s would be acquisition a few weeks ago was an open secret and rumour has it that NetApp was eyeing XtremIO as well. Looks like EMC has beaten NetApp to it yet again.

The interesting part was of course, the price. USD$430 million is a very high price to pay for a stealthy, 2-year old company which has 2 rounds of funding totaling USD$25 million. Why such a large amount?

XtremIO has a talented team of engineers; the notable ones being Yaron Segev and Shahar Frank. They have their background in InfiniBand, and Shahar Frank was the chief architect of Exanet scale-out NAS (which was acquired by Dell). However, as quoted by 451Group, XtremeIO is building an all-flash SAN array that “provides consistently high performance, high levels of flash endurance, and advanced functionality around thin provisioning, de-dupe and space-efficient snapshots“.

Furthermore, XtremeIO has developed a real-time inline deduplication engine that does not degrade performance. It does this by spreading the write I/Os over the entire array. There is little information about this deduplication engine, but I bet XtremIO has developed a real-time, inherent deduplication file system that spreads all the I/Os to balance the wear-leveling as well as having scaling performance. I bet XtremIO will dedupe everything that it stores, has a B+ tree, copy-on-write file system with a super-duper efficient hashing algorithm for address mapping (pointers) with this deduplication file system. Ok, ok, I am getting carried away here, because it is likely that I will be wrong, but I can imagine, can’t I? Continue reading

Gartner WW ECB 4Q11

The Gartner Worldwide External Controller Based Disk Storage market numbers were out last night, and perennially follows IDC Disk Storage System Tracker.

The numbers posted little surprise, after a topsy-turvy year for vendors like IBM, HP and especially NetApp. Overall, the positions did not change much, but we can see that the 3 vendors I mentioned are facing very challenging waters ahead. Here’s a look at the overall 2011 numbers:

EMC is unstoppable, and gaining 3.6% market share and IBM lost 0.2% market share despite having strong sales with their XIV and StorWize V7000 solutions. This could be due to the lower than expected numbers from their jaded DS-series. IBM needs to ramp up.

HP stayed stagnant, even though their 3PAR numbers have been growing well. They were hit by poor numbers from the EVA (now renumbered as P6000s), and surprisingly their P4000s as well. Looks like they are short-lefthanded (pun intended) and given the C-level upheavals it went through in the past year, things are not looking good for HP.

Meanwhile, Dell is unable to shake off their EMC divorce alimony, losing 0.8% market share. We know that Dell has been pushing very, very hard with their Compellent, EqualLogic, and other technologies they acquired, but somehow things are not working as well yet.

HDS has been the one to watch, with its revenue numbers growing in double digits like NetApp and EMC. Their market share gain was 0.6%, which is very good for HDS standards. NetApp gained 0.8% market share but they seem vulnerable after 2 poor quarters.

The 4th quarter for 2011 numbers are shown below:

I did not blog about IDC QView numbers, which reports the storage software market share but just to give this entry a bit of perspective from a software point of view. From the charts of The Register, EMC has been gaining marketshare at the expense of the rest of the competitors like Symantec, IBM and NetApp.

Tabulated differently, here’s another set of data:

On all fronts, EMC is firing all cylinders. Like a well-oiled V12 engine, EMC is going at it with so much momentum right now. Who is going to stop EMC?

Chink in NetApp MetroCluster?

Ok, let me clear the air about the word “Chink” (before I get into trouble), which is not racially offensive unlike the news about ESPN having to fire 2 of their employees for using the word “Chink” on Jeremy Lin.  According to my dictionary (Collins COBUILD), chink is a very narrow crack or opening on a surface and I don’t really know the derogatory meaning of “chink” other than the one in my dictionary.

I have been doing a spot of work for a friend who has just recently proposed NetApp MetroCluster. When I was at NetApp many years ago, I did not have a chance to get to know more about the solution, but I do know of its capability. After 6 years away, coming back to do a bit of NetApp was fun for me, because I was always very comfortable with the NetApp technology. But NetApp MetroCluster, and in this opportunity, NetApp Fabric MetroCluster presented me an opportunity to get closer to the technology.

I have no doubt in my mind, this is one of the highest available storage solutions in the market, and NetApp is not modest about beating its own drums. It touts “No SPOF (Single Point of Failure“, and rightly so, because it has put in all the right plugs for all the points that can fail.

NetApp Fabric MetroCluster is a continuous availability solution that stretches over 100km. It is basically a NetApp Cluster with mirrored storage but with half of  its infrastructure mirror being linked very far apart, over Fibre Channel components and dark fiber. Here’s a diagram of how NetApp Fabric Metrocluster works for a VMware FT (Fault Tolerant) environment.

There’s a lot of simplicity in the design, because when I started explaining it to the prospect, I was amazed how easy it was to articulate about it, without all the fancy technical jargons or fuzz. I just said … “imagine a typical cluster, with an interconnect heartbeat, and the storage are mirrored. Then imagine the 2 halves are being pulled very far apart … That’s NetApp Fabric MetroCluster”. It was simply blissful.

But then there were a lot of FUDs (fear, uncertainty, doubt) thrown in by the competitor, feeding the prospect with plenty of ammunition. Yes, I agree with some of the limitations, such as no SATA support for now. But then again, there is no perfect storage solution. In fact, Chris Mellor of The Register wrote about God’s box, the perfect storage, but to get to that level, be prepared to spend lots and lots of money! Furthermore, once you fix one limitation or bottleneck in one part of the storage, it introduces a few more challenges here and there. It’s never ending!

Side note: The conversation triggered the team to check with NetApp for SATA support in Fabric MetroCluster. Yes, it is already supported in ONTAP 8.1 and the present version is 8.1RC3. Yes, SATA support will be here soon. 

More FUDs as we went along and when I was doing my research, some HP storage guys on the web were hitting at NetApp MetroCluster. Poor HP! If you do a search of NetApp MetroCluster, I am sure you will come across these 2 HP blogs in 2010, deriding the MetroCluster solution. Check out this and the followup on the first blog. What these guys chose to do was to break the MetroCluster apart into 2 single controllers after a network failure, and attack it from that level.

Yes, when you break up the halves, it is basically a NetApp system with several single point of failure (SPOF). But then again, who isn’t? Almost every vendor’s storage will have some SPOFs when you break the mirror.

Well, I can tell you is, the weakness of NetApp MetroCluster is, it’s not continuous data protection (CDP). Once your applications have written garbage on one volume, the garbage is reflected on the mirrored volume. You can’t roll back and you live with the data corruption. That is why storage vendors, including NetApp, offer snapshots – point-in-time copies where you can roll back to the point before the data corruption occurred. That is why CDP gives the complete granularity of recovery in every write I/O and that’s something NetApp does not have. That’s NetApp’s MetroCluster weakness.

But CDP is aimed towards data recovery, NOT data availability. It is focused on customers’ whose requirements are ability to get the data back to some usable state or form after the event of a disaster (big or small), while the MetroCluster solution is focused on having the data available all the time. They are 2 different set of requirements. So, it depends on what the customer’s requirement is.

Then again, come to think of it, NetApp has no CDP technology of their own … isn’t it?