Don’t go to the Clouds. Come back!

Almost in tandem last week, Nutanix™ and HPE appeared to have made denigrated comments about Cloud First mandates of many organizations today. Nutanix™ took to the annual .NEXT conference to send the message that cloud is wasteful. HPE campaigned against a UK Public Sector “Cloud First” policy.

Cloud First or Cloud Not First

The anti-cloud first messaging sounded a bit funny and hypocritical when both companies have a foot in public clouds, advocating many of their customers in the clouds. So what gives?

That A16Z report

For a numbers of years, many fear criticizing the public cloud services openly. For me, there are the 3 C bombs in public clouds.

  • Costs
  • Complexity
  • Control (lack of it)

Yeah, we would hear of a few mini heart attacks here and there about clouds overcharging customers, and security fallouts. But vendors then who were looking up to the big 3 public clouds as deities, rarely chastise them for the errors. Until recently.

The Cost of Cloud, a Trillion Dollar Paradox” released by revered VC firm Andreessen Horowitz in May 2021 opened up the vocals of several vendors who are now emboldened to make stronger comments about the shortcomings of public cloud services. The report has made it evident that public cloud services are not panacea of all IT woes.

The report has made it evident that public cloud services are not panacea of all IT woes. And looking at the trends, this will only get louder.

Use ours first. We are better

It is pretty obvious that both Nutanix™ and HPE have bigger stakes outside the public cloud IaaS (infrastructure-as-a-service) offerings. It is also pretty obvious that both are not the biggest players in this cloud-first economy. Given their weights in the respective markets, they are leveraging their positions to swing the mindsets to their turf where they can win.

“Use our technology and services. We are better, even though we are also in the public clouds.”

Not a zero sum game

But IT services and IT technologies are not a zero sum game. Both on-premises IT services and complementary public cloud services can co-exist. Both can leverage on each other’s strengths and support each other’s weaknesses, if you know how to blend and assimilate the best of both worlds. Hybrid cloud is the new black.

Gartner Hype Cycle

The IT pendulum swings. Technology hype goes fever pitch. Everyone thinks there is a cure for cancer. Reality sets in. They realize that they were wrong (not completely) or right (not completely). Life goes on. The Gartner® Hype Cycle explains this very well.

The cloud is OK

There are many merits having IT services provisioned in the cloud. Agility, pay-per-use, OPEX, burst traffic, seemingly unlimited resources and so. You can read more about it at Benefits of Cloud Computing: The pros and cons. Even AWS agrees to Three things every business needs from hybrid cloud, perhaps to the chagrin of these naysayers.

I opined that there is no single solution for everything. There is no Best Storage Technology Ever (a snarky post). And so, I believe there is nothing wrong of Nutanix™ and HPE, and maybe others, being hypocritical of their cloud and non-cloud technology offerings. These companies are adjusting and adapting to the changing landscapes of the IT environments, but it is best not to confuse the customers what tactics, strategy and vision are. Inconsistencies in messaging diminishes trust.

 

 

Tagged , , , , , , , , . Bookmark the permalink.

About cfheoh

I am a technology blogger with 25+ years of IT experience. I write heavily on technologies related to storage networking and data management because that is my area of interest and expertise. I introduce technologies with the objectives to get readers to *know the facts*, and use that knowledge to cut through the marketing hypes, FUD (fear, uncertainty and doubt) and other fancy stuff. Only then, there will be progress. I am involved in SNIA (Storage Networking Industry Association) and as of October 2013, I have been appointed as SNIA South Asia & SNIA Malaysia non-voting representation to SNIA Technical Council. I currently run a small system integration and consulting company focusing on storage and cloud solutions, with occasional consulting work on high performance computing (HPC).

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.