[Preamble: I am a delegate of Storage Field Day 15 from Mar 7-9, 2018. My expenses, travel and accommodation are paid for by GestaltIT, the organizer and I am not obligated to blog or promote the technologies presented at this event. The content of this blog is of my own opinions and views]
The magic is happening.
When Dropbox first entered into the market which eventually termed as BYOD (Bring your Own Device), it was a phenomenon. There was nothing else that matched its simplicity and ease-of-use. A file uploaded into the cloud was instantaneously available on the tablets and smart phones. It was on every storage vendor’s presentation slides, using Dropbox as the perennial name dropping tactic to get end users buy-in.
Dropbox was more than that, and it went on to define a whole new market segment known as Enterprise File Synchronization and Sharing (EFSS), together with everybody else such as Box, Easishare (they are here in South East Asia), and just about everybody else. And the executive team at Dropbox knew they were special too, so much so that they rejected a buyout attempt by Apple in 2011.
Today, Dropbox is beyond BYOD and EFSS. They are a full fledged collaboration platform that includes project management, project workflow, file versioning, secure file transfer, smart file synchronization and Dropbox Paper. And they offer comprehensive plans from Basic, Plus and Professional to Business and Enterprise. Their upcoming IPO, I am sure, will give them far greater capital to expand, and realize their full potential as the foremost content-based collaboration platform in the world.
Dropbox began their exodus from AWS a couple of years ago. They wanted to control their destiny and have moved more than 500PB into their own private data center for their customer data. That was half-an-exabyte, people! And two years later, they saved $75million of operating costs after they exited AWS. Today, they have more than 1 Exabyte of customer data! That is just incredible.
And Dropbox’s storage architecture started with a simple foundational design called “Magic Pocket“. Magic Pocket is a “fixed-length, immutable” block storage layer.
The block size is fixed at 4MB chunks (for parallel performance and service resumption reasons), compressed and deduped (for capacity savings reasons), encrypted (for security reasons) and replicated (for high availability reasons).