Fueling the Flywheel of AWS Storage

It was bound to happen. It happened. AWS Storage is the Number 1 Storage Company.

The tell tale signs were there when Silicon Angle reported that AWS Storage revenue was around USD$6.5-7.0 billion last year and will reach USD$10 billion at the end of 2021. That news was just a month ago. Last week, IT Brand Pulse went a step further declaring AWS Storage the Number 1 in terms of revenue. Both have the numbers to back it up.

AWS Logo

How did it become that way? How did AWS Storage became numero uno?

Flywheel juggernaut

I became interested in the Flywheel concept some years back. It was conceived in Jim Collins’ book, “Good to Great” almost 20 years ago, and since then, Amazon.com has become the real life enactment of the Flywheel concept.

Amazon.com Flywheel – How each turn becomes sturdier, brawnier.

Every turn of the flywheel requires the same amount of effort although in the beginning, the noticeable effect is minuscule. But as every turn gains momentum, the returns of each turn scales greater and greater to the fixed efforts of operating a single turn.

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TrueNAS – The Secure Data Platform for EasiShare

The Enterprise File Sync and Share (EFSS) EasiShare presence is growing rapidly in the region, as enterprises and organizations are quickly redefining the boundaries of the new workspace. Work files and folders are no longer confined to the shared network drives within the local area network. It is going beyond to the “Work from Anywhere” phenomenon that is quickly becoming the way of life. Breaking away from the usual IT security protection creates a new challenge, but EasiShare was conceived with security baked into its DNA. With the recent release, Version 10, file sharing security and resiliency are stronger than ever.

[ Note: I have blogged about EasiShare previously. Check out the 2 links below ]

Public clouds are the obvious choice but for organizations to protect their work files, and keep data secure, services like Dropbox for Business, Microsoft® Office 365 with OneDrive and Google® Workspace are not exactly the kind of file sharing with security as their top priority. A case in point was the 13-hour disruption to Wasabi Cloud last week, where the public cloud storage provider’s domain name, wasabisys.com, was suspended by their domain name registrar because of malware discrepancy at one of its endpoints. There were other high profile cases too.

This is where EasiShare shines, because it is a secure, private EFSS solution for the enterprise and beyond, because business resiliency is in the hands and control of the organization that owns it, not the public cloud service providers.

EasiShare unifies with TrueNAS for secure business resiliency

EasiShare is just one several key business solutions iXsystems™ in Asia Pacific Japan is working closely with, and there is a strong, symbiotic integration with the TrueNAS® platform. Both have strong security features that fortify business resiliency, especially when facing the rampant ransomware scourge.

Value of a Single Unified Data Services Platform

A storage array is not a solution. It is just a box that most vendors push to sell. A storage must be a Data Services Platform. Readers of my blog would know that I have spoken about the Data Services Platform 3 years ago and you can read about it:

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Ransomware recovery with TrueNAS ZFS snapshots

This is really an excuse to install and play around with TrueNAS® CORE 12.0.

I had a few “self assigned homework exercises” I have to do this weekend. I was planning to do a video webcast with an EFSS vendor soon, and the theme should be around ransomware. Then one of the iXsystems™ resellers, unrelated to the first exercise, was talking about this ransomware messaging yesterday after we did a technical training with them. And this weekend is coming on a bit light as well. So I thought I could bring all these things, including checking out the TrueNAS® CORE 12.0, together in a video (using Free Cam), of which I would do for the first time as well. WOW! I can kill 4 birds with one stone! All together in one blog!

It could be Adam Brown 89 or worse

Trust me. You do not want AdamBrown89 as your friend. Or his thousands of ransomware friends.

When (not if) you are infected by ransomware, you get a friendly message like this in the screenshot below. I got this from a local company who asked for my help a few months ago.

AdamBrown89 ransomware message

AdamBrown89 ransomware message

I have written about this before. NAS (Network Attached Storage) has become a gold mine for ransomware attackers, and many entry level NAS products are heavily inflicted with security flaws and vulnerabilities. Here are a few notable articles in year 2020 alone.

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A Paean to NFS

It is certainly encouraging to see both NAS protocols, NFS and SMB, featured well in the latest VMware® vSAN 7 Update 1 release. The NFS v3 and v4.1 support was already in vSAN 7.0 when it was earlier announced as part of its Native File Services for vSAN. But some years ago, NFS was not always the primary storage protocol of choice. SAN protocols, Fibre Channel and iSCSI, were almost always designated to serve enterprise applications. At the client side, Windows became prominent, and the SMB/CIFS protocol dominated the landscape of the desktop. This further pushed NFS into the back closet.

NFS or Network File System has its naysayers. The venerable, but often maligned distributed network file protocol is 36 years today. In storage vendors such as NetApp®, VAST Data, Pure Storage FlashBlade, and Dell EMC Isilon, NFS is still positioned as the primary file protocol for manufacturing testers on the shop floor, EDA/eCAD applications, seismic and subsurface applications in Oil & Gas and many more. In another development, just like its presence in the vSAN Native Services,, NFS has also quietly embedded itself into many storage platforms to serve the data platform services within the respective framework itself.

And I have experienced NFS from the client side to the enterprise applications and more, and I take this opportunity to pay tribute.

NFS (Network File System) client server network

NFS (Network File System) client server network

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Storage in a shiny multi-cloud space

The multi-cloud for infrastructure-as-a-service (IaaS) era is not here (yet). That is what the technology marketers want you to think. The hype, the vapourware, the frenzy. It is what they do. The same goes to technology analysts where they describe vision and futures, and the high level constructs and strategies to get there. The hype of multi-cloud is often thought of running applications and infrastructure services seamlessly in several public clouds such as Amazon AWS, Microsoft® Azure and Google Cloud Platform, and linking it to on-premises data centers and private clouds. Hybrid is the new black.

Multicloud connectivity to public cloud providers and on-premises private cloud

Multi-Cloud, on-premises, public and hybrid clouds

And the aspiration of multi-cloud is the right one, when it is truly ready. Gartner® wrote a high level article titled “Why Organizations Choose a Multicloud Strategy“. To take advantage of each individual cloud’s strengths and resiliency in respective geographies make good business sense, but there are many other considerations that cannot be an afterthought. In this blog, we look at a few of them from a data storage perspective.

In the beginning there was … 

For this storage dinosaur, data storage and compute have always coupled as one. In the mainframe DASD days. these 2 were together. Even with the rise of networking architectures and protocols, from IBM SNA, DECnet, Ethernet & TCP/IP, and Token Ring FC-SAN (sorry, this is just a joke), the SANs, the filers to the servers were close together, albeit with a network buffered layer.

A decade ago, when the public clouds started appearing, data storage and compute were mostly inseparable. There was demarcation of public clouds and private clouds. The notion of hybrid clouds meant public clouds and private clouds can intermix with on-premise computing and data storage but in almost all cases, this was confined to a single public cloud provider. Until these public cloud providers realized they were not able to entice the larger enterprises to move their IT out of their on-premises data centers to the cloud convincingly. So, these public cloud providers decided to reverse their strategy and peddled their cloud services back to on-prem. Today, Amazon AWS has Outposts; Microsoft® Azure has Arc; and Google Cloud Platform launched Anthos.

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Give back or no give

[ Disclosure: I work for iXsystems™ Inc. Views and opinions are my own. ]

If my memory served me right, I recalled the illustrious leader of the Illumos project, Garrett D’Amore ranting about companies, big and small, taking OpenZFS open source codes and projects to incorporate into their own technology but hardly ever giving back to the open source community. That was almost 6 years ago.

My thoughts immediately go back to the days when open source was starting to take off back in the early 2000s. Oracle 9i database had just embraced Linux in a big way, and the book by Eric S. Raymond, “The Cathedral and The Bazaar” was a big hit.

The Cathedral & The Bazaar by Eric S. Raymond

Since then, the blooming days of proprietary software world began to wilt, and over the next twenty plus year, open source software has pretty much taken over the world. Even Microsoft®, the ruthless ruler of the Evil Empire caved in to some of the open source calls. The Microsoft® “I Love Linux” embrace definitely gave the victory feeling of the Rebellion win over the Empire. Open Source won.

Open Source bag of worms

Even with the concerted efforts of the open source communities and projects, there were many situations which have caused frictions and inadvertently, major issues as well. There are several open source projects licenses, and they are not always compatible when different open source projects mesh together for the greater good.

On the storage side of things, 2 “incidents” caught the attention of the masses. For instance, Linus Torvalds, Linux BDFL (Benevolent Dictator for Life) and emperor supremo said “Don’t use ZFS” partly due to the ignorance and incompatibility of Linux GPL (General Public License) and ZFS CDDL (Common Development and Distribution License). That ruffled some feathers amongst the OpenZFS community that Matt Ahrens, the co-creator of the ZFS file system and OpenZFS community leader had to defend OpenZFS from Linus’ comments.

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FreeNAS 11.2 & 11.3 eBook

[ Full disclosure: I work for iXsystems™ Inc. This eBook was 3/4 completed when I joined on July 1, 2020 ]

I am releasing my FreeNAS™ eBook today. It was completed about 4 weeks ago, but I wanted the release date to be significant which is August 31, 2020.

FreeNAS logo

Why August 31st? Because today is Malaysia’s Independence Day.

Why the book?

I am an avid book collector. To be specific, IT and storage technology related books. Since I started working on FreeNAS™ several years ago, I wanted to find a book to learn. But the FreeNAS™ books in the market are based on an old version of FreeNAS™. And the FreeNAS™ documentation is a User Guide where it explains every feature without going deeper with integration of real life networking services, and situational applications such as SMB or NFS client configuration.

Since I have been doing significant amount of feature “testings” of FreeNAS™ from version 9.10 till the present version 11,3 on Virtualbox™, I have decided to fill that gap. I have decided to write a cookbook-style FreeNAS™ on Virtualbox™ that covers most of the real-life integration work with various requirements including Active Directory, cloud integration and so on. All for extending beyond the FreeNAS™ documentation.

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Persistent Storage could stifle Google Anthos multi-cloud ambitions

To win in the multi-cloud game, you have to be in your competitors’ cloud. Google Cloud has been doing that since they announced Google Anthos just over a year ago. They have been crafting their “assault”, starting with on-premises, and Anthos on AWS. Anthos on Microsoft® Azure is coming, currently in preview mode.

Google CEO Sundar Pichai announcing Google Anthos at Next ’19

BigQuery Omni conversation starter

2 weeks ago, whilst the Google Cloud BigQuery Omni announcement was still under wraps, local Malaysian IT portal Enterprise IT News sent me the embargoed article to seek my views and opinions. I have to admit that I was ignorant about the deeper workings of BigQuery, and haven’t fully gone through the works of Google Anthos as well. So I researched them.

Having done some small works on Qubida (defunct) and Talend several years ago, I have grasped useful data analytics and data enablement concepts, and so BigQuery fitted into my understanding of BigQuery Omni quite well. That triggered my interests to write this blog and meshing the persistent storage conundrum (at least for me it is something to be untangled) to Kubernetes, to GKE (Google Kubernetes Engine), and thus Anthos as well.

For discussion sake, here is an overview of BigQuery Omni.

An overview of Google Cloud BigQuery Omni on multiple cloud providers

My comments and views are in this EITN article “Google Cloud’s BigQuery Omni for Multi-cloud Analytics”.

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A Dialogue between 2 Drives

I was talking to an end user who was slowly getting exposed to the cloud amid this Covid-19 pandemic. The whole work from home thingy was not new to him, but the scale of the practice suddenly escalated when more than 80 of his staff have to work from wherever they were stuck at during the past 6 weeks. Initially all of his staff had to alternate their folders and files access because their Sonicwall® Global Client license and SSL VPN Clients were inadequate. Even after their upgrade of the licenses, the performance of getting the folders and files through the Z: drive was poor and the network was chocked up. I told them that regardless, the SMB protocol of the NAS shared folders was chatty and generated a lot of network traffic on the VPN, along with the inadequacies of running this over the wide area Internet network. Staff productivity obviously nosedived.

We are now exploring putting their work in the cloud but maintaining a consistent synchronized set of folders and files at all times. Wasabi® Cloud has emerged the most attractive price/GB/month and no egress or API requests fees.

Combining 2 shared drives into one

NAS Drive talking to Cloud Drive like 2 buddies

Now here is a story of 2 Drives

The end user is not an IT savvy user. They were unfamiliar with Cloud Storage other than the free personal ones like Google Drive, or Dropbox. They have more than 200TB and I have introduced to them Wasabi® Cloud. They were very familiar with their Z:, their NAS Drive. I introduced to them the Cloud Drive.

NAS: Hey, how’s it going?

Cloud: Not bad. My boss and your boss are talking about bringing me and Wasabi® Cloud to join your gang. Hope you are OK with that.

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