[ This article was published on LinkedIn on March 8, 2020. The original article link is here ]
關係 (Guan Xi) is ingrained into the psyche of many Asian cultures and businesses. It is fundamental to build connections and relationships, and consequently forging trust in those relationships. And it is best when it involves a face-to-face communication and building the common foundational belief of one another.
The COVID-19 outbreak is wreaking havoc and may become a global pandemic if the situation continue unabating in the coming months. In light of safety, many vendors are either canceling the physical event or switching to digital events or virtual events. On my radar this past week, there are Dell Tech World, AWS Singapore Summit and Google Cloud Next, to name a few. How do we build trust from these digital and virtual events?
All about the experience
The experience to engage at physical technology events is priceless. Putting the face to the name, to shake the hand and rub shoulders to connect cannot be quantified by just being present. Sharing war stories over coffee or beer, and exchanging good jokes and bad ones over dinner, are experiences which cannot be taken away in our lifetime. That is why I have always thoroughly enjoyed my Field Day experiences since 2014.
I am old school. I believe in 關係, because the kind of camaraderie, the fellowship, the brotherhood or sisterhood built from trust is immeasurable. The chemistry mix of experience would be hard to reproduced. An old hand at EMC once said to my team and I, “I would go to war with you guys any day!“.
The question today is “Can Digital or Virtual Events replicate that experience and build trust?”.
I wrote about Digital Transformation a few weeks ago. In the heart of it, People are the real key to the transformation of every organization. Following up what I described earlier, Change is the factor that People in every organization have to embrace.
Drowning and going blind
We are swarmed by technology. We are inundated with everything digital and we are attracted to the latest buzz and hype. In the sea of it all, these things have made us, the People reliant of technology. This reliance, this needy dependency, has made us complacent. We settle because the boring and mundane tasks have been taken away from us. Moreover, the constant firehose feeding our lives has created “digital drowning“, a situation I would like describe as gasping for a breather to think clearly. We are bogged by digital quagmire, blinded by what shiny things and we lose sight of the strategic focus.
We shrivel and we go back to what we think is our comfort zone.
Change is constant and uncomfortable
I once read that our known comfort zone is no longer our safety zone. That idea of everyone’s safety zone has been obliterated aeons ago. I love the following quote from Seth Godin, my absolute marketing guru.
As he rightly pointed out, “There is no ‘ever after’. There’s just the chaos of now“. We don’t arrive at a comfortable place after the change. There is no comfortable place or safety place for that matter … at all. The Digital Transformation or what ever Information Age we described our generation earlier, is constant change. We have to ride the hungry bear and we have to saddle the ferocious dragon at all times. We have to learn to ride the bucking bronco!
So, we learn. We change and change. Continue reading