Digital Transformation is again a big word for 2020. As more and more organizations becoming digitalized, the opportunity to communicate, interact and collaborate has become easier, faster, more convenient than ever.
File Sharing forever
Working in projects, file sharing is a fundamental activity that underpins communication and collaboration. Network drives via NAS (network attached storage) for file sharing are common within the confines of the company network. The perimeter of the company’s network is further extended via VPN (virtual private network) access, allowing branch offices and remote individuals to access the files from the central NAS server. It is a workable solution albeit poor network performance in delivery, challenges of siloed data management and difficult scalability.
The phenomenon of Dropbox
When Dropbox arrived circa 2008-2009, it took the industry by storm. They practically invented the term BYOD (bring your own device) and capture the imagination of the file sharing market. Gartner recognized this and coined EFSS (enterprise file sync and share) to consolidate the burgeoning file sharing market. Pretenders and challengers flooded the market, and after the shakedown, Box.net, Microsoft OneDrive, Google Drive and of course, Dropbox, are some of the market leaders today.
I wrote about Digital Transformation a few weeks ago. In the heart of it, People are the real key to the transformation of every organization. Following up what I described earlier, Change is the factor that People in every organization have to embrace.
Drowning and going blind
We are swarmed by technology. We are inundated with everything digital and we are attracted to the latest buzz and hype. In the sea of it all, these things have made us, the People reliant of technology. This reliance, this needy dependency, has made us complacent. We settle because the boring and mundane tasks have been taken away from us. Moreover, the constant firehose feeding our lives has created “digital drowning“, a situation I would like describe as gasping for a breather to think clearly. We are bogged by digital quagmire, blinded by what shiny things and we lose sight of the strategic focus.
We shrivel and we go back to what we think is our comfort zone.
Change is constant and uncomfortable
I once read that our known comfort zone is no longer our safety zone. That idea of everyone’s safety zone has been obliterated aeons ago. I love the following quote from Seth Godin, my absolute marketing guru.
As he rightly pointed out, “There is no ‘ever after’. There’s just the chaos of now“. We don’t arrive at a comfortable place after the change. There is no comfortable place or safety place for that matter … at all. The Digital Transformation or what ever Information Age we described our generation earlier, is constant change. We have to ride the hungry bear and we have to saddle the ferocious dragon at all times. We have to learn to ride the bucking bronco!
[Preamble: I have been invited by Commvault via GestaltIT as a delegate to their Commvault GO conference from Oct 9-11, 2018 in Nashville, TN, USA. My expenses, travel and accommodation are paid by Commvault, the organizer and I was not obligated to blog or promote their technologies presented at this event. The content of this blog is of my own opinions and views]
I am a delegate of Commvault GO 2018 happening now in Nashville, Tennessee. I was also a delegate of Commvault GO 2017 held at National Harbor, Washington D.C. Because of scheduling last year, I only managed to stay about a day and a half before flying off to the West Coast. This year I was given the opportunity to experience the full conference at Commvault GO 2018. And I was able to savour the energy, the mindset and the culture of Commvault this time around.
Make no mistakes folks, BIG THINGS are happening with Commvault. I can feel it with their people, with their partners and their customers at the GO conference. How so?
For one, Commvault is making big changes, from People, Process, Pricing, Products and Perception (that’s 5 Ps). Starting with Products, they have consolidated from 20+ products into 4, and simplifying the perception of how the industry sees Commvault. The diagram below shows the 4 products portfolio.