Time for Fujitsu Malaysia to twist and shout and yet …

The worldwide storage market is going through unprecedented change as it is making baby steps out of one of the longest recessions in history. We are not exactly out of the woods yet, given the Eurozone crisis, slowing growth in China and the little sputters in the US economy.

Back in early 2012, Fujitsu has shown good signs of taking market share in the enterprise storage but what happened to that? In the last 2 quarters, the server boys in the likes of HP, IBM and Dell storage market share have either shrunk (in the case of HP and Dell) or tanked (as in IBM). I would have expected Fujitsu to continue its impressive run and continue to capture more of the enterprise market, and yet it didn’t. Why?

I was given an Eternus storage technology update by the Fujitsu Malaysia pre-sales team more than a year ago. It has made some significant gains in technology such as Advanced Copy, Remote Copy, Thin Provisioning, and Eco-Mode, but I was unimpressed. The technology features were more like a follower, since every other storage vendor in town already has those features.

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