The prudence needed for storage technology companies

Blitzscaling has been on my mind a lot. Ever since I discovered that word a while back, it has returned time and time again to fill my thoughts. In the wake of COVID-19, and in the mire of this devastating pandemic, is blitzscaling still the right strategy for this generation of storage technology, hyperconverged, data management and cloud storage startups?

What the heck is Blitzscaling? 

For the uninformed, here’s a video of Reid Hoffman, co-founder of Linked and a member of the Paypal mafia, explaining Blitzscaling.

Blitzscaling is about hyper growing, scaling ultra fast and rocketing to escape velocity, at the expense of things like management efficiency, financial prudence, profits and others. While this blog focuses on storage companies, blitzscaling is probably most recognizable in the massive expansion of Uber (and contraction) a few years ago. In the US, the ride hailing war is between Uber and Lyft, but over here in South East Asia, just a few years back, it was between Uber and Grab. In China it was Uber and Didi.

From the storage angle, 2 segments exemplified the blitzscaling culture between 2015 and 2020.

  • All Flash Startups
  • Hyper Converged Infrastructure Startups

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Is Pure Play Storage good?

I post storage and cloud related articles to my unofficial SNIA Malaysia Facebook community (you are welcomed to join) every day. It is a community I started over 9 years ago, and there are active live banters of the posts of the day. Casual, personal were the original reasons why I started the community on Facebook rather than on LinkedIn, and I have been curating it religiously for the longest time.

The Big 5 of Storage (it was Big 6 before this)

Looking back 8-9 years ago, the storage vendor landscape of today has not changed much. The Big 5 hegemony is still there, still dominating the Gartner Magic Quadrant for Enterprise and Mid-end Arrays, and is still there in the All-Flash quadrant as well, albeit the presence of Pure Storage in that market.

The Big 5 of today – Dell EMC, NetApp, HPE, IBM and Hitachi Vantara – were the Big 6 of 2009-2010, consisting of EMC, NetApp, Dell, HP, IBM and Hitachi Data Systems. The All-Flash, or Gartner calls it Solid State Arrays (SSA) market was still an afterthought, and Pure Storage was just founded. Pure Storage did not appear in my radar until 2 years later when I blogged about Pure Storage’s presence in the market.

Here’s a look at the Gartner Magic Quadrant for 2010:

We see Pure Play Storage vendors in the likes of EMC, NetApp, Hitachi Data Systems (before they adopted the UCP into their foray), 3PAR, Compellent, Pillar Data Systems, BlueArc, Xiotech, Nexsan, DDN and Infortrend. And when we compare that to the 2017 Magic Quadrant (I have not seen the 2018 one yet) below:

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FlashForward to Beyond

The flash frenzy has reached its zenith in 2016. We now no longer are interested in listening to storage technology vendors touting the power of solid state storage (NAND Flash included) over spinning drives.

The capacity of 3D NAND Flash SSDs has reached a whopping 15.3TB (that is even bigger than the 12TB 7200RPM HDDs of today), and with deduplication and compression, the storage efficiency has reached a conservative 4:1 or 5:1. Effective capacity of most mid-end storage arrays can easily reach 1-2 Petabytes.

And flash and hybrid platforms have reached maturity in these few short years. So what is next?

The landscape has obviously changed. The performance landscape, the capacity landscape and all related to the storage data points have changed. And the speed of SSDs together with the up-and-coming NVMe and NVDIMM technology in new storage array controllers are also shifting the data bottlenecks to another part of the architecture. The development of I/O communications and interfaces has to change as well, to take advantage of the asynchronous I/Os in storage tiering and caching using NAND Flash.

With this mature and well understood landscape, it is time to take Flash to the next level. This next level comes in the form of an exciting end-user conference in Singapore on 25th April 2017. It is called FlashForward.

The 2016 FlashForward event in Europe has already garnered great support from the cream of the storage technologists around the world, and had fantastic feedbacks from the end-user attendees. That FlashForward event has also seen the birth of an international business and technology exchange in its inaugural introduction.  Yes, it is time to learn from the field experts, and it is time to build on the Flash Platform for new Data Services.

From the sponsorship package brochure I have received, it is definitely an event not to be missed.

The FlashForward Conference in Singapore is exquisitely procured by Evito Ltd, under the stewardship of Mr. Paul Talbut. Paul is a very seasoned veteran in the global circuit as an SNIA director of several initiatives. He has been immensely involved in the development of several SNIA chapters around the world, including South Asia, Malaysia, India, China, and even Brazil. He also leads by example with the SNIA Global Steering Committee (GSC); he is the SNIA Global Education Director and at one time, SNIA DPCO (Data Protection & Capacity Optimization) global proctor.

I have had the honour working with Paul for almost 8 years now, and I am sure he will lead the FlashForward Conference with valuable insights and experiences.

This is probably the greatest period for the industry and end users to get involved in the FlashForward Conference. For one, it is endorsed by SNIA, the vendor-neutral association which has been the growth beacon of the storage networking industry.

Secondly, it is the perfect opportunity for technology vendors to build their mindshare with end users and customers. And with the endorsement of the independent field experts and technology practitioners, end users would have a field day garnering approvals for their decisions, as well as learning the best practices to build upon the Flash technology they have implemented in their data center space.

The sponsorship packages are listed below, and I do encourage technology vendors, especially the All-Flash vendors to use the FlashForward conference as a platform to build their mindshare, and most of all, their branding. Continue reading

Really? Disk is Dead? From Violin?

A catchy email from one of the forums I subscribed to, caught my attention. It goes something like “…Grateful … Disk is Dead“. Here the blog from Kevin Doherty, a Senior Account Manager at Violin Memory.

Coming from Violin Memory, this is pretty obvious because they have an agenda against HDDs. They don’t use any disks at all …. in any form factor. They use VIMMs (Violin Inline Memory Modules), something no vendor in the industry use today.

violin-memory4

I recalled my blog in 2012, titled “Violin pulling the strings“. It came up here in South Asia with much fan fare, lots of razzmatazz and there was plenty of excitement. I was even invited to their product training at Ingram Micro in Singapore and met their early SE, Mike Thompson. Mike is still there I believe, but the EMC veteran in Singapore whom I mentioned in my previous blog, left almost a year later after joining. So was the ex-Sun, General Manager of Violin Memory in Singapore.

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Praying to the hypervisor God

I was reading a great article by Frank Denneman about storage intelligence moving up the stack. It was pretty much in line with what I have been observing in the past 18 months or so, about the storage pendulum having swung back to DAS (direct attached storage). To be more precise, the DAS form factor I am referring to are physical server hardware that houses many disk drives.

Like it or not, the hypervisor has become the center of the universe in the IT space. VMware has become the indomitable force in the hypervisor technology, with Microsoft Hyper-V playing catch-up. The seismic shift of these 2 hypervisor technologies are leading storage vendors to place them on to the altar and revering them as deities. The others, with the likes of Xen and KVM, and to lesser extent Solaris Containers aren’t really worth mentioning.

This shift, as the pendulum swings from networked storage back to internal “direct-attached” storage are dictated by 4 main technology factors:

  • The x86 server architecture
  • Software-defined
  • Scale-out architecture
  • Flash-based storage technology

Anyone remember Thumper? Not the Disney character from the Bambi movie!

thumper-bambi-cartoon-character

When the SunFire X4500 (aka Thumper) was first released in (intermission: checking Wiki for the right year) in 2006, I felt that significant wound inflicted in the networked storage industry. Instead of the usual 4-8 hard disk drives in the all the industry servers at the time, the X4500 4U chassis housed 48 hard disk drives. The design and architecture were so astounding to me, I even went and bought a 1U SunFire X4150 for my personal server collection. Such was my adoration for Sun’s technology at the time.

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Time for Fujitsu Malaysia to twist and shout and yet …

The worldwide storage market is going through unprecedented change as it is making baby steps out of one of the longest recessions in history. We are not exactly out of the woods yet, given the Eurozone crisis, slowing growth in China and the little sputters in the US economy.

Back in early 2012, Fujitsu has shown good signs of taking market share in the enterprise storage but what happened to that? In the last 2 quarters, the server boys in the likes of HP, IBM and Dell storage market share have either shrunk (in the case of HP and Dell) or tanked (as in IBM). I would have expected Fujitsu to continue its impressive run and continue to capture more of the enterprise market, and yet it didn’t. Why?

I was given an Eternus storage technology update by the Fujitsu Malaysia pre-sales team more than a year ago. It has made some significant gains in technology such as Advanced Copy, Remote Copy, Thin Provisioning, and Eco-Mode, but I was unimpressed. The technology features were more like a follower, since every other storage vendor in town already has those features.

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Xtreme future?

EMC acquisition of XtremIO sent shockwaves across the industry. The news of the acquisition, reported costing EMC USD$430 million can be found here, here and here.

The news of EMC’s would be acquisition a few weeks ago was an open secret and rumour has it that NetApp was eyeing XtremIO as well. Looks like EMC has beaten NetApp to it yet again.

The interesting part was of course, the price. USD$430 million is a very high price to pay for a stealthy, 2-year old company which has 2 rounds of funding totaling USD$25 million. Why such a large amount?

XtremIO has a talented team of engineers; the notable ones being Yaron Segev and Shahar Frank. They have their background in InfiniBand, and Shahar Frank was the chief architect of Exanet scale-out NAS (which was acquired by Dell). However, as quoted by 451Group, XtremeIO is building an all-flash SAN array that “provides consistently high performance, high levels of flash endurance, and advanced functionality around thin provisioning, de-dupe and space-efficient snapshots“.

Furthermore, XtremeIO has developed a real-time inline deduplication engine that does not degrade performance. It does this by spreading the write I/Os over the entire array. There is little information about this deduplication engine, but I bet XtremIO has developed a real-time, inherent deduplication file system that spreads all the I/Os to balance the wear-leveling as well as having scaling performance. I bet XtremIO will dedupe everything that it stores, has a B+ tree, copy-on-write file system with a super-duper efficient hashing algorithm for address mapping (pointers) with this deduplication file system. Ok, ok, I am getting carried away here, because it is likely that I will be wrong, but I can imagine, can’t I? Continue reading

SAP wants to kill Oracle

It’s not new. SAP has been trying to do it for years but with little success. SAP applications and its modules still very much rely on the Oracle database as its core engine but all that that could change within the next few years. SAP has HANA now.

I thought it is befitting to use the movie poster of “Hanna” (albeit an extra “N” in the spelling) to portray SAP who clearly has Oracle in its sights now, with a sharpened arrow head aimed at the jugular of the Oracle beast. (If you haven’t watched the movie, you will see the girl Hanna, using the bow and arrow to hunt a large reindeer).

What is HANA anyway? It was previously an analytics appliance in SAP HANA 1.0SP2. Its key component is the HANA in-memory database (IMDB) and it was not aimed for the general purpose, relational database market yet. Or perhaps, that’s what SAP wants Oracle to believe. Continue reading

We raid vRAID

I took a bit of time off to read through Violin’s vRAID technology because I realized that vRAID (other than Violin’s vXM architecture) is the other most important technology that differentiates Violin Memory from the other upstarts. I blogged at a high-level about Violin a few entries ago, and we are continuing Violin impressive entrance with a storage technology that have been around for almost 25 years – RAID. Incidentally, I found this picture of the original RAID paper (see below):

Has RAID evolved with solid state storage? Evidently, no, because I have not read of any vendors (so far) touting any RAID revolution in their solid state offerings. There has been a lot of negative talks about RAID, but RAID has been the cornerstone and the foundation of storage ever since the beginning. But with the onslaughts of very large capacity HDDs, the demands of packing more bits-per-inch and the insatiable needs for reliability, RAID is slowly beginning to show its age. Cracks in the armour, I would say. And there are many newer, slightly more refined versions of RAID, from the Network RAID-style of HP P4000 or the Dell EqualLogic, to the RAID-X of IBM XIV, to innovations of declustered RAID in Panasas. (Interestingly, one of the early founders of the actual RAID concept paper, Garth Gibson, is the founder of Panasas).

And the new vRAID from Violin-System doesn’t sway much from the good ol’ RAID, but it has been adapted to address the issues of Solid State Devices.

Solid State devices (notably NAND Flash since everyone is using them) are very different from the usual spinning disks of HDDs. They behave differently and pairing solid state devices with the present implementations of RAID could be like mixing oil and water. I am not saying that the present RAID cannot work with solid state devices, but has RAID adapted to the idiosyncrasies of Flash?

It is like putting an old crank shaft into a new car. It might work for a while, but in the long run, it could damage the car. Similarly, conventional RAID might have detrimental performance and availability impact with solid state devices. And we have hardly seen storage vendors coming up to say that their RAID technology has been adapted to the solid state devices that they are selling. This silence could likely mean that they are just adapting to market requirements and not changing their RAID codes very much to take advantage of Flash or other solid state storage for that matter. Violin Memory has boldly come forward to meet that requirement and vRAID is their answer.

Violin argues that there are bottlenecks at the external RAID controller or software RAID level as well as use of legacy disk drive interfaces. And this is indeed true, because this very common RAID implementation squeezes performance at the expense of the other components such as CPU cycles.

Furthermore, there are plenty of idiosyncrasies in Flash with things such as erase-first, then write mechanism. The nature of NAND Flash, unlike DRAM, requires a block to be erased first before a write to the block is allowed. It does not “modify” per se, where the operations of read-modify-write is often applied in parity-based RAIDs of 5 and 6. Because of this nature, it is more like read-erase-write, and when the erase of the block is occurring, the read operation is stalled. That is why most SSDs will have impressive read latency (in microseconds), but very poor writes (in milliseconds). Furthermore, the parity-based RAID’s write penalty, can further aggravate the situation when the typical RAID technology is applied to NAND Flash solid state storage.

As the blocks in the NAND Flash build up, the accumulation of read-erase-write will not only reduce the lifespan of the blocks in the NAND Flash, it will also reduce the IOPS to a state we called Normalized Steady State. I wrote about this in my blog, “Not all SSDs are the same” some moons ago. In my blog, SNIA Solid State Storage Performance Testing Suite (SSS-PTS), there were 3 distinct phases of a typical NAND Flash SSD:

  • Fresh of out the Box (FOB)
  • Transition
  • Steady State
This performance degradation is part of what vendors call “Write Cliff”, where there is a sudden drop in IOPS performance as the NAND Flash SSD ages. Here’s a graph that shows the performance drop.
Violin’s vRAID, implemented within its switched vXM architecture itself, and using proprietary high performance flash controllers and the flash-optimized vRAID technology, is able deliver sustained IOPS throughout the lifespan of the flash SSD, as shown below:
To understand vRAID we have to understand the building blocks of the Violin storage array. NAND Flash chips of 4GB are packed into a Flash Package of 8 giving it 32GB. And 16 of these 32GB Flash Package are then consolidated into a 512GB VIMM (Violin Inline Memory Module). The VIMM is the starting block and can be considered as a “disk”, since we are used to the concept of “disk” in the storage networking world. 5 of these VIMMs will create a RAID group of 4+1 (four data and one parity), giving the redundancy, performance and capacity similar to RAID-5.
The block size used is 4K block and this 4K block is striped across the RAID group with 1K pages each on each of the VIMMs in the RAID group. Each of this 1K page is managed independently and can be placed anywhere in any flash block in the VIMMs, and spread out for lowest possible latency and bandwidth. This contributes to the “spike free latency” of Violin Memory. Additionally, there is ECC protection within each 1K page to correct flash bit error.
To protect against metadata corruption, there is an additional, built-in RAID Check bit to correct the VIMM errors. Lastly, one important feature that addresses the read-erase-write weakness of NAND Flash, the vRAID ensures that the slow erases never block a Read or a Write. This architectural feature enable spike-free latency in mixed Read/Write environments.
Here’s a quick overview of Violin’s vRAID architecture:
I still feel that we need a radical move away from the traditional RAID and vRAID is moving in the right direction to evolve RAID to meet the demands of the data storage market. Revolutionary and radical it may not be, but then again, is the market ready for anything else?
As I said, so far Violin is the only all-Flash vendor that has boldly come forward to meet the storage latency problem head-on, and they have been winning customers very quickly. Well done!

Violin pulling the strings

Violin Memory is in our shores as we speak. There are already confirmed news that an EMC veteran in Singapore has joined them and will be surfacing soon in the South Asia region.

Of all the all-Flash storage systems I have on my platter, Violin Memory seems to be the only one which is ready for IPO this year, after having taking in USD$75 million worth of funding in 2011. That was an impressive number considering the economic climate last year was not so great. But what is so great about Violin Memory that is attracting the big money? Both Juniper Networks and Toshiba America are early investors.

I am continuing my quest to look at all-Flash storage systems, after my blogs on Pure Storage, Kaminario and SolidFire. (Actually, I wanted to write about another all-Flash first because it keeps bugging me with its email .. but I feeling annoyed about that one right now). Violin Memory is here and now.

From a technology standpoint, there are a few key technologies, notably their vRAID and their Violin Switched Memory architecture (vXM), both patent pending. Let’s explore these 2 technologies.

At the core of Violin Memory is the vXM, a proprietary, patent-pending memory switching fabric, which Violin claims to be the first in the industry. The architecture uses high speed, fault tolerant memory controllers and FPGA (field programmable gate arrays) to switch between corresponding, fully redundant elements of VIMMs (Violin Inline Memory Modules). The high level vXM architecture is shown below:

 

VIMMs are the building blocks that are the culmination of memory modules, which can be from different memory types. The example below shows the culmination and aggregation of Toshiba MLC chips, which eventually bore the VIMMs and further consolidation into the full capacity Flash array.

The memory switching fabric of the vXM architecture enables very high speed in data switching and routing, and hence Violin can boast of having “spike-free latency“, something we in this industry desperately need.

Another cool technology that Violin has is their hardware-based vRAID. This is a RAID algorithm that is designed to work with Flash and other solid state storage devices. I am going through the Violin Memory white paper now and the technology is some crazy, complicated sh*t. This is presented in their website about the low latency, vRAID:

 

I don’t want to sound stupid writing about the vRAID now, and I probably need to digest the whitepaper several times in order to understand the technology better. And I will let you know once I have a fair idea of how this works.

More about Violin Memory later. Meanwhile, a little snag came up when a small Texas company, Narada Systems filed a suit of patent infringement against Violin on January 5, 2012. The suit mentioned that the vXM has violated the technology and intellectual property of patent #6,504,786 and #7,236,488 and hence claiming damages from Violin Memory. You can read about the legal suit here.

Whether this legal suit will affect Violin Memory is anybody’s guess but the prospects of Violin Memory going for IPO in just a few short years validates how the industry is looking at solid state storage solutions out there.

I have already mentioned a handful solid state storage players who are I called “all-Flash”, and from the Network Computing sites, blogger Howard Marks revealed 2 more stealth-mode, solid state start-ups in XtremIO and Proximal Data. This validates the industry’s confidence in solid state storage, and in 2012, we are going to see a goldrush in this technology.

The storage industry is dying for a revamp in the performance side, and living the bane of poor spinning disks performance for years, has made the market hungry for IOPS, low latency and throughput. Solid state storage is ripe and I hope this will trigger newer architectures in storage, especially RAID. Well done, Violin Memory!