Fueling the Flywheel of AWS Storage

It was bound to happen. It happened. AWS Storage is the Number 1 Storage Company.

The tell tale signs were there when Silicon Angle reported that AWS Storage revenue was around USD$6.5-7.0 billion last year and will reach USD$10 billion at the end of 2021. That news was just a month ago. Last week, IT Brand Pulse went a step further declaring AWS Storage the Number 1 in terms of revenue. Both have the numbers to back it up.

AWS Logo

How did it become that way? How did AWS Storage became numero uno?

Flywheel juggernaut

I became interested in the Flywheel concept some years back. It was conceived in Jim Collins’ book, “Good to Great” almost 20 years ago, and since then, Amazon.com has become the real life enactment of the Flywheel concept.

Amazon.com Flywheel – How each turn becomes sturdier, brawnier.

Every turn of the flywheel requires the same amount of effort although in the beginning, the noticeable effect is minuscule. But as every turn gains momentum, the returns of each turn scales greater and greater to the fixed efforts of operating a single turn.

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TrueNAS – The Secure Data Platform for EasiShare

The Enterprise File Sync and Share (EFSS) EasiShare presence is growing rapidly in the region, as enterprises and organizations are quickly redefining the boundaries of the new workspace. Work files and folders are no longer confined to the shared network drives within the local area network. It is going beyond to the “Work from Anywhere” phenomenon that is quickly becoming the way of life. Breaking away from the usual IT security protection creates a new challenge, but EasiShare was conceived with security baked into its DNA. With the recent release, Version 10, file sharing security and resiliency are stronger than ever.

[ Note: I have blogged about EasiShare previously. Check out the 2 links below ]

Public clouds are the obvious choice but for organizations to protect their work files, and keep data secure, services like Dropbox for Business, Microsoft® Office 365 with OneDrive and Google® Workspace are not exactly the kind of file sharing with security as their top priority. A case in point was the 13-hour disruption to Wasabi Cloud last week, where the public cloud storage provider’s domain name, wasabisys.com, was suspended by their domain name registrar because of malware discrepancy at one of its endpoints. There were other high profile cases too.

This is where EasiShare shines, because it is a secure, private EFSS solution for the enterprise and beyond, because business resiliency is in the hands and control of the organization that owns it, not the public cloud service providers.

EasiShare unifies with TrueNAS for secure business resiliency

EasiShare is just one several key business solutions iXsystems™ in Asia Pacific Japan is working closely with, and there is a strong, symbiotic integration with the TrueNAS® platform. Both have strong security features that fortify business resiliency, especially when facing the rampant ransomware scourge.

Value of a Single Unified Data Services Platform

A storage array is not a solution. It is just a box that most vendors push to sell. A storage must be a Data Services Platform. Readers of my blog would know that I have spoken about the Data Services Platform 3 years ago and you can read about it:

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Storage in a shiny multi-cloud space

The multi-cloud for infrastructure-as-a-service (IaaS) era is not here (yet). That is what the technology marketers want you to think. The hype, the vapourware, the frenzy. It is what they do. The same goes to technology analysts where they describe vision and futures, and the high level constructs and strategies to get there. The hype of multi-cloud is often thought of running applications and infrastructure services seamlessly in several public clouds such as Amazon AWS, Microsoft® Azure and Google Cloud Platform, and linking it to on-premises data centers and private clouds. Hybrid is the new black.

Multicloud connectivity to public cloud providers and on-premises private cloud

Multi-Cloud, on-premises, public and hybrid clouds

And the aspiration of multi-cloud is the right one, when it is truly ready. Gartner® wrote a high level article titled “Why Organizations Choose a Multicloud Strategy“. To take advantage of each individual cloud’s strengths and resiliency in respective geographies make good business sense, but there are many other considerations that cannot be an afterthought. In this blog, we look at a few of them from a data storage perspective.

In the beginning there was … 

For this storage dinosaur, data storage and compute have always coupled as one. In the mainframe DASD days. these 2 were together. Even with the rise of networking architectures and protocols, from IBM SNA, DECnet, Ethernet & TCP/IP, and Token Ring FC-SAN (sorry, this is just a joke), the SANs, the filers to the servers were close together, albeit with a network buffered layer.

A decade ago, when the public clouds started appearing, data storage and compute were mostly inseparable. There was demarcation of public clouds and private clouds. The notion of hybrid clouds meant public clouds and private clouds can intermix with on-premise computing and data storage but in almost all cases, this was confined to a single public cloud provider. Until these public cloud providers realized they were not able to entice the larger enterprises to move their IT out of their on-premises data centers to the cloud convincingly. So, these public cloud providers decided to reverse their strategy and peddled their cloud services back to on-prem. Today, Amazon AWS has Outposts; Microsoft® Azure has Arc; and Google Cloud Platform launched Anthos.

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FreeNAS 11.2 & 11.3 eBook

[ Full disclosure: I work for iXsystems™ Inc. This eBook was 3/4 completed when I joined on July 1, 2020 ]

I am releasing my FreeNAS™ eBook today. It was completed about 4 weeks ago, but I wanted the release date to be significant which is August 31, 2020.

FreeNAS logo

Why August 31st? Because today is Malaysia’s Independence Day.

Why the book?

I am an avid book collector. To be specific, IT and storage technology related books. Since I started working on FreeNAS™ several years ago, I wanted to find a book to learn. But the FreeNAS™ books in the market are based on an old version of FreeNAS™. And the FreeNAS™ documentation is a User Guide where it explains every feature without going deeper with integration of real life networking services, and situational applications such as SMB or NFS client configuration.

Since I have been doing significant amount of feature “testings” of FreeNAS™ from version 9.10 till the present version 11,3 on Virtualbox™, I have decided to fill that gap. I have decided to write a cookbook-style FreeNAS™ on Virtualbox™ that covers most of the real-life integration work with various requirements including Active Directory, cloud integration and so on. All for extending beyond the FreeNAS™ documentation.

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The instant value of Open Source Storage

[ Full disclosure: I work for iXsystems™ . Opinions and views are mine. ]

TrueNAS Open Storage logo

The story began …

It was 2011. A friend of a friend called me out of the blue. He was rambling about his company’s storage needs. I recalled vividly that he wanted 100TB, and Dell and HP (before HPE) were hopeless doing NAS (network attached storage) in an Apple environment. They assembled a Frankenstein-ish NAS and plastered a price over MYR$100K around it.

In his environment, the Apple workstations were connected to dozens of WD Cloud Book storage (whatever it was called back then), daisy chained via Firewire to each other. I recalled one workstation had 3 WD “books” daisy chained together. They got the exploding storage needs but performance sucked. With every 2nd or 3rd user, access to files were at a snail pace, taking up to more than 2 minutes to open a file sometimes.

At that time, my old colleague at Sun was fervently talking about ZFS and OpenSolaris™. I told him about this opportunity, and so we began. It was him who used the word “crafter”. “We are not building“, he said, “we are crafting“. He was right.

OpenSolaris logo

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Persistent Storage could stifle Google Anthos multi-cloud ambitions

To win in the multi-cloud game, you have to be in your competitors’ cloud. Google Cloud has been doing that since they announced Google Anthos just over a year ago. They have been crafting their “assault”, starting with on-premises, and Anthos on AWS. Anthos on Microsoft® Azure is coming, currently in preview mode.

Google CEO Sundar Pichai announcing Google Anthos at Next ’19

BigQuery Omni conversation starter

2 weeks ago, whilst the Google Cloud BigQuery Omni announcement was still under wraps, local Malaysian IT portal Enterprise IT News sent me the embargoed article to seek my views and opinions. I have to admit that I was ignorant about the deeper workings of BigQuery, and haven’t fully gone through the works of Google Anthos as well. So I researched them.

Having done some small works on Qubida (defunct) and Talend several years ago, I have grasped useful data analytics and data enablement concepts, and so BigQuery fitted into my understanding of BigQuery Omni quite well. That triggered my interests to write this blog and meshing the persistent storage conundrum (at least for me it is something to be untangled) to Kubernetes, to GKE (Google Kubernetes Engine), and thus Anthos as well.

For discussion sake, here is an overview of BigQuery Omni.

An overview of Google Cloud BigQuery Omni on multiple cloud providers

My comments and views are in this EITN article “Google Cloud’s BigQuery Omni for Multi-cloud Analytics”.

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Down the rabbit hole with Kubernetes Storage

Kubernetes is on fire. Last week VMware® released the State of Kubernetes 2020 report which surveyed companies with 1,000 employees and above. Results were not surprising as the adoptions of this nascent technology are booming. But persistent storage remained the nagging concern for the Kubernetes serving the infrastructure resources to applications instances running in the containers of a pod in a cluster.

The standardization of storage resources have settled with CSI (Container Storage Interface). Storage vendors have almost, kind of, sort of agreed that the API objects such as PersistentVolumes, PersistentVolumeClaims, StorageClasses, along with the parameters would be the way to request the storage resources from the Pre-provisioned Volumes via the CSI driver plug-in. There are already more than 50 vendor specific CSI drivers in Github.

Kubernetes and CSI initiative

Kubernetes and the CSI (Container Storage Interface) logos

The CSI plug-in method is the only way for Kubernetes to scale and keep its dynamic, loadable storage resource integration with external 3rd party vendors, all clamouring to grab a piece of this burgeoning demands both in the cloud and in the enterprise.

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A Dialogue between 2 Drives

I was talking to an end user who was slowly getting exposed to the cloud amid this Covid-19 pandemic. The whole work from home thingy was not new to him, but the scale of the practice suddenly escalated when more than 80 of his staff have to work from wherever they were stuck at during the past 6 weeks. Initially all of his staff had to alternate their folders and files access because their Sonicwall® Global Client license and SSL VPN Clients were inadequate. Even after their upgrade of the licenses, the performance of getting the folders and files through the Z: drive was poor and the network was chocked up. I told them that regardless, the SMB protocol of the NAS shared folders was chatty and generated a lot of network traffic on the VPN, along with the inadequacies of running this over the wide area Internet network. Staff productivity obviously nosedived.

We are now exploring putting their work in the cloud but maintaining a consistent synchronized set of folders and files at all times. Wasabi® Cloud has emerged the most attractive price/GB/month and no egress or API requests fees.

Combining 2 shared drives into one

NAS Drive talking to Cloud Drive like 2 buddies

Now here is a story of 2 Drives

The end user is not an IT savvy user. They were unfamiliar with Cloud Storage other than the free personal ones like Google Drive, or Dropbox. They have more than 200TB and I have introduced to them Wasabi® Cloud. They were very familiar with their Z:, their NAS Drive. I introduced to them the Cloud Drive.

NAS: Hey, how’s it going?

Cloud: Not bad. My boss and your boss are talking about bringing me and Wasabi® Cloud to join your gang. Hope you are OK with that.

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