Time for Fujitsu Malaysia to twist and shout and yet …

The worldwide storage market is going through unprecedented change as it is making baby steps out of one of the longest recessions in history. We are not exactly out of the woods yet, given the Eurozone crisis, slowing growth in China and the little sputters in the US economy.

Back in early 2012, Fujitsu has shown good signs of taking market share in the enterprise storage but what happened to that? In the last 2 quarters, the server boys in the likes of HP, IBM and Dell storage market share have either shrunk (in the case of HP and Dell) or tanked (as in IBM). I would have expected Fujitsu to continue its impressive run and continue to capture more of the enterprise market, and yet it didn’t. Why?

I was given an Eternus storage technology update by the Fujitsu Malaysia pre-sales team more than a year ago. It has made some significant gains in technology such as Advanced Copy, Remote Copy, Thin Provisioning, and Eco-Mode, but I was unimpressed. The technology features were more like a follower, since every other storage vendor in town already has those features.

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Is there no one to challenge EMC?

It’s been a busy, busy month for me.

And when the IDC Worldwide Quarterly Disk Storage Systems Tracker for 3Q12 came out last week, I was reading in awe how impressive EMC was at the figures that came out. But most impressive of all is how the storage market continue to grow despite very challenging and uncertain business conditions. With the Eurozone crisis, China experiencing lower economic growth numbers and the uncertainty in the US economic sectors, it is unbelievable that the storage market grew 24.4% y-o-y. And for the first time, 7,104PB was shipped! Yes folks, more than 7 exabytes was shipped during that period!

In the Top 5 external disk storage market based on revenue, only EMC and HDS recorded respectable growth, recording 8.7% and 13.8% respectively. NetApp, my “little engine that could” seems to be running out of steam, earning only 0.9% growth. The rest of the field, IBM and HP, recorded negative growth. Here’s a look at the Top 5 and the rest of the pack:

HP -11% decline is shocking to me, and given the woes after woes that HP has been experiencing, HP has not seen the bottom yet. Let’s hope that the new slew of HP storage products and technologies announced at HP Discover 2012 will lift them up. It also looked like a total rebranding of the HP storage products as well, with a big play on the word “Store”. They have names like StoreOnce, StoreServ, StoreAll, StoreVirtual, StoreEasy and perhaps more coming.

The Open SAN market, which includes iSCSI has EMC again at Number 1, with 29.8%, followed by IBM (14%), HDS (12.2%) and HP (11.8%). When combined with NAS numbers, the NAS + Open SAN market, EMC has 33.5% while NetApp is 13.7%.

Of course, it is just not about external storage because the direct-attached storage numbers count too. With that, the server vendors of IBM, HP and Dell are still placed behind EMC. Here’s a look at that table from IDC:

There’s a highlight of Dell in the table above. Dell actually grew by 4.0% compared to decline in HP and IBM, gaining 0.1%. However, their numbers seem too tepid and led to the exit of Darren Thomas, Dell’s storage group head honco. News of Darren’s exit was on TheRegister.

I also want to note that NAS growth numbers actually outpaced Open SAN numbers including iSCSI.

This leads me to say that there is a dire need for NAS technical and technology expertise in the local storage market. As the adoption of NFSv4 under way and SMB 2.0 and 3.0 coming into the picture, I urge all storage networking professionals who are more pro-SAN to step out of their comfort zone and look into NAS as well. The world is changing and it is no longer SAN vs NAS anymore. And NFSv4.1 is blurring the lines even more with the concepts of layout.

But back to the subject to storage market, is there no one out there challenging EMC in a big way? NetApp was, some years ago, recorded double digit growth and challenging EMC neck-and-neck, but that mantle seems to be taken over by HDS. But both are long way to go to get close to EMC.

Kudos to the EMC team for damn good execution!

Gartner WW ECB 4Q11

The Gartner Worldwide External Controller Based Disk Storage market numbers were out last night, and perennially follows IDC Disk Storage System Tracker.

The numbers posted little surprise, after a topsy-turvy year for vendors like IBM, HP and especially NetApp. Overall, the positions did not change much, but we can see that the 3 vendors I mentioned are facing very challenging waters ahead. Here’s a look at the overall 2011 numbers:

EMC is unstoppable, and gaining 3.6% market share and IBM lost 0.2% market share despite having strong sales with their XIV and StorWize V7000 solutions. This could be due to the lower than expected numbers from their jaded DS-series. IBM needs to ramp up.

HP stayed stagnant, even though their 3PAR numbers have been growing well. They were hit by poor numbers from the EVA (now renumbered as P6000s), and surprisingly their P4000s as well. Looks like they are short-lefthanded (pun intended) and given the C-level upheavals it went through in the past year, things are not looking good for HP.

Meanwhile, Dell is unable to shake off their EMC divorce alimony, losing 0.8% market share. We know that Dell has been pushing very, very hard with their Compellent, EqualLogic, and other technologies they acquired, but somehow things are not working as well yet.

HDS has been the one to watch, with its revenue numbers growing in double digits like NetApp and EMC. Their market share gain was 0.6%, which is very good for HDS standards. NetApp gained 0.8% market share but they seem vulnerable after 2 poor quarters.

The 4th quarter for 2011 numbers are shown below:

I did not blog about IDC QView numbers, which reports the storage software market share but just to give this entry a bit of perspective from a software point of view. From the charts of The Register, EMC has been gaining marketshare at the expense of the rest of the competitors like Symantec, IBM and NetApp.

Tabulated differently, here’s another set of data:

On all fronts, EMC is firing all cylinders. Like a well-oiled V12 engine, EMC is going at it with so much momentum right now. Who is going to stop EMC?

Fujitsu don’t get it

Fujitsu is pissed. Last week, they announced their super high-end, the Eternus DX8700. They want to compete with the biggest and the baddest babies out there – IBM DS8800, EMC VMAX and HDS VSP. And they are approaching it from the angle of being modular versus guys like EMC and HDS, which they liken to be monolithic storage arrays.

As quoted from The Register“Fujitsu says its DX8700 S2 rewrites the rules by making the leap from monolithic to modular architecture”. 

Well, congratulations Fujitsu! The Japanese company makes great products with the typical precision and quality of Japanese products. And there is no doubt that their DX8000 series is a power monger in its own rights.

It boasts of 6Gbps internal SAS backplane, SAS support, FCoE and 10 Gigabit Ethernet. The DX8700 supports up to 8 controllers, with 3,072 2.5″ HDDs or SSDs or 1,536 3.5″ drives. With 3TB drives capacity, it reaches 4 petabyte raw capacity (3.6PB usable). And it will have automated storage tiering with its Flexible Data Management feature, come early next year.  Bind-in-Cache feature is there for pinning certain data in memory for performance reasons as well as the support for 32,768 snapshots.

All these features and specs are fantastic but in Malaysia, Fujitsu is hardly making waves in the storage industry. A lunch date with a friend of mine who has just joined Fujitsu Malaysia to sell the Eternus product revealed the sentiments of product in the local market. Eternus who?

First of all, marketing is sorely lacking. Not many people know about Fujitsu’s storage product and they are also quite conservative in their advertising. This means that my friend in Fujitsu has a mountain to climb when it comes to convincing partners and customer about the Eternus product.

Secondly, they have to build a solutions ecosystem. The need for Eternus to handle backup with 3rd party vendors such as Symantec NetBackup, Commvault and other is glaring. There are also other areas such as archiving, disaster recovery and so on. And don’t get me started with Tier 1 applications such as Microsoft Exchange, Oracle database, SQL Server and VMware. They are just not known to many here in Malaysia, except to those who are close to Fujitsu. Even worse, some of their partners don’t even know about Fujitsu’s storage solutions.

I am sure these solutions have already been validated in the US and in Japan and works but come on, Fujitsu, if you don’t tell people about it, no one would know. I don’t see software vendors and their SE or sales saying that “our products work well with Fujitsu Eternus“. Who’s Fujitsu Eternus?

Thirdly, it is about mind share and this bring the Fujitsu sales force and their partners to go out there and pitch, pitch and pitch. It is important to educate these fellas to sell and get in front of the customers to pitch Fujitsu Eternus.

So what if Fujitsu is pissed? Yes, they are because competitors probably belittled them. But they have to change their ways here in Malaysia to get noticed. They must get it.

Gartner figures about the storage market – Half year report

After the IDC report a couple of weeks back, Gartner released their Worldwide External Controller-Based (ECB) Disk Storage Market report last week. The Gartner reports mirrors the IDC report, which confirms the situation in the storage market, and it’s good news!

Asia Pacific and Latin America are 2 regions which are experiencing tremendous growth, with 27.9% and 22.4% respectively. This means that the demand of storage networking and data management professionals is greater than ever. I have always maintained that it is important for professionals like us to enhance our technical and technology know-how to ride on the storage growth momentum.

So from the report, there are no surprises. Below is a table to summarizes the Gartner report.

 

As you can see, HP lost market share together with Dell, Fujitsu and Oracle. Oracle is focusing its energies on its Exadata platform (and it’s all about driving more database license sales), and hence their 7000-series is suffering. Despite Fujitsu partnership with NetApp and EMC, and also with its Eternus storage, lost ground as well.

Dell seems to be losing ground too, but that could be the after effects of divorcing EMC after picking up Compellent early this year. Dell should be able to bounce back as there are reports stating that Compellent is picking up a good pace for Dell. One of the reports is here.

The biggest loser of the last quarter is HP. Even though it has a 0.3% of a market drop, things does not seem so rosy as I have been observing their integration of 3PAR since the purchase late last year. No doubt they are firing all cylinders, but 3PAR does not seem to be helping HP to gain market share (yet). The mid-tier has to be addressed as well and having the old-timer EVA at the helm is beginning to show split ends. Good for the hairdresser; not good for HP. IBRIX and LeftHand complete most of HP storage line-up.

HDS is gaining ground as their storage story is beginning to gel quite well. Coupled with some great moves consolidating their services business and also their Deal Operations Center (DOC) in Kuala Lumpur, simplifies the customers doing business with them. Every company has its challenges but I am beginning to see quite a bit of traction from HDS in the local business scene.

IBM also increased market share with a 0.2% jump. Rather tepid overall but I was informed by an IBMer that their DS8000s and XIVs are doing great in the South East Asia Region. Kudos but again IBM still has to transform its mid-tier DS4000/5000 business, which IBM OEMs the storage backend from NetApp Engenio.

EMC and NetApp are the 2 juggernauts. EMC has been king of the hill for many quarters, and I have been always surprised how nimble EMC is, despite being an 800 pound gorilla. NetApp has proven its critics wrong. For many quarters it has been taking market share and that is reflected in the Gartner Half Year Report below:

 

There you have it folks. The Gartner WW ECB Disk Storage Report. Again, I just want to mention that this is a wonderful opportunity for us doing storage and data management solutions. The demand is there for experienced and skilled professionals but we have to be good, really good to compete with the rest.