I get disturbed whenever a reseller, or even an end user asks for a competitive statement about storage Brand X or storage Brand Y. Given my background of everything storage, many a times, they want me to “dish the dirty stuff” of the storage brands I am competing with. And I often resist. Here is my philosophy and my approach.
Many storage consultants love to say bad things about others. It is one of the ways to get a bright glow about the product(s) they are pitching, and dim the prospects of their competitors. I don’t like to do things this way because what I say reflect on my professional ethos. In the closely connected storage networking and technology industry, we have folks that make career moves from one company to their competitors. Heck, I have a friend who recently joined Hitachi Vantara® after almost 20 years at EMC® (now Dell EMC®). We make career choices but it does not mean we should take the moral low ground to bash which storage competitor we are facing at that moment.
Where do I start?
The motivation to write this blog came from an article from CRN where NetApp®’s CEO, George Kurian, “corrected” Pure Storage®’s CEO Charles Giancarlo about his “inaccurate” statements about “true cloud storage”. Whatever Charlie said may be innocuous, but it has certainly stung Georgie.
And in any technology-based industry, this technology bashing habit is rampant. Like it or not, marketing has played a role in creating the perception and the aura of strength with the technology it represents. Over the years, I have my fair share of beliefs cultivated through marketing, although as I wizened over the last 2 decades, I spend a lot of time diving deep into the specific storage technology. If time and resources permit, I even do technical hands-on, just to understand the technology more intimately. And that became the basis of running this StorageGaga blog in the past 12 years. To go beyond the FUDs and the fluffs, and share meaningful details and knowledge. Through my sharing, I learn from others as well.
I vaguely recalled Anand Babu Periasamy (AB as he is known), the CEO of MinIO saying that when I first met him in 2017. I was fresh “playing around” with MinIO and instantly I fell in love with software technology. Wait a minute. Object storage wasn’t supposed to be so easy. It was not supposed to be that simple to set up and use, but MinIO burst into my storage universe like the birth of the Infinity Stones. There was a eureka moment. And I was attending one of the Storage Field Days in the US shortly after my MinIO discovery in late 2017. What an opportunity!
I could not recall how I made the appointment to meeting MinIO, but I recalled myself taking an Uber to their cosy office on University Avenue in Palo Alto to meet. Through Andy Watson (one of the CTOs then), I was introduced to AB, Garima Kapoor, MinIO’s COO and his wife, Frank Wessels, Zamin (one of the business people who is no longer there) and Ugur Tigli (East Coast CTO) who was on the Polycom. I was awe struck.
Last week, MinIO scored a major Series B round funding of USD103 million. It was delayed by the pandemic because I recalled Garima telling me that the funding was happening in 2020. But I think the delay made it better, because the world now is even more ready for MinIO than ever before.
Of course, I am one of these critics. I don’t deny that I am not. But I read this situation from a multicloud hyperbole of which I am not a fan. Too much multicloud whitewashing by vendors trying to pitch multicloud as a disaster recovery solution without understanding that this is easier said than done.
The multi-cloud for infrastructure-as-a-service (IaaS) era is not here (yet). That is what the technology marketers want you to think. The hype, the vapourware, the frenzy. It is what they do. The same goes to technology analysts where they describe vision and futures, and the high level constructs and strategies to get there. The hype of multi-cloud is often thought of running applications and infrastructure services seamlessly in several public clouds such as Amazon AWS, Microsoft® Azure and Google Cloud Platform, and linking it to on-premises data centers and private clouds. Hybrid is the new black.
Multi-Cloud, on-premises, public and hybrid clouds
And the aspiration of multi-cloud is the right one, when it is truly ready. Gartner® wrote a high level article titled “Why Organizations Choose a Multicloud Strategy“. To take advantage of each individual cloud’s strengths and resiliency in respective geographies make good business sense, but there are many other considerations that cannot be an afterthought. In this blog, we look at a few of them from a data storage perspective.
In the beginning there was …
For this storage dinosaur, data storage and compute have always coupled as one. In the mainframe DASD days. these 2 were together. Even with the rise of networking architectures and protocols, from IBM SNA, DECnet, Ethernet & TCP/IP, and Token Ring FC-SAN (sorry, this is just a joke), the SANs, the filers to the servers were close together, albeit with a network buffered layer.
A decade ago, when the public clouds started appearing, data storage and compute were mostly inseparable. There was demarcation of public clouds and private clouds. The notion of hybrid clouds meant public clouds and private clouds can intermix with on-premise computing and data storage but in almost all cases, this was confined to a single public cloud provider. Until these public cloud providers realized they were not able to entice the larger enterprises to move their IT out of their on-premises data centers to the cloud convincingly. So, these public cloud providers decided to reverse their strategy and peddled their cloud services back to on-prem. Today, Amazon AWS has Outposts; Microsoft® Azure has Arc; and Google Cloud Platform launched Anthos.
Garmin paid, reportedly millions. Do you sleep well at night knowing that the scourge of ransomware is rampant and ever threatening your business. Is your storage safe enough or have you invested in a storage which was the economical (also to be known as cheap) to your pocket?
Garmin was hacked by ransomware
I have highlighted this before. NAS (Network Attached Storage) has become the goldmine for ransomware. And in the mire of this COVID-19 pandemic, the lackadaisical attitude of securing the NAS storage remains. Too often than not, end users and customers, especially in the small medium enterprises segment, continue to search for the most economical NAS storage to use in their business.
Is price the only factor?
Why do customers and end users like to look at the price? Is an economical capital outlay of a cheap NAS storage with 3-year hardware and shallow technical support that significant to appease the pocket gods? Some end users might decided to rent cloud file storage, Hotel California style until they counted the 3-year “rental” price.
Blitzscaling has been on my mind a lot. Ever since I discovered that word a while back, it has returned time and time again to fill my thoughts. In the wake of COVID-19, and in the mire of this devastating pandemic, isblitzscaling still the right strategy for this generation of storage technology, hyperconverged, data management and cloud storage startups?
Blitzscaling is about hyper growing, scaling ultra fast and rocketing to escape velocity, at the expense of things like management efficiency, financial prudence, profits and others. While this blog focuses on storage companies, blitzscaling is probably most recognizable in the massive expansion of Uber (and contraction) a few years ago. In the US, the ride hailing war is between Uber and Lyft, but over here in South East Asia, just a few years back, it was between Uber and Grab. In China it was Uber and Didi.
From the storage angle, 2 segments exemplified the blitzscaling culture between 2015 and 2020.
[ Disclosure: I was invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees were covered by GestaltIT, the organizer and I was not obligated to blog or promote the vendors’ technologies presented at this event. The content of this blog is of my own opinions and views ]
And the Emmy® goes to …
Yes, the Emmy® goes to Dell EMC Isilon! It was indeed a well deserved accolade and an honour!
This is not a blog to praise Isilon but one that instill respect to a real true clustered, scale-out file system. I have known of OneFS for a long time, but never really took the opportunity to really put my hands on it since 2006 (there is a story). So here is a look at history …
Back in early to mid-2000, there was a lot of talks about large scale NAS. There were several players in the nascent scaling NAS market. NetApp was the filer king, with several competitors such as Polyserve, Ibrix, Spinnaker, Panasas and the young upstart Isilon. There were also Procom, BlueArc and NetApp’s predecessor Auspex. By the second half of the 2000 decade, the market consolidated and most of these NAS players were acquired.
[ Disclosure: I was invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees were covered by GestaltIT, the organizer and I was not obligated to blog or promote the vendors’ technologies to be presented at this event. The content of this blog is of my own opinions and views ]
[Disclosure: I am invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees will be covered by GestaltIT, the organizer and I am not obligated to blog or promote the vendors’ technologies to be presented at this event. The content of this blog is of my own opinions and views]
This is NOT an advertisement for coloured balls.
This is the license to brag for the vendors in the next 2 weeks or so, as we approach the 2020 new year. This, of course, is the latest 2019 IDC Marketscape for Object-based Storage, released last week.
My object storage mentions
I have written extensively about Object Storage since 2011. With different angles and perspectives, here are some of them:
Cloud Data Management is a tricky word. Often vague, ambigious, how exactly would you define “Cloud Data Management“?
Fresh off the boat from Commvault GO 2019 in Denver, Colorado last week, I was invited to sample Veeam a few days ago at their Solution Day and soak into their rocketing sales in Asia Pacific, and strong market growth too. They reported their Q3 numbers this week, impressing many including yours truly.
I went to the seminar early in the morning, quite in awe of their vibrant partners and resellers activities and ecosystem compared to the tepid Commvault efforts in Malaysia over the past decade. Veeam’s presence in Malaysia is shorter than Commvault’s but they are able to garner a stronger following with partners and customers alike.