Storage in a shiny multi-cloud space

The multi-cloud for infrastructure-as-a-service (IaaS) era is not here (yet). That is what the technology marketers want you to think. The hype, the vapourware, the frenzy. It is what they do. The same goes to technology analysts where they describe vision and futures, and the high level constructs and strategies to get there. The hype of multi-cloud is often thought of running applications and infrastructure services seamlessly in several public clouds such as Amazon AWS, Microsoft® Azure and Google Cloud Platform, and linking it to on-premises data centers and private clouds. Hybrid is the new black.

Multicloud connectivity to public cloud providers and on-premises private cloud

Multi-Cloud, on-premises, public and hybrid clouds

And the aspiration of multi-cloud is the right one, when it is truly ready. Gartner® wrote a high level article titled “Why Organizations Choose a Multicloud Strategy“. To take advantage of each individual cloud’s strengths and resiliency in respective geographies make good business sense, but there are many other considerations that cannot be an afterthought. In this blog, we look at a few of them from a data storage perspective.

In the beginning there was … 

For this storage dinosaur, data storage and compute have always coupled as one. In the mainframe DASD days. these 2 were together. Even with the rise of networking architectures and protocols, from IBM SNA, DECnet, Ethernet & TCP/IP, and Token Ring FC-SAN (sorry, this is just a joke), the SANs, the filers to the servers were close together, albeit with a network buffered layer.

A decade ago, when the public clouds started appearing, data storage and compute were mostly inseparable. There was demarcation of public clouds and private clouds. The notion of hybrid clouds meant public clouds and private clouds can intermix with on-premise computing and data storage but in almost all cases, this was confined to a single public cloud provider. Until these public cloud providers realized they were not able to entice the larger enterprises to move their IT out of their on-premises data centers to the cloud convincingly. So, these public cloud providers decided to reverse their strategy and peddled their cloud services back to on-prem. Today, Amazon AWS has Outposts; Microsoft® Azure has Arc; and Google Cloud Platform launched Anthos.

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Valuing the security value of NAS storage

Garmin paid, reportedly millions. Do you sleep well at night knowing that the scourge of ransomware is rampant and ever threatening your business. Is your storage safe enough or have you invested in a storage which was the economical (also to be known as cheap) to your pocket?

Garmin was hacked by ransomware

I have highlighted this before. NAS (Network Attached Storage) has become the goldmine for ransomware. And in the mire of this COVID-19 pandemic, the lackadaisical attitude of securing the NAS storage remains. Too often than not, end users and customers, especially in the small medium enterprises segment, continue to search for the most economical NAS storage to use in their business.

Is price the only factor?

Why do customers and end users like to look at the price? Is an economical capital outlay of a cheap NAS storage with 3-year hardware and shallow technical support that significant to appease the pocket gods? Some end users might decided to rent cloud file storage, Hotel California style until they counted the 3-year “rental” price.

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The prudence needed for storage technology companies

Blitzscaling has been on my mind a lot. Ever since I discovered that word a while back, it has returned time and time again to fill my thoughts. In the wake of COVID-19, and in the mire of this devastating pandemic, is blitzscaling still the right strategy for this generation of storage technology, hyperconverged, data management and cloud storage startups?

What the heck is Blitzscaling? 

For the uninformed, here’s a video of Reid Hoffman, co-founder of Linked and a member of the Paypal mafia, explaining Blitzscaling.

Blitzscaling is about hyper growing, scaling ultra fast and rocketing to escape velocity, at the expense of things like management efficiency, financial prudence, profits and others. While this blog focuses on storage companies, blitzscaling is probably most recognizable in the massive expansion of Uber (and contraction) a few years ago. In the US, the ride hailing war is between Uber and Lyft, but over here in South East Asia, just a few years back, it was between Uber and Grab. In China it was Uber and Didi.

From the storage angle, 2 segments exemplified the blitzscaling culture between 2015 and 2020.

  • All Flash Startups
  • Hyper Converged Infrastructure Startups

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Dell EMC Isilon is an Emmy winner!

[ Disclosure: I was invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees were covered by GestaltIT, the organizer and I was not obligated to blog or promote the vendors’ technologies presented at this event. The content of this blog is of my own opinions and views ]

And the Emmy® goes to …

Yes, the Emmy® goes to Dell EMC Isilon! It was indeed a well deserved accolade and an honour!

Dell EMC Isilon had just won the Technology & Engineering Emmy® Awards a week before Storage Field Day 19, for their outstanding pioneering work on the NAS platform tiering technology of media and broadcasting content according to business value.

A lasting true clustered NAS

This is not a blog to praise Isilon but one that instill respect to a real true clustered, scale-out file system. I have known of OneFS for a long time, but never really took the opportunity to really put my hands on it since 2006 (there is a story). So here is a look at history …

Back in early to mid-2000, there was a lot of talks about large scale NAS. There were several players in the nascent scaling NAS market. NetApp was the filer king, with several competitors such as Polyserve, Ibrix, Spinnaker, Panasas and the young upstart Isilon. There were also Procom, BlueArc and NetApp’s predecessor Auspex. By the second half of the 2000 decade, the market consolidated and most of these NAS players were acquired.

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Rebooting Infrascale

[ Disclosure: I was invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees were covered by GestaltIT, the organizer and I was not obligated to blog or promote the vendors’ technologies to be presented at this event. The content of this blog is of my own opinions and views ]

Infrascale™ was relatively unknown for the Storage Field Day 19 delegates when they presented a few weeks ago in San Jose. Between 2015-2017, they have received several awards and accolades, including being in the Leaders quadrant for the 2017 Gartner Magic Quadrant for DR-as-a-Service.

I have known of Infrascale since 2016 as the BC and DR landscape was taking off back then, gravitating towards the cloud as a secondary platform for recovery.

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Is General Purpose Object Storage disenfranchised?

[Disclosure: I am invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees will be covered by GestaltIT, the organizer and I am not obligated to blog or promote the vendors’ technologies to be presented at this event. The content of this blog is of my own opinions and views]

This is NOT an advertisement for coloured balls.

This is the license to brag for the vendors in the next 2 weeks or so, as we approach the 2020 new year. This, of course, is the latest 2019 IDC Marketscape for Object-based Storage, released last week.

My object storage mentions

I have written extensively about Object Storage since 2011. With different angles and perspectives, here are some of them:

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Veaam to boost Cloud Data Management

Cloud Data Management is a tricky word. Often vague, ambigious, how exactly would you define “Cloud Data Management“?

Fresh off the boat from Commvault GO 2019 in Denver, Colorado last week, I was invited to sample Veeam a few days ago at their Solution Day and soak into their rocketing sales in Asia Pacific, and strong market growth too. They reported their Q3 numbers this week, impressing many including yours truly.

I went to the seminar early in the morning, quite in awe of their vibrant partners and resellers activities and ecosystem compared to the tepid Commvault efforts in Malaysia over the past decade. Veeam’s presence in Malaysia is shorter than Commvault’s but they are able to garner a stronger following with partners and customers alike.

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Commvault coming all together

[Disclosure: I was invited by Commvault as a Media person and Social Ambassador to their Commvault GO 2019 Conference and also a Tech Field Day eXtra delegate from Oct 13-17, 2019 in the Denver CO, USA. My expenses, travel, accommodation and conference fees were covered by Commvault, the organizer and I was not obligated to blog or promote their technologies presented at this event. The content of this blog is of my own opinions and views]

This trip to the Commvault GO conference was pretty much a mission to find answers to their Hedvig acquisition just a month ago. It was an unprecedented move for Commvault and I, as an industry observer and pundit, took the news positively. I wrote in my blog about Commvault’s big bet and I liked their boldness in their approach.

But the news did not bode well back here in Malaysia. The local technology news portal, Data Storage Asean picked up the news in a rather unconvinced way. 2 long time Commvault partners I spoke to were obviously unhappy because the acquisition made little sense to them on the back of closing of the Commvault Malaysia office just weeks before this with more unsettling rumours of the Commvault team in Asia Pacific. The broken trust and the fear of what the future held for the Commvault customers in Malaysia and in the region were riding along with me on this trip.

But I have seen the beginning of the Commvault transformation from the Commvault GO conferences I have attended since 2017. This is my 3rd Commvault GO and I ended Day 1 with good vibes.

Here were some of my highlights in the first day. Continue reading

Is Pure Play Storage good?

I post storage and cloud related articles to my unofficial SNIA Malaysia Facebook community (you are welcomed to join) every day. It is a community I started over 9 years ago, and there are active live banters of the posts of the day. Casual, personal were the original reasons why I started the community on Facebook rather than on LinkedIn, and I have been curating it religiously for the longest time.

The Big 5 of Storage (it was Big 6 before this)

Looking back 8-9 years ago, the storage vendor landscape of today has not changed much. The Big 5 hegemony is still there, still dominating the Gartner Magic Quadrant for Enterprise and Mid-end Arrays, and is still there in the All-Flash quadrant as well, albeit the presence of Pure Storage in that market.

The Big 5 of today – Dell EMC, NetApp, HPE, IBM and Hitachi Vantara – were the Big 6 of 2009-2010, consisting of EMC, NetApp, Dell, HP, IBM and Hitachi Data Systems. The All-Flash, or Gartner calls it Solid State Arrays (SSA) market was still an afterthought, and Pure Storage was just founded. Pure Storage did not appear in my radar until 2 years later when I blogged about Pure Storage’s presence in the market.

Here’s a look at the Gartner Magic Quadrant for 2010:

We see Pure Play Storage vendors in the likes of EMC, NetApp, Hitachi Data Systems (before they adopted the UCP into their foray), 3PAR, Compellent, Pillar Data Systems, BlueArc, Xiotech, Nexsan, DDN and Infortrend. And when we compare that to the 2017 Magic Quadrant (I have not seen the 2018 one yet) below:

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Commvault UDI – a new CPUU

[Preamble: I am a delegate of Storage Field Day 14. My expenses, travel and accommodation are paid for by GestaltIT, the organizer and I am not obligated to blog or promote the technologies presented at this event. The content of this blog is of my own opinions and views]

I am here at the Commvault GO 2017. Bob Hammer, Commvault’s CEO is on stage right now. He shares his wisdom and the message is clear. IT to DT. IT to DT? Yes, Information Technology to Data Technology. It is all about the DATA.

The data landscape has changed. The cloud has changed everything. And data is everywhere. This omnipresence of data presents new complexity and new challenges. It is great to get Commvault acknowledging and accepting this change and the challenges that come along with it, and introducing their HyperScale technology and their secret sauce – Universal Dynamic Index.

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