Signs of things to come?

I wanted to sign off early tonight but an article in ComputerWorld caught my tired eyes. It was titled “EMC to put hardware into servers, VMs into storage” and after I read it, I couldn’t help but to juxtapose the articles with what I said earlier in my blogs, here and here.

It is very interesting to note that “EMC runs vSphere directly on the storage controllers and then uses vMotion to migrate VMs from application servers onto the storage array, ..” since the storage boxes have enough compute power to run Virtual Machines on the storage. Traditionally and widely accepted, VMs should be running on servers. Contrary to beliefs, EMC has already demonstrated this running of VMs capability on their VNX, Isilon and Symmetrix.

And soon, with EMC’s Project Lightning (announced at EMC World in May 2011), they will be introducing server side PCIe-based SSDs, ala Fusion-IO. This is different from the NetApp PAM/FlashCache PCIe-based card, which sits on their arrays, not on hosts or servers. And it is also very interesting to note that this EMC server-side PCIe Flash SSD card will become a bridge to EMC’s FAST (Fully Automated Storage Tiering) architecture, enabling it to place hot, warm and cold data strategically on different storage tiers of the applications on VMware’s VMs (now on either the server or the storage),  perhaps using vMotion as a data mover on top of the “specialized” link created by the server-side EMC PCIe card.

This also blurs the line between the servers and storage and creates a virtual architecture between servers and storage, because what used to be distinct data border of the servers is now being melded into the EMC storage array, virtually.

2 red alerts are flagging in my brain right now.

  1. The “bridge” has just linked the server back to the storage, after years of talking about networked storage. The server is ONE again with the storage. Doesn’t that look to you like a server with plenty of storage? It has come a full cycle. But more interesting and what I am eager to see is what more is this “bridge” capable of when it comes to data management. vMotion might be the first of many new “protocol” breeds to enhance data management and mobility with this “bridge”. I am salivating right now of this massive potential.
  2. What else can EMC do with the VMware API? This capability I am writing right now is made possible by EMC tweaking VMware’s API to maximize much, much more. As the VMware vStorage API is continually being enhanced, the potential is again, very massive and could change the entire landscape of cloud computing and subsequently, the entire IT landscape. This is another Pavlov’s dog moment (see figures below as part of my satirical joke on myself)


Sorry, the diagram below is not related to what my blog entry is. Just my way of describing myself right now. 😉

I am extremely impressed with what EMC is doing. A lot of smarts and thinking go into this and this is definitely signs of things to come. The server and the storage are “merging again”. Think of it as Borg assimilation in Star Trek.

Resistance is futile!

Mr. Black divorces Miss Purple

The writing’s on the wall and the relationship has been on the rocks since Mr. Black decided to take on 2 new wives (one in 2007 and one in 2010) and Miss Purple had a good run when things were hot.

Why Black and Purple? For a while within the local circle of EMC Malaysia, Dell’s EMC CLARiiONs were known as “Black” while EMC’s own CLARiiON was “Purple”. They were the colours of the bezels of each respective storage box. And the relationship, which Dell signed with EMC in 2003, was supposed to last 10 years but today, Dell has decided to end that relationship 2 years early. Here is one of the news at

The “divorce” was inevitable. Gaps started showing up in the relationship when Dell acquired EqualLogic in 2007 and this relationship went to a point of no return when Dell started pursuing 3PAR back in 2010. Dell eventually lost 3PAR to HP and got Compellent instead. It was bound to happen, sooner or later.

Storage is becoming a very important strategy for Dell. As server virtualization grows, the demand for Dell servers wanes but storage demand kept growing. That is why it makes sense for Dell to have their own storage techonology. In addition to Compellent and EqualLogic, Dell has also acquired Exanet and Ocarina Networks in 2010.

It has been a good run for both companies, especially EMC, who was able to make use of Dell’s aggressive sales force to increase their market penetration for CLARiiON. And given the market dynamics, it is crucial that a company like Dell, with little innovation in the past, change their approach of reselling other people’s products and start owning and developing their own technology.

Joe Tucci to quit as EMC’s CEO

News of Joe Tucci quitting EMC at the end of 2012 is abuzz tonight. Here’s one from The Register.

He is one of the longest serving CEO in the storage industry and since he took over the helm in 2001, he has brought EMC to where it is today. Like him or loathe him, you cannot deny that he is one of the best out there. Having gone thru at least 3 economic downturns, he has turned EMC into an industry giant, a juggernaut.

The next question is who will succeed him? There are many candidates from long-serving senior staff to the new ones that EMC has recruited in the recent years. It will only be end of 2012 when Joe finally leaves EMC but the search for his successor will be an interesting one. We shall soon know.