Expensive hard disk is good

No, I don’t mean to be bad, but the spinning HDDs’ prices will remain high even if the post-Thailand flood production has resumed to normalcy.

According to IHS iSuppli, a market research intelligence firm, the prices will continue to hold steady and will not fall to pre-flood level until 2014. The reason is simple. The prices of the hard disk drives are pretty much dictated by the only 2 real remaining hard disk companies in the world – Seagate and Western Digital. These guys controls more than 85% of the hard disk market and as demand of HDDs outstrips supply, the current hard disk prices are hitting the bottom line hard for just about everyone.

But the bad news is turning into good news for solid state storage devices. NAND-Flash based devices are driving a new clan of storage start-ups in the likes of Violin Memory, Kaminario, Pure Storage and Virident. The EMC acquisition of XtremIO was a strong endorsement that cements the cornerstone of all enterprise storage arrays to come. Even the Register predicted that the EMC VMAX will be the last primary storage array before the flash tsunami.

The NAND-Flash solid state of multi-level cells (MLCs) and single level cells (SLCs) and even triple level cells (TLCs) are going through birth, puberty, adolescent extremely fast because the demand for faster and faster IOPS, throughput and lower latency is hitting at full speed. And it is likely that all the xLCs (SLCs, MLCs and TLCs) could go through cycle in an extremely short lifespan, because there is a new class of solid state that is pushing the performance-price envelope closer and closer to speed of DRAM but with the price of Flash. This new type of solid state is Storage Class Memory (SCM). (more…)