FUDs for Real

We human beings hate losing. It puts a psychological anxiety of not having to own and we are missing out on something. That “some thing” could be adulation, attention, rewards and many other things that seem to enrich our superficial lives. FOMO (fear of missing out) is real, ladies and gentlemen.

When we see a sign like the one below, what do you think is going through our mind?

Limited Time Offer

Limited Time Offer sign

OMG! I got to get it because the deal is for a limited time only! It will never happen again in my lifetime and I gotta buy it!

The game of FUD

F.U.D. (Fear, Uncertainty and Doubt). We in the technology business have seen tons of tactics to entice someone to buy our products or switch allegiance to the our side. And we do it ourselves too, consciously and unconsciously, intentionally or unintentionally. There is no denying to that.

Based on what is known, and what is unknown to us, we share information which are available to us, in ways we want to influence and effect. But let it be known that we do not have a world view of everything, and thus, we chose to believe what we see and hear and experience. As human beings, we cannot 100% subscribe to be fearless, 100% certain that we are right, and 100% without a doubt do things or acts upon things that will be 100% correct. The outcome of FUD to create a convoluted messed up thought process that will deliver the desired effect and action. It is the universal Law of Cause and Effect.

The effect the marketers want you to think will speed up or delay your decision making, throw a spanner in to the thought process, and illogically gives you meaningless and meaningful (to your desires) heebee jeebees. The feeling of loss or missing out creates “displaced anxiety“, a Freudian concept where the projected fear and emotions will land into something that felt safer, even if the safer “target” may be irrelevant. And it is this irrelevant decision that marketers want to you take, because what they are selling is the “safer” decision.

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Down the rabbit hole with Kubernetes Storage

Kubernetes is on fire. Last week VMware® released the State of Kubernetes 2020 report which surveyed companies with 1,000 employees and above. Results were not surprising as the adoptions of this nascent technology are booming. But persistent storage remained the nagging concern for the Kubernetes serving the infrastructure resources to applications instances running in the containers of a pod in a cluster.

The standardization of storage resources have settled with CSI (Container Storage Interface). Storage vendors have almost, kind of, sort of agreed that the API objects such as PersistentVolumes, PersistentVolumeClaims, StorageClasses, along with the parameters would be the way to request the storage resources from the Pre-provisioned Volumes via the CSI driver plug-in. There are already more than 50 vendor specific CSI drivers in Github.

Kubernetes and CSI initiative

Kubernetes and the CSI (Container Storage Interface) logos

The CSI plug-in method is the only way for Kubernetes to scale and keep its dynamic, loadable storage resource integration with external 3rd party vendors, all clamouring to grab a piece of this burgeoning demands both in the cloud and in the enterprise.

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Reap at low tide

[ Note: This article was published on Linkedin more than 6 months ago. Here is the original link to the article ]

[ Update (Apr 13 2020): Amid the COVID-19 pandemic and restricted movement globally,  we can turn our pessimism into an opportunistic one ]

Nature has a way of teaching us. What works and what doesn’t are often hidden in plain sight, but we human are mostly too occupied to notice the things that work.

Why are they not spending?

This news appeared in my LinkedIn feed. It read “Malaysian Banks Don’t Spend Enough on Tech“. It irked me immensely because in a soft economy climate (the low tide), our Malaysian financial institutions should be spending more on technology (reaping the opportunity) to get ahead.

Why are the storks and the egrets in my page photo above waiting and wading in the knee-deep waters? Because at low tide, when the waves ebb, food is exposed to them abundantly. They scurry for shrimps, small crabs, cockles, mussels and more. This is nature’s way.

From the report, the technology spending average among the Malaysian banks is pathetic.

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The negative domino effect on SMEs

When the banks are not spending on technology, the other industries, especially the SMEs (small medium enterprises) follow suit. The “penny pinching” and “tightening purse string” effect permeates across industries, slowly and surely putting the negative effect in tech spending into a volatile spin-cycle.

From a macro-economic point of view, spending slows down. Buying less means lesser demands and effectively, lowering supply, and it rolls on. The law of demand and supply just got dumped into an abyss.

A great opportunity for those who see it

When I was an engineer at Sun Microsystems more than 2 decades ago, I read a comment delivered by one of the executives. It said “When times are bad, those who know will get the best parts“. I took his comment to heart because what he said held true, even until today.

This is the best time, when the country is experiencing an economic downturn. When the competitors are holding back and may be reeling from the negative effects of the economy, the banks are in the best position to grab the best deals. This is the time to gain market share, when the competition is holding back for fear that the economy will become softer.

Furthermore, with the low interest rates across the board, there is no better time than the present to step up the tech spending. Banks should know this very well but I am perplexed.

That is why the Malaysian banks must kick start their tech spending campaign now. And the SMEs will follow, overturning the downturn with demands of spending for the best “parts”. The supply “factories” are fired up again, and will lead to a positive growth to the economy.

Bank Negara RMiT is that one opportunity

One thing which has been looming is Bank Negara, Malaysia’s Central Bank, RMiT (Risk Management in Technology) framework. A new version was released in July 2019, and to me as an outsider, is a great opportunity to grab the best parts. And some of these standards will come into effect in January 2020

Bank Negara is strongly encouraging banks to improve the security and the confidence of the country’s financial industry, and the RMiT framework is really a prod to increase tech spending. Unfortunately, in some of my business interactions with a few of the banks, the feet dragging practice is prevalent.

Nature’s lesson

The best time to have your best pick is at low tide. This is nature’s lesson for us. What are we waiting for?

NetApp double stitching Data Fabric

Is NetApp® Data Fabric breaking at the seams that it chose to acquire Talon Storage a few weeks ago?

It was a surprise move and the first thing that came to my mind was “Who is Talon Storage?” I have seen that name appeared in Tech Target and CRN last year but never took the time to go in depth about their technology. I took a quick check of their FAST™ software technology with the video below:

It had the reminiscence of Andrew File System, something I worked on briefly in the 90s and WAFS (Wide Area File System), a technology buzz word in the early to mid-2000s led by Tacit Networks, a company I almost joined with a fellow NetApp-ian back then. WAFS DNA appeared ingrained in Talon Storage, after finding out that Talon’s CEO and Founder, Shirish Phatak, was the architect of Tacit Networks 20 years ago.

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Dell EMC Isilon is an Emmy winner!

[ Disclosure: I was invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees were covered by GestaltIT, the organizer and I was not obligated to blog or promote the vendors’ technologies presented at this event. The content of this blog is of my own opinions and views ]

And the Emmy® goes to …

Yes, the Emmy® goes to Dell EMC Isilon! It was indeed a well deserved accolade and an honour!

Dell EMC Isilon had just won the Technology & Engineering Emmy® Awards a week before Storage Field Day 19, for their outstanding pioneering work on the NAS platform tiering technology of media and broadcasting content according to business value.

A lasting true clustered NAS

This is not a blog to praise Isilon but one that instill respect to a real true clustered, scale-out file system. I have known of OneFS for a long time, but never really took the opportunity to really put my hands on it since 2006 (there is a story). So here is a look at history …

Back in early to mid-2000, there was a lot of talks about large scale NAS. There were several players in the nascent scaling NAS market. NetApp was the filer king, with several competitors such as Polyserve, Ibrix, Spinnaker, Panasas and the young upstart Isilon. There were also Procom, BlueArc and NetApp’s predecessor Auspex. By the second half of the 2000 decade, the market consolidated and most of these NAS players were acquired.

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StorageGRID gets gritty

[ Disclosure: I was invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees were covered by GestaltIT, the organizer and I was not obligated to blog or promote the vendors’ technologies presented at the event. The content of this blog is of my own opinions and views ]

NetApp® presented StorageGRID® Webscale (SGWS) at Storage Field Day 19 last month. It was timely when the general purpose object storage market, in my humble opinion, was getting disillusioned and almost about to deprive itself of the value of what it was supposed to be.

Cheap and deep“, “Race to Zero” were some of the less storied calls I have come across when discussing about object storage, and it was really de-valuing the merits of object storage as vendors touted their superficial glory of being in the IDC Marketscape for Object-based Storage 2019.

Almost every single conversation I had in the past 3 years was either explaining what object storage is or “That is cheap storage right?

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Rebooting Infrascale

[ Disclosure: I was invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees were covered by GestaltIT, the organizer and I was not obligated to blog or promote the vendors’ technologies to be presented at this event. The content of this blog is of my own opinions and views ]

Infrascale™ was relatively unknown for the Storage Field Day 19 delegates when they presented a few weeks ago in San Jose. Between 2015-2017, they have received several awards and accolades, including being in the Leaders quadrant for the 2017 Gartner Magic Quadrant for DR-as-a-Service.

I have known of Infrascale since 2016 as the BC and DR landscape was taking off back then, gravitating towards the cloud as a secondary platform for recovery.

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Hadoop is truly dead – LOTR version

[Disclosure: I was invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees were covered by GestaltIT, the organizer and I was not obligated to blog or promote the vendors’ technologies to be presented at this event. The content of this blog is of my own opinions and views]

This blog was not intended because it was not in my plans to write it. But a string of events happened in the Storage Field Day 19 week and I have the fodder to share my thoughts. Hadoop is indeed dead.

Warning: There are Lord of the Rings references in this blog. You might want to do some research. 😉

Storage metrics never happened

The fellowship of Arjan Timmerman, Keiran Shelden, Brian Gold (Pure Storage) and myself started at the office of Pure Storage in downtown Mountain View, much like Frodo Baggins, Samwise Gamgee, Peregrine Took and Meriadoc Brandybuck forging their journey vows at Rivendell. The podcast was supposed to be on the topic of storage metrics but was unanimously swung to talk about Hadoop under the stewardship of Mr. Stephen Foskett, our host of Tech Field Day. I saw Stephen as Elrond Half-elven, the Lord of Rivendell, moderating the podcast as he would have in the plans of decimating the One Ring in Mount Doom.

So there we were talking about Hadoop, or maybe Sauron, or both.

The photo of the Oliphaunt below seemed apt to describe the industry attacks on Hadoop.

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Brainy Commvault

[Disclosure: I was invited by Commvault as a Media person and Social Ambassador to their Commvault GO 2019 Conference and also a Tech Field Day eXtra delegate from Oct 13-17, 2019 in the Denver CO, USA. My expenses, travel, accommodation and conference fees were covered by Commvault, the organizer and I was not obligated to blog or promote their technologies presented at this event. The content of this blog is of my own opinions and views]

The waltz across the Commvault-Hedvig mine field will not be easy. Commvault will have a lot of open discussions about their acquisition of Hedvig and how Hedvig “primary storage platform” will fit into a “secondary storage framework” of Commvault. The outcome of this consummation is yet to appear as a structured form. The storyline will eventually form as Commvault’s diligence to define their strategy moving forward.

Day 1

Day 1 was my open day at Commvault GO. I was absorbing the first impressions of Commvault again even though this was my third Commvault GO, after Washington DC and Nashville in 2017 and 2018 respectively. There was certainly a “startup” feeling again in Commvault since the appointment of Sanjay Mirchandani as CEO 9 months ago.

A lot of excitement and buzz were generated around the metallic, the Commvault venture into Software-as-a-Service (SaaS). The SaaS solution is targeted at the mid-market for organizations with 500-2500 staff count. Its simplicity and pricing were the 2 things which gave me a good feeling all over. There is even a 45-day trial for metallic.

Getting Brainy

My Day 2 itinerary was more specific because my agenda for this trip was to seek answers to the realization of Commvault-Hedvig.

Commvault took the distinction of using the vision of a DataBrain (#databrain) to define their strategy. From the picture below, the left and right hemisphere of the DataBrain forms the Storage Management piece on the left and Data Management on the right.

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