Pure Electric!

I didn’t get a chance to attend Pure Accelerate event last month. From the blogs and tweets of my friends, Pure Accelerate was an awesome event. When I got the email invitation for the localized Pure Live! event in Kuala Lumpur, I told myself that I have to attend the event.

The event was yesterday, and I was not disappointed. Coming off a strong fiscal Q1 2018, it has appeared that Pure Storage has gotten many things together, chugging full steam at all fronts.

When Pure Storage first come out, I was one of the early bloggers who took a fancy of them. My 2011 blog mentioned the storage luminaries in their team. Since then, they have come a long way. And it was apt that on the same morning yesterday, the latest Gartner Magic Quadrant for Solid State Arrays 2017 was released.

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The changing face of storage

No, we are not a storage company anymore. We are a data management company now.

I was reading a Forbes article interviewing NetApp’s CIO, Bill Miller. It was titled:

NetApp’s CIO Helps Drive Company’s Shift From Data Storage To Data Management

I was fairly surprised about the time it took for that mindset shift messaging from storage to data management. I am sure that NetApp has been doing that for years internally.

To me, the writing has been in the wall for years. But weak perception of storage, at least in this part of Asia, still lingers as that clunky, behind the glassed walls and crufty closets, noisy box of full of hard disk drives lodged with snakes and snakes of orange, turquoise or white cables. ūüėČ

The article may come as a revelation to some, but the world of storage has changed indefinitely. The blurring of the lines began when software defined storage, or even earlier in the form of storage virtualization, took form. I even came up with my definition a couple of years ago about the changing face of storage framework. Instead of calling it data management, I called the new storage framework,  the Data Services Platform.

So, this is my version of the storage technology platform of today. This is the Data Services Platform I have been touting to many for the last couple of years. It is not just storage technology anymore; it is much more than that.

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Can NetApp do it a bit better?

[Preamble: I was a delegate of Storage Field Day 12. My expenses, travel and accommodation were paid for by GestaltIT, the organizer and I was not obligated to blog or promote the technologies presented in this event]

In Day 2 of Storage Field Day 12, I and the other delegates were hustled to NetApp’s Sunnyvale campus headquarters. That was a homecoming for me, and it was a bit ironic too.

Just 8 months ago, I was NetApp Malaysia Country Manager. That country sales lead role was my second stint with NetApp. I lasted almost 1 year.

17 years ago, my first stint with NetApp was the employee #2 in Malaysia as an SE. That SE stint went by quickly for 5 1/2 years, and I loved that time. Those Fall Classics NetApp used to have at the Batcave and the Fortress of Solitude left a mark with me, and the experiences still are as vivid as ever.

Despite what has happened in both stints and even outside the circle, I am still one of NetApp’s active cheerleaders in the Asia Pacific region. I even got accused by being biased as a community leader in the SNIA Malaysia Facebook page (unofficial but recognized by SNIA), because I was supposed to be neutral. I have put in 10 years to promote the storage technology community with SNIA Malaysia. [To the guy named Stanley, my response was be “Too bad, pick a religion“.]

The highlight of the SFD12 NetApp visit was of course, having lunch with Dave Hitz, one of the co-founders and the one still remaining. But throughout the presentations, I was unimpressed.

For me, the only one which stood out was CloudSync. I have read about CloudSync since NetApp Insight 2016 and yes, it’s a nice little piece of data shipping service between on-premise and AWS cloud.

Here’s how CloudSync looks like:

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FlashForward to Beyond

The flash frenzy has reached its zenith in 2016. We now no longer are interested in listening to storage technology vendors touting the power of solid state storage (NAND Flash included) over spinning drives.

The capacity of 3D NAND Flash SSDs has reached a whopping 15.3TB (that is even bigger than the 12TB 7200RPM HDDs of today), and with deduplication and compression, the storage efficiency has reached a conservative 4:1 or 5:1. Effective capacity of most mid-end storage arrays can easily reach 1-2 Petabytes.

And flash and hybrid platforms have reached maturity in these few short years. So what is next?

The landscape has obviously changed. The performance landscape, the capacity landscape and all related to the storage data points have changed. And the speed of SSDs together with the up-and-coming NVMe and NVDIMM technology in new storage array controllers are also shifting the data bottlenecks to another part of the architecture. The development of I/O communications and interfaces has to change as well, to take advantage of the asynchronous I/Os in storage tiering and caching using NAND Flash.

With this mature and well understood landscape, it is time to take Flash to the next level. This next level comes in the form of an exciting end-user conference in Singapore on 25th April 2017. It is called FlashForward.

The 2016 FlashForward event in Europe has already garnered great support from the cream of the storage technologists around the world, and had fantastic feedbacks from the end-user attendees. That FlashForward event has also seen the birth of an international business and technology exchange in its inaugural introduction.  Yes, it is time to learn from the field experts, and it is time to build on the Flash Platform for new Data Services.

From the sponsorship package brochure I have received, it is definitely an event not to be missed.

The FlashForward Conference in Singapore is exquisitely procured by Evito Ltd, under the stewardship of Mr. Paul Talbut. Paul is a very seasoned veteran in the global circuit as an SNIA director of several initiatives. He has been immensely involved in the development of several SNIA chapters around the world, including South Asia, Malaysia, India, China, and even Brazil. He also leads by example with the SNIA Global Steering Committee (GSC); he is the SNIA Global Education Director and at one time, SNIA DPCO (Data Protection & Capacity Optimization) global proctor.

I have had the honour working with Paul for almost 8 years now, and I am sure he will lead the FlashForward Conference with valuable insights and experiences.

This is probably the greatest period for the industry and end users to get involved in the FlashForward Conference. For one, it is endorsed by SNIA, the vendor-neutral association which has been the growth beacon of the storage networking industry.

Secondly, it is the perfect opportunity for technology vendors to build their mindshare with end users and customers. And with the endorsement of the independent field experts and technology practitioners, end users would have a field day garnering approvals for their decisions, as well as learning the best practices to build upon the Flash technology they have implemented in their data center space.

The sponsorship packages are listed below, and I do encourage technology vendors, especially the All-Flash vendors to use the FlashForward conference as a platform to build their mindshare, and most of all, their branding. Continue reading

Disaster Recovery has changed

Simple and affordable Disaster Recovery? Sounds oxymoronic, right?

I have thronged the small medium businesses (SMBs) space in the past few months. I have seen many SMBs resort to the cheapest form they can get their hands on. It could be a Synology here or a QNAP there, and that’s their backup plan. That’s their DR plan. When disaster strikes, they just shrug their shoulders and accept their fate.¬†It could be a human error, accidental data deletion, virus infection, data corruption and recently, RANSOMware! But these SMBs do not have the IT resources to deal with the challenges these “disasters” bring.

Recently I attended a Business Continuity Institute forum organized by the Malaysian Chapter. Several vendors and practitioners spoke about the organization’s¬†preparedness and readiness for DR. And I would like to stress the words “preparedness” and “readiness”. In the infrastructure world, we often put redundancy into the DR planning, and this means additional cost. SMBs cannot afford this redundancy. Furthermore, larger organizations have BC and DR coordinators who are dedicated for the purpose of BC and DR. SMBs probably has a person who double up an the IT administrator.

However, for IT folks, virtualization and cloud technologies are beginning to germinate a¬†new generation of DR solutions. DR solutions which are able to address the simplicity of replication and backup, and at the same time affordable. Many are beginning to offer DR-as-a-Service and indeed,¬†DR-as-a-Service has become a Gartner Magic Quadrant category. Here’s a look at the 2016 Gartner Magic Quadrant for DR-as-a-Service.

gartner-mq-dr-as-a-service-2016

And during these few months, I have encountered 3 vendors in this space. They are sitting in the Visionaries quadrant. One came to town and started smashing laptops to jazz up their show (I am not going to name that vendor). Another kept sending me weird emails, sounding kind of sleazy like “Got time for a quick call?”

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Let’s smoke the storage peace pipe

NVMe (Non-Volatile Memory Express) is upon us. And in the next 2-3 years, we will see a slew of new storage solutions and technology based on NVMe.

Just a¬†few days ago, The Register released an article “Seventeen hopefuls fight for the NVMe Fabric array crown“, and it was¬†timely. I, for one, cannot be more excited about the development and advancement of NVMe and the upcoming NVMeF (NVMe over Fabrics).

This is it. This is the one that will end the wars of DAS, NAS and SAN and unite the warring factions between server-based SAN (the sexy name differentiating old DAS and new DAS) and the networked storage of SAN and NAS. There will be PEACE.

Remember this?

nutanix-nosan-buntingNutanix popularized the “No SAN” movement which later¬†led to VMware VSAN and other server-based SAN solutions, hyperconverged techs such as PernixData (acquired by Nutanix), DataCore, EMC ScaleIO and also operated in hyperscalers –¬†the likes of Facebook and Google. The hyperconverged solutions and the server-based SAN lines blurred of storage but still, they are not the usual networked storage architectures of SAN and NAS. I blogged about this, mentioning about how the pendulum has swung back to favour DAS, or to put it more appropriately, server-based SAN.¬†There was always a “Great Divide” between the 2 modes of storage architectures. Continue reading

Don’t get too drunk on Hyper Converged

I hate the fact that I am bursting the big bubble brewing about Hyper Convergence (HC). I urge all to look past the hot air and hype frenzy that are going on, because in the end, the HC platforms have to be aligned and congruent to the organization’s data architecture and business plans.

The announcement of Gartner’s latest Magic Quadrant on Integrated Systems (read hyper convergence) has put Nutanix as the leader of the pack as of August 2015. Clearly, many of us get caught up because it is the “greatest feeling in the world”. However, this¬†faux feeling is not reality because there are many factors that made the pack leaders in the Magic Quadrant (MQ).

Gartner MQ Integrated Systems Aug 2015

First of all, the MQ is about market perception. There is no doubt that the pack leaders in the Leaders Quadrant have earned their right to be there. Each company’s revenue, market share, gross margin, company’s profitability have helped put each as leaders in the pack. However, it is also measured by branding, marketing, market perception and acceptance and other intangible factors.

Secondly, VMware EVO: Rail has split the market when EMC has 3 HC solutions in VCE, ScaleIO and EVO: Rail. Cisco wanted to do their own HC piece in Whiptail (between the 2014 MQ and 2015 MQ reports), and closed down Whiptail when their new CEO came on board. NetApp chose EVO: Rail and also has the ever popular FlexPod. That is why you see that in this latest MQ report, NetApp and Cisco are interpreted independently whereas in last year’s report, it was Cisco/NetApp. Market forces changed, and perception changed.¬† Continue reading

The transcendence of Data Fabric

The Register wrote a damning piece¬†about NetApp a few days ago. I¬†felt it¬†was irresponsible because this is¬†akin to kicking a man when he’s down. It is¬†easy to do that. The writer is clearly missing the forest for the trees. He was targeting NetApp’s Clustered Data ONTAP (cDOT) and missing the entire philosophy of NetApp’s mission and vision in Data Fabric.

I have always been a strong believer that you must treat Data like water. Just like what Jeff Goldblum famously quoted in Jurassic Park, “Life finds a way“, data as it moves through its lifecycle, will find its way into the cloud and back.

And every storage vendor today has a cloud story to tell. It is exciting to listen to everyone sharing their cloud story. Cloud makes sense when it addresses different workloads such as the sharing of folders across multiple devices, backup and archiving data to the cloud, tiering to the cloud, and the different cloud service models of IaaS, PaaS, SaaS and XaaS.

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Oops, excuse me but your silo is showing

It is the morning that the SNIA Global Steering Committee reporting session is starting soon. I am in the office extremely early waiting for my turn to share the happenings in SNIA Malaysia.

And of late, I have been getting a lot of calls to catch up on hot technologies, notably All Flash Storage arrays and hyper-converged infrastructure. Even though I am now working for Interica, a company that focuses on Oil & Gas exploration and production software, my free coffee sessions with folks from the IT side have not diminished. And I recalled a week back in mid-March where I had coffee overdose!

Flash storage and hyperconvergence are HOT! Despite the hypes and frenzies of both flash storage and hyperconvergence, I still believe that integrating either or, or both, still have an effect that many IT managers overlook. The effect is a data silo.

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Praying to the hypervisor God

I was reading a great article by Frank Denneman about storage intelligence moving up the stack. It was pretty much in line with what I have been observing in the past 18 months or so, about the storage pendulum having swung back to DAS (direct attached storage). To be more precise, the DAS form factor I am referring to are physical server hardware that houses many disk drives.

Like it or not, the hypervisor has become the center of the universe in the IT space. VMware has become the indomitable force in the hypervisor technology, with Microsoft Hyper-V playing catch-up. The seismic shift of these 2 hypervisor technologies are leading storage vendors to place them on to the altar and revering them as deities. The others, with the likes of Xen and KVM, and to lesser extent Solaris Containers aren’t really worth mentioning.

This shift, as the pendulum swings from networked storage back to internal “direct-attached” storage are¬†dictated by 4 main technology factors:

  • The x86 server architecture
  • Software-defined
  • Scale-out architecture
  • Flash-based storage technology

Anyone remember Thumper? Not the Disney character from the Bambi movie!

thumper-bambi-cartoon-character

When the SunFire X4500 (aka Thumper) was first released in (intermission: checking Wiki for the right year) in 2006, I felt that significant wound inflicted in the networked storage industry. Instead of the usual 4-8 hard disk drives in the all the industry servers at the time, the X4500 4U chassis¬†housed 48 hard disk drives. The design and architecture were so astounding to me, I even went and bought a 1U SunFire X4150¬†for my personal server collection. Such was my adoration for Sun’s technology at the time.

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