Building Trust in the Storage Brand

Trust is everything. When done right, the brand is trust.

One Wikibon article last month “Does Hardware (still) Matter?” touched on my sentiments and hit close to the heart. As the world becomes more and more data driven and cloud-centric, the prominence of IT infrastructure has diminished from the purview of the boardroom. The importance of IT infrastructure cannot be discounted but in this new age, storage infrastructure has become invisible.

In the seas of both on-premises and hybrid storage technology solutions, everyone is trying to stand out, trying to eke the minutest ounces of differentiation and advantage to gain the customer’s micro-attention. With all the drum beatings, the loyalty of the customer can switch in an instance unless we build trust.

I ponder a few storage industry variables that help build trust.

Open source Communities and tribes

During the hey-days of proprietary software and OSes, protectionism was key to guarding the differentiations and the advantages. Licenses were common, and some were paired with the hardware hostid to create that “power combination”. And who can forget those serial dongles license keys? Urgh!!

Since the open source movement (Read The Cathedral and the Bazaar publication) began, the IT world has begun to trust software and OSes more and more. Open Source communities grew and technology tribes were formed in all types of niches, including storage software. Trust grew because the population of the communities kept the vendors honest. Gone are the days of the Evil Empire. Even Microsoft® became a ‘cool kid’.


One open source storage filesystem I worked extensively on is OpenZFS. From its beginnings after Open Solaris® (remember build 134), becoming part of the Illumos project and then later in FreeBSD® and Linux upstream. Trust in OpenZFS was developed over time because of the open source model. It has spawned many storage projects including FreeNAS™ which later became TrueNAS®.

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A conceptual distributed enterprise HCI with open source software

Cloud computing has changed everything, at least at the infrastructure level. Kubernetes is changing everything as well, at the application level. Enterprises are attracted by tenets of cloud computing and thus, cloud adoption has escalated. But it does not have to be a zero-sum game. Hybrid computing can give enterprises a balanced choice, and they can take advantage of the best of both worlds.

Open Source has changed everything too because organizations now has a choice to balance their costs and expenditures with top enterprise-grade software. The challenge is what can organizations do to put these pieces together using open source software? Integration of open source infrastructure software and applications can be complex and costly.

The next version of HCI

Hyperconverged Infrastructure (HCI) also changed the game. Integration of compute, network and storage became easier, more seamless and less costly when HCI entered the market. Wrapped with a single control plane, the HCI management component can orchestrate VM (virtual machine) resources without much friction. That was HCI 1.0.

But HCI 1.0 was challenged, because several key components of its architecture were based on DAS (direct attached) storage. Scaling storage from a capacity point of view was limited by storage components attached to the HCI architecture. Some storage vendors decided to be creative and created dHCI (disaggregated HCI). If you break down the components one by one, in my opinion, dHCI is just a SAN (storage area network) to HCI. Maybe this should be HCI 1.5.

A new version of an HCI architecture is swimming in as Angelfish

Kubernetes came into the HCI picture in recent years. Without the weights and dependencies of VMs and DAS at the HCI server layer, lightweight containers orchestrated, mostly by, Kubernetes, made distribution of compute easier. From on-premises to cloud and in between, compute resources can easily spun up or down anywhere.

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Storage Elephant Compute Birds

Data movement is expensive. Not just costs, but also latency and resources as well. Thus there were many narratives to move compute closer to where the data is stored because moving compute is definitely more economical than moving data. I borrowed the analogy of the 2 animals from some old NetApp® slides which depicted storage as the elephant, and compute as birds. It was the perfect analogy, because the storage is heavy and compute is light.

“Close up of a white Great Egret perching on top of an African Elephant aa Amboseli national park, Kenya”

Before the animals representation came about I used to use the term “Data locality, Data Mobility“, because of past work on storage technology in the Oil & Gas subsurface data management pipeline.

Take stock of your data movement

I had recent conversations with an end user who has been paying a lot of dollars keeping their “backup” and “archive” in AWS Glacier. The S3 storage is cheap enough to hold several petabytes of data for years, because the IT folks said that the data in AWS Glacier are for “backup” and “archive”. I put both words in quotes because they were termed as “backup” and “archive” because of their enterprise practice. However, the face of their business is changing. They are in manufacturing, oil and gas downstream, and the definitions of “backup” and “archive” data has changed.

For one, there is a strong demand for reusing the past data for various reasons and these datasets have to be recalled from their cloud storage. Secondly, their data movement activities still mimicked what they did in the past during their enterprise storage days. It was a classic lift-and-shift when they moved to the cloud, and not taking stock of  their data movements and the operations they ran on these datasets. Still ongoing, their monthly AWS cost a bomb.

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The hot cold times of HCI

Hyperconverged Infrastructure (HCI) is a hot technology. It has been for the past decade since Nutanix™ took the first mover advantage from the Converged Infrastructure (CI) technology segment and made it pretty much its ownfor a while.

Hyper Converged Infrastructure

But the HCI market (not the technology) is a strange one. It is hot. It is cold. The perennial leader, Nutanix™, has yet to eke out a profitable year. VMware® is strong in the market. Cisco™, which was hot with their HyperFlex solution in 2019, was also stopped short with a dismal decline in the IDC Worldwide HCI 2Q2020 tracker below:

IDC Worldwide Hyperconverged Infrastructure Tracker – 2Q2020

dHCI = Disaggregated or discombobulated? 

dHCI is known as disaggregated HCI. The disaggregation part is disaggregated hardware, especially on the storage part. Vendors like HPE® with Nimble Storage, Hitachi Vantara, NetApp® and a few more have touted the disaggregation of the performance and capacity, the separation of storage and compute as a value proposition but through close inspection, it is just another marketing ploy to attach a SAN storage to servers. It was marketing old wine in a new bottle. As rightly pointed out by my friend, Charles Chow of Commvault® quoted in his blog

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Do we still need FAST (and its cohorts)?

In a recent conversation with an iXsystems™ reseller in Hong Kong, the topic of Storage Tiering was brought up. We went about our banter and I brought up the inter-array tiering and the intra-array tiering piece.

After that conversation, I started thinking a lot about intra-array tiering, where data blocks within the storage array were moved between fast and slow storage media. The general policy was simple. Find all the least frequently access blocks and move them from a fast tier like the SSD tier, to a slower tier like the spinning drives with different RPM speeds. And then promote the data blocks to the faster media when accessed frequently. Of course, there were other variables in the mix besides storage media and speeds.

My mind raced back 10 years or more to my first encounter with Compellent and 3PAR. Both were still independent companies then, and I had my first taste of intra-array tiering

The original Compellent and 3PAR logos

I couldn’t recall which encounter I had first, but I remembered the time of both events were close. I was at Impact Business Solutions in their office listening to their Compellent pitch. The Kuching boys (thank you Chyr and Winston!) were very passionate in evangelizing the Compellent Data Progression technology.

At about the same time, I was invited by PTC Singapore GM at the time, Ken Chua to grace their new Malaysian office and listen to their latest storage vendor partnership, 3PAR. I have known Ken through my NetApp® days, and he linked me up Nathan Boeger, 3PAR’s pre-sales consultant. 3PAR had their Adaptive Optimization (AO) disk tiering and Dynamic Optimization (DO) technology.

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A Paean to NFS

It is certainly encouraging to see both NAS protocols, NFS and SMB, featured well in the latest VMware® vSAN 7 Update 1 release. The NFS v3 and v4.1 support was already in vSAN 7.0 when it was earlier announced as part of its Native File Services for vSAN. But some years ago, NFS was not always the primary storage protocol of choice. SAN protocols, Fibre Channel and iSCSI, were almost always designated to serve enterprise applications. At the client side, Windows became prominent, and the SMB/CIFS protocol dominated the landscape of the desktop. This further pushed NFS into the back closet.

NFS or Network File System has its naysayers. The venerable, but often maligned distributed network file protocol is 36 years today. In storage vendors such as NetApp®, VAST Data, Pure Storage FlashBlade, and Dell EMC Isilon, NFS is still positioned as the primary file protocol for manufacturing testers on the shop floor, EDA/eCAD applications, seismic and subsurface applications in Oil & Gas and many more. In another development, just like its presence in the vSAN Native Services,, NFS has also quietly embedded itself into many storage platforms to serve the data platform services within the respective framework itself.

And I have experienced NFS from the client side to the enterprise applications and more, and I take this opportunity to pay tribute.

NFS (Network File System) client server network

NFS (Network File System) client server network

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Persistent Storage could stifle Google Anthos multi-cloud ambitions

To win in the multi-cloud game, you have to be in your competitors’ cloud. Google Cloud has been doing that since they announced Google Anthos just over a year ago. They have been crafting their “assault”, starting with on-premises, and Anthos on AWS. Anthos on Microsoft® Azure is coming, currently in preview mode.

Google CEO Sundar Pichai announcing Google Anthos at Next ’19

BigQuery Omni conversation starter

2 weeks ago, whilst the Google Cloud BigQuery Omni announcement was still under wraps, local Malaysian IT portal Enterprise IT News sent me the embargoed article to seek my views and opinions. I have to admit that I was ignorant about the deeper workings of BigQuery, and haven’t fully gone through the works of Google Anthos as well. So I researched them.

Having done some small works on Qubida (defunct) and Talend several years ago, I have grasped useful data analytics and data enablement concepts, and so BigQuery fitted into my understanding of BigQuery Omni quite well. That triggered my interests to write this blog and meshing the persistent storage conundrum (at least for me it is something to be untangled) to Kubernetes, to GKE (Google Kubernetes Engine), and thus Anthos as well.

For discussion sake, here is an overview of BigQuery Omni.

An overview of Google Cloud BigQuery Omni on multiple cloud providers

My comments and views are in this EITN article “Google Cloud’s BigQuery Omni for Multi-cloud Analytics”.

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Resilient Integrated Data Protection against Ransomware

Early in the year, I wrote about NAS systems being a high impact target for ransomware. I called NAS a goldmine for ransomware. This is still very true because NAS systems are the workhorses of many organizations. They serve files and folders and from it, the sharing and collaboration of Work.

Another common function for NAS systems is being a target for backups. In small medium organizations, backup software often direct their backups to a network drive in the network. Even for larger enterprise customers too, NAS is the common destination for backups.

Backup to NAS system

Typical NAS backup for small medium organizations.

Backup to Data Domain with NAS Protocols

Backup to Data Domain with NAS (NFS, CIFS) Protocols

Ransomware is obviously targeting the backup as another high impact target, with the potential to disrupt the rescue and the restoration of the work files and folders.

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Dell EMC Isilon is an Emmy winner!

[ Disclosure: I was invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees were covered by GestaltIT, the organizer and I was not obligated to blog or promote the vendors’ technologies presented at this event. The content of this blog is of my own opinions and views ]

And the Emmy® goes to …

Yes, the Emmy® goes to Dell EMC Isilon! It was indeed a well deserved accolade and an honour!

Dell EMC Isilon had just won the Technology & Engineering Emmy® Awards a week before Storage Field Day 19, for their outstanding pioneering work on the NAS platform tiering technology of media and broadcasting content according to business value.

A lasting true clustered NAS

This is not a blog to praise Isilon but one that instill respect to a real true clustered, scale-out file system. I have known of OneFS for a long time, but never really took the opportunity to really put my hands on it since 2006 (there is a story). So here is a look at history …

Back in early to mid-2000, there was a lot of talks about large scale NAS. There were several players in the nascent scaling NAS market. NetApp was the filer king, with several competitors such as Polyserve, Ibrix, Spinnaker, Panasas and the young upstart Isilon. There were also Procom, BlueArc and NetApp’s predecessor Auspex. By the second half of the 2000 decade, the market consolidated and most of these NAS players were acquired.

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DellEMC Project Nautilus Re-imagine Storage for Streams

[ Disclosure: I was invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees were covered by GestaltIT, the organizer and I was not obligated to blog or promote the vendors’ technologies presented at this event. The content of this blog is of my own opinions and views ]

Cloud computing will have challenges processing data at the outer reach of its tentacles. Edge Computing, as it melds with the Internet of Things (IoT), needs a different approach to data processing and data storage. Data generated at source has to be processed at source, to respond to the event or events which have happened. Cloud Computing, even with 5G networks, has latency that is not sufficient to how an autonomous vehicle react to pedestrians on the road at speed or how a sprinkler system is activated in a fire, or even a fraud detection system to signal money laundering activities as they occur.

Furthermore, not all sensors, devices, and IoT end-points are connected to the cloud at all times. To understand this new way of data processing and data storage, have a look at this video by Jay Kreps, CEO of Confluent for Kafka® to view this new perspective.

Data is continuously and infinitely generated at source, and this data has to be compiled, controlled and consolidated with nanosecond precision. At Storage Field Day 19, an interesting open source project, Pravega, was introduced to the delegates by DellEMC. Pravega is an open source storage framework for streaming data and is part of Project Nautilus.

Rise of  streaming time series Data

Processing data at source has a lot of advantages and this has popularized Time Series analytics. Many time series and streams-based databases such as InfluxDB, TimescaleDB, OpenTSDB have sprouted over the years, along with open source projects such as Apache Kafka®, Apache Flink and Apache Druid.

The data generated at source (end-points, sensors, devices) is serialized, timestamped (as event occurs), continuous and infinite. These are the properties of a time series data stream, and to make sense of the streaming data, new data formats such as Avro, Parquet, Orc pepper the landscape along with the more mature JSON and XML, each with its own strengths and weaknesses.

You can learn more about these data formats in the 2 links below:

DIY is difficult

Many time series projects started as DIY projects in many organizations. And many of them are still DIY projects in production systems as well. They depend on tribal knowledge, and these databases are tied to an unmanaged storage which is not congruent to the properties of streaming data.

At the storage end, the technologies today still rely on the SAN and NAS protocols, and in recent years, S3, with object storage. Block, file and object storage introduce layers of abstraction which may not be a good fit for streaming data.

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