Ridding consumer storage mindset for Enterprise operations

I cut my teeth in Enterprise Storage for 3 decades. On and off, I get the opportunity to work on Cloud Storage as well, mostly more structured storage infrastructure services such as blocks and files, in cloud offerings on AWS, Azure and Alibaba Cloud. I am familiar with S3 operations (mostly the CRUD operations and HTTP headers stuff) too, although I have yet to go deep with S3 with Restful API. And I really wanted to work on stuff with the S3 Select when the opportunity arises. (Note: Homelab project to-do list)

Along with the experience is the enterprise mindset of designing and crafting storage infrastructure and data management practices that evolve around data. Understanding the characteristics of data and the behaviours data in motion is part of my skills repertoire, and I continue to have conversations with organizations, small and large alike every day of the week.

This week’s blog was triggered by an article by Tech Republic® Jack Wallen‘s interview with Fedora project leader Matthew Miller. I have been craning my neck waiting for the full release of Fedora 36 (which now has been pushed to May 10th 2022), and the Tech Republic®’s article, “The future of Linux: Fedora project leader weighs in” touched me. Let me set the context of my expanded commentaries here.

History of my open source experience- bringing Enterprise to the individual

I have been working with open source software for a long time. My first Linux experience was Soft Landing Linux in the early 90s. It was a bunch of diskettes I purchased online while dabbling with FreeBSD® on the sides. Even though my day job was on the SunOS, and later Solaris®, having the opportunity to build stuff and learn the enterprise ways with Sun Microsystems® hardware and software were difficult at my homelab. I did bring home a SPARCstation® 2 once but the CRT monitor almost broke my computer table at that time.

Having open source software on 386i (before x86) architecture was great (no matter how buggy they were) because I got to learn hardcore enterprise technology at home. I am a command line person, so the desktop experience does not bother me much because my OS foundation is there. Open source gave me a world I could master my skills as an individual. For an individual like me, my mindset is always on the Enterprise.

The Tech Republic interview and my reflections

I know the journey open source OSes has taken at the server (aka Enterprise) level. They are great, and are getting better and better. But at the desktop (aka consumer) level, the Linux desktop experience has been an arduous one even though the open source Linux desktop experience is so much better now. This interview reflected on that.

There were a few significant points that were brought up. Those poignant moments explained about the free software in open source projects, how consumers glazed over (if I get what Matt Miller meant) the cosmetics of the open source software without the deeper meaningful objectives of the software had me feeling empty. Many assumed that just because the software is open source, it should be free or of low costs and continue to apply a consumer mindset to the delivery and the capability of the software.

Case in point is the way I have been seeing many TrueNAS®/FreeNAS™ individuals who downloaded the free software and using them in consumer ways. That is perfectly fine but when they want to migrate their consumer experience with the TrueNAS® software to their critical business operations, things suddenly do not look so rosy anymore. From my experience, having built enterprise-grade storage solutions with open source software like ZFS on OpenSolaris/OpenIndiana, FreeNAS™ and TrueNAS® for over a decade plus gaining plenty of experience on many proprietary and software-defined storage platforms along this 30 year career, the consumer mindsets do not work well in enterprise missions.

And over the years, I have been seeing this newer generation of infrastructure people taking less and less interest in learning the enterprise ways or going deep dive into the workings of the open source platforms I have mentioned. Yet, they have lofty enterprise expectations while carrying a consumer mindset. More and more, I am seeing a greying crew of storage practitioners with enterprise experiences dealing with a new generation of organizations and end users with consumer practices and mindsets.

Open Source Word Cloud

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Time to Conflate Storage with Data Services

Around the year 2016, I started to put together a better structure to explain storage infrastructure. I started using the word Data Services Platform before what it is today. And I formed a pictorial scaffold to depict what I wanted to share. This was what I made at that time.

Data Services Platform (circa 2016)- Copyright Heoh Chin Fah

One of the reasons I am bringing this up again is many of the end users and resellers still look at storage from the perspective of capacity, performance and price. And as if two plus two equals five, many storage pre-sales and architects reciprocate with the same type of responses that led to the deteriorated views of the storage technology infrastructure industry as a whole. This situation irks me. A lot.

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The Starbucks model for Storage-as-a-Service

Starbucks™ is not a coffee shop. It purveys beyond coffee and tea, and food and puts together the yuppie beverages experience. The intention is to get the customers to stay as long as they can, and keep purchasing the Starbucks’ smorgasbord of high margin provisions in volume. Wifi, ambience, status, coffee or tea with your name on it (plenty of jokes and meme there), energetic baristas and servers, fancy coffee roasts and beans et. al. All part of the Starbucks™-as-a-Service pleasurable affair that intends to lock the customer in and have them keep coming back.

The Starbucks experience

Data is heavy and they know it

Unlike compute and network infrastructures, storage infrastructures holds data persistently and permanently. Data has to land on a piece of storage medium. Coupled that with the fact that data is heavy, forever growing and data has gravity, you have a perfect recipe for lock-in. All storage purveyors, whether they are on-premises data center enterprise storage or public cloud storage, and in between, there are many, many methods to keep the data chained to a storage technology or a storage service for a long time. The storage-as-a-service is like tying the cow to the stake and keeps on milking it. This business model is very sticky. This stickiness is also a lock-in mechanism.

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