The Starbucks model for Storage-as-a-Service

Starbucks™ is not a coffee shop. It purveys beyond coffee and tea, and food and puts together the yuppie beverages experience. The intention is to get the customers to stay as long as they can, and keep purchasing the Starbucks’ smorgasbord of high margin provisions in volume. Wifi, ambience, status, coffee or tea with your name on it (plenty of jokes and meme there), energetic baristas and servers, fancy coffee roasts and beans et. al. All part of the Starbucks™-as-a-Service pleasurable affair that intends to lock the customer in and have them keep coming back.

The Starbucks experience

Data is heavy and they know it

Unlike compute and network infrastructures, storage infrastructures holds data persistently and permanently. Data has to land on a piece of storage medium. Coupled that with the fact that data is heavy, forever growing and data has gravity, you have a perfect recipe for lock-in. All storage purveyors, whether they are on-premises data center enterprise storage or public cloud storage, and in between, there are many, many methods to keep the data chained to a storage technology or a storage service for a long time. The storage-as-a-service is like tying the cow to the stake and keeps on milking it. This business model is very sticky. This stickiness is also a lock-in mechanism.

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Is Software Defined right for Storage?

George Herbert Leigh Mallory, mountaineer extraordinaire, was once asked “Why did you want to climb Mount Everest?“, in which he replied “Because it’s there“. That retort demonstrated the indomitable human spirit and probably exemplified best the relationship between the human being’s desire to conquer the physical limits of nature. The software of humanity versus the hardware of the planet Earth.

Juxtaposing, similarities can be said between software and hardware in computer systems, in storage technology per se. In it, there are a few schools of thoughts when it comes to delivering storage services with the notable ones being the storage appliance model and the software-defined storage model.

There are arguments, of course. Some are genuinely partisan but many a times, these arguments come in the form of the flavour of the moment. I have experienced in my past companies touting the storage appliance model very strongly in the beginning, and only to be switching to a “software company” chorus years after that. That was what I meant about the “flavour of the moment”.

Software Defined Storage

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The prudence needed for storage technology companies

Blitzscaling has been on my mind a lot. Ever since I discovered that word a while back, it has returned time and time again to fill my thoughts. In the wake of COVID-19, and in the mire of this devastating pandemic, is blitzscaling still the right strategy for this generation of storage technology, hyperconverged, data management and cloud storage startups?

What the heck is Blitzscaling? 

For the uninformed, here’s a video of Reid Hoffman, co-founder of Linked and a member of the Paypal mafia, explaining Blitzscaling.

Blitzscaling is about hyper growing, scaling ultra fast and rocketing to escape velocity, at the expense of things like management efficiency, financial prudence, profits and others. While this blog focuses on storage companies, blitzscaling is probably most recognizable in the massive expansion of Uber (and contraction) a few years ago. In the US, the ride hailing war is between Uber and Lyft, but over here in South East Asia, just a few years back, it was between Uber and Grab. In China it was Uber and Didi.

From the storage angle, 2 segments exemplified the blitzscaling culture between 2015 and 2020.

  • All Flash Startups
  • Hyper Converged Infrastructure Startups

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Persistent Storage could stifle Google Anthos multi-cloud ambitions

To win in the multi-cloud game, you have to be in your competitors’ cloud. Google Cloud has been doing that since they announced Google Anthos just over a year ago. They have been crafting their “assault”, starting with on-premises, and Anthos on AWS. Anthos on Microsoft® Azure is coming, currently in preview mode.

Google CEO Sundar Pichai announcing Google Anthos at Next ’19

BigQuery Omni conversation starter

2 weeks ago, whilst the Google Cloud BigQuery Omni announcement was still under wraps, local Malaysian IT portal Enterprise IT News sent me the embargoed article to seek my views and opinions. I have to admit that I was ignorant about the deeper workings of BigQuery, and haven’t fully gone through the works of Google Anthos as well. So I researched them.

Having done some small works on Qubida (defunct) and Talend several years ago, I have grasped useful data analytics and data enablement concepts, and so BigQuery fitted into my understanding of BigQuery Omni quite well. That triggered my interests to write this blog and meshing the persistent storage conundrum (at least for me it is something to be untangled) to Kubernetes, to GKE (Google Kubernetes Engine), and thus Anthos as well.

For discussion sake, here is an overview of BigQuery Omni.

An overview of Google Cloud BigQuery Omni on multiple cloud providers

My comments and views are in this EITN article “Google Cloud’s BigQuery Omni for Multi-cloud Analytics”.

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The True Value of TrueNAS CORE

A funny thing came up on my Twitter feed last week. There was an ongoing online voting battle pitting FreeNAS™ (now shall be known as TrueNAS® CORE) against Unraid. I wasn’t aware of it before that and I would not comment about Unraid because I have no experience with the software. But let me share with you my philosophy and my thoughts why I would choose TrueNAS® CORE over Unraid and of course TrueNAS® Enterprise along with it. We have to bear in mind that TrueNAS® SCALE is in development and will soon be here next year in 2021.

The new TrueNAS CORE logo

The real proving grounds

I have been in enterprise storage for a long time. If I were to count the days I entered the industry, that was more than 28 years ago. When people talked about their first PC (personal computer), they would say Atari or Commodore 64, or something retro that was meant for home use. Not me.

My first computer I was affiliated with was a SUN SPARC®station 2 (SS2). I took it home (from the company I was working with), opened it apart, and learned about the SBUS. My computer life started with a technology that was meant for the businesses, for the enterprise. Heck, I even installed and supported a few of the Sun E10000 for 2 years when I was with Sun Microsystems. Since that SS2, my pursuit of knowledge, experience and worldview evolved around storage technologies for the enterprise.

Open source software has also always interested me. I tried a few file systems including Lustre®, that parallel file system that powered some of the world’s supercomputers and I am a certified BeeGFS® Systems Engineer too. In the end, for me, and for many, the real proving grounds isn’t on personal and home use. It is about a storage systems and an OS that are built for the enterprise.

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Dell EMC Isilon is an Emmy winner!

[ Disclosure: I was invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees were covered by GestaltIT, the organizer and I was not obligated to blog or promote the vendors’ technologies presented at this event. The content of this blog is of my own opinions and views ]

And the Emmy® goes to …

Yes, the Emmy® goes to Dell EMC Isilon! It was indeed a well deserved accolade and an honour!

Dell EMC Isilon had just won the Technology & Engineering Emmy® Awards a week before Storage Field Day 19, for their outstanding pioneering work on the NAS platform tiering technology of media and broadcasting content according to business value.

A lasting true clustered NAS

This is not a blog to praise Isilon but one that instill respect to a real true clustered, scale-out file system. I have known of OneFS for a long time, but never really took the opportunity to really put my hands on it since 2006 (there is a story). So here is a look at history …

Back in early to mid-2000, there was a lot of talks about large scale NAS. There were several players in the nascent scaling NAS market. NetApp was the filer king, with several competitors such as Polyserve, Ibrix, Spinnaker, Panasas and the young upstart Isilon. There were also Procom, BlueArc and NetApp’s predecessor Auspex. By the second half of the 2000 decade, the market consolidated and most of these NAS players were acquired.

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Hadoop is truly dead – LOTR version

[Disclosure: I was invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees were covered by GestaltIT, the organizer and I was not obligated to blog or promote the vendors’ technologies to be presented at this event. The content of this blog is of my own opinions and views]

This blog was not intended because it was not in my plans to write it. But a string of events happened in the Storage Field Day 19 week and I have the fodder to share my thoughts. Hadoop is indeed dead.

Warning: There are Lord of the Rings references in this blog. You might want to do some research. 😉

Storage metrics never happened

The fellowship of Arjan Timmerman, Keiran Shelden, Brian Gold (Pure Storage) and myself started at the office of Pure Storage in downtown Mountain View, much like Frodo Baggins, Samwise Gamgee, Peregrine Took and Meriadoc Brandybuck forging their journey vows at Rivendell. The podcast was supposed to be on the topic of storage metrics but was unanimously swung to talk about Hadoop under the stewardship of Mr. Stephen Foskett, our host of Tech Field Day. I saw Stephen as Elrond Half-elven, the Lord of Rivendell, moderating the podcast as he would have in the plans of decimating the One Ring in Mount Doom.

So there we were talking about Hadoop, or maybe Sauron, or both.

The photo of the Oliphaunt below seemed apt to describe the industry attacks on Hadoop.

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Quantum Corp should spin off Stornext

What’s happening at Quantum Corporation?

I picked up the latest development news about Quantum Corporation. Last month, in December 2018, they secured a USD210 million financial lifeline to support their deflating business and their debts. And if you follow their development, they are with their 3rd CEO in the past 12 months, which is quite extraordinary. What is happening at Quantum Corp?

Quantum Logo (PRNewsFoto/Quantum Corp.)

Stornext – The Swiss Army knife of Data Management

I have known Quantum since 2000, very focused on the DLT tape library business. At that time, prior to the coming of LTO, DLT and its successor, SuperDLT dominated the tape market together with IBM. In 2006, they acquired ADIC, another tape vendor and became one of the largest tape library vendors in the world. From the ADIC acquisition, Quantum also got their rights on Stornext, a high performance scale out file system. I was deeply impressed with Stornext, and I once called it the Swiss Army knife of Data Management. The versatility of Stornext addressed many of the required functions within the data management lifecycle and workflows, and thus it has made its name in the Media and Entertainment space.

Jack of all trades, master of none

However, Quantum has never reached great heights in my opinion. They are everything to everybody, like a Jack of all trades, master of none. They are backup with their tape libraries and DXi series, archive and tiering with the Lattus, hybrid storage with QXS, and file system and scale-out with Stornext. If they have good business run rates and a healthy pipeline, having a broad product line is fine and dandy. But Quantum has been having CEO changes like turning a turnstile, and amid “a few” accounting missteps and a 2018 CEO who only lasted 5 months, they better steady their rocking boat quickly. Continue reading

Sexy HPC storage is all the rage

HPC is sexy

There is no denying it. HPC is sexy. HPC Storage is just as sexy.

Looking at the latest buzz from Super Computing Conference 2018 which happened in Dallas 2 weeks ago, the number of storage related vendors participating was staggering. Panasas, Weka.io, Excelero, BeeGFS, are the ones that I know because I got friends posting their highlights. Then there are the perennial vendors like IBM, Dell, HPE, NetApp, Huawei, Supermicro, and so many more. A quick check on the SC18 website showed that there were 391 exhibitors on the floor.

And this is driven by the unrelentless demand for higher and higher performance of computing, and along with it, the demands for faster and faster storage performance. Commercialization of Artificial Intelligence (AI), Deep Learning (DL) and newer applications and workloads together with the traditional HPC workloads are driving these ever increasing requirements. However, most enterprise storage platforms were not designed to meet the demands of these new generation of applications and workloads, as many have been led to believe. Why so?

I had a couple of conversations with a few well known vendors around the topic of HPC Storage. And several responses thrown back were to put Flash and NVMe to solve the high demands of HPC storage performance. In my mind, these responses were too trivial, too irresponsible. So I wanted to write this blog to share my views on HPC storage, and not just about its performance.

The HPC lines are blurring

I picked up this video (below) a few days ago. It was insideHPC Rich Brueckner interview with Dr. Goh Eng Lim, HPE CTO and renowned HPC expert about the convergence of both traditional and commercial HPC applications and workloads.

I liked the conversation in the video because it addressed the 2 different approaches. And I welcomed Dr. Goh’s invitation to the Commercial HPC community to work with the Traditional HPC vendors to help push the envelope towards Exascale SuperComputing.

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Is Pure Play Storage good?

I post storage and cloud related articles to my unofficial SNIA Malaysia Facebook community (you are welcomed to join) every day. It is a community I started over 9 years ago, and there are active live banters of the posts of the day. Casual, personal were the original reasons why I started the community on Facebook rather than on LinkedIn, and I have been curating it religiously for the longest time.

The Big 5 of Storage (it was Big 6 before this)

Looking back 8-9 years ago, the storage vendor landscape of today has not changed much. The Big 5 hegemony is still there, still dominating the Gartner Magic Quadrant for Enterprise and Mid-end Arrays, and is still there in the All-Flash quadrant as well, albeit the presence of Pure Storage in that market.

The Big 5 of today – Dell EMC, NetApp, HPE, IBM and Hitachi Vantara – were the Big 6 of 2009-2010, consisting of EMC, NetApp, Dell, HP, IBM and Hitachi Data Systems. The All-Flash, or Gartner calls it Solid State Arrays (SSA) market was still an afterthought, and Pure Storage was just founded. Pure Storage did not appear in my radar until 2 years later when I blogged about Pure Storage’s presence in the market.

Here’s a look at the Gartner Magic Quadrant for 2010:

We see Pure Play Storage vendors in the likes of EMC, NetApp, Hitachi Data Systems (before they adopted the UCP into their foray), 3PAR, Compellent, Pillar Data Systems, BlueArc, Xiotech, Nexsan, DDN and Infortrend. And when we compare that to the 2017 Magic Quadrant (I have not seen the 2018 one yet) below:

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