Pure Electric!

I didn’t get a chance to attend Pure Accelerate event last month. From the blogs and tweets of my friends, Pure Accelerate was an awesome event. When I got the email invitation for the localized Pure Live! event in Kuala Lumpur, I told myself that I have to attend the event.

The event was yesterday, and I was not disappointed. Coming off a strong fiscal Q1 2018, it has appeared that Pure Storage has gotten many things together, chugging full steam at all fronts.

When Pure Storage first come out, I was one of the early bloggers who took a fancy of them. My 2011 blog mentioned the storage luminaries in their team. Since then, they have come a long way. And it was apt that on the same morning yesterday, the latest Gartner Magic Quadrant for Solid State Arrays 2017 was released.

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FlashForward to Beyond

The flash frenzy has reached its zenith in 2016. We now no longer are interested in listening to storage technology vendors touting the power of solid state storage (NAND Flash included) over spinning drives.

The capacity of 3D NAND Flash SSDs has reached a whopping 15.3TB (that is even bigger than the 12TB 7200RPM HDDs of today), and with deduplication and compression, the storage efficiency has reached a conservative 4:1 or 5:1. Effective capacity of most mid-end storage arrays can easily reach 1-2 Petabytes.

And flash and hybrid platforms have reached maturity in these few short years. So what is next?

The landscape has obviously changed. The performance landscape, the capacity landscape and all related to the storage data points have changed. And the speed of SSDs together with the up-and-coming NVMe and NVDIMM technology in new storage array controllers are also shifting the data bottlenecks to another part of the architecture. The development of I/O communications and interfaces has to change as well, to take advantage of the asynchronous I/Os in storage tiering and caching using NAND Flash.

With this mature and well understood landscape, it is time to take Flash to the next level. This next level comes in the form of an exciting end-user conference in Singapore on 25th April 2017. It is called FlashForward.

The 2016 FlashForward event in Europe has already garnered great support from the cream of the storage technologists around the world, and had fantastic feedbacks from the end-user attendees. That FlashForward event has also seen the birth of an international business and technology exchange in its inaugural introduction.  Yes, it is time to learn from the field experts, and it is time to build on the Flash Platform for new Data Services.

From the sponsorship package brochure I have received, it is definitely an event not to be missed.

The FlashForward Conference in Singapore is exquisitely procured by Evito Ltd, under the stewardship of Mr. Paul Talbut. Paul is a very seasoned veteran in the global circuit as an SNIA director of several initiatives. He has been immensely involved in the development of several SNIA chapters around the world, including South Asia, Malaysia, India, China, and even Brazil. He also leads by example with the SNIA Global Steering Committee (GSC); he is the SNIA Global Education Director and at one time, SNIA DPCO (Data Protection & Capacity Optimization) global proctor.

I have had the honour working with Paul for almost 8 years now, and I am sure he will lead the FlashForward Conference with valuable insights and experiences.

This is probably the greatest period for the industry and end users to get involved in the FlashForward Conference. For one, it is endorsed by SNIA, the vendor-neutral association which has been the growth beacon of the storage networking industry.

Secondly, it is the perfect opportunity for technology vendors to build their mindshare with end users and customers. And with the endorsement of the independent field experts and technology practitioners, end users would have a field day garnering approvals for their decisions, as well as learning the best practices to build upon the Flash technology they have implemented in their data center space.

The sponsorship packages are listed below, and I do encourage technology vendors, especially the All-Flash vendors to use the FlashForward conference as a platform to build their mindshare, and most of all, their branding. Continue reading

Solid in the Fire

December 22 2015: I kept this blog in draft for 6 months. Now I am releasing it as NetApp acquires Solidfire.

真金不怕紅爐火

The above is an old Chinese adage which means “True Gold fears no Fire“. That is how I would describe my revisited view and assessment of SolidFire, a high performance All-Flash array vendor which is starting to make its presence felt in South Asia.

I first blogged about SolidFire 3 years ago, and I have been following the company closely as more and more All-Flash array players entered the market over the 3 years. Many rode on the hype and momentum of flash storage, and as a result, muddied and convoluted the storage infrastructure market understanding. It seems to me spin marketing ruled the day and users could not make a difference between vendor A and vendor B, and C and D, and so on….

I have been often asked, which is the best All-Flash array today. I have always hesitated to say which is the best because there aren’t much to say, except for 2-3 well entrenched vendors. Pure Storage and EMC XtremIO come to mind but the one that had stayed under the enterprise storage radar was SolidFire, until now.

SolidFire Logo

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