Control your Files. Control your Sovereignty.

Data residency, data sovereignty, data localization – the trio of data compliance and governance – have been on my mind a lot lately. I am seeing a disturbing trend. “Splinternet” has taken a hurried and hastened pace. We are now seeing many countries drawing up digital boundaries in the name of data privacy and data protection with sovereign laws and regulations. Besides, these digital demarcation along the lines with data definitions, digital “colonization” is a strong undercurrent as developing countries are accepting larger and more powerful foreign powers into their playpen.

Public cloud services transcend national borders. The breakneck speed in the adoption of public cloud services is causing anxieties and concerns with conservative governments everywhere. On the flip side of the coin, commerce has certainly flourished and bloomed as global wide collaborations bring new opportunities, new markets – all for capitalism and growth.

[ Note: While we are on this debacle, the voices of decentralization are getting louder as well, but that is a topic for another day ]

Where are your data files now?

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The Starbucks model for Storage-as-a-Service

Starbucks™ is not a coffee shop. It purveys beyond coffee and tea, and food and puts together the yuppie beverages experience. The intention is to get the customers to stay as long as they can, and keep purchasing the Starbucks’ smorgasbord of high margin provisions in volume. Wifi, ambience, status, coffee or tea with your name on it (plenty of jokes and meme there), energetic baristas and servers, fancy coffee roasts and beans et. al. All part of the Starbucks™-as-a-Service pleasurable affair that intends to lock the customer in and have them keep coming back.

The Starbucks experience

Data is heavy and they know it

Unlike compute and network infrastructures, storage infrastructures holds data persistently and permanently. Data has to land on a piece of storage medium. Coupled that with the fact that data is heavy, forever growing and data has gravity, you have a perfect recipe for lock-in. All storage purveyors, whether they are on-premises data center enterprise storage or public cloud storage, and in between, there are many, many methods to keep the data chained to a storage technology or a storage service for a long time. The storage-as-a-service is like tying the cow to the stake and keeps on milking it. This business model is very sticky. This stickiness is also a lock-in mechanism.

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Data Sovereignty – A boon or a bane?

Data across borders – Data Sovereignty

I really did not want to write Data Sovereignty in the way I have written it now. I wanted to write it in a happy manner, but as recent circumstances appeared, the outlook began to dim. I apologize if my commentary is bleak.

Last week started very well. I was preparing for the iXsystems™ + Nextcloud webinar on Wednesday, August 25th 2021. After talking to the wonderful folks at Nextcloud (Thanks Markus, Uwe and Maxime!), the central theme of the webinar was on Data Sovereignty and Data Control. The notion of GDPR (General Data Protection Regulation) has already  permeated into EU (European Union) entities, organizations and individuals alike, and other sovereign states around the world are following suit. Prominent ones on my radar in the last 2 years were the California Consumer Privacy Act (CCPA) and Vietnam Personal Data Protection Act 2020.

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Commvault coming all together

[Disclosure: I was invited by Commvault as a Media person and Social Ambassador to their Commvault GO 2019 Conference and also a Tech Field Day eXtra delegate from Oct 13-17, 2019 in the Denver CO, USA. My expenses, travel, accommodation and conference fees were covered by Commvault, the organizer and I was not obligated to blog or promote their technologies presented at this event. The content of this blog is of my own opinions and views]

This trip to the Commvault GO conference was pretty much a mission to find answers to their Hedvig acquisition just a month ago. It was an unprecedented move for Commvault and I, as an industry observer and pundit, took the news positively. I wrote in my blog about Commvault’s big bet and I liked their boldness in their approach.

But the news did not bode well back here in Malaysia. The local technology news portal, Data Storage Asean picked up the news in a rather unconvinced way. 2 long time Commvault partners I spoke to were obviously unhappy because the acquisition made little sense to them on the back of closing of the Commvault Malaysia office just weeks before this with more unsettling rumours of the Commvault team in Asia Pacific. The broken trust and the fear of what the future held for the Commvault customers in Malaysia and in the region were riding along with me on this trip.

But I have seen the beginning of the Commvault transformation from the Commvault GO conferences I have attended since 2017. This is my 3rd Commvault GO and I ended Day 1 with good vibes.

Here were some of my highlights in the first day. Continue reading