The Heart of Digital Transformation is …

Businesses have taken up Digital Transformation in different ways and at different pace. In Malaysia, company boardrooms are accepting Digital Transformation as a core strategic initiative, crucial to develop competitive advantage in their respective industries. Time and time again, we are reminded that Data is the lifeblood and Data fuels the Digital Transformation initiatives.

The rise of CDOs

In line with the rise of the Digital Transformation buzzword, I have seen several unique job titles coming up since a few years ago. Among those titles, “Chief Digital Officer“, “Chief Data Officer“, “Chief Experience Officer” are some eye-catching ones. I have met a few of them, and so far, those I met were outward facing, customer facing. In most of my conversations with them respectively, they projected a front that their organization, their business and operations have been digital transformed. They are ready to help their customers to transform. Are they?

Tech vendors add more fuel

The technology vendors have an agenda to sell their solutions and their services. They paint aesthetically pleasing stories of how their solutions and wares can digitally transform any organizations, and customers latch on to these ‘shiny’ tech. End users get too fixated that technology is the core of Digital Transformation. They are wrong.

Missing the Forest

As I gather more insights through observations, and more conversations and more experiences, I think most of the “digital transformation ready” organizations are not adopting the right approach to Digital Transformation.

Digital Transformation is not tactical. It is not a one-time, big bang action that shifts from not-digitally-transformed to digitally-transformed in a moment. It is not a sprint. It is a marathon. It is a journey that will take time to mature. IDC and its Digital Transformation MaturityScape Framework is spot-on when they first released the framework years ago.

IDC Digital Transformation Maturityscape

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Magic happening

[Preamble: I am a delegate of Storage Field Day 15 from Mar 7-9, 2018. My expenses, travel and accommodation are paid for by GestaltIT, the organizer and I am not obligated to blog or promote the technologies presented at this event. The content of this blog is of my own opinions and views]

The magic is happening.

Dropbox, the magical disruptor, is going IPO.

When Dropbox first entered into the market which eventually termed as BYOD (Bring your Own Device), it was a phenomenon. There was nothing else that matched its simplicity and ease-of-use. A file uploaded into the cloud was instantaneously available on the tablets and smart phones. It was on every storage vendor’s presentation slides, using Dropbox as the perennial name dropping tactic to get end users buy-in.

Dropbox was more than that, and it went on to define a whole new market segment known as Enterprise File Synchronization and Sharing (EFSS), together with everybody else such as Box, Easishare (they are here in South East Asia), and just about everybody else. And the executive team at Dropbox knew they were special too, so much so that they rejected a buyout attempt by Apple in 2011.

Today, Dropbox is beyond BYOD and EFSS. They are a full fledged collaboration platform that includes project management, project workflow, file versioning, secure file transfer, smart file synchronization and Dropbox Paper. And they offer comprehensive plans from Basic, Plus and Professional to Business and Enterprise. Their upcoming IPO, I am sure, will give them far greater capital to expand, and realize their full potential as the foremost content-based collaboration platform in the world.

Dropbox began their exodus from AWS a couple of years ago. They wanted to control their destiny and have moved more than 500PB into their own private data center for their customer data. That was half-an-exabyte, people! And two years later, they saved $75million of operating costs after they exited AWS. Today, they have more than 1 Exabyte of customer data! That is just incredible.

And Dropbox’s storage architecture started with a simple foundational design called “Magic Pocket“. Magic Pocket is a “fixed-length, immutable” block storage layer.

The block size is fixed at 4MB chunks (for parallel performance and service resumption reasons), compressed and deduped (for capacity savings reasons), encrypted (for security reasons) and replicated (for high availability reasons).

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