What If – The other side of Storage FUDs

Streaming on Disney+ now is Marvel Studios’ What If…? animated TV series. In the first episode, Peggy Carter, instead of Steve Rogers, took the super soldier serum and became the first Avenger. The TV series explores alternatives and possibilities of what we may have considered as precept and the order of things.

As storage practitioners, we are often faced with certain “dogmatic” arguments which were often a mix of measured actuality and marketing magic – aka FUD (fear, uncertainty, doubt). Time and again, we are thrown a curve ball, like “Oh, your competitor can do this. Can you?” Suddenly you are feeling pinned to a corner, and the pressure to defend your turf rises. You fumbled; You have no answer; Game over!

I experienced these hearty objections many times over. The best experience was one particular meeting I had during my early days with NetApp® in 2000. I was only 1-2 months with the company, still wet between the ears with the technology. I was pitching the SnapMirror® to Ericsson Malaysia when the Scandinavian manager said, “I think you are lying!“. I was lost without a response. I fumbled spectacularly although I couldn’t remember if we won or lost that opportunity.

Here are a few I often encountered. Let’s play the game of What If …?

What If …?

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Disaster Recovery has changed

Simple and affordable Disaster Recovery? Sounds oxymoronic, right?

I have thronged the small medium businesses (SMBs) space in the past few months. I have seen many SMBs resort to the cheapest form they can get their hands on. It could be a Synology here or a QNAP there, and that’s their backup plan. That’s their DR plan. When disaster strikes, they just shrug their shoulders and accept their fate. It could be a human error, accidental data deletion, virus infection, data corruption and recently, RANSOMware! But these SMBs do not have the IT resources to deal with the challenges these “disasters” bring.

Recently I attended a Business Continuity Institute forum organized by the Malaysian Chapter. Several vendors and practitioners spoke about the organization’s preparedness and readiness for DR. And I would like to stress the words “preparedness” and “readiness”. In the infrastructure world, we often put redundancy into the DR planning, and this means additional cost. SMBs cannot afford this redundancy. Furthermore, larger organizations have BC and DR coordinators who are dedicated for the purpose of BC and DR. SMBs probably has a person who double up an the IT administrator.

However, for IT folks, virtualization and cloud technologies are beginning to germinate a new generation of DR solutions. DR solutions which are able to address the simplicity of replication and backup, and at the same time affordable. Many are beginning to offer DR-as-a-Service and indeed, DR-as-a-Service has become a Gartner Magic Quadrant category. Here’s a look at the 2016 Gartner Magic Quadrant for DR-as-a-Service.

gartner-mq-dr-as-a-service-2016

And during these few months, I have encountered 3 vendors in this space. They are sitting in the Visionaries quadrant. One came to town and started smashing laptops to jazz up their show (I am not going to name that vendor). Another kept sending me weird emails, sounding kind of sleazy like “Got time for a quick call?”

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