Can NetApp do it a bit better?

[Preamble: I was a delegate of Storage Field Day 12. My expenses, travel and accommodation were paid for by GestaltIT, the organizer and I was not obligated to blog or promote the technologies presented in this event]

In Day 2 of Storage Field Day 12, I and the other delegates were hustled to NetApp’s Sunnyvale campus headquarters. That was a homecoming for me, and it was a bit ironic too.

Just 8 months ago, I was NetApp Malaysia Country Manager. That country sales lead role was my second stint with NetApp. I lasted almost 1 year.

17 years ago, my first stint with NetApp was the employee #2 in Malaysia as an SE. That SE stint went by quickly for 5 1/2 years, and I loved that time. Those Fall Classics NetApp used to have at the Batcave and the Fortress of Solitude left a mark with me, and the experiences still are as vivid as ever.

Despite what has happened in both stints and even outside the circle, I am still one of NetApp’s active cheerleaders in the Asia Pacific region. I even got accused by being biased as a community leader in the SNIA Malaysia Facebook page (unofficial but recognized by SNIA), because I was supposed to be neutral. I have put in 10 years to promote the storage technology community with SNIA Malaysia. [To the guy named Stanley, my response was be “Too bad, pick a religion“.]

The highlight of the SFD12 NetApp visit was of course, having lunch with Dave Hitz, one of the co-founders and the one still remaining. But throughout the presentations, I was unimpressed.

For me, the only one which stood out was CloudSync. I have read about CloudSync since NetApp Insight 2016 and yes, it’s a nice little piece of data shipping service between on-premise and AWS cloud.

Here’s how CloudSync looks like:

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The dark ages of data is coming

A recent report intrigued me. Given the recent uprising of data, data and more data, things are getting a bit absurd about the voluminous data we are collecting and storing. The flip is that we might need all these data for analytics and getting more insight from the data.

The Veritas Darkberg report revealed that a very large percentage of the data collected and stored by organizations are useless data, unknown and unused. I captured a snapshot of the report below:

Screen Shot 2015-11-08 at 8.03.05 AM

From the screenshot above, it shows 54% of the landscape surveyed is dark data, unseen and clogging up the storage. And in an instance, the Darkberg (cross of “Dark” and “Iceberg”) report knocked a lot of sense into this whole data acquisition frenzy we are going through right now.

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