Where are your files living now?

[ This is Part One of a longer conversation ]

EMC2 (before the Dell® acquisition) in the 2000s had a tagline called “Where Information Lives™**. This was before the time of cloud storage. The tagline was an adage of enterprise data storage, proper and contemporaneous to the persistent narrative at the time – Data Consolidation. Within the data consolidation stories, thousands of files and folders moved about the networks of the organizations, from servers to clients, clients to servers. NAS (Network Attached Storage) was, and still is the work horse of many, many organizations.

[ **Side story ] There was an internal anti-EMC joke within NetApp® called “Information has a new address”.

EMC tagline “Where Information Lives”

This was a time where there were almost no concerns about Shadow IT; ransomware were less known; and most importantly, almost everyone knew where their files and folders were, more or less (except in Oil & Gas upstream – to be told in later in this blog). That was because there were concerted attempts to consolidate data, and inadvertently files and folders, in the organization.

Even when these organizations were spread across the world, there were distributed file technologies at the time that could deliver files and folders in an acceptable manner. Definitely not as good as what we have today in a cloudy world, but acceptable. I personally worked a project setting up Andrew File Systems for Intel® in Penang in the mid-90s, almost joined Tacit Networks in the mid-2000s, dabbled on Microsoft® Distributed File System with NetApp® and Windows File Servers while fixing the mountains of issues in deploying the worldwide GUSto (Global Unified Storage) Project in Shell 2006. Somewhere in my chronological listings, Acopia Networks (acquired by F5) and of course, EMC2 Rainfinity and NetApp® NuView OEM, Virtual File Manager.

The point I am trying to make here is most IT organizations had a good grip of where the files and folders were. I do not think this is very true anymore. Do you know where your files and folders are living today? 

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Clever Cohesity

[Preamble: I have been invited by GestaltIT as a delegate to their Tech Field Day for Storage Field Day 18 from Feb 27-Mar 1, 2019 in the Silicon Valley USA. My expenses, travel and accommodation were covered by GestaltIT, the organizer and I was not obligated to blog or promote their technologies presented at this event. The content of this blog is of my own opinions and views]

This is clever. This is very smart.

The moment the Cohesity App Marketplace pitch was shared at the Storage Field Day 18 session, somewhere in my mind, enlightenment came to me.

The hyperconverged platform for secondary data, or is it?

When Cohesity came into the scene, they were branded the latest unicorn alongside Rubrik. Both were gunning for the top hyperconverged platform for secondary data. Crazy money was pouring into that segment – Cohesity got USD250 million in June 2018; Rubrik received USD261 million in Jan 2019 – making the market for hyperconverged platforms for secondary data red-hot. Continue reading

Can NetApp do it a bit better?

[Preamble: I was a delegate of Storage Field Day 12. My expenses, travel and accommodation were paid for by GestaltIT, the organizer and I was not obligated to blog or promote the technologies presented in this event]

In Day 2 of Storage Field Day 12, I and the other delegates were hustled to NetApp’s Sunnyvale campus headquarters. That was a homecoming for me, and it was a bit ironic too.

Just 8 months ago, I was NetApp Malaysia Country Manager. That country sales lead role was my second stint with NetApp. I lasted almost 1 year.

17 years ago, my first stint with NetApp was the employee #2 in Malaysia as an SE. That SE stint went by quickly for 5 1/2 years, and I loved that time. Those Fall Classics NetApp used to have at the Batcave and the Fortress of Solitude left a mark with me, and the experiences still are as vivid as ever.

Despite what has happened in both stints and even outside the circle, I am still one of NetApp’s active cheerleaders in the Asia Pacific region. I even got accused by being biased as a community leader in the SNIA Malaysia Facebook page (unofficial but recognized by SNIA), because I was supposed to be neutral. I have put in 10 years to promote the storage technology community with SNIA Malaysia. [To the guy named Stanley, my response was be “Too bad, pick a religion“.]

The highlight of the SFD12 NetApp visit was of course, having lunch with Dave Hitz, one of the co-founders and the one still remaining. But throughout the presentations, I was unimpressed.

For me, the only one which stood out was CloudSync. I have read about CloudSync since NetApp Insight 2016 and yes, it’s a nice little piece of data shipping service between on-premise and AWS cloud.

Here’s how CloudSync looks like:

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The dark ages of data is coming

A recent report intrigued me. Given the recent uprising of data, data and more data, things are getting a bit absurd about the voluminous data we are collecting and storing. The flip is that we might need all these data for analytics and getting more insight from the data.

The Veritas Darkberg report revealed that a very large percentage of the data collected and stored by organizations are useless data, unknown and unused. I captured a snapshot of the report below:

Screen Shot 2015-11-08 at 8.03.05 AM

From the screenshot above, it shows 54% of the landscape surveyed is dark data, unseen and clogging up the storage. And in an instance, the Darkberg (cross of “Dark” and “Iceberg”) report knocked a lot of sense into this whole data acquisition frenzy we are going through right now.

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