Stating the case for a Storage Appliance approach

I was in Indonesia last week to meet with iXsystems™‘ partner PT Maha Data Solusi. I had the wonderful opportunity to meet with many people there and one interesting and often-replayed question arose. Why aren’t iX doing software-defined-storage (SDS)? It was a very obvious and deliberate question.

After all, iX is already providing the free use of the open source TrueNAS® CORE software that runs on many x86 systems as an SDS solution and yet commercially, iX sell the TrueNAS® storage appliances.

This argument between a storage appliance model and a storage storage only model has been debated for more than a decade, and it does come into my conversations on and off. I finally want to address this here, with my own views and opinions. And I want to inform that I am open to both models, because as a storage consultant, both have their pros and cons, advantages and disadvantages. Up front I gravitate to the storage appliance model, and here’s why.

My story of the storage appliance begins …

Back in the 90s, most of my work was on Fibre Channel and NFS. iSCSI has not existed yet (iSCSI was ratified in 2003). It was almost exclusively on the Sun Microsystems® enterprise storage with Sun’s software resell of the Veritas® software suite that included the Sun Volume Manager (VxVM), Veritas® Filesystem (VxFS), Veritas® Replication (VxVR) and Veritas® Cluster Server (VCS). I didn’t do much Veritas® NetBackup (NBU) although I was trained at Veritas® in Boston in July 1997 (I remembered that 2 weeks’ trip fondly). It was just over 2 months after Veritas® acquired OpenVision. Backup Plus was the NetBackup.

Between 1998-1999, I spent a lot of time working Sun NFS servers. The prevalent networking speed at that time was 100Mbits/sec. And I remember having this argument with a Sun partner engineer by the name of Wong Teck Seng. Teck Seng was an inquisitive fella (still is) and he was raving about this purpose-built NFS server he knew about and he shared his experience with me. I detracted him, brushing aside his always-on tech orgasm, and did not find great things about a NAS storage appliance. Auspex™ was big then, and I knew of them.

I joined NetApp® as Malaysia’s employee #2. It was an odd few months working with a storage appliance but after a couple of months, I started to understand and appreciate the philosophy. The storage Appliance Model made sense to me, even through these days.

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Storage Elephant Compute Birds

Data movement is expensive. Not just costs, but also latency and resources as well. Thus there were many narratives to move compute closer to where the data is stored because moving compute is definitely more economical than moving data. I borrowed the analogy of the 2 animals from some old NetApp® slides which depicted storage as the elephant, and compute as birds. It was the perfect analogy, because the storage is heavy and compute is light.

“Close up of a white Great Egret perching on top of an African Elephant aa Amboseli national park, Kenya”

Before the animals representation came about I used to use the term “Data locality, Data Mobility“, because of past work on storage technology in the Oil & Gas subsurface data management pipeline.

Take stock of your data movement

I had recent conversations with an end user who has been paying a lot of dollars keeping their “backup” and “archive” in AWS Glacier. The S3 storage is cheap enough to hold several petabytes of data for years, because the IT folks said that the data in AWS Glacier are for “backup” and “archive”. I put both words in quotes because they were termed as “backup” and “archive” because of their enterprise practice. However, the face of their business is changing. They are in manufacturing, oil and gas downstream, and the definitions of “backup” and “archive” data has changed.

For one, there is a strong demand for reusing the past data for various reasons and these datasets have to be recalled from their cloud storage. Secondly, their data movement activities still mimicked what they did in the past during their enterprise storage days. It was a classic lift-and-shift when they moved to the cloud, and not taking stock of  their data movements and the operations they ran on these datasets. Still ongoing, their monthly AWS cost a bomb.

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The hot cold times of HCI

Hyperconverged Infrastructure (HCI) is a hot technology. It has been for the past decade since Nutanix™ took the first mover advantage from the Converged Infrastructure (CI) technology segment and made it pretty much its ownfor a while.

Hyper Converged Infrastructure

But the HCI market (not the technology) is a strange one. It is hot. It is cold. The perennial leader, Nutanix™, has yet to eke out a profitable year. VMware® is strong in the market. Cisco™, which was hot with their HyperFlex solution in 2019, was also stopped short with a dismal decline in the IDC Worldwide HCI 2Q2020 tracker below:

IDC Worldwide Hyperconverged Infrastructure Tracker – 2Q2020

dHCI = Disaggregated or discombobulated? 

dHCI is known as disaggregated HCI. The disaggregation part is disaggregated hardware, especially on the storage part. Vendors like HPE® with Nimble Storage, Hitachi Vantara, NetApp® and a few more have touted the disaggregation of the performance and capacity, the separation of storage and compute as a value proposition but through close inspection, it is just another marketing ploy to attach a SAN storage to servers. It was marketing old wine in a new bottle. As rightly pointed out by my friend, Charles Chow of Commvault® quoted in his blog

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Is Pure Play Storage good?

I post storage and cloud related articles to my unofficial SNIA Malaysia Facebook community (you are welcomed to join) every day. It is a community I started over 9 years ago, and there are active live banters of the posts of the day. Casual, personal were the original reasons why I started the community on Facebook rather than on LinkedIn, and I have been curating it religiously for the longest time.

The Big 5 of Storage (it was Big 6 before this)

Looking back 8-9 years ago, the storage vendor landscape of today has not changed much. The Big 5 hegemony is still there, still dominating the Gartner Magic Quadrant for Enterprise and Mid-end Arrays, and is still there in the All-Flash quadrant as well, albeit the presence of Pure Storage in that market.

The Big 5 of today – Dell EMC, NetApp, HPE, IBM and Hitachi Vantara – were the Big 6 of 2009-2010, consisting of EMC, NetApp, Dell, HP, IBM and Hitachi Data Systems. The All-Flash, or Gartner calls it Solid State Arrays (SSA) market was still an afterthought, and Pure Storage was just founded. Pure Storage did not appear in my radar until 2 years later when I blogged about Pure Storage’s presence in the market.

Here’s a look at the Gartner Magic Quadrant for 2010:

We see Pure Play Storage vendors in the likes of EMC, NetApp, Hitachi Data Systems (before they adopted the UCP into their foray), 3PAR, Compellent, Pillar Data Systems, BlueArc, Xiotech, Nexsan, DDN and Infortrend. And when we compare that to the 2017 Magic Quadrant (I have not seen the 2018 one yet) below:

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Can NetApp do it a bit better?

[Preamble: I was a delegate of Storage Field Day 12. My expenses, travel and accommodation were paid for by GestaltIT, the organizer and I was not obligated to blog or promote the technologies presented in this event]

In Day 2 of Storage Field Day 12, I and the other delegates were hustled to NetApp’s Sunnyvale campus headquarters. That was a homecoming for me, and it was a bit ironic too.

Just 8 months ago, I was NetApp Malaysia Country Manager. That country sales lead role was my second stint with NetApp. I lasted almost 1 year.

17 years ago, my first stint with NetApp was the employee #2 in Malaysia as an SE. That SE stint went by quickly for 5 1/2 years, and I loved that time. Those Fall Classics NetApp used to have at the Batcave and the Fortress of Solitude left a mark with me, and the experiences still are as vivid as ever.

Despite what has happened in both stints and even outside the circle, I am still one of NetApp’s active cheerleaders in the Asia Pacific region. I even got accused by being biased as a community leader in the SNIA Malaysia Facebook page (unofficial but recognized by SNIA), because I was supposed to be neutral. I have put in 10 years to promote the storage technology community with SNIA Malaysia. [To the guy named Stanley, my response was be “Too bad, pick a religion“.]

The highlight of the SFD12 NetApp visit was of course, having lunch with Dave Hitz, one of the co-founders and the one still remaining. But throughout the presentations, I was unimpressed.

For me, the only one which stood out was CloudSync. I have read about CloudSync since NetApp Insight 2016 and yes, it’s a nice little piece of data shipping service between on-premise and AWS cloud.

Here’s how CloudSync looks like:

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FlashForward to Beyond

The flash frenzy has reached its zenith in 2016. We now no longer are interested in listening to storage technology vendors touting the power of solid state storage (NAND Flash included) over spinning drives.

The capacity of 3D NAND Flash SSDs has reached a whopping 15.3TB (that is even bigger than the 12TB 7200RPM HDDs of today), and with deduplication and compression, the storage efficiency has reached a conservative 4:1 or 5:1. Effective capacity of most mid-end storage arrays can easily reach 1-2 Petabytes.

And flash and hybrid platforms have reached maturity in these few short years. So what is next?

The landscape has obviously changed. The performance landscape, the capacity landscape and all related to the storage data points have changed. And the speed of SSDs together with the up-and-coming NVMe and NVDIMM technology in new storage array controllers are also shifting the data bottlenecks to another part of the architecture. The development of I/O communications and interfaces has to change as well, to take advantage of the asynchronous I/Os in storage tiering and caching using NAND Flash.

With this mature and well understood landscape, it is time to take Flash to the next level. This next level comes in the form of an exciting end-user conference in Singapore on 25th April 2017. It is called FlashForward.

The 2016 FlashForward event in Europe has already garnered great support from the cream of the storage technologists around the world, and had fantastic feedbacks from the end-user attendees. That FlashForward event has also seen the birth of an international business and technology exchange in its inaugural introduction.  Yes, it is time to learn from the field experts, and it is time to build on the Flash Platform for new Data Services.

From the sponsorship package brochure I have received, it is definitely an event not to be missed.

The FlashForward Conference in Singapore is exquisitely procured by Evito Ltd, under the stewardship of Mr. Paul Talbut. Paul is a very seasoned veteran in the global circuit as an SNIA director of several initiatives. He has been immensely involved in the development of several SNIA chapters around the world, including South Asia, Malaysia, India, China, and even Brazil. He also leads by example with the SNIA Global Steering Committee (GSC); he is the SNIA Global Education Director and at one time, SNIA DPCO (Data Protection & Capacity Optimization) global proctor.

I have had the honour working with Paul for almost 8 years now, and I am sure he will lead the FlashForward Conference with valuable insights and experiences.

This is probably the greatest period for the industry and end users to get involved in the FlashForward Conference. For one, it is endorsed by SNIA, the vendor-neutral association which has been the growth beacon of the storage networking industry.

Secondly, it is the perfect opportunity for technology vendors to build their mindshare with end users and customers. And with the endorsement of the independent field experts and technology practitioners, end users would have a field day garnering approvals for their decisions, as well as learning the best practices to build upon the Flash technology they have implemented in their data center space.

The sponsorship packages are listed below, and I do encourage technology vendors, especially the All-Flash vendors to use the FlashForward conference as a platform to build their mindshare, and most of all, their branding. Continue reading