Is Pure Play Storage good?

I post storage and cloud related articles to my unofficial SNIA Malaysia Facebook community (you are welcomed to join) every day. It is a community I started over 9 years ago, and there are active live banters of the posts of the day. Casual, personal were the original reasons why I started the community on Facebook rather than on LinkedIn, and I have been curating it religiously for the longest time.

The Big 5 of Storage (it was Big 6 before this)

Looking back 8-9 years ago, the storage vendor landscape of today has not changed much. The Big 5 hegemony is still there, still dominating the Gartner Magic Quadrant for Enterprise and Mid-end Arrays, and is still there in the All-Flash quadrant as well, albeit the presence of Pure Storage in that market.

The Big 5 of today – Dell EMC, NetApp, HPE, IBM and Hitachi Vantara – were the Big 6 of 2009-2010, consisting of EMC, NetApp, Dell, HP, IBM and Hitachi Data Systems. The All-Flash, or Gartner calls it Solid State Arrays (SSA) market was still an afterthought, and Pure Storage was just founded. Pure Storage did not appear in my radar until 2 years later when I blogged about Pure Storage’s presence in the market.

Here’s a look at the Gartner Magic Quadrant for 2010:

We see Pure Play Storage vendors in the likes of EMC, NetApp, Hitachi Data Systems (before they adopted the UCP into their foray), 3PAR, Compellent, Pillar Data Systems, BlueArc, Xiotech, Nexsan, DDN and Infortrend. And when we compare that to the 2017 Magic Quadrant (I have not seen the 2018 one yet) below:

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NetApp and IBM gotta take risks

[Preamble: I was a delegate of Storage Field Day 15 from Mar 7-9, 2018. My expenses, travel and accommodation were paid for by GestaltIT, the organizer and I was not obligated to blog or promote the technologies presented at this event. The content of this blog is of my own opinions and views]

Storage Field Day 15 was full of technology. There were a few avant garde companies in the line-up which I liked but unfortunately NetApp and IBM were the 2 companies that came in at the least interesting end of the spectrum.

IBM presented their SpectrumProtect Plus. The data protection space, especially backup isn’t exactly my forte when it comes to solution architecture but I know enough to get by. However, as IBM presented, there were some many questions racing through my mind. I was interrupting myself so much because almost everything presented wasn’t new to me. “Wait a minute … didn’t Company X already had this?” or “Company Y had this years ago” or “Isn’t this…??

I was questioning myself to validate my understanding of the backup tech shared by the IBM SpectrumProtect Plus team. And they presented with such passion and gusto which made me wonder if I was wrong in the first place. Maybe my experience and knowledge in the backup software space weren’t good enough. But then the chatter in the SFD15 Slack channel started pouring in. Comments, unfortunately were mostly negative, and jibes became jokes. One comment, in particular, nailed it. “This is Veeam 0.2“, and then someone else downgraded to version 0.1.

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Cohesity SpanFS – a foundational shift

[Preamble: I was a delegate of Storage Field Day 15 from Mar 7-9, 2018. My expenses, travel and accommodation were paid for by GestaltIT, the organizer and I was not obligated to blog or promote the technologies presented at this event. The content of this blog is of my own opinions and views]

Cohesity SpanFS impressed me. Their filesystem was designed from ground up to meet the demands of the voluminous cloud-scale data, and yes, the sheer magnitude of data everywhere needs to be managed.

We all know that primary data is always the more important piece of data landscape but there is a growing need to address the secondary data segment as well.

Like a floating iceberg, the piece that is sticking out is the more important primary data but the larger piece beneath the surface of the water, which is the secondary data, is becoming more valuable. Applications such as file shares, archiving, backup, test and development, and analytics and insights are maturing as the foundational data management frameworks and fast becoming the bedrock of businesses.

The ability of businesses to bounce back after a disaster; the relentless testing of large data sets to develop new competitive advantage for businesses; the affirmations and the insights of analyzing data to reduce risks in decision making; all these are the powerful back engine applicability that thrust businesses forward. Even the ability to search for the right information in a sea of data for regulatory and compliance reasons is part of the organization’s data management application.

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