Tag Archives: all-flash

The prudence needed for storage technology companies

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Blitzscaling has been on my mind a lot. Ever since I discovered that word a while back, it has returned time and time again to fill my thoughts. In the wake of COVID-19, and in the mire of this devastating pandemic, is blitzscaling still the right strategy for this generation of storage technology, hyperconverged, data management and cloud storage startups?

What the heck is Blitzscaling? 

For the uninformed, here’s a video of Reid Hoffman, co-founder of Linked and a member of the Paypal mafia, explaining Blitzscaling.

Blitzscaling is about hyper growing, scaling ultra fast and rocketing to escape velocity, at the expense of things like management efficiency, financial prudence, profits and others. While this blog focuses on storage companies, blitzscaling is probably most recognizable in the massive expansion of Uber (and contraction) a few years ago. In the US, the ride hailing war is between Uber and Lyft, but over here in South East Asia, just a few years back, it was between Uber and Grab. In China it was Uber and Didi.

From the storage angle, 2 segments exemplified the blitzscaling culture between 2015 and 2020.

  • All Flash Startups
  • Hyper Converged Infrastructure Startups

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StorageGRID gets gritty

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[ Disclosure: I was invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees were covered by GestaltIT, the organizer and I was not obligated to blog or promote the vendors’ technologies presented at the event. The content of this blog is of my own opinions and views ]

NetApp® presented StorageGRID® Webscale (SGWS) at Storage Field Day 19 last month. It was timely when the general purpose object storage market, in my humble opinion, was getting disillusioned and almost about to deprive itself of the value of what it was supposed to be.

“Cheap and deep“, “Race to Zero” were some of the less storied calls I have come across when discussing about object storage, and it was really de-valuing the merits of object storage as vendors touted their superficial glory of being in the IDC Marketscape for Object-based Storage 2019.

Almost every single conversation I had in the past 3 years was either explaining what object storage is or “That is cheap storage right?”

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DellEMC SC progressing well

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[Preamble: I was a delegate of Storage Field Day 14. My expenses, travel and accommodation were paid for by GestaltIT, the organizer and I was not obligated to blog or promote the technologies presented at this event. The content of this blog is of my own opinions and views]

I haven’t had a preview of the Compellent technology for a long time. My buddies at Impact Business Solutions were the first to introduce the Compellent technology called Data Progression to the local Malaysian market and I was invited to a preview back then. Around the same time, I also recalled another rather similar preview invitation by PTC Singapore for the 3PAR technology called Adaptive Provisioning (it is called Adaptive Optimization now).

Storage tiering was on the rise in the 2009-2010 years. Both Compellent and 3PAR were neck and neck leading the conversation and mind share of storage tiering, and IBM easyTIER and EMC FAST (Fully Automated Storage Tiering) were nowhere to be seen or heard. Vividly, the Compellent Data Progression technology was much more elegant compared to the 3PAR technology. While both intelligent storage tiering technologies were equally good, I took that the 3PAR founders were ex-Sun Microsystems folks, and Unix folks sucked at UX. In this case, Compellent’s Data Progression was a definitely a leg up better than 3PAR.

History aside, this week I have the chance to get a new preview of the Compellent technology again. Compellent was now rebranded as the SC series and was positioned as the mid-range storage arrays of DellEMC. And together with the other Storage Field Day 14 delegates, I have the pleasure to experience the latest SC Data Progression technology update, as well their latest SC All-Flash.

In Data Progression, one interesting feature which caught my attention was the RAID Tiering. This was a dynamic auto expand and auto contract set of RAID tiers – RAID 10 and RAID 5/6 in the Fast Tier and RAID 5/6 in the Lower Tier. RAID 10, RAID 5 and RAID 6 on the same set of drives (including SSDs), and depending on the “hotness” of the data, the location of the data blocks switched between the several RAID tiers in the Fast Tier. Over a longer period, the data blocks would relocate transparently to the Capacity Tier from the Fast Tier.

The Data Progression technology is extremely efficient. The movement of the data between the RAID Tiers and between the Performance/Capacity Tiers are in pages instead of blocks, making the write penalty and bandwidth to a negligible minimum.

The Storage Field Day 14 delegates were also privileged to be the first to get into the deep dive of the new All-Flash SC, just days of the announcement of the All-Flash SC. The All Flash SC redefines and refines the Data Progression to the next level. Among the new optimization, NAND Flash in the SC (both SLCs and MLCs, read-intensive and write-intensive) set the Data Progression default page size from 2MB to 512KB. These smaller 512KB pages enabled reduced bandwidth for tiering between the write-intensive and the read-intensive tier.

I didn’t get the latest SC family photos yet, but I managed to grab a screenshot of the announcement from The Register of the new DellEMC SC Series.

I was very encouraged with the DellEMC Midrange Storage presentation. Besides giving us a fantastic deep dive about the DellEMC SC All-Flash Storage, I was also very impressed by the candid and straightforward attitude of the team, led by their VP of Product Management, Pierluca Chiodelli. An EMC veteran, he was taking up the hard questions onslaught by the SFD14 delegate like a pro. His team’s demeanour was critical in instilling confidence and trust in how the bloggers and the analysts viewed Dell EMC merger, and how the SC and the Unity series would pan out in the technology roadmap.

Unlike the fiasco I went through with the DellEMC Forum 2017 in Malaysia, where I was disturbed with 3 calls in 3 consecutive days by DellEMC Malaysia, I was left with a profound respect for this DellEMC Storage team. They strongly supported their position within the DellEMC storage universe, and imparted their confidence in their technology solution in the marketplace.

Without a doubt, in my point of view, this DellEMC Mid-Range Storage team was the best I have enjoyed in Storage Field Day 14. Thank you.

FlashForward to Beyond

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The flash frenzy has reached its zenith in 2016. We now no longer are interested in listening to storage technology vendors touting the power of solid state storage (NAND Flash included) over spinning drives.

The capacity of 3D NAND Flash SSDs has reached a whopping 15.3TB (that is even bigger than the 12TB 7200RPM HDDs of today), and with deduplication and compression, the storage efficiency has reached a conservative 4:1 or 5:1. Effective capacity of most mid-end storage arrays can easily reach 1-2 Petabytes.

And flash and hybrid platforms have reached maturity in these few short years. So what is next?

The landscape has obviously changed. The performance landscape, the capacity landscape and all related to the storage data points have changed. And the speed of SSDs together with the up-and-coming NVMe and NVDIMM technology in new storage array controllers are also shifting the data bottlenecks to another part of the architecture. The development of I/O communications and interfaces has to change as well, to take advantage of the asynchronous I/Os in storage tiering and caching using NAND Flash.

With this mature and well understood landscape, it is time to take Flash to the next level. This next level comes in the form of an exciting end-user conference in Singapore on 25th April 2017. It is called FlashForward.

The 2016 FlashForward event in Europe has already garnered great support from the cream of the storage technologists around the world, and had fantastic feedbacks from the end-user attendees. That FlashForward event has also seen the birth of an international business and technology exchange in its inaugural introduction.  Yes, it is time to learn from the field experts, and it is time to build on the Flash Platform for new Data Services.

From the sponsorship package brochure I have received, it is definitely an event not to be missed.

The FlashForward Conference in Singapore is exquisitely procured by Evito Ltd, under the stewardship of Mr. Paul Talbut. Paul is a very seasoned veteran in the global circuit as an SNIA director of several initiatives. He has been immensely involved in the development of several SNIA chapters around the world, including South Asia, Malaysia, India, China, and even Brazil. He also leads by example with the SNIA Global Steering Committee (GSC); he is the SNIA Global Education Director and at one time, SNIA DPCO (Data Protection & Capacity Optimization) global proctor.

I have had the honour working with Paul for almost 8 years now, and I am sure he will lead the FlashForward Conference with valuable insights and experiences.

This is probably the greatest period for the industry and end users to get involved in the FlashForward Conference. For one, it is endorsed by SNIA, the vendor-neutral association which has been the growth beacon of the storage networking industry.

Secondly, it is the perfect opportunity for technology vendors to build their mindshare with end users and customers. And with the endorsement of the independent field experts and technology practitioners, end users would have a field day garnering approvals for their decisions, as well as learning the best practices to build upon the Flash technology they have implemented in their data center space.

The sponsorship packages are listed below, and I do encourage technology vendors, especially the All-Flash vendors to use the FlashForward conference as a platform to build their mindshare, and most of all, their branding. Continue reading →

Xtreme future?

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EMC acquisition of XtremIO sent shockwaves across the industry. The news of the acquisition, reported costing EMC USD$430 million can be found here, here and here.

The news of EMC’s would be acquisition a few weeks ago was an open secret and rumour has it that NetApp was eyeing XtremIO as well. Looks like EMC has beaten NetApp to it yet again.

The interesting part was of course, the price. USD$430 million is a very high price to pay for a stealthy, 2-year old company which has 2 rounds of funding totaling USD$25 million. Why such a large amount?

XtremIO has a talented team of engineers; the notable ones being Yaron Segev and Shahar Frank. They have their background in InfiniBand, and Shahar Frank was the chief architect of Exanet scale-out NAS (which was acquired by Dell). However, as quoted by 451Group, XtremeIO is building an all-flash SAN array that “provides consistently high performance, high levels of flash endurance, and advanced functionality around thin provisioning, de-dupe and space-efficient snapshots“.

Furthermore, XtremeIO has developed a real-time inline deduplication engine that does not degrade performance. It does this by spreading the write I/Os over the entire array. There is little information about this deduplication engine, but I bet XtremIO has developed a real-time, inherent deduplication file system that spreads all the I/Os to balance the wear-leveling as well as having scaling performance. I bet XtremIO will dedupe everything that it stores, has a B+ tree, copy-on-write file system with a super-duper efficient hashing algorithm for address mapping (pointers) with this deduplication file system. Ok, ok, I am getting carried away here, because it is likely that I will be wrong, but I can imagine, can’t I? Continue reading →