Where are your files living now?

[ This is Part One of a longer conversation ]

EMC2 (before the Dell® acquisition) in the 2000s had a tagline called “Where Information Lives™**. This was before the time of cloud storage. The tagline was an adage of enterprise data storage, proper and contemporaneous to the persistent narrative at the time – Data Consolidation. Within the data consolidation stories, thousands of files and folders moved about the networks of the organizations, from servers to clients, clients to servers. NAS (Network Attached Storage) was, and still is the work horse of many, many organizations.

[ **Side story ] There was an internal anti-EMC joke within NetApp® called “Information has a new address”.

EMC tagline “Where Information Lives”

This was a time where there were almost no concerns about Shadow IT; ransomware were less known; and most importantly, almost everyone knew where their files and folders were, more or less (except in Oil & Gas upstream – to be told in later in this blog). That was because there were concerted attempts to consolidate data, and inadvertently files and folders, in the organization.

Even when these organizations were spread across the world, there were distributed file technologies at the time that could deliver files and folders in an acceptable manner. Definitely not as good as what we have today in a cloudy world, but acceptable. I personally worked a project setting up Andrew File Systems for Intel® in Penang in the mid-90s, almost joined Tacit Networks in the mid-2000s, dabbled on Microsoft® Distributed File System with NetApp® and Windows File Servers while fixing the mountains of issues in deploying the worldwide GUSto (Global Unified Storage) Project in Shell 2006. Somewhere in my chronological listings, Acopia Networks (acquired by F5) and of course, EMC2 Rainfinity and NetApp® NuView OEM, Virtual File Manager.

The point I am trying to make here is most IT organizations had a good grip of where the files and folders were. I do not think this is very true anymore. Do you know where your files and folders are living today? 

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Enterprise Storage is not just a Label

I have many anecdotes around the topic of Enterprise Storage, but the conversations in the past 2 weeks made it important for me to share this.

Enterprise Storage is …

Amusing, painful, angry

I get riled up whenever people do not want to be educated about Enterprise Storage. Here are a few that happened in the last 2 weeks.

[ Story #1 ]

A guy was building his own storage for cryptocurrency. He was informed by his supplier that the RAID card was enterprise, and he could get the best performance using “Enterprise” RAID-0.

  • Well, “Enterprise” RAID-0 volume crashed, and he lost all data. Painfully, he said he lost a hefty sum financially

[ Story #2 ]

A media company complained about the reliability of previous storage vendor. The GM was shopping around and was told that there are “Enterprise” SATA drives and the reliability is as good, if not better than SAS drives.

  • The company wanted a fully reliable Enterprise Storage system with 99.999% availability, and yet the SATA interface was not meant to build a more highly reliable enterprise storage. The GM insisted to use “Enterprise” SATA drives for his “enterprise” storage system instead of SAS.  

[ Story #3 ]

An IT admin of a manufacturing company claimed that they had an “Enterprise Storage” system for a few years, and could not figure out why his hard disk drives would die every 12-15 months.

  • He figured out that the drives supplied by his vendor were consumer SATA drives, even though he was told it was an “Enterprise Storage” system when he bought the system.

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Malaysia data privacy is still shambolic

2 years ago, I wrote an article on LinkedIn titled “Malaysia, when will you take data privacy seriously?“. What has changed? Very little. 

Last Friday I received an SMS and a WhatsApp message from an ex-bank employee who was terminated from a complaint I made (not about him) about the bank violating my data privacy. The bank and/or their agents have been calling my number for several years (more than 5), and I have made numerous (many, many) requests not to be called or have my name deleted from their calling database. This has fallen into deaf ears until I decided to take matters into my own hands.

Red means NO!

In May of this year, I decided to use Twitter to tweet my unpleasant experiences and my displeasure to the bank’s Twitter handle. They responded with canned replies and made promises that really did not amount to anything. Right after my 2nd last complaint to date, the following day I got another telemarketer from the bank calling me (again) trying to sell me their insurance package. By now, I already got their head of customer advocacy center’s contact and I called him to complain again. This complaint got this telemarketer from the bank fired. Friday, this ex-employee sent me a WhatsApp and an SMS message telling his side of the story, asked me to withdraw my complaint and have him reinstated.

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Setting up Nextcloud on FreeNAS Part 1

I have started to enhance the work that I did last weekend with Nextcloud on FreeNAS™. I promised to share the innards of my work but first I have to set the right expectations for the readers. This blog is just a documentation of the early work I have been doing to get Nextcloud on FreeNAS™ off the ground quickly. Also there are far better blogs than mine on the Nextcloud topic.

Note:

Nextcloud 17 (latest version is version 21)

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My 2-day weekend with Nextcloud on FreeNAS

In recent weeks, I have been asked by friends and old cust0mers on how to extend their NAS shared drives to work-from-home, the new reality. Malaysia went into a full lockdown as of June 1st several days ago.

I have written about file synchronization stories before but I have never done a Nextcloud blog. I have little experience with TrueNAS® CORE Nextcloud plugin and this was a good weekend to build it up from scratch with Virtualbox with FreeNAS™ 11.2U5 (because my friend was using that version).

[ Note ] FreeNAS™ 11.2U5 has been EOLed.

Nextcloud login screen

So, here it how it went for my little experiment. FYI, this is not a How-to guide. That will come later after I have put all my notes together with screenshots and all. This is just a collection of my thoughts while setting up Nextcloud on FreeNAS™.

Dropbox® is expensive

Using cloud storage with file sync and share capability is not exactly a cheap thing especially when you are a small medium sized business or a school or a charity organization. Here is the pricing table for Dropbox® for Business :

Dropbox for business pricing

I am using Dropbox® as the example here but the same can be said for OneDrive or Google Drive and others. The pricing can quickly add up when the price is calculated per user per month.

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Relinquishing Freedom in our Digital Future

There was a TV cartoon show I loved when I was a kid called “Wait till your Father gets home“. I was probably 5 or 6 then, but I can still remember the mother was practically nagging all the time of having the father to come back to deal with the problems and issues caused by the kids, and sometimes the dog.

This patriarchal mentality of having the male manning (yeah, it is not a gender neutral word) the household is also, unfortunately, mimicked in our societies, in general, being obedient and subservient to the government of the day. This is especially true in East Asian societies, .

While dissent of this mindset is sprouting in the younger generation of these societies, you can see the dichotomy of the older generation and the younger one in the recent protests in Thailand and the on-going one in Myanmar. The older generation is likely fearful of the consequences and there are strong inclinations to accept and subject their freedom to be ruled by the rulers of the day. It is almost like part of their psyche and DNA.

So when I read the article published by Data Storage Asean titled “Malaysians Optimistic on Giving the Government Increased Access to Personal Data for Better Services“, I was in two minds. Why are we giving away our Personal Data when we do not get a guarantee that the our privacy is protected?

Data Privacy should be in our own hands

Why are we giving away our freedom in new digital Malaysia when in history, we have not been truly protected of that freedom? 

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When you buy storage solutions on price alone

Most people won’t bat an eye buying a car. It is a status symbol for many, but the value of the work returned from the car to the cost of buying the car is a great disparity. Furthermore, the price of the car depreciates quickly, making the “investment” more like an act of losing money fast.

So the story begins. When it comes to buying a storage technology platform, the initial price on the quote more or less decide the outcome. The reply of “Too expensive!” with little consideration about the returns of certain values relative to the initial buying price is far too frequent and plenty.

There has to be more considerations about these values. Here are in buying a storage technology platform besides just the initial price.

Performance

One recent conversation was about Intel® Optane™ vs NAND Flash. An well-known online eCommerce proprietor in South East Asia decided to go against the grain, and went for the more “expensive” Optane™ instead of the getting an array of NAND Flash NVMe SSDs.

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Fueling the Flywheel of AWS Storage

It was bound to happen. It happened. AWS Storage is the Number 1 Storage Company.

The tell tale signs were there when Silicon Angle reported that AWS Storage revenue was around USD$6.5-7.0 billion last year and will reach USD$10 billion at the end of 2021. That news was just a month ago. Last week, IT Brand Pulse went a step further declaring AWS Storage the Number 1 in terms of revenue. Both have the numbers to back it up.

AWS Logo

How did it become that way? How did AWS Storage became numero uno?

Flywheel juggernaut

I became interested in the Flywheel concept some years back. It was conceived in Jim Collins’ book, “Good to Great” almost 20 years ago, and since then, Amazon.com has become the real life enactment of the Flywheel concept.

Amazon.com Flywheel – How each turn becomes sturdier, brawnier.

Every turn of the flywheel requires the same amount of effort although in the beginning, the noticeable effect is minuscule. But as every turn gains momentum, the returns of each turn scales greater and greater to the fixed efforts of operating a single turn.

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