Washing too much software defined

There’s been practically a firestorm when EMC announced ViPR, its own version of “software-defined storage” at EMC World last week. Whether you want to call it Virtualization Platform Re-defined or Re-imagined, competitors such as NetApp, HDS, Nexenta have taken pot-shots at EMC, and touting their own version of software-defined storage.

In the release announcement, EMC claimed the following (a cut-&-paste from the announcement):

  • The EMC ViPR Software-Defined Storage Platform uniquely provides the ability to both manage storage infrastructure (Control Plane) and the data residing within that infrastructure (Data Plane).
  • The EMC ViPR Controller leverages existing storage infrastructures for traditional workloads, but provisions new ViPR Object Data Services (with access via Amazon S3 or HDFS APIs) for next-generation workloads. ViPR Object Data Services integrate with OpenStack via Swift and can be run against enterprise or commodity storage.
  • EMC ViPR integrates tightly with VMware’s Software Defined Data Center through industry standard APIs and interoperates with Microsoft and OpenStack.

The separation of the Control Plane and the Data Plane of the ViPR allows the abstraction of 2 main layers.

Layer 1 is the abstraction of the underlying storage hardware infrastructure. Although I don’t have the full details (EMC guys please enlighten me, please!), I believe storage administrator no longer need to carve out LUNs from RAID groups or Storage Pools, striped and sliced them and further provision them into meta file systems before they are exported or shared through NAS protocols. I am , of course, quoting the underlying provisioning architecture of Celerra, which can be quite complex. Anyone who has done manual provisioning with Celerra Manager should know what I mean.

Here’s the provisioning architecture of Celerra:

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The big boys better be flash friendly

An interesting article came up in the news this week. The article, from the ever popular The Register, mentioned 3 up and rising storage stars, Nimble Storage, Tintri and Tegile, and their assault on a flash strategy “blind spot” of the big boys, notably EMC and NetApp.

I have known about Nimble Storage and Tintri for a couple of years now, and I did take some time to read up on their storage technology offering. Tegile is new to me when it appeared on my radar after SearchStorage.com announced as the Gold Winner of the enterprise storage category for 2012.

The Register article intriqued me because it implied that these traditional storage vendors such as EMC and NetApp are probably doing a “band-aid” when putting together their flash storage strategy. And typically, I see these strategic concepts introduced by these 2 vendors:

  1. Have a server-side cache strategy by putting a PCIe card on the hosting server
  2. Have a network-based all-flash caching area
  3. Have a PCIe-based flash card on the storage system
  4. Have solid state drives (SSDs) in its disk shelves enclosures

In (1), EMC has VFCache (the server side caching software has been renamed to XtremSW Cache and under repackaging with the Xtrem brand name) and NetApp has it FlashAccel solution. Previously, as I was informed, FlashAccel was using the FusionIO ioTurbine solution but just days ago, NetApp expanded the LSI Nytro WarpDrive into its FlashAccel solution as well. The main objective of a server-side caching strategy using flash is to accelerate mostly read-based I/O operations for specific application workloads at the server side.

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Time for Fujitsu Malaysia to twist and shout and yet …

The worldwide storage market is going through unprecedented change as it is making baby steps out of one of the longest recessions in history. We are not exactly out of the woods yet, given the Eurozone crisis, slowing growth in China and the little sputters in the US economy.

Back in early 2012, Fujitsu has shown good signs of taking market share in the enterprise storage but what happened to that? In the last 2 quarters, the server boys in the likes of HP, IBM and Dell storage market share have either shrunk (in the case of HP and Dell) or tanked (as in IBM). I would have expected Fujitsu to continue its impressive run and continue to capture more of the enterprise market, and yet it didn’t. Why?

I was given an Eternus storage technology update by the Fujitsu Malaysia pre-sales team more than a year ago. It has made some significant gains in technology such as Advanced Copy, Remote Copy, Thin Provisioning, and Eco-Mode, but I was unimpressed. The technology features were more like a follower, since every other storage vendor in town already has those features.

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It’s all about executing the story

I have been in hibernation mode, with a bit of “writer’s block”.

I woke up in Bangalore in India at 3am, not having adjusted myself to the local timezone. Plenty of things were on my mind but I can’t help thinking about what’s happening in the enterprise storage market after the Gartner Worldwide External Controller-Based report for 4Q12 came out  last night. Below is the consolidated table from Gartner:

Just a few weeks ago, it was IDC with its Worldwide Disk Storage Tracker and below is their table as well:

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VMware in step 1 breaking big 6 hegemony

Happy Lunar New Year! This is the Year of the Water Snake, which just commenced 3 days ago.

I have always maintain that VMware has to power to become a storage killer. I mentioned that it was a silent storage killer in my blog post many moons ago.

And this week, VMware is not so silent anymore. Earlier this week, VMware had just acquired Virsto, a storage hypervisor technology company. News of the acquisition are plentiful on the web and can be found here and here. VMware is seriously pursuing its “Software-Defined Data Center (SDDC)” agenda and having completed its software-defined networking component with the acquisition of Nicira back in July 2012, the acquisition of Virsto represents another bedrock component of SDDC, software-defined storage.

Who is Virsto and what do they do? Well, in a nutshell, they abstract the underlying storage architecture and presents a single, global namespace for storage, a big storage pool for VM datastores. I got to know about their presence last year, when I was researching on the topic of storage virtualization.

I was looking at Datacore first, because I was familiar with Datacore. I got to know Roni Putra, Datacore’s CTO, through a mutual friend, when he was back in Malaysia. There was a sense of pride knowing that Roni is a Malaysian. That was back in 2004. But Datacore isn’t the only player in the game, because the market is teeming with folks like Tintri, Nutanix, IBM, HDS and many more. It just so happens that Virsto has caught the eye of VMware as it embarks its first high-profile step (the one that VMware actually steps on the toes of the Storage Big 6 literally) into the storage game. The Big 6 are EMC, NetApp, IBM, HP, HDS and Dell (maybe I should include Fujitsu as well, since it has been taking market share of late)

Virsto installs as a VSA (virtual storage appliance) into ESXi, and in version 2.0, it plugs right in as an almost-native feature of ESXi, not a vCenter tab like most other storage. It looks and feels very much like a vSphere functionality and this blurs the lines of storage and VM management. To the vSphere administrator, the only time it needs to be involved in storage administration is when he/she is provisioning storage or expanding it. Those are the only 2 common “touch-points” that a vSphere administrator has to deal with storage. This, therefore, simplifies the administration and management job.

Here’s a look at the Virsto Storage Hypervisor architecture (credits to Google Images):

What Virsto does, as I understand from high-level, is to take any commodity storage and provides a virtual storage layer and consolidate them into a very large storage pool. The storage pool is called vSpace (previously known as LiveSpace?) and “allocates” Virsto vDisks to each VMs. Each Visto vDisk will look like a native zeroed thick VMDK, with the space efficiency of Linked Clones, but without the performance penalty of provisioning them.  The Virsto vDisks are presented as NFS exports to each VM.

Another important component is the asynchronous write to Virsto vLogs. This is configured at the deployment stage, and this is basically a software-based write cache, quickly acknowledging all writes for write optimization and in the background, asynchronously de-staged to the vSpace. Obviously it will have its own “secret sauce” to optimize the writes.

Within the vSpace, as disk clone groups internal to the Virsto, storage related features such as tiering, thin provisioning, cloning and snapshots are part and parcel of it. Other strong features of Virsto are its workflow wizard in storage provisioning, and its intuitive built-in performance and management console.

As with most technology acquisitions, the company will eventually come to a fork where they have to decide which way to go. VMware has experienced it before with its Nicira acquisition. It had to decide between VxLAN (an IETF standard popularized by Cisco) or Nicira’s own STT (Stateless Transport Tunneling). There is no clear winner because choosing one over the other will have its rewards and losses.

Likewise, the Virsto acquisition will have to be packaged in a friendly manner by VMware. It does not want to step on all toes of its storage Big 6 partners (yet). It still has to abide to some industry “co-opetition” game rules but it has started the ball rolling.

And I see that 2 critical disruptive points about this acquisition in this:

  1. It has endorsed the software-defined storage/storage hypervisor/storage virtualization technology and started the commodity storage hardware technology wave. This could the beginning of the end of proprietary storage hardware. This is also helped by other factors such as the Open Compute Project by Facebook. Read my blog post here.
  2. It is pushing VMware into a monopoly ala-Microsoft of the yesteryear. But this time around, Microsoft Hyper-V could be the benefactor of the VMware agenda. No wonder VMware needs to restructure and streamline its business. News of VMware laying off about 900 staff can be read here. Its unfavourable news of its shares going down can be read here.

I am sure the Storage Big 6 is on the alert and is probably already building other technology and partnerships beyond VMware. It the natural thing to do but there is no stopping VMware if it wants to step on the Big 6 toes now!

And Cloud Storage will make us even stranger

It was a dark and stormy night ….

I was in a car with my host in the stifling traffic jams on the streets of Jakarta. We had just finished dinner and his driver was taking me back to the hotel. It was about 9pm and we were making conversation trying to figure out how we can work together. My host, a wonderful Singaporean who has been residing in Jakarta for more than a decade and a half, owns a distributorship focusing mainly on IT security solutions. He had invited me over to Jakarta to give a talk on Cloud Storage at the Indonesia CIO Network event on January 9th 2013.

I was there to represent SNIA South Asia to give a talk about CDMI (Cloud Data Management Interface), and my host also took the opportunity to introduce Nutanix, a SAN-less 2-tier, high-performance, virtualized data center platform. (Note: That’s quite a mouthful, but gotta include all the buzz-words in there). It was my host’s first foray into storage networking solutions, away from his usual security solutions spread. As the conversation went on in the car, he said “You storage guys are so strange!“.

To many of the IT folks who have been involved in OS, applications, security, and networking, to say a few, storage is like a dark art, some mumbo jumbo, voodoo-like science known to a select few. That’s great, because this perception will keep us relevant, and still have the value and a job. To me, that just fine and dandy, and I like it that way. 🙂

In preparation to the event, I have to learn up SNIA CDMI. Cloud and Storage … Cloud and Storage … Cloud and Storage. Hmmm …. Continue reading

Is there no one to challenge EMC?

It’s been a busy, busy month for me.

And when the IDC Worldwide Quarterly Disk Storage Systems Tracker for 3Q12 came out last week, I was reading in awe how impressive EMC was at the figures that came out. But most impressive of all is how the storage market continue to grow despite very challenging and uncertain business conditions. With the Eurozone crisis, China experiencing lower economic growth numbers and the uncertainty in the US economic sectors, it is unbelievable that the storage market grew 24.4% y-o-y. And for the first time, 7,104PB was shipped! Yes folks, more than 7 exabytes was shipped during that period!

In the Top 5 external disk storage market based on revenue, only EMC and HDS recorded respectable growth, recording 8.7% and 13.8% respectively. NetApp, my “little engine that could” seems to be running out of steam, earning only 0.9% growth. The rest of the field, IBM and HP, recorded negative growth. Here’s a look at the Top 5 and the rest of the pack:

HP -11% decline is shocking to me, and given the woes after woes that HP has been experiencing, HP has not seen the bottom yet. Let’s hope that the new slew of HP storage products and technologies announced at HP Discover 2012 will lift them up. It also looked like a total rebranding of the HP storage products as well, with a big play on the word “Store”. They have names like StoreOnce, StoreServ, StoreAll, StoreVirtual, StoreEasy and perhaps more coming.

The Open SAN market, which includes iSCSI has EMC again at Number 1, with 29.8%, followed by IBM (14%), HDS (12.2%) and HP (11.8%). When combined with NAS numbers, the NAS + Open SAN market, EMC has 33.5% while NetApp is 13.7%.

Of course, it is just not about external storage because the direct-attached storage numbers count too. With that, the server vendors of IBM, HP and Dell are still placed behind EMC. Here’s a look at that table from IDC:

There’s a highlight of Dell in the table above. Dell actually grew by 4.0% compared to decline in HP and IBM, gaining 0.1%. However, their numbers seem too tepid and led to the exit of Darren Thomas, Dell’s storage group head honco. News of Darren’s exit was on TheRegister.

I also want to note that NAS growth numbers actually outpaced Open SAN numbers including iSCSI.

This leads me to say that there is a dire need for NAS technical and technology expertise in the local storage market. As the adoption of NFSv4 under way and SMB 2.0 and 3.0 coming into the picture, I urge all storage networking professionals who are more pro-SAN to step out of their comfort zone and look into NAS as well. The world is changing and it is no longer SAN vs NAS anymore. And NFSv4.1 is blurring the lines even more with the concepts of layout.

But back to the subject to storage market, is there no one out there challenging EMC in a big way? NetApp was, some years ago, recorded double digit growth and challenging EMC neck-and-neck, but that mantle seems to be taken over by HDS. But both are long way to go to get close to EMC.

Kudos to the EMC team for damn good execution!

Can VSA help NetApp?

Almost a year ago, I had an interview with VMware Malaysia for a Senior SE position. They wanted a pre-sales guy who knows Oil & Gas and a strong technology background. I had a strong storage background, and I was involved in Oil & Gas upstream since my NetApp and EMC days.

I thought I was their guy having being led to believe (mostly by my own self-belief) to be so. I didn’t get the job but I did not find out the reason why I lost the opportunity. But I remembered well that I brashly mentioned to the Australian interviewer over the phone that VMware could become the next “storage technology” company. At that time, VMware just launched their VMware 5.0 and along with it, their vSphere Storage Appliance (VSA). This was a turning point of the virtual storage appliance space.

My friend, whose company is a VMware partner, said that the list price for the vSphere VSA was USD5,000.00 a pop. The price wasn’t too bad to the small-medium-enterprise businesses in Malaysia, minus the hardware and storage capacity cost. But what intrigued me back then was this virtual storage appliance concept was disruptive.

VMware could potentially take large JBOD farms, each for the minimum of 3 physical ESXi nodes and build a shared storage using the vSphere Storage Appliance (VSA). Who needs shared iSCSI or Fibre Channel LUNs anymore if VMware had its way?

But VMware still pretty much depended on their storage partners, especially its master, EMC and so I believe VMware held back pushing VSA for the reason of allowing its storage partner ecosystem to thrive. And for that reason, the vSphere Storage API such as VAAI and VASA were developed since vSphere 4 to enhance the deeper integration of these storage vendor’s technology into the VMware world.

But of course, long before the VMware’s VSA venture, HP LeftHand already had one on the cards. The LeftHand Virtual SAN Appliance (also VSA) was already getting rave comments from their partners and customers, impressed with how they were able to showcase HP LeftHand storage solution and technology brilliantly. Eventually, HP recognized the prowess of the LeftHand VSA and started marketing it as HP StoreVirtual VSA. I don’t hear much about the HP LeftHand (since has been renamed as P4000) VSA nowadays, seeing the HP guys in Malaysia preferring to pitch the physical storage than the virtual storage software.

NetApp, back in Q1 of 2012, also decided to go down the path of virtual storage appliance, announcing the ONTAP-v to the world here. It was initially resold through the Fujitsu partnership, but the Q1 announcement expands the ONTAP-v to a larger set of server vendors as shown below. The key component is to have a qualified RAID controller in each of the server vendors.

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Houston, we have an OpenStack problem

I have always wanted to look deeper into OpenStack, but I never got around to it. However, last week, something about NASA and OpenStack caught my attention … something about NASA pulling out of OpenStack development.

The spin was that “OpenStack has come on its own” is true, because OpenStack today has 180 (at last count on June 20th 2012) companies participating and contributing to the development, deployment and marketing of the highly popular Infrastructure-as-a-Service cloud computing project. So, the NASA withdrawal was not as badly felt as to what NASA had said next.

When NASA CIO Linda Cureton announced that NASA has shifted to Amazon Web Services (AWS) for their enterprise cloud-based infrastructure and they have saved almost a million dollars in costs, that was a clear and blatant impalement to the very heart and soul of OpenStack. NASA, one of the 2 founders of OpenStack in 2009, has switched sides to announce their preference to OpenStack’s rival, AWS. It pains me to just listen to the such a defection. Continue reading

Swiss army of data management

Back in 2000, before I joined NetApp, I bought one of my first storage technology books. It was “The Holy Grail of Data Storage Management” by Jon William Toigo. The book served me very well, because it opened up my eyes about the storage networking and data management world.

I mean, I have been doing storage for 7 years before the year 2000, but I was an implementation and support engineer. I installed my first storage arrays in 1993, the trusty but sometimes odd, SPARCstorage Array 1000. These “antiques” were running 0.25Gbps Fibre Channel, and that nationwide bank project gave me my first taste and insights of SAN. Point-to-point, but nonetheless SAN.

Then at Sun from 1997-2000, I was implementing the old Storage Disk Packs with FastWide SCSI, moving on to the A5000 Photons (remember these guys?) and was trained on the A7000, Sun’s acquisition of Encore way back in the late nineties. Then there was “Purple”, the T300s which I believe came from the acquisition of MaxStrat.

The implementation and support experience was good but my world opened up when I joined NetApp in mid-2000. And from the Jon Toigo’s book, I learned one of the most important lessons that I have carried with me till this day – “Data Storage Management is 3x more expensive that the data storage equipment itself“. Given the complexity of the data today compared to the early 2000s, I would say that it is likely to be 4-5x more expensive.

And yet, I am still perplexed that many customers and prospects still cannot see the importance and the gravity of data storage management, and more precisely, data management itself.

A couple of months ago, I had to opportunity to work on an RFP for project in Singapore. The customer had thousands of tapes storing digital media files in addition to tens of TBs running on IBM N-series storage (translated to a NetApp FAS3xxx). They wanted to revamp their architecture, and invited several vendors in Singapore to propose. I was working for a friend, who is an EMC reseller. But when I saw that tapes figured heavily in their environment, and the other resellers were proposing EMC Isilon and NetApp C-Mode, I thought that these resellers were just trying to stuff a square peg into a round hole. They had not addressed the customer’s issues and problems at all, and was just merely proposing storage for the sake of storage capacity. Sure, EMC Isilon is great for the media and entertainment business, but EMC Isilon is not the data management solution for this customer’s situation. Neither was NetApp with the C-Mode solution.

What the customer needed to solve was a data management solution, one that involved

  • Single namespace for video editors and programmers, regardless of online disk storage or archived tape storage
  • Transparent and automated storage tiering and addressing the value of the data to the storage media
  • A backup tier which kept a minimum 2 recent copies for file restoration in case of disasters
  • An archived tier which they could share with their counterparts in other regions
  • A transparent replication tier which would allow them to implement a simplified disaster recovery mechanism with their counterparts in Japan and China

And these were the key issues that needed to be addressed, not the scale-out, usual snapshot mechanism. These features are good for a primary, production storage infrastructure, but this customer’s business operations had about 70-80% data and files which were offline in tapes. I took the liberty to advise my friend to look into Quantum StorNext, because the solution could solve the business problem NOT solving it from an IT point of view. Continue reading