The Currency to grow Decentralized Storage

Unless you have been living under a rock in the past months, the fervent and loud, but vague debates of web3.0 have been causing quite a scene on the Internet. Those tiny murmurs a few months ago have turned into an avalanche of blares and booms, with both believers and detractors crying out their facts and hyperboles.

Within the web3.0, decentralized storage technologies have been rising to a crescendo. So many new names have come forth into the decentralized storage space, most backed by blockchain and incentivized by cryptocurrencies and is putting the 19th century California Gold Rush to shame.

At present, the decentralized storage market segment is fluid, very vibrant and very volatile. Being the perennial storage guy that I am, I would very much like the decentralized storage to be sustainably successful but first, it has to make sense. Logic must prevail before confidence follows.

Classic “Crossing the Chasm”

To understand this decentralization storage chaos, we must understand where it is now, and where it is going. History never forgets to teach us of the past to be intelligible in the fast approaching future.

I look to this situation as a classic crossing the chasm case. This Crossing the Chasm concept was depicted in Geoffrey Moore’s 1991 book of the same name. In his book, he spoke well about the Technology Adoption Cycle that classifies and demonstrates the different demographics and psychological progression (and regression) of how a technology is taken to mainstream.

Geoffrey Moore’s Crossing the Chasm Technology (Disruption) Adoption Cycle

As a new technology enters the market, the adoption is often fueled by the innovators, the testers, the crazy ones. It progresses and the early adopters set in. Here we get the believers, the fanatics, the cults that push the envelope a bit further, going against the institutions and the conventions. This, which is obvious, describes the early adopter stage of the decentralized storage today.

Like all technologies, it has to go mainstream to be profitable and to get there, its value to the masses must be well defined to be accepted. This is the market segment that decentralized storage must move to, to the early majority stage. But there is a gap, rightly pointed out and well defined by Geoffrey Moore. The “Chasm“. [ Note: To read about why the chasm, read this article ].

So how will decentralized storage cross the chasm to the majority of the market?

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Is Pure Play Storage good?

I post storage and cloud related articles to my unofficial SNIA Malaysia Facebook community (you are welcomed to join) every day. It is a community I started over 9 years ago, and there are active live banters of the posts of the day. Casual, personal were the original reasons why I started the community on Facebook rather than on LinkedIn, and I have been curating it religiously for the longest time.

The Big 5 of Storage (it was Big 6 before this)

Looking back 8-9 years ago, the storage vendor landscape of today has not changed much. The Big 5 hegemony is still there, still dominating the Gartner Magic Quadrant for Enterprise and Mid-end Arrays, and is still there in the All-Flash quadrant as well, albeit the presence of Pure Storage in that market.

The Big 5 of today – Dell EMC, NetApp, HPE, IBM and Hitachi Vantara – were the Big 6 of 2009-2010, consisting of EMC, NetApp, Dell, HP, IBM and Hitachi Data Systems. The All-Flash, or Gartner calls it Solid State Arrays (SSA) market was still an afterthought, and Pure Storage was just founded. Pure Storage did not appear in my radar until 2 years later when I blogged about Pure Storage’s presence in the market.

Here’s a look at the Gartner Magic Quadrant for 2010:

We see Pure Play Storage vendors in the likes of EMC, NetApp, Hitachi Data Systems (before they adopted the UCP into their foray), 3PAR, Compellent, Pillar Data Systems, BlueArc, Xiotech, Nexsan, DDN and Infortrend. And when we compare that to the 2017 Magic Quadrant (I have not seen the 2018 one yet) below:

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Disaster Recovery has changed

Simple and affordable Disaster Recovery? Sounds oxymoronic, right?

I have thronged the small medium businesses (SMBs) space in the past few months. I have seen many SMBs resort to the cheapest form they can get their hands on. It could be a Synology here or a QNAP there, and that’s their backup plan. That’s their DR plan. When disaster strikes, they just shrug their shoulders and accept their fate. It could be a human error, accidental data deletion, virus infection, data corruption and recently, RANSOMware! But these SMBs do not have the IT resources to deal with the challenges these “disasters” bring.

Recently I attended a Business Continuity Institute forum organized by the Malaysian Chapter. Several vendors and practitioners spoke about the organization’s preparedness and readiness for DR. And I would like to stress the words “preparedness” and “readiness”. In the infrastructure world, we often put redundancy into the DR planning, and this means additional cost. SMBs cannot afford this redundancy. Furthermore, larger organizations have BC and DR coordinators who are dedicated for the purpose of BC and DR. SMBs probably has a person who double up an the IT administrator.

However, for IT folks, virtualization and cloud technologies are beginning to germinate a new generation of DR solutions. DR solutions which are able to address the simplicity of replication and backup, and at the same time affordable. Many are beginning to offer DR-as-a-Service and indeed, DR-as-a-Service has become a Gartner Magic Quadrant category. Here’s a look at the 2016 Gartner Magic Quadrant for DR-as-a-Service.

gartner-mq-dr-as-a-service-2016

And during these few months, I have encountered 3 vendors in this space. They are sitting in the Visionaries quadrant. One came to town and started smashing laptops to jazz up their show (I am not going to name that vendor). Another kept sending me weird emails, sounding kind of sleazy like “Got time for a quick call?”

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Don’t get too drunk on Hyper Converged

I hate the fact that I am bursting the big bubble brewing about Hyper Convergence (HC). I urge all to look past the hot air and hype frenzy that are going on, because in the end, the HC platforms have to be aligned and congruent to the organization’s data architecture and business plans.

The announcement of Gartner’s latest Magic Quadrant on Integrated Systems (read hyper convergence) has put Nutanix as the leader of the pack as of August 2015. Clearly, many of us get caught up because it is the “greatest feeling in the world”. However, this faux feeling is not reality because there are many factors that made the pack leaders in the Magic Quadrant (MQ).

Gartner MQ Integrated Systems Aug 2015

First of all, the MQ is about market perception. There is no doubt that the pack leaders in the Leaders Quadrant have earned their right to be there. Each company’s revenue, market share, gross margin, company’s profitability have helped put each as leaders in the pack. However, it is also measured by branding, marketing, market perception and acceptance and other intangible factors.

Secondly, VMware EVO: Rail has split the market when EMC has 3 HC solutions in VCE, ScaleIO and EVO: Rail. Cisco wanted to do their own HC piece in Whiptail (between the 2014 MQ and 2015 MQ reports), and closed down Whiptail when their new CEO came on board. NetApp chose EVO: Rail and also has the ever popular FlexPod. That is why you see that in this latest MQ report, NetApp and Cisco are interpreted independently whereas in last year’s report, it was Cisco/NetApp. Market forces changed, and perception changed.  Continue reading

Gartner 3Q2011 WW ECB Disk Storage Market

Just after IDC released their numbers of their worldwide Disk Storage System Tracker (Read my blog) 10 days ago, Gartner released their Worldwide External Controller Based (ECB) Disk Storage Market report for Q3 of 2011.

The storage market remains resilient (for now) and growing 10.4% in terms of revenue, despite the hard economic conditions. The table below shows the top 7 storage vendors and their relation to their Q2 numbers.

 

EMC remained at the top and gained a massive 3.6% jump in market share. Looks like they are firing all cylinders and chugging like an unstoppable steam train. IBM gained 0.1% in second place as its stable of DS8000, XIV and Storewize V7000 is taking shape. Even though IBM has been holding steadily, I still think that their present storage lineup is staggered and lacks that seamless upgrade path for their customers.

NetApp, which I always terms as the “little engine that could”, is slowing down. They were badly hit in the last quarter, delivering lower than expected revenue numbers according to the analysts. Their stock took a tumble too. As quoted by Gartner, “NetApp’s third-quarter results reflect an overdependence on a few large customers, limited geographic coverage in high-growth countries and increased competition from Dell, EMC, HP and IBM in the midrange modular ECB disk array market segment.

I wrote in my recent blog, that NetApp has to start evolving from a pure-play storage vendor into a total storage and data management solution vendor. The recent rumours of NetApp’s interests in Commvault and Quantum should make a lot of sense if NetApp decides to make that move. Come on, NetApp! What are you waiting for?

HP came back strong in this report. They are in 4th place with 10.4% market share and hot on NetApp’s heels. After many months of nonsensical madness – Leo Apotheker firing, trying to ditch the PC business, the killing of WebOS tablet, the very public Oracle-HP spat – things are beginning to settle a bit under their new CEO, Meg Whitman. In a recent HP Discover conference in Vienna, it was reported that the HP storage team is gung-ho of what they have in their arsenal right now. They called it “The 4 Jewels of HP Storage Crown” which includes 3PAR, Ibrix, StoreOnce and LeftHand. They also leap-frogged over HDS and Dell in the recent Gartner Magic Quadrant (See below).

Kudos to HP and team.

HDS seems to be doing well, and so is Dell. But the Gartner numbers tell a different story. HDS, lost market share and now shares 7.8% market share with Dell. Dell, despite its strong marketing on Compellent, could not make up its loss after breaking off with EMC.

Fujitsu and Oracle completes the line up.

My conclusion: HP and IBM are coming back; EMC is well and far ahead of everyone else; NetApp has to evolve; Dell still lacking in enterprise storage savviness despite having good technology; No comments about HDS. 

Magic on storage players

It’s that time of the year again where Gartner releases it Magic Quadrant for the block-access, external controller-based, mid-range and high-end modular disk arrays market. This particular is very important because it represents the mainstay of the overall storage industry, viewed from a more qualitative angle. Whereas the other charts and reports work with statistics and numbers, this is the chart that everyone in the industry flock to. Gartner Magic Quadrant (MQ) is the storage industry indicator of who’s are the leaders; who are the visionaries; who are the executive wizards and who are the laggards (also known as niche players).

So, this time around, who’s in the Leaders Quadrant?

The perennial players in the Leader’s Quadrant are EMC, IBM, NetApp, HP, Dell, and HDS. In my previous blog, I shared with you the IDC figures about market shares but the Gartner MQ shows are more subtle side, and one that perhaps carry more weight to organizations.

From the IDC numbers announced previously, we have seen Dell taking a beating. They have lost market share and similarly in this latest Gartner MQ, they have lost their significance of their influence as well. Everyone expected their Compellent solution to be robust and having EqualLogic, Ocarina and Exanet in its stable would strengthen their presence in the storage industry. Surprisingly, Dell lost on both IDC statistically charged market numbers and this Gartner MQ as well. Perhaps they were too hasty to dump EMC a few months ago?

Gartner also reported that HP has made significant leap in the Leader’s Quadrant. It has leapfrogged over HDS and IBM when comparing their position in Gartner’s MQ chart. This could be coming from their concerted effort to pitch their Converged Infrastructure, a vision that in my opinion, simplified computing. HP Malaysia shared with me their vision a few months ago, and I was impressed. What I was not very impressed then and even now, is that their storage solutions story is still staggered, lacking the gel. Perhaps it is work in progress for HP, the 3PAR, the IBRIX and the EVA. But one things for sure. They are slowly but surely getting the StoreOnce story right and that’s good news for customers. I did a review of HP StoreOnce technology a few months ago.

Perhaps it’s time for HP to ditch their VLS deduplication, which to me, confuses customers. By the way, HP VLS is an OEM from Sepaton. (Sepaton is “No tapes” spelled backwards)

Here’s a glimpse of last year’s Magic Quadrant.

 

In the Niche Quadrant, there are a few players making waves as well. 2 companies to watch out for are Huawei (they dropped Symantec 2 weeks ago) and Nexsan. Nexsan has been beefing up its marketing of late, and I often see them in mailing lists and ads on some websites I went to.

But the one to watch will be Huawei. This is a company with deep pockets, hiring the best in the storage industry and also has a very strong domestic market in China. In the next 2-3 years, Huawei could emerge as a strong contender to the big boys. So watch out!

Gartner Magic Quadrant is indeed weaving its magic and this time around the magic is good to HP.