Is Pure Play Storage good?

I post storage and cloud related articles to my unofficial SNIA Malaysia Facebook community (you are welcomed to join) every day. It is a community I started over 9 years ago, and there are active live banters of the posts of the day. Casual, personal were the original reasons why I started the community on Facebook rather than on LinkedIn, and I have been curating it religiously for the longest time.

The Big 5 of Storage (it was Big 6 before this)

Looking back 8-9 years ago, the storage vendor landscape of today has not changed much. The Big 5 hegemony is still there, still dominating the Gartner Magic Quadrant for Enterprise and Mid-end Arrays, and is still there in the All-Flash quadrant as well, albeit the presence of Pure Storage in that market.

The Big 5 of today – Dell EMC, NetApp, HPE, IBM and Hitachi Vantara – were the Big 6 of 2009-2010, consisting of EMC, NetApp, Dell, HP, IBM and Hitachi Data Systems. The All-Flash, or Gartner calls it Solid State Arrays (SSA) market was still an afterthought, and Pure Storage was just founded. Pure Storage did not appear in my radar until 2 years later when I blogged about Pure Storage’s presence in the market.

Here’s a look at the Gartner Magic Quadrant for 2010:

We see Pure Play Storage vendors in the likes of EMC, NetApp, Hitachi Data Systems (before they adopted the UCP into their foray), 3PAR, Compellent, Pillar Data Systems, BlueArc, Xiotech, Nexsan, DDN and Infortrend. And when we compare that to the 2017 Magic Quadrant (I have not seen the 2018 one yet) below:

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The Dell EMC Data Bunker

[Preamble: I have been invited by  GestaltIT as a delegate to their TechFieldDay from Oct 17-19, 2018 in the Silicon Valley USA. My expenses, travel and accommodation are covered by GestaltIT, the organizer and I was not obligated to blog or promote their technologies presented at this event. The content of this blog is of my own opinions and views]

Another new announcement graced the Tech Field Day 17 delegates this week. Dell EMC Data Protection group announced their Cyber Recovery solution. The Cyber Recovery Vault solution and services is touted as the “The Last Line of Data Protection Defense against Cyber-Attacks” for the enterprise.

Security breaches and ransomware attacks have been rampant, and they are reeking havoc to organizations everywhere. These breaches and attacks cost businesses tens of millions, or even hundreds, and are capable of bring these businesses to their knees. One of the known practices is to corrupt backup metadata or catalogs, rendering operational recovery helpless before these perpetrators attack the primary data source. And there are times where the malicious and harmful agent could be dwelling in the organization’s network or servers for long period of times, launching and infecting primary images or gold copies of corporate data at the opportune time.

The Cyber Recovery (CR) solution from Dell EM focuses on Recovery of an Isolated Copy of the Data. The solution isolates strategic and mission critical secondary data and preserves the integrity and sanctity of the secondary data copy. Think of the CR solution as the data bunker, after doomsday has descended.

The CR solution is based on the Data Domain platforms. Describing from the diagram below, data backup occurs in the corporate network to a Data Domain appliance platform as the backup repository. This is just the usual daily backup, and is for operational recovery.

Diagram from Storage Review. URL Link: https://www.storagereview.com/dell_emc_releases_cyber_recovery_software

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The Commvault 5Ps of change

[Preamble: I have been invited by Commvault via GestaltIT as a delegate to their Commvault GO conference from Oct 9-11, 2018 in Nashville, TN, USA. My expenses, travel and accommodation are paid by Commvault, the organizer and I was not obligated to blog or promote their technologies presented at this event. The content of this blog is of my own opinions and views]

I am a delegate of Commvault GO 2018 happening now in Nashville, Tennessee. I was also a delegate of Commvault GO 2017 held at National Harbor, Washington D.C. Because of scheduling last year, I only managed to stay about a day and a half before flying off to the West Coast. This year I was given the opportunity to experience the full conference at Commvault GO 2018. And I was able to savour the energy, the mindset and the culture of Commvault this time around.

Make no mistakes folks, BIG THINGS are happening with Commvault. I can feel it with their people, with their partners and their customers at the GO conference. How so?

For one, Commvault is making big changes, from People, Process, Pricing, Products and Perception (that’s 5 Ps). Starting with Products, they have consolidated from 20+ products into 4, and simplifying the perception of how the industry sees Commvault. The diagram below shows the 4 products portfolio.

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NetApp and IBM gotta take risks

[Preamble: I was a delegate of Storage Field Day 15 from Mar 7-9, 2018. My expenses, travel and accommodation were paid for by GestaltIT, the organizer and I was not obligated to blog or promote the technologies presented at this event. The content of this blog is of my own opinions and views]

Storage Field Day 15 was full of technology. There were a few avant garde companies in the line-up which I liked but unfortunately NetApp and IBM were the 2 companies that came in at the least interesting end of the spectrum.

IBM presented their SpectrumProtect Plus. The data protection space, especially backup isn’t exactly my forte when it comes to solution architecture but I know enough to get by. However, as IBM presented, there were some many questions racing through my mind. I was interrupting myself so much because almost everything presented wasn’t new to me. “Wait a minute … didn’t Company X already had this?” or “Company Y had this years ago” or “Isn’t this…??

I was questioning myself to validate my understanding of the backup tech shared by the IBM SpectrumProtect Plus team. And they presented with such passion and gusto which made me wonder if I was wrong in the first place. Maybe my experience and knowledge in the backup software space weren’t good enough. But then the chatter in the SFD15 Slack channel started pouring in. Comments, unfortunately were mostly negative, and jibes became jokes. One comment, in particular, nailed it. “This is Veeam 0.2“, and then someone else downgraded to version 0.1.

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Cohesity SpanFS – a foundational shift

[Preamble: I was a delegate of Storage Field Day 15 from Mar 7-9, 2018. My expenses, travel and accommodation were paid for by GestaltIT, the organizer and I was not obligated to blog or promote the technologies presented at this event. The content of this blog is of my own opinions and views]

Cohesity SpanFS impressed me. Their filesystem was designed from ground up to meet the demands of the voluminous cloud-scale data, and yes, the sheer magnitude of data everywhere needs to be managed.

We all know that primary data is always the more important piece of data landscape but there is a growing need to address the secondary data segment as well.

Like a floating iceberg, the piece that is sticking out is the more important primary data but the larger piece beneath the surface of the water, which is the secondary data, is becoming more valuable. Applications such as file shares, archiving, backup, test and development, and analytics and insights are maturing as the foundational data management frameworks and fast becoming the bedrock of businesses.

The ability of businesses to bounce back after a disaster; the relentless testing of large data sets to develop new competitive advantage for businesses; the affirmations and the insights of analyzing data to reduce risks in decision making; all these are the powerful back engine applicability that thrust businesses forward. Even the ability to search for the right information in a sea of data for regulatory and compliance reasons is part of the organization’s data management application.

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Storage dinosaurs evolving too

[Preamble: I am a delegate of Storage Field Day 15 from Mar 7-9, 2018. My expenses, travel and accommodation are paid for by GestaltIT, the organizer and I am not obligated to blog or promote the technologies presented at this event. The content of this blog is of my own opinions and views]

I have been called a dinosaur. We storage networking professionals and storage technologists have been called dinosaurs. It wasn’t offensive or anything like that and I knew it was coming because the writing was on the wall, … or is it?

The cloud and the breakneck pace of all the technologies that came along have made us, the storage networking professionals, look like relics. The storage guys have been pigeonholed into a sunset segment of the IT industry. SAN and NAS, according to the non-practitioners, were no longer relevant. And cloud has clout (pun intended) us out of the park.

I don’t see us that way. I see that the Storage Dinosaurs are evolving as well, and our storage foundational knowledge and experience are more relevant that ever. And the greatest assets that we, the storage networking professionals, have is our deep understanding of data.

A little over a year ago, I changed the term Storage in my universe to Data Services Platform, and here was the blog I wrote. I blogged again just before the year 2018 began.

 

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DellEMC SC progressing well

[Preamble: I was a delegate of Storage Field Day 14. My expenses, travel and accommodation were paid for by GestaltIT, the organizer and I was not obligated to blog or promote the technologies presented at this event. The content of this blog is of my own opinions and views]

I haven’t had a preview of the Compellent technology for a long time. My buddies at Impact Business Solutions were the first to introduce the Compellent technology called Data Progression to the local Malaysian market and I was invited to a preview back then. Around the same time, I also recalled another rather similar preview invitation by PTC Singapore for the 3PAR technology called Adaptive Provisioning (it is called Adaptive Optimization now).

Storage tiering was on the rise in the 2009-2010 years. Both Compellent and 3PAR were neck and neck leading the conversation and mind share of storage tiering, and IBM easyTIER and EMC FAST (Fully Automated Storage Tiering) were nowhere to be seen or heard. Vividly, the Compellent Data Progression technology was much more elegant compared to the 3PAR technology. While both intelligent storage tiering technologies were equally good, I took that the 3PAR founders were ex-Sun Microsystems folks, and Unix folks sucked at UX. In this case, Compellent’s Data Progression was a definitely a leg up better than 3PAR.

History aside, this week I have the chance to get a new preview of the Compellent technology again. Compellent was now rebranded as the SC series and was positioned as the mid-range storage arrays of DellEMC. And together with the other Storage Field Day 14 delegates, I have the pleasure to experience the latest SC Data Progression technology update, as well their latest SC All-Flash.

In Data Progression, one interesting feature which caught my attention was the RAID Tiering. This was a dynamic auto expand and auto contract set of RAID tiersRAID 10 and RAID 5/6 in the Fast Tier and RAID 5/6 in the Lower Tier. RAID 10, RAID 5 and RAID 6 on the same set of drives (including SSDs), and depending on the “hotness” of the data, the location of the data blocks switched between the several RAID tiers in the Fast Tier. Over a longer period, the data blocks would relocate transparently to the Capacity Tier from the Fast Tier.

The Data Progression technology is extremely efficient. The movement of the data between the RAID Tiers and between the Performance/Capacity Tiers are in pages instead of blocks, making the write penalty and bandwidth to a negligible minimum.

The Storage Field Day 14 delegates were also privileged to be the first to get into the deep dive of the new All-Flash SC, just days of the announcement of the All-Flash SC. The All Flash SC redefines and refines the Data Progression to the next level. Among the new optimization, NAND Flash in the SC (both SLCs and MLCs, read-intensive and write-intensive) set the Data Progression default page size from 2MB to 512KB. These smaller 512KB pages enabled reduced bandwidth for tiering between the write-intensive and the read-intensive tier.

I didn’t get the latest SC family photos yet, but I managed to grab a screenshot of the announcement from The Register of the new DellEMC SC Series.

I was very encouraged with the DellEMC Midrange Storage presentation. Besides giving us a fantastic deep dive about the DellEMC SC All-Flash Storage, I was also very impressed by the candid and straightforward attitude of the team, led by their VP of Product Management, Pierluca Chiodelli. An EMC veteran, he was taking up the hard questions onslaught by the SFD14 delegate like a pro. His team’s demeanour was critical in instilling confidence and trust in how the bloggers and the analysts viewed Dell EMC merger, and how the SC and the Unity series would pan out in the technology roadmap.

Unlike the fiasco I went through with the DellEMC Forum 2017 in Malaysia, where I was disturbed with 3 calls in 3 consecutive days by DellEMC Malaysia, I was left with a profound respect for this DellEMC Storage team. They strongly supported their position within the DellEMC storage universe, and imparted their confidence in their technology solution in the marketplace.

Without a doubt, in my point of view, this DellEMC Mid-Range Storage team was the best I have enjoyed in Storage Field Day 14. Thank you.

Commvault UDI – a new CPUU

[Preamble: I am a delegate of Storage Field Day 14. My expenses, travel and accommodation are paid for by GestaltIT, the organizer and I am not obligated to blog or promote the technologies presented at this event. The content of this blog is of my own opinions and views]

I am here at the Commvault GO 2017. Bob Hammer, Commvault’s CEO is on stage right now. He shares his wisdom and the message is clear. IT to DT. IT to DT? Yes, Information Technology to Data Technology. It is all about the DATA.

The data landscape has changed. The cloud has changed everything. And data is everywhere. This omnipresence of data presents new complexity and new challenges. It is great to get Commvault acknowledging and accepting this change and the challenges that come along with it, and introducing their HyperScale technology and their secret sauce – Universal Dynamic Index.

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