Fueling the Flywheel of AWS Storage

It was bound to happen. It happened. AWS Storage is the Number 1 Storage Company.

The tell tale signs were there when Silicon Angle reported that AWS Storage revenue was around USD$6.5-7.0 billion last year and will reach USD$10 billion at the end of 2021. That news was just a month ago. Last week, IT Brand Pulse went a step further declaring AWS Storage the Number 1 in terms of revenue. Both have the numbers to back it up.

AWS Logo

How did it become that way? How did AWS Storage became numero uno?

Flywheel juggernaut

I became interested in the Flywheel concept some years back. It was conceived in Jim Collins’ book, “Good to Great” almost 20 years ago, and since then, Amazon.com has become the real life enactment of the Flywheel concept.

Amazon.com Flywheel – How each turn becomes sturdier, brawnier.

Every turn of the flywheel requires the same amount of effort although in the beginning, the noticeable effect is minuscule. But as every turn gains momentum, the returns of each turn scales greater and greater to the fixed efforts of operating a single turn.

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Storageless shan’t be thy name

Storageless??? What kind of a tech jargon is that???

This latest jargon irked me. Storage vendor NetApp® (through its acquisition of Spot) and Hammerspace, a metadata-driven storage agnostic orchestration technology company, have begun touting the “storageless” tech jargon in hope that it will become an industry buzzword. Once again, the hype cycle jargon junkies are hard at work.

Clear, empty storage containers

Clear, nondescript storage containers

It is obvious that the storageless jargon wants to ride on the hype of serverless computing, an abstraction method of computing resources where the allocation and the consumption of resources are defined by pieces of programmatic code of the running application. The “calling” of the underlying resources are based on the application’s code, and thus, rendering the computing resources invisible, insignificant and not sexy.

My stand

Among the 3 main infrastructure technology – compute, network, storage, storage technology is a bit of a science and a bit of dark magic. It is complex and that is what makes storage technology so beautiful. The constant innovation and technology advancement continue to make storage as a data services platform relentlessly interesting.

Cloud, Kubernetes and many data-as-a-service platforms require strong persistent storage. As defined by NIST Definition of Cloud Computing, the 4 of the 5 tenets – on-demand self-service, resource pooling, rapid elasticity, measured servicedemand storage to be abstracted. Therefore, I am all for abstraction of storage resources from the data services platform.

But the storageless jargon is doing a great disservice. It is not helping. It does not lend its weight glorifying the innovations of storage. In fact, IMHO, it felt like a weighted anchor sinking storage into the deepest depth, invisible, insignificant and not sexy. I am here dutifully to promote and evangelize storage innovations, and I am duly unimpressed with such a jargon.

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TrueNAS – The Secure Data Platform for EasiShare

The Enterprise File Sync and Share (EFSS) EasiShare presence is growing rapidly in the region, as enterprises and organizations are quickly redefining the boundaries of the new workspace. Work files and folders are no longer confined to the shared network drives within the local area network. It is going beyond to the “Work from Anywhere” phenomenon that is quickly becoming the way of life. Breaking away from the usual IT security protection creates a new challenge, but EasiShare was conceived with security baked into its DNA. With the recent release, Version 10, file sharing security and resiliency are stronger than ever.

[ Note: I have blogged about EasiShare previously. Check out the 2 links below ]

Public clouds are the obvious choice but for organizations to protect their work files, and keep data secure, services like Dropbox for Business, Microsoft® Office 365 with OneDrive and Google® Workspace are not exactly the kind of file sharing with security as their top priority. A case in point was the 13-hour disruption to Wasabi Cloud last week, where the public cloud storage provider’s domain name, wasabisys.com, was suspended by their domain name registrar because of malware discrepancy at one of its endpoints. There were other high profile cases too.

This is where EasiShare shines, because it is a secure, private EFSS solution for the enterprise and beyond, because business resiliency is in the hands and control of the organization that owns it, not the public cloud service providers.

EasiShare unifies with TrueNAS for secure business resiliency

EasiShare is just one several key business solutions iXsystems™ in Asia Pacific Japan is working closely with, and there is a strong, symbiotic integration with the TrueNAS® platform. Both have strong security features that fortify business resiliency, especially when facing the rampant ransomware scourge.

Value of a Single Unified Data Services Platform

A storage array is not a solution. It is just a box that most vendors push to sell. A storage must be a Data Services Platform. Readers of my blog would know that I have spoken about the Data Services Platform 3 years ago and you can read about it:

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Kubernetes Persistent Storage Managed Well

[ Disclosure: This is a StorPool Storage sponsored blog ]

StorPool Storage – Distributed Storage

There is a rapid adoption of Kubernetes in the enterprise and in the cloud. The push for digital transformation to modernize businesses for a cloud native world in the next decade has lifted both containerized applications and the Kubernetes container orchestration platform to an unprecedented level. The application landscape, especially the enterprise, is looking at Kubernetes to address these key areas:

  • Scale
  • High performance
  • Availability and Resiliency
  • Security and Compliance
  • Controllable Costs
  • Simplified

The Persistent Storage Question

Enterprise applications such as relational databases, email servers, and even the cloud native ones like NoSQL, analytics engines, demand a single data source of truth. Fundamentals properties such as ACID (atomicity, consistency, isolation, durability) and BASE (Basic Availability, Soft State, Eventual Consistency) have to have persistent storage as the foundational repository for the data. And thus, persistent storage have rallied under Container Storage Interface (CSI), and fast becoming a de facto standard for Kubernetes. At last count, there are more than 80 CSI drivers from 60+ storage and cloud vendors, each providing block-level storage to Kubernetes pods.

However, at this juncture, Kubernetes is still very engineering-centric. Persistent storage is equally as challenging, despite all the new developments and hype around it.

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A Paean to NFS

It is certainly encouraging to see both NAS protocols, NFS and SMB, featured well in the latest VMware® vSAN 7 Update 1 release. The NFS v3 and v4.1 support was already in vSAN 7.0 when it was earlier announced as part of its Native File Services for vSAN. But some years ago, NFS was not always the primary storage protocol of choice. SAN protocols, Fibre Channel and iSCSI, were almost always designated to serve enterprise applications. At the client side, Windows became prominent, and the SMB/CIFS protocol dominated the landscape of the desktop. This further pushed NFS into the back closet.

NFS or Network File System has its naysayers. The venerable, but often maligned distributed network file protocol is 36 years today. In storage vendors such as NetApp®, VAST Data, Pure Storage FlashBlade, and Dell EMC Isilon, NFS is still positioned as the primary file protocol for manufacturing testers on the shop floor, EDA/eCAD applications, seismic and subsurface applications in Oil & Gas and many more. In another development, just like its presence in the vSAN Native Services,, NFS has also quietly embedded itself into many storage platforms to serve the data platform services within the respective framework itself.

And I have experienced NFS from the client side to the enterprise applications and more, and I take this opportunity to pay tribute.

NFS (Network File System) client server network

NFS (Network File System) client server network

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Storage in a shiny multi-cloud space

The multi-cloud for infrastructure-as-a-service (IaaS) era is not here (yet). That is what the technology marketers want you to think. The hype, the vapourware, the frenzy. It is what they do. The same goes to technology analysts where they describe vision and futures, and the high level constructs and strategies to get there. The hype of multi-cloud is often thought of running applications and infrastructure services seamlessly in several public clouds such as Amazon AWS, Microsoft® Azure and Google Cloud Platform, and linking it to on-premises data centers and private clouds. Hybrid is the new black.

Multicloud connectivity to public cloud providers and on-premises private cloud

Multi-Cloud, on-premises, public and hybrid clouds

And the aspiration of multi-cloud is the right one, when it is truly ready. Gartner® wrote a high level article titled “Why Organizations Choose a Multicloud Strategy“. To take advantage of each individual cloud’s strengths and resiliency in respective geographies make good business sense, but there are many other considerations that cannot be an afterthought. In this blog, we look at a few of them from a data storage perspective.

In the beginning there was … 

For this storage dinosaur, data storage and compute have always coupled as one. In the mainframe DASD days. these 2 were together. Even with the rise of networking architectures and protocols, from IBM SNA, DECnet, Ethernet & TCP/IP, and Token Ring FC-SAN (sorry, this is just a joke), the SANs, the filers to the servers were close together, albeit with a network buffered layer.

A decade ago, when the public clouds started appearing, data storage and compute were mostly inseparable. There was demarcation of public clouds and private clouds. The notion of hybrid clouds meant public clouds and private clouds can intermix with on-premise computing and data storage but in almost all cases, this was confined to a single public cloud provider. Until these public cloud providers realized they were not able to entice the larger enterprises to move their IT out of their on-premises data centers to the cloud convincingly. So, these public cloud providers decided to reverse their strategy and peddled their cloud services back to on-prem. Today, Amazon AWS has Outposts; Microsoft® Azure has Arc; and Google Cloud Platform launched Anthos.

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Give back or no give

[ Disclosure: I work for iXsystems™ Inc. Views and opinions are my own. ]

If my memory served me right, I recalled the illustrious leader of the Illumos project, Garrett D’Amore ranting about companies, big and small, taking OpenZFS open source codes and projects to incorporate into their own technology but hardly ever giving back to the open source community. That was almost 6 years ago.

My thoughts immediately go back to the days when open source was starting to take off back in the early 2000s. Oracle 9i database had just embraced Linux in a big way, and the book by Eric S. Raymond, “The Cathedral and The Bazaar” was a big hit.

The Cathedral & The Bazaar by Eric S. Raymond

Since then, the blooming days of proprietary software world began to wilt, and over the next twenty plus year, open source software has pretty much taken over the world. Even Microsoft®, the ruthless ruler of the Evil Empire caved in to some of the open source calls. The Microsoft® “I Love Linux” embrace definitely gave the victory feeling of the Rebellion win over the Empire. Open Source won.

Open Source bag of worms

Even with the concerted efforts of the open source communities and projects, there were many situations which have caused frictions and inadvertently, major issues as well. There are several open source projects licenses, and they are not always compatible when different open source projects mesh together for the greater good.

On the storage side of things, 2 “incidents” caught the attention of the masses. For instance, Linus Torvalds, Linux BDFL (Benevolent Dictator for Life) and emperor supremo said “Don’t use ZFS” partly due to the ignorance and incompatibility of Linux GPL (General Public License) and ZFS CDDL (Common Development and Distribution License). That ruffled some feathers amongst the OpenZFS community that Matt Ahrens, the co-creator of the ZFS file system and OpenZFS community leader had to defend OpenZFS from Linus’ comments.

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FreeNAS 11.2 & 11.3 eBook

[ Full disclosure: I work for iXsystems™ Inc. This eBook was 3/4 completed when I joined on July 1, 2020 ]

I am releasing my FreeNAS™ eBook today. It was completed about 4 weeks ago, but I wanted the release date to be significant which is August 31, 2020.

FreeNAS logo

Why August 31st? Because today is Malaysia’s Independence Day.

Why the book?

I am an avid book collector. To be specific, IT and storage technology related books. Since I started working on FreeNAS™ several years ago, I wanted to find a book to learn. But the FreeNAS™ books in the market are based on an old version of FreeNAS™. And the FreeNAS™ documentation is a User Guide where it explains every feature without going deeper with integration of real life networking services, and situational applications such as SMB or NFS client configuration.

Since I have been doing significant amount of feature “testings” of FreeNAS™ from version 9.10 till the present version 11,3 on Virtualbox™, I have decided to fill that gap. I have decided to write a cookbook-style FreeNAS™ on Virtualbox™ that covers most of the real-life integration work with various requirements including Active Directory, cloud integration and so on. All for extending beyond the FreeNAS™ documentation.

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Valuing the security value of NAS storage

Garmin paid, reportedly millions. Do you sleep well at night knowing that the scourge of ransomware is rampant and ever threatening your business. Is your storage safe enough or have you invested in a storage which was the economical (also to be known as cheap) to your pocket?

Garmin was hacked by ransomware

I have highlighted this before. NAS (Network Attached Storage) has become the goldmine for ransomware. And in the mire of this COVID-19 pandemic, the lackadaisical attitude of securing the NAS storage remains. Too often than not, end users and customers, especially in the small medium enterprises segment, continue to search for the most economical NAS storage to use in their business.

Is price the only factor?

Why do customers and end users like to look at the price? Is an economical capital outlay of a cheap NAS storage with 3-year hardware and shallow technical support that significant to appease the pocket gods? Some end users might decided to rent cloud file storage, Hotel California style until they counted the 3-year “rental” price.

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