The prudence needed for storage technology companies

Blitzscaling has been on my mind a lot. Ever since I discovered that word a while back, it has returned time and time again to fill my thoughts. In the wake of COVID-19, and in the mire of this devastating pandemic, is blitzscaling still the right strategy for this generation of storage technology, hyperconverged, data management and cloud storage startups?

What the heck is Blitzscaling? 

For the uninformed, here’s a video of Reid Hoffman, co-founder of Linked and a member of the Paypal mafia, explaining Blitzscaling.

Blitzscaling is about hyper growing, scaling ultra fast and rocketing to escape velocity, at the expense of things like management efficiency, financial prudence, profits and others. While this blog focuses on storage companies, blitzscaling is probably most recognizable in the massive expansion of Uber (and contraction) a few years ago. In the US, the ride hailing war is between Uber and Lyft, but over here in South East Asia, just a few years back, it was between Uber and Grab. In China it was Uber and Didi.

From the storage angle, 2 segments exemplified the blitzscaling culture between 2015 and 2020.

  • All Flash Startups
  • Hyper Converged Infrastructure Startups

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Paradigm shift of Dev to Storage Ops

[ Disclosure: I was invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees were covered by GestaltIT, the organizer and I was not obligated to blog or promote the vendors’ technologies presented at the event. The content of this blog is of my own opinions and views ]

A funny photo (below) came up on my Facebook feed a couple of weeks back. In an honest way, it depicted how a developer would think (or the lack of thinking) about the storage infrastructure designs and models for the applications and workloads. This also reminded me of how DBAs used to diss storage engineers. “I don’t care about storage, as long as it is RAID 10“. That was aeons ago 😉

The world of developers and the world of infrastructure people are vastly different. Since cloud computing birthed, both worlds have collided and programmable infrastructure-as-code (IAC) have become part and parcel of cloud native applications. Of course, there is no denying that there is friction.

Welcome to DevOps!

The Kubernetes factor

Containerized applications are quickly defining the cloud native applications landscape. The container orchestration machinery has one dominant engine – Kubernetes.

In the world of software development and delivery, DevOps has taken a liking to containers. Containers make it easier to host and manage life-cycle of web applications inside the portable environment. It packages up application code other dependencies into building blocks to deliver consistency, efficiency, and productivity. To scale to a multi-applications, multi-cloud with th0usands and even tens of thousands of microservices in containers, the Kubernetes factor comes into play. Kubernetes handles tasks like auto-scaling, rolling deployment, computer resource, volume storage and much, much more, and it is designed to run on bare metal, in the data center, public cloud or even a hybrid cloud.

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Veaam to boost Cloud Data Management

Cloud Data Management is a tricky word. Often vague, ambigious, how exactly would you define “Cloud Data Management“?

Fresh off the boat from Commvault GO 2019 in Denver, Colorado last week, I was invited to sample Veeam a few days ago at their Solution Day and soak into their rocketing sales in Asia Pacific, and strong market growth too. They reported their Q3 numbers this week, impressing many including yours truly.

I went to the seminar early in the morning, quite in awe of their vibrant partners and resellers activities and ecosystem compared to the tepid Commvault efforts in Malaysia over the past decade. Veeam’s presence in Malaysia is shorter than Commvault’s but they are able to garner a stronger following with partners and customers alike.

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Hybrid is the new Black

It is hard for enterprise to let IT go, isn’t it?

For years, we have seen the cloud computing juggernaut unrelenting in getting enterprises to put their IT into public clouds. Some of the biggest banks have put their faith into public cloud service providers. Close to home, Singapore United Overseas Bank (UOB) is one that has jumped into the bandwagon, signing up for VMware Cloud on AWS. But none will come bigger than the US government Joint Enterprise Defense Infrastructure (JEDI) project, where AWS and Azure are the last 2 bidders for the USD10 billion contract.

Confidence or lack of it

Those 2 cited examples should be big enough to usher enterprises to confidently embrace public cloud services, but many enterprises have been holding back. What gives?

In the past, it was a matter of confidence and the FUDs (fears, uncertainties, doubts). News about security breaches, massive blackouts have been widely spread and amplified to sensationalize the effects and consequences of cloud services. But then again, we get the same thing in poorly managed data centers in enterprises and government agencies, often with much less fanfare. We shrug our shoulder and say “Oh well!“.

The lack of confidence factor, I think, has been overthrown. The “Cloud First” strategy in enterprises in recent years speaks volume of the growing and maturing confidence in cloud services. The poor performance and high latency reasons, which were once an Achilles heel of cloud services, are diminishing. HPC-as-a-Service is becoming real.

The confidence in cloud services is strong. Then why is on-premises IT suddenly is a cool thing again? Why is hybrid cloud getting all the attention now?

Hybrid is coming back

Even AWS wants on-premises IT. Its Outposts offering outlines its ambition. A couple of years earlier, the Azure Stack was already made beachhead on-premises in its partnership with many server vendors. VMware, is in both on-premises and the public clouds. It has strong business and technology integration with AWS and Azure. IBM Cloud, Big Blue is thinking hybrid as well. 2 months ago, Dell jumped too, announcing Dell Technologies Cloud with plenty of a razzmatazz, using all the right moves with its strong on-premises infrastructure portfolio and its crown jewel of the federation, VMware. Continue reading

Connecting ideas and people with Dell Influencers

[Disclosure: I was invited by Dell Technologies as a delegate to their Dell Technologies World 2019 Conference from Apr 29-May 1, 2019 in the Las Vegas USA. My expenses, travel, accommodation and conference fees were covered by Dell Technologies, the organizer and I was not obligated to blog or promote their technologies presented at this event. The content of this blog is of my own opinions and views]

I just got home from Vegas yesterday after attending my 2nd Dell Technologies World as one of the Dell Luminaries. The conference was definitely a bigger one than the one last year, with more than 15,000 attendees. And there was a frenzy of announcements, from Dell Technologies Cloud to new infrastructure solutions, and more. The big one for me, obviously was Azure VMware Solutions officiated by Microsoft CEO Satya Nadella and VMware CEO Pat Gelsinger, with Michael Dell bringing together the union. I blogged about Dell jumping into the cloud in a big way.

AI Tweetup

In the razzmatazz, the most memorable moments were one of the Tweetups organized by Dr. Konstanze Alex (Konnie) and her team, and Tech Field Day Extra.

Tweetup was alien to me. I didn’t know how the concept work and I did google tweetup before that. There were a few tweetups on the topics of data protection and 5G, but the one that stood out for me was the AI tweetup.

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Dell go big with Cloud

[Disclaimer: I have been invited by Dell Technologies as a delegate to their Dell Technologies World 2019 Conference from Apr 29-May 1, 2019 in the Las Vegas USA. My expenses, travel and accommodation are covered by Dell Technologies, the organizer and I am not obligated to blog or promote their technologies presented at this event. The content of this blog is of my own opinions and views]

Talk about big. Dell Technologies just went big with the Cloud.

The Microsoft Factor

Day 1 of Dell Technologies World 2019 (DTW19) started with a big surprise to many, including yours truly when Michael Dell, together with Pat Gelsinger invited Microsoft CEO, Satya Nadella on stage.

There was nothing new about Microsoft working with Dell Technologies. Both have been great partners since the PC days, but when they announced Azure VMware Solutions to the 15,000+ attendees of the conference, there was a second of disbelief, followed by an ovation of euphoria.

VMware solutions will run native on Microsoft Azure Cloud. The spread of vSphere, VSAN, vCenter, NSX-T and VMware tools and environment will run on Azure Bare Metal Infrastructure at multiple Azure locations. How big is that. Continue reading

Figuring out storage for Kubernetes and containers

Oops! I forgot about you!

To me, containers and container orchestration (CO) engines such as Kubernetes, Mesos, Docker Swarm are fantastic. They scale effortlessly and are truly designed for cloud native applications (CNA).

But one thing irks me. Storage management for containers and COs. It was as if when they designed and constructed containers and the containers orchestration (CO) engines, they forgot about the considerations of storage and storage management. At least the persistent part of storage.

Over a year ago, I was in two minds about persistent storage, especially when it comes to the transient nature of microservices which was so prevalent and were inundating the cloud native applications landscape. I was searching for answers in my blog. The decentralization of microservices in containers means mass deployment at the edge, but to have the pre-processed and post-processed data stick to the persistent storage at the edge device is a challenge. The operative word here is “STICK”.

Two different worlds

Containers were initially designed and built for lightweight applications such as microservices. The runtime, libraries, configuration files and dependencies are all in one package. They were meant to do simple tasks quickly and scales to thousands easily. They could be brought up and brought down in little time and did not have to bother about the persistent data stored by the host. The state of the containers were also not important to the application tasks at hand.

Today containers like Docker have matured to run enterprise applications and the state of the container is important. The applications must know the state and the health of the container. The container could be in online mode, online but not accepting data mode, suspended mode, paused mode, interrupted mode, quiesced mode or halted mode. Each mode or state of the container is important to the running applications and the container can easily brought up or down in an instance of a command. The stateful nature of the containers and applications is critical for the business. The same situation applies to container orchestration engines such as Kubernetes.

Container and Kubernetes Storage

Docker provides 3 methods to local storage. In the diagram below, it describes:

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StorPool – Block storage managed well

[Preamble: I have been invited by GestaltIT as a delegate to their Tech Field Day for Storage Field Day 18 from Feb 27-Mar 1, 2019 in the Silicon Valley USA. My expenses, travel and accommodation were covered by GestaltIT, the organizer and I was not obligated to blog or promote their technologies presented at this event. The content of this blog is of my own opinions and views]

Storage technology is complex. Storage infrastructure and data management operations are not trivial, despite what the hyperscalers like Amazon Web Services and Microsoft Azure would like you to think. As the adoption of cloud infrastructure services grow, the small and medium businesses/enterprises (SMB/SME) are usually left to their own devices to manage the virtual storage infrastructure. Cloud Service Providers (CSPs) addressing the SMB/SME market are looking for easier, worry-free, software-defined storage to elevate their value to their customers.

Managed high performance block storage

Enter StorPool.

StorPool is a scale-out block storage technology, capable of delivering 1 million+ IOPS with sub-milliseconds response times. As described by fellow delegate, Ray Lucchesi in his recent blog, they were able to achieve these impressive performance numbers in their demo, without the high throughput RDMA network or the storage class memory of Intel Optane. Continue reading

The Return of SAN and NAS with AWS?

AWS what?

Amazon Web Services announced Outposts at re:Invent last week. It was not much of a surprise for me because when AWS had their partnership with VMware in 2016, the undercurrents were there to have AWS services come right at the doorsteps of any datacenter. In my mind, AWS has built so far out in the cloud that eventually, the only way to grow is to come back to core of IT services – The Enterprise.

Their intentions were indeed stealthy, but I have been a believer of the IT pendulum. What has swung out to the left or right would eventually come back to the centre again. History has proven that, time and time again.

SAN and NAS coming back?

A friend of mine casually spoke about AWS Outposts announcements. Does that mean SAN and NAS are coming back? I couldn’t hide my excitement hearing the return but … be still, my beating heart!

I am a storage dinosaur now. My era started in the early 90s. SAN and NAS were a big part of my career, but cloud computing has changed and shaped the landscape of on-premises shared storage. SAN and NAS are probably closeted by the younger generation of storage engineers and storage architects, who are more adept to S3 APIs and Infrastructure-as-Code. The nuts and bolts of Fibre Channel, SMB (or CIFS if one still prefers it), and NFS are of lesser prominence, and concepts such as FLOGI, PLOGI, SMB mandatory locking, NFS advisory locking and even iSCSI IQN are probably alien to many of them.

What is Amazon Outposts?

In a nutshell, AWS will be selling servers and infrastructure gear. The AWS-branded hardware, starting from a single server to large racks, will be shipped to a customer’s datacenter or any hosting location, packaged with AWS popular computing and storage services, and optionally, with VMware technology for virtualized computing resources.

Taken from https://aws.amazon.com/outposts/

In a move ala-Azure Stack, Outposts completes the round trip of the IT Pendulum. It has swung to the left; it has swung to the right; it is now back at the centre. AWS is no longer public cloud computing company. They have just become a hybrid cloud computing company. Continue reading

My dilemma of stateful storage marriage

I should be a love match maker.

I have been spending much hours in the past few months, thinking of stateful data in stateful storage containers and how they would consummate with distributed applications containers and functions-as-a-service (aka serverless, aka Lambda). It still hasn’t made much sense, and I have not solved this problem yet. Although there were bits and pieces that coming together and the jigsaw looked well enough to give a cackled reply, what I have now is still not good enough for me. I am still searching for answers, better than the ones I have now.

The CAP theorem is in center of my mind. Distributed data, distributed states of data are on my mind. And by the looks of things, the computing world is heading towards containers and serverless computing too. Both distributed applications containers and serverless computing make a lot of sense. If we were to engage a whole new world of fog computing, edge computing, IoT, autonomous systems, AI, and other real-time computing, I would say that the future belongs to decentralization. Cloud Computing and having edge systems and devices getting back to the cloud for data is too slow. The latency of micro- or even nano-seconds is just not good enough. If we rely on the present methods to access the most relevant data, we are too late.

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