Category Archives: Data Direct Networks

Rethinking Storage OKRs for AI Data Infrastructure – Part 2

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[ Preamble: This analysis focuses on my own journey as I incorporate my experiences into this new market segment called AI Data Infrastructure. There are many elements of HPC (High Performance Computing) at play here. Even though things such as speeds and feeds, features and functions crowd many conversations, as many enterprise storage vendors do, these conversations, in my opinion, are secondary. There are more vital and important operational technology and technical elements that an organization has to consider prudently. They involve asking the hard questions beyond the marketing hype and fluff. I call these elements of consideration Storage Objectives and Key Results (OKRs) for AI Data Infrastructure.

I had to break this blog into 2 parts. It has become TL;DR-ish. This is Part 2 ]

This is a continuation from Part 1 of my blog last week. I spoke about the 4 key OKRs (Objectives and Key Results) we look at from the storage point-of-view with regards to AI data infrastructure. To recap, they are:

  • Reliability
  • Speed
  • Power Efficiency
  • Security

Power Efficiency

Patrick Kennedy of ServeTheHome (STH) fame, astutely explained the new generation of data center racks required by NVIDIA® and AMD® in his article “Here is how much Power we expect AMD® and NVIDIA® racks will need in 2027” 2 weeks ago. Today, the NVIDIA® GB200 NVL72 ORv3 rack design takes up 120kW per rack. That’s an insane amount of power consumption that can only go up in the next 2-3 years. That is why power efficiency must be an OKR metric to be deeply evaluated.

When you operate a GPU compute farm, whether it is 8 GPUs or 16,384 GPUs, keep operations tight is vital to ensure that maximum power efficiency is right up there with the rest of the operational OKRs. The element of power consumption becomes a cost factor in the data infrastructure design for AI.

2 very important units of measurements I would look into, and that have become valuable OKRs to achieve are Performance per Watt (Performance/Watt) and Performance per Rack Unit (Performance/RU).

Power Efficiency in Data Center is a Must.

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Rethinking Storage OKRs for AI Data Infrastructure – Part 1

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[ Preamble: This analysis focuses on my own journey as I incorporate my past experiences into this new market segment called AI Data Infrastructure, and gaining new ones.

There are many elements of HPC (High Performance Computing) at play here. Even though things such as speeds and feeds, features and functions crowd many conversations, as many enterprise storage vendors like to do, these conversations, in my opinion, are secondary. There are more vital and important operational technology and technical elements that an organization has to consider prudently, vis-a-vis to ROIs (returns of investments). They involve asking the hard questions beyond the marketing hype and fluff. I call these elements of consideration Storage Objectives and Key Results (OKRs) for AI Data Infrastructure.

I had to break this blog into 2 parts. It has become TL;DR-ish. This is Part 1 ]

I have just passed my 6-month anniversary with DDN. Coming into the High Performance Storage System (HPSS) market segment, with the strong focus on the distributed parallel filesystem of Lustre®, there was a high learning curve for me. I spend over 3 decades in Enterprise Storage, with some of the highest level of storage technologies there were in that market segment. And I have already developed my own approach to enterprise storage, based on the A.P.P.A.R.M.S.C.. That was already developed and honed from 25 years ago.

The rapid adoption of AI has created a technology paradigm shift. Artificial Intelligence (AI) came in and blurred many lines. It also has been evolving my thinking when it comes to storage for AI. There is also a paradigm shift in my thoughts, opinions and experiences as well.

AI has brought HPSS technologies like Lustre® in DDN EXAscaler platform , proven in the Supercomputing world, to a new realm – the AI Data Infrastructure market segment. On the other side, many enterprise storage vendors aspire to be a supplier to the AI Data Infrastructure opportunities as well. This convergence from the top storage performers for Supercomputing, in the likes of DDN, IBM® (through Storage Scale), HPE® (through Cray, which by-the-way often uses the open-source Lustre® edition in its storage portfolio), from the software-defined storage players in Weka IO, Vast Data, MinIO, and from the enterprise storage array vendors such as NetApp®, Pure Storage®, and Dell®.

[ Note that I take care not to name every storage vendor for AI because many either do OEMs or repacking and rebranding of SDS technology into their gear such as HPE® GreenLake for Files and Hitachi® IQ. You can Google to find out who the original vendors are for each respectively. There are others as well. ]

In these 3 simplified categories (HPSS, SDS, Enterprise Storage Array), I have begun to see a pattern of each calling its technology as an “AI Data Infrastructure”. At the same time, I am also developing a new set of storage conversations for the AI Data Infrastructure market segment, one that is based on OKRs (Objectives and Key Results) rather than just features, features and more features that many SDS and enterprise storage vendors like to tout. Here are a few thoughts that we should look for when end users are considering a high-speed storage solution for their AI journey.

AI Data Infrastructure

GPU is king

In the AI world, the GPU infrastructure is the deity at the altar. The utilization rate of the GPUs is kept at the highest to get the maximum compute infrastructure return-on-investment (ROI). Keeping the GPUs resolutely busy is a must. HPSS is very much part of that ecosystem.

These are a few OKRs I would consider the storage or data infrastructure for AI.

  • Reliability
  • Speed
  • Power Efficiency
  • Security

Let’s look at each one of them from the point of view of a storage practitioner like me.

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AI and the Data Factory

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When I first heard of the word “AI Factory”, the world was blaring Jensen Huang‘s keynote at NVIDIA GTC24. I thought those were cool words, since he mentioned about the raw material of water going into the factory to produce electricity. The analogy was spot on for the AI we are building.

As I engage with many DDN partners and end users in the region, week in, week out, the “AI Factory” word keeps popping into conversations. Yet, many still do not know how to go about building this “AI Factory”. They only know they need to buy GPUs, lots of them. These companies’ AI ambitions are unabated. And IDC predicts that worldwide spending on AI will double by 2028, and yet, the ROI (returns on investment) remains elusive.

At the ground level, based on many conversations so far, the common theme is, the steps to begin building the AI Factory are ambiguous and fuzzy to most. I like to share my views from a data storage point of view. Hence, my take on the Data Factory for AI.

Are you AI-ready?

We have to have a plan but before we take the first step, we must look at where we are standing at the present moment. We know that to train AI, the proverbial step is, we need lots of data. Deep Learning (DL) works with Large Language Models (LLMs), and Generative AI (GenAI), needs tons of data.

If the company knows where they are, they will know which phase is next. So, in the AI Maturity Model (I simplified the diagram below), where is your company now? Are you AI-ready?

Simplified AI Maturity Model

Get the Data Strategy Right

In his interview with CRN, MinIO’s CEO AB Periasamy quoted “For generative AI, they realized that buying more GPUs without a coherent data strategy meant GPUs are going to idle out”. I was struck by his wisdom about having a coherent data strategy because that is absolutely true. This is my starting point. Having the Right Data Strategy.

In the AI world, from a data storage guy, data is the fuel. Data is the raw material that Jensen alluded to, if it was obvious. We have heard this anecdotal quote many times before, even before the AI phenomenon took over. AI is data-driven. Data is vital for the ROI of AI projects. And thus, we must look from the point of the data to make the AI Factory successful.

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The All-Important Storage Appliance Mindset for HPC and AI projects

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I am strong believer of using the right tool to do the job right. I have said this before 2 years ago, in my blog “Stating the case for a Storage Appliance approach“. It was written when I was previously working for an open source storage company. And I am an advocate of the crafter versus assembler mindset, especially in the enterprise and high- performance storage technology segments.

I have joined DDN. Even with DDN that same mindset does not change a bit. I have been saying all along that the storage appliance model should always be the mindset for the businesses’ peace-of-mind.

My view of the storage appliance model began almost 25 years. I came into NAS systems world via Sun Microsystems®. Sun was famous for running NFS servers on general Sun Solaris servers. NFS services on Unix systems. Back then, I remember arguing with one of the Sun distributors about the tenets of running NFS over 100Mbit/sec Ethernet on Sun servers. I was drinking Sun’s Kool-Aid big time.

When I joined Network Appliance® (now NetApp®) in 2000, my worldview of putting software on general purpose servers changed. Network Appliance®, had one product family, the FAS700 (720, 740, 760) family. All NetApp® did was to serve NFS services in the beginning. They were the NAS filers and nothing else.

I was completed sold on the appliance way with NetApp®. Firstly, it was my very first time knowing such network storage services could be provisioned with an appliance concept. This was different from Sun. I was used to managing NFS exports on a Sun SPARCstation 20 to Unix clients in the network.

Secondly, my mindset began to shape that “you have to have the right tool to the job correctly and extremely well“. Well, the toaster toasts bread very well and nothing else. And the fridge (an analogy used by Dave Hitz, I think) does what it does very well too. That is what the appliance does. You definitely cannot grill a steak with a bread toaster, just like you can’t run an excellent, ultra-high performance storage services to serve the demanding AI and HPC applications on a general server platform. You have to have a storage appliance solution for High-Speed Storage.

That little Network Appliance® toaster award given out to exemplary employees stood vividly in my mind. The NetApp® tagline back then was “Fast, Simple, Reliable”. That solidifies my mindset for the high-speed storage in AI and HPC projects in present times.

DDN AI400X2 Turbo Appliance

Costs Benefits and Risks

I like to think about what the end users are thinking about. There are investments costs involved, and along with it, risks to the investments as well as their benefits. Let’s just simplify and lump them into Cost-Benefits-Risk analysis triangle. These variables come into play in the decision making of AI and HPC projects.

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Is Software Defined right for Storage?

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George Herbert Leigh Mallory, mountaineer extraordinaire, was once asked “Why did you want to climb Mount Everest?“, in which he replied “Because it’s there“. That retort demonstrated the indomitable human spirit and probably exemplified best the relationship between the human being’s desire to conquer the physical limits of nature. The software of humanity versus the hardware of the planet Earth.

Juxtaposing, similarities can be said between software and hardware in computer systems, in storage technology per se. In it, there are a few schools of thoughts when it comes to delivering storage services with the notable ones being the storage appliance model and the software-defined storage model.

There are arguments, of course. Some are genuinely partisan but many a times, these arguments come in the form of the flavour of the moment. I have experienced in my past companies touting the storage appliance model very strongly in the beginning, and only to be switching to a “software company” chorus years after that. That was what I meant about the “flavour of the moment”.

Software Defined Storage

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The prudence needed for storage technology companies

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Blitzscaling has been on my mind a lot. Ever since I discovered that word a while back, it has returned time and time again to fill my thoughts. In the wake of COVID-19, and in the mire of this devastating pandemic, is blitzscaling still the right strategy for this generation of storage technology, hyperconverged, data management and cloud storage startups?

What the heck is Blitzscaling? 

For the uninformed, here’s a video of Reid Hoffman, co-founder of Linked and a member of the Paypal mafia, explaining Blitzscaling.

Blitzscaling is about hyper growing, scaling ultra fast and rocketing to escape velocity, at the expense of things like management efficiency, financial prudence, profits and others. While this blog focuses on storage companies, blitzscaling is probably most recognizable in the massive expansion of Uber (and contraction) a few years ago. In the US, the ride hailing war is between Uber and Lyft, but over here in South East Asia, just a few years back, it was between Uber and Grab. In China it was Uber and Didi.

From the storage angle, 2 segments exemplified the blitzscaling culture between 2015 and 2020.

  • All Flash Startups
  • Hyper Converged Infrastructure Startups

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The True Value of TrueNAS CORE

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A funny thing came up on my Twitter feed last week. There was an ongoing online voting battle pitting FreeNAS™ (now shall be known as TrueNAS® CORE) against Unraid. I wasn’t aware of it before that and I would not comment about Unraid because I have no experience with the software. But let me share with you my philosophy and my thoughts why I would choose TrueNAS® CORE over Unraid and of course TrueNAS® Enterprise along with it. We have to bear in mind that TrueNAS® SCALE is in development and will soon be here next year in 2021.

The new TrueNAS CORE logo

The real proving grounds

I have been in enterprise storage for a long time. If I were to count the days I entered the industry, that was more than 28 years ago. When people talked about their first PC (personal computer), they would say Atari or Commodore 64, or something retro that was meant for home use. Not me.

My first computer I was affiliated with was a SUN SPARC®station 2 (SS2). I took it home (from the company I was working with), opened it apart, and learned about the SBUS. My computer life started with a technology that was meant for the businesses, for the enterprise. Heck, I even installed and supported a few of the Sun E10000 for 2 years when I was with Sun Microsystems. Since that SS2, my pursuit of knowledge, experience and worldview evolved around storage technologies for the enterprise.

Open source software has also always interested me. I tried a few file systems including Lustre®, that parallel file system that powered some of the world’s supercomputers and I am a certified BeeGFS® Systems Engineer too. In the end, for me, and for many, the real proving grounds isn’t on personal and home use. It is about a storage systems and an OS that are built for the enterprise.

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Whither HPC, HPE?

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HPE is acquiring Cray Inc. Almost 3 years ago, HPE acquired SGI. Back in 2017, HPE partnered WekaIO, and invested big in the latest Series C funding of WekaIO just weeks ago.

Cray, SGI and WekaIO are all strong HPC technology companies. Given the strong uptick in the HPC market, especially commercial HPC, we cannot deny HPE’s ambition to become the top SuperComputing and HPC vendor in the industry. Continue reading →