Fueling the Flywheel of AWS Storage

It was bound to happen. It happened. AWS Storage is the Number 1 Storage Company.

The tell tale signs were there when Silicon Angle reported that AWS Storage revenue was around USD$6.5-7.0 billion last year and will reach USD$10 billion at the end of 2021. That news was just a month ago. Last week, IT Brand Pulse went a step further declaring AWS Storage the Number 1 in terms of revenue. Both have the numbers to back it up.

AWS Logo

How did it become that way? How did AWS Storage became numero uno?

Flywheel juggernaut

I became interested in the Flywheel concept some years back. It was conceived in Jim Collins’ book, “Good to Great” almost 20 years ago, and since then, Amazon.com has become the real life enactment of the Flywheel concept.

Amazon.com Flywheel – How each turn becomes sturdier, brawnier.

Every turn of the flywheel requires the same amount of effort although in the beginning, the noticeable effect is minuscule. But as every turn gains momentum, the returns of each turn scales greater and greater to the fixed efforts of operating a single turn.

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Storageless shan’t be thy name

Storageless??? What kind of a tech jargon is that???

This latest jargon irked me. Storage vendor NetApp® (through its acquisition of Spot) and Hammerspace, a metadata-driven storage agnostic orchestration technology company, have begun touting the “storageless” tech jargon in hope that it will become an industry buzzword. Once again, the hype cycle jargon junkies are hard at work.

Clear, empty storage containers

Clear, nondescript storage containers

It is obvious that the storageless jargon wants to ride on the hype of serverless computing, an abstraction method of computing resources where the allocation and the consumption of resources are defined by pieces of programmatic code of the running application. The “calling” of the underlying resources are based on the application’s code, and thus, rendering the computing resources invisible, insignificant and not sexy.

My stand

Among the 3 main infrastructure technology – compute, network, storage, storage technology is a bit of a science and a bit of dark magic. It is complex and that is what makes storage technology so beautiful. The constant innovation and technology advancement continue to make storage as a data services platform relentlessly interesting.

Cloud, Kubernetes and many data-as-a-service platforms require strong persistent storage. As defined by NIST Definition of Cloud Computing, the 4 of the 5 tenets – on-demand self-service, resource pooling, rapid elasticity, measured servicedemand storage to be abstracted. Therefore, I am all for abstraction of storage resources from the data services platform.

But the storageless jargon is doing a great disservice. It is not helping. It does not lend its weight glorifying the innovations of storage. In fact, IMHO, it felt like a weighted anchor sinking storage into the deepest depth, invisible, insignificant and not sexy. I am here dutifully to promote and evangelize storage innovations, and I am duly unimpressed with such a jargon.

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OpenZFS 2.0 exciting new future

The OpenZFS (virtual) Developer Summit ended over a weekend ago. I stayed up a bit (not much) to listen to some of the talks because it started midnight my time, and ran till 5am on the first day, and 2am on the second day. Like a giddy schoolboy, I was excited, not because I am working for iXsystems™ now, but I have been a fan and a follower of the ZFS file system for a long time.

History wise, ZFS was conceived at Sun Microsystems in 2005. I started working on ZFS reselling Nexenta in 2009 (my first venture into business with my company nextIQ) after I was professionally released by EMC early that year. I bought a Sun X4150 from one of Sun’s distributors, and started creating a lab server. I didn’t like the workings of NexentaStor (and NexentaCore) very much, and it was priced at 8TB per increment. Later, I started my second company with a partner and it was him who showed me the elegance and beauty of ZFS through the command lines. The creed of ZFS as a volume and a file system at the same time with the CLI had an effect on me. I was in love.

OpenZFS Developer Summit 2020 Logo

OpenZFS Developer Summit 2020 Logo

Exciting developments

Among the many talks shared in the OpenZFS Developer Summit 2020 , there were a few ideas and developments which were exciting to me. Here are 3 which I liked and I provide some commentary about them.

  • Block Reference Table
  • dRAID (declustered RAID)
  • Persistent L2ARC

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Kubernetes Persistent Storage Managed Well

[ Disclosure: This is a StorPool Storage sponsored blog ]

StorPool Storage – Distributed Storage

There is a rapid adoption of Kubernetes in the enterprise and in the cloud. The push for digital transformation to modernize businesses for a cloud native world in the next decade has lifted both containerized applications and the Kubernetes container orchestration platform to an unprecedented level. The application landscape, especially the enterprise, is looking at Kubernetes to address these key areas:

  • Scale
  • High performance
  • Availability and Resiliency
  • Security and Compliance
  • Controllable Costs
  • Simplified

The Persistent Storage Question

Enterprise applications such as relational databases, email servers, and even the cloud native ones like NoSQL, analytics engines, demand a single data source of truth. Fundamentals properties such as ACID (atomicity, consistency, isolation, durability) and BASE (Basic Availability, Soft State, Eventual Consistency) have to have persistent storage as the foundational repository for the data. And thus, persistent storage have rallied under Container Storage Interface (CSI), and fast becoming a de facto standard for Kubernetes. At last count, there are more than 80 CSI drivers from 60+ storage and cloud vendors, each providing block-level storage to Kubernetes pods.

However, at this juncture, Kubernetes is still very engineering-centric. Persistent storage is equally as challenging, despite all the new developments and hype around it.

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Storage in a shiny multi-cloud space

The multi-cloud for infrastructure-as-a-service (IaaS) era is not here (yet). That is what the technology marketers want you to think. The hype, the vapourware, the frenzy. It is what they do. The same goes to technology analysts where they describe vision and futures, and the high level constructs and strategies to get there. The hype of multi-cloud is often thought of running applications and infrastructure services seamlessly in several public clouds such as Amazon AWS, Microsoft® Azure and Google Cloud Platform, and linking it to on-premises data centers and private clouds. Hybrid is the new black.

Multicloud connectivity to public cloud providers and on-premises private cloud

Multi-Cloud, on-premises, public and hybrid clouds

And the aspiration of multi-cloud is the right one, when it is truly ready. Gartner® wrote a high level article titled “Why Organizations Choose a Multicloud Strategy“. To take advantage of each individual cloud’s strengths and resiliency in respective geographies make good business sense, but there are many other considerations that cannot be an afterthought. In this blog, we look at a few of them from a data storage perspective.

In the beginning there was … 

For this storage dinosaur, data storage and compute have always coupled as one. In the mainframe DASD days. these 2 were together. Even with the rise of networking architectures and protocols, from IBM SNA, DECnet, Ethernet & TCP/IP, and Token Ring FC-SAN (sorry, this is just a joke), the SANs, the filers to the servers were close together, albeit with a network buffered layer.

A decade ago, when the public clouds started appearing, data storage and compute were mostly inseparable. There was demarcation of public clouds and private clouds. The notion of hybrid clouds meant public clouds and private clouds can intermix with on-premise computing and data storage but in almost all cases, this was confined to a single public cloud provider. Until these public cloud providers realized they were not able to entice the larger enterprises to move their IT out of their on-premises data centers to the cloud convincingly. So, these public cloud providers decided to reverse their strategy and peddled their cloud services back to on-prem. Today, Amazon AWS has Outposts; Microsoft® Azure has Arc; and Google Cloud Platform launched Anthos.

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The instant value of Open Source Storage

[ Full disclosure: I work for iXsystems™ . Opinions and views are mine. ]

TrueNAS Open Storage logo

The story began …

It was 2011. A friend of a friend called me out of the blue. He was rambling about his company’s storage needs. I recalled vividly that he wanted 100TB, and Dell and HP (before HPE) were hopeless doing NAS (network attached storage) in an Apple environment. They assembled a Frankenstein-ish NAS and plastered a price over MYR$100K around it.

In his environment, the Apple workstations were connected to dozens of WD Cloud Book storage (whatever it was called back then), daisy chained via Firewire to each other. I recalled one workstation had 3 WD “books” daisy chained together. They got the exploding storage needs but performance sucked. With every 2nd or 3rd user, access to files were at a snail pace, taking up to more than 2 minutes to open a file sometimes.

At that time, my old colleague at Sun was fervently talking about ZFS and OpenSolaris™. I told him about this opportunity, and so we began. It was him who used the word “crafter”. “We are not building“, he said, “we are crafting“. He was right.

OpenSolaris logo

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The True Value of TrueNAS CORE

A funny thing came up on my Twitter feed last week. There was an ongoing online voting battle pitting FreeNAS™ (now shall be known as TrueNAS® CORE) against Unraid. I wasn’t aware of it before that and I would not comment about Unraid because I have no experience with the software. But let me share with you my philosophy and my thoughts why I would choose TrueNAS® CORE over Unraid and of course TrueNAS® Enterprise along with it. We have to bear in mind that TrueNAS® SCALE is in development and will soon be here next year in 2021.

The new TrueNAS CORE logo

The real proving grounds

I have been in enterprise storage for a long time. If I were to count the days I entered the industry, that was more than 28 years ago. When people talked about their first PC (personal computer), they would say Atari or Commodore 64, or something retro that was meant for home use. Not me.

My first computer I was affiliated with was a SUN SPARC®station 2 (SS2). I took it home (from the company I was working with), opened it apart, and learned about the SBUS. My computer life started with a technology that was meant for the businesses, for the enterprise. Heck, I even installed and supported a few of the Sun E10000 for 2 years when I was with Sun Microsystems. Since that SS2, my pursuit of knowledge, experience and worldview evolved around storage technologies for the enterprise.

Open source software has also always interested me. I tried a few file systems including Lustre®, that parallel file system that powered some of the world’s supercomputers and I am a certified BeeGFS® Systems Engineer too. In the end, for me, and for many, the real proving grounds isn’t on personal and home use. It is about a storage systems and an OS that are built for the enterprise.

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A Dialogue between 2 Drives

I was talking to an end user who was slowly getting exposed to the cloud amid this Covid-19 pandemic. The whole work from home thingy was not new to him, but the scale of the practice suddenly escalated when more than 80 of his staff have to work from wherever they were stuck at during the past 6 weeks. Initially all of his staff had to alternate their folders and files access because their Sonicwall® Global Client license and SSL VPN Clients were inadequate. Even after their upgrade of the licenses, the performance of getting the folders and files through the Z: drive was poor and the network was chocked up. I told them that regardless, the SMB protocol of the NAS shared folders was chatty and generated a lot of network traffic on the VPN, along with the inadequacies of running this over the wide area Internet network. Staff productivity obviously nosedived.

We are now exploring putting their work in the cloud but maintaining a consistent synchronized set of folders and files at all times. Wasabi® Cloud has emerged the most attractive price/GB/month and no egress or API requests fees.

Combining 2 shared drives into one

NAS Drive talking to Cloud Drive like 2 buddies

Now here is a story of 2 Drives

The end user is not an IT savvy user. They were unfamiliar with Cloud Storage other than the free personal ones like Google Drive, or Dropbox. They have more than 200TB and I have introduced to them Wasabi® Cloud. They were very familiar with their Z:, their NAS Drive. I introduced to them the Cloud Drive.

NAS: Hey, how’s it going?

Cloud: Not bad. My boss and your boss are talking about bringing me and Wasabi® Cloud to join your gang. Hope you are OK with that.

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