Pure Electric!

I didn’t get a chance to attend Pure Accelerate event last month. From the blogs and tweets of my friends, Pure Accelerate was an awesome event. When I got the email invitation for the localized Pure Live! event in Kuala Lumpur, I told myself that I have to attend the event.

The event was yesterday, and I was not disappointed. Coming off a strong fiscal Q1 2018, it has appeared that Pure Storage has gotten many things together, chugging full steam at all fronts.

When Pure Storage first come out, I was one of the early bloggers who took a fancy of them. My 2011 blog mentioned the storage luminaries in their team. Since then, they have come a long way. And it was apt that on the same morning yesterday, the latest Gartner Magic Quadrant for Solid State Arrays 2017 was released.

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The changing face of storage

No, we are not a storage company anymore. We are a data management company now.

I was reading a Forbes article interviewing NetApp’s CIO, Bill Miller. It was titled:

NetApp’s CIO Helps Drive Company’s Shift From Data Storage To Data Management

I was fairly surprised about the time it took for that mindset shift messaging from storage to data management. I am sure that NetApp has been doing that for years internally.

To me, the writing has been in the wall for years. But weak perception of storage, at least in this part of Asia, still lingers as that clunky, behind the glassed walls and crufty closets, noisy box of full of hard disk drives lodged with snakes and snakes of orange, turquoise or white cables. 😉

The article may come as a revelation to some, but the world of storage has changed indefinitely. The blurring of the lines began when software defined storage, or even earlier in the form of storage virtualization, took form. I even came up with my definition a couple of years ago about the changing face of storage framework. Instead of calling it data management, I called the new storage framework,  the Data Services Platform.

So, this is my version of the storage technology platform of today. This is the Data Services Platform I have been touting to many for the last couple of years. It is not just storage technology anymore; it is much more than that.

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Can NetApp do it a bit better?

[Preamble: I was a delegate of Storage Field Day 12. My expenses, travel and accommodation were paid for by GestaltIT, the organizer and I was not obligated to blog or promote the technologies presented in this event]

In Day 2 of Storage Field Day 12, I and the other delegates were hustled to NetApp’s Sunnyvale campus headquarters. That was a homecoming for me, and it was a bit ironic too.

Just 8 months ago, I was NetApp Malaysia Country Manager. That country sales lead role was my second stint with NetApp. I lasted almost 1 year.

17 years ago, my first stint with NetApp was the employee #2 in Malaysia as an SE. That SE stint went by quickly for 5 1/2 years, and I loved that time. Those Fall Classics NetApp used to have at the Batcave and the Fortress of Solitude left a mark with me, and the experiences still are as vivid as ever.

Despite what has happened in both stints and even outside the circle, I am still one of NetApp’s active cheerleaders in the Asia Pacific region. I even got accused by being biased as a community leader in the SNIA Malaysia Facebook page (unofficial but recognized by SNIA), because I was supposed to be neutral. I have put in 10 years to promote the storage technology community with SNIA Malaysia. [To the guy named Stanley, my response was be “Too bad, pick a religion“.]

The highlight of the SFD12 NetApp visit was of course, having lunch with Dave Hitz, one of the co-founders and the one still remaining. But throughout the presentations, I was unimpressed.

For me, the only one which stood out was CloudSync. I have read about CloudSync since NetApp Insight 2016 and yes, it’s a nice little piece of data shipping service between on-premise and AWS cloud.

Here’s how CloudSync looks like:

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FlashForward to Beyond

The flash frenzy has reached its zenith in 2016. We now no longer are interested in listening to storage technology vendors touting the power of solid state storage (NAND Flash included) over spinning drives.

The capacity of 3D NAND Flash SSDs has reached a whopping 15.3TB (that is even bigger than the 12TB 7200RPM HDDs of today), and with deduplication and compression, the storage efficiency has reached a conservative 4:1 or 5:1. Effective capacity of most mid-end storage arrays can easily reach 1-2 Petabytes.

And flash and hybrid platforms have reached maturity in these few short years. So what is next?

The landscape has obviously changed. The performance landscape, the capacity landscape and all related to the storage data points have changed. And the speed of SSDs together with the up-and-coming NVMe and NVDIMM technology in new storage array controllers are also shifting the data bottlenecks to another part of the architecture. The development of I/O communications and interfaces has to change as well, to take advantage of the asynchronous I/Os in storage tiering and caching using NAND Flash.

With this mature and well understood landscape, it is time to take Flash to the next level. This next level comes in the form of an exciting end-user conference in Singapore on 25th April 2017. It is called FlashForward.

The 2016 FlashForward event in Europe has already garnered great support from the cream of the storage technologists around the world, and had fantastic feedbacks from the end-user attendees. That FlashForward event has also seen the birth of an international business and technology exchange in its inaugural introduction.  Yes, it is time to learn from the field experts, and it is time to build on the Flash Platform for new Data Services.

From the sponsorship package brochure I have received, it is definitely an event not to be missed.

The FlashForward Conference in Singapore is exquisitely procured by Evito Ltd, under the stewardship of Mr. Paul Talbut. Paul is a very seasoned veteran in the global circuit as an SNIA director of several initiatives. He has been immensely involved in the development of several SNIA chapters around the world, including South Asia, Malaysia, India, China, and even Brazil. He also leads by example with the SNIA Global Steering Committee (GSC); he is the SNIA Global Education Director and at one time, SNIA DPCO (Data Protection & Capacity Optimization) global proctor.

I have had the honour working with Paul for almost 8 years now, and I am sure he will lead the FlashForward Conference with valuable insights and experiences.

This is probably the greatest period for the industry and end users to get involved in the FlashForward Conference. For one, it is endorsed by SNIA, the vendor-neutral association which has been the growth beacon of the storage networking industry.

Secondly, it is the perfect opportunity for technology vendors to build their mindshare with end users and customers. And with the endorsement of the independent field experts and technology practitioners, end users would have a field day garnering approvals for their decisions, as well as learning the best practices to build upon the Flash technology they have implemented in their data center space.

The sponsorship packages are listed below, and I do encourage technology vendors, especially the All-Flash vendors to use the FlashForward conference as a platform to build their mindshare, and most of all, their branding. Continue reading

Let’s smoke the storage peace pipe

NVMe (Non-Volatile Memory Express) is upon us. And in the next 2-3 years, we will see a slew of new storage solutions and technology based on NVMe.

Just a few days ago, The Register released an article “Seventeen hopefuls fight for the NVMe Fabric array crown“, and it was timely. I, for one, cannot be more excited about the development and advancement of NVMe and the upcoming NVMeF (NVMe over Fabrics).

This is it. This is the one that will end the wars of DAS, NAS and SAN and unite the warring factions between server-based SAN (the sexy name differentiating old DAS and new DAS) and the networked storage of SAN and NAS. There will be PEACE.

Remember this?

nutanix-nosan-buntingNutanix popularized the “No SAN” movement which later led to VMware VSAN and other server-based SAN solutions, hyperconverged techs such as PernixData (acquired by Nutanix), DataCore, EMC ScaleIO and also operated in hyperscalers – the likes of Facebook and Google. The hyperconverged solutions and the server-based SAN lines blurred of storage but still, they are not the usual networked storage architectures of SAN and NAS. I blogged about this, mentioning about how the pendulum has swung back to favour DAS, or to put it more appropriately, server-based SAN. There was always a “Great Divide” between the 2 modes of storage architectures. Continue reading

Considerations of Hadoop in the Enterprise

I am guilty. I have not been tendering this blog for quite a while now, but it feels good to be back. What have I been doing? Since leaving NetApp 2 months or so ago, I have been active in the scenes again. This time I am more aligned towards data analytics and its burgeoning impact on the storage networking segment.

I was intrigued by an article posted by a friend of mine in Facebook. The article (circa 2013) was titled “Never, ever do this to Hadoop”. It described the author’s gripe with the SAN bigots. I have encountered storage professionals who throw in the SAN solution every time, because that was all they know. NAS, to them, was like that old relative smelled of camphor oil and they avoid NAS like a plague. Similar DAS was frowned upon but how things have changed. The pendulum has swung back to DAS and new market segments such as VSANs and Hyper Converged platforms have been dominating the scene in the past 2 years. I highlighted this in my blog, “Praying to the Hypervisor God” almost 2 years ago.

I agree with the author, Andrew C. Oliver. The “locality” of resources is central to Hadoop’s performance.

Consider these 2 models:

moving-compute-storage

In the model on your left (Moving Data to Compute), the delivery process from Storage to Compute is HEAVY. That is because data has dependencies; data has gravity. However, if you consider the model on your right (Moving Compute to Data), delivering data processing to the storage layer is much lighter. Compute or data processing is transient, and the data in the compute layer is volatile. Once compute’s power is turned off, everything starts again from a clean slate, hence the volatile stage.

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The dark ages of data is coming

A recent report intrigued me. Given the recent uprising of data, data and more data, things are getting a bit absurd about the voluminous data we are collecting and storing. The flip is that we might need all these data for analytics and getting more insight from the data.

The Veritas Darkberg report revealed that a very large percentage of the data collected and stored by organizations are useless data, unknown and unused. I captured a snapshot of the report below:

Screen Shot 2015-11-08 at 8.03.05 AM

From the screenshot above, it shows 54% of the landscape surveyed is dark data, unseen and clogging up the storage. And in an instance, the Darkberg (cross of “Dark” and “Iceberg”) report knocked a lot of sense into this whole data acquisition frenzy we are going through right now.

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Oops, excuse me but your silo is showing

It is the morning that the SNIA Global Steering Committee reporting session is starting soon. I am in the office extremely early waiting for my turn to share the happenings in SNIA Malaysia.

And of late, I have been getting a lot of calls to catch up on hot technologies, notably All Flash Storage arrays and hyper-converged infrastructure. Even though I am now working for Interica, a company that focuses on Oil & Gas exploration and production software, my free coffee sessions with folks from the IT side have not diminished. And I recalled a week back in mid-March where I had coffee overdose!

Flash storage and hyperconvergence are HOT! Despite the hypes and frenzies of both flash storage and hyperconvergence, I still believe that integrating either or, or both, still have an effect that many IT managers overlook. The effect is a data silo.

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The reverse wars – DAS vs NAS vs SAN

It has been quite an interesting 2 decades.

In the beginning (starting in the early to mid-90s), SAN (Storage Area Network) was the dominant architecture. DAS (Direct Attached Storage) was on the wane as the channel-like throughput of Fibre Channel protocol coupled by the million-device addressing of FC obliterated parallel SCSI, which was only able to handle 16 devices and throughput up to 80 (later on 160 and 320) MB/sec.

NAS, defined by CIFS/SMB and NFS protocols – was happily chugging along the 100 Mbit/sec network, and occasionally getting sucked into the arguments about why SAN was better than NAS. I was already heavily dipped into NFS, because I was pretty much a SunOS/Solaris bigot back then.

When I joined NetApp in Malaysia in 2000, that NAS-SAN wars were going on, waiting for me. NetApp (or Network Appliance as it was known then) was trying to grow beyond its dot-com roots, into the enterprise space and guys like EMC and HDS were frequently trying to put NetApp down.

It’s a toy”  was the most common jibe I got in regular engagements until EMC suddenly decided to attack Network Appliance directly with their EMC CLARiiON IP4700. EMC guys would fondly remember this as the “NetApp killer“. Continue reading

Why demote archived data access?

We are all familiar with the concept of data archiving. Passive data gets archived from production storage and are migrated to a slower and often, cheaper storage medium such tapes or SATA disks. Hence the terms nearline and offline data are created. With that, IT constantly reminds users that the archived data is infrequently accessed, and therefore, they have to accept the slower access to passive, archived data.

The business conditions have certainly changed, because the need for data to be 100% online is becoming more relevant. The new competitive nature of businesses dictates that data must be at the fingertips, because speed and agility are the new competitive advantage. Often the total amount of data, production and archived data, is into hundred of TBs, even into PetaBytes!

The industries I am familiar with – Oil & Gas, and Media & Entertainment – are facing this situation. These industries have a deluge of files, and unstructured data in its archive, and much of it dormant, inactive and sitting on old tapes of a bygone era. Yet, these files and unstructured data have the most potential to be explored, mined and analyzed to realize its value to the organization. In short, the archived data and files must be democratized!

The flip side is, when the archived files and unstructured data are coupled with a slow access interface or unreliable storage infrastructure, the value of archived data is downgraded because of the aggravated interaction between access and applications and business requirements. How would organizations value archived data more if the access path to the archived data is so damn hard???!!!

An interesting solution fell upon my lap some months ago, and putting A and B together (A + B), I believe the access path to archived data can be unbelievably of high performance, simple, transparent and most importantly, remove the BLOODY PAIN of FILE AND DATA MIGRATION!  For storage administrators and engineers familiar with data migration, especially if the size of the migration is into hundreds of TBs or even PBs, you know what I mean!

I have known this solution for some time now, because I have been avidly following its development after its founders left NetApp following their Spinnaker venture to start Avere Systems.

avere_220

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