Category Archives: Data Privacy

Storage Elephant Compute Birds

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Data movement is expensive. Not just costs, but also latency and resources as well. Thus there were many narratives to move compute closer to where the data is stored because moving compute is definitely more economical than moving data. I borrowed the analogy of the 2 animals from some old NetApp® slides which depicted storage as the elephant, and compute as birds. It was the perfect analogy, because the storage is heavy and compute is light.

“Close up of a white Great Egret perching on top of an African Elephant aa Amboseli national park, Kenya”

Before the animals representation came about I used to use the term “Data locality, Data Mobility“, because of past work on storage technology in the Oil & Gas subsurface data management pipeline.

Take stock of your data movement

I had recent conversations with an end user who has been paying a lot of dollars keeping their “backup” and “archive” in AWS Glacier. The S3 storage is cheap enough to hold several petabytes of data for years, because the IT folks said that the data in AWS Glacier are for “backup” and “archive”. I put both words in quotes because they were termed as “backup” and “archive” because of their enterprise practice. However, the face of their business is changing. They are in manufacturing, oil and gas downstream, and the definitions of “backup” and “archive” data has changed.

For one, there is a strong demand for reusing the past data for various reasons and these datasets have to be recalled from their cloud storage. Secondly, their data movement activities still mimicked what they did in the past during their enterprise storage days. It was a classic lift-and-shift when they moved to the cloud, and not taking stock of  their data movements and the operations they ran on these datasets. Still ongoing, their monthly AWS cost a bomb.

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Control your Files. Control your Sovereignty.

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Data residency, data sovereignty, data localization – the trio of data compliance and governance – have been on my mind a lot lately. I am seeing a disturbing trend. “Splinternet” has taken a hurried and hastened pace. We are now seeing many countries drawing up digital boundaries in the name of data privacy and data protection with sovereign laws and regulations. Besides, these digital demarcation along the lines with data definitions, digital “colonization” is a strong undercurrent as developing countries are accepting larger and more powerful foreign powers into their playpen.

Public cloud services transcend national borders. The breakneck speed in the adoption of public cloud services is causing anxieties and concerns with conservative governments everywhere. On the flip side of the coin, commerce has certainly flourished and bloomed as global wide collaborations bring new opportunities, new markets – all for capitalism and growth.

[ Note: While we are on this debacle, the voices of decentralization are getting louder as well, but that is a topic for another day ]

Where are your data files now?

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The Starbucks model for Storage-as-a-Service

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Starbucks™ is not a coffee shop. It purveys beyond coffee and tea, and food and puts together the yuppie beverages experience. The intention is to get the customers to stay as long as they can, and keep purchasing the Starbucks’ smorgasbord of high margin provisions in volume. Wifi, ambience, status, coffee or tea with your name on it (plenty of jokes and meme there), energetic baristas and servers, fancy coffee roasts and beans et. al. All part of the Starbucks™-as-a-Service pleasurable affair that intends to lock the customer in and have them keep coming back.

The Starbucks experience

Data is heavy and they know it

Unlike compute and network infrastructures, storage infrastructures holds data persistently and permanently. Data has to land on a piece of storage medium. Coupled that with the fact that data is heavy, forever growing and data has gravity, you have a perfect recipe for lock-in. All storage purveyors, whether they are on-premises data center enterprise storage or public cloud storage, and in between, there are many, many methods to keep the data chained to a storage technology or a storage service for a long time. The storage-as-a-service is like tying the cow to the stake and keeps on milking it. This business model is very sticky. This stickiness is also a lock-in mechanism.

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What the heck is Storage Modernization?

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We often hear the word “modernization” thrown around these days. The push is to get the end user to refresh their infrastructure, and the storage infrastructure market is rife with modernization word. Is your storage ripe for “modernization“?

Many possibilities to modernize storage

To modernize, it has to be relative to legacy storage hardware, and the operating environment that came with it. But if the so-called “legacy” still does the job, should you modernize?

Big Data is right

When the word “Big Data” came into prominence a while back, it stirred the IT industry into a frenzy. At one point, Apache Hadoop became the poster elephant (pun intended) for this exciting new segment. So many Vs came out, but I settled with 4 Vs as the framework of my IT conversations. The 4Vs we often hear are:

  • Volume
  • Velocity
  • Variety
  • Veracity

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Data Sovereignty – A boon or a bane?

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Data across borders – Data Sovereignty

I really did not want to write Data Sovereignty in the way I have written it now. I wanted to write it in a happy manner, but as recent circumstances appeared, the outlook began to dim. I apologize if my commentary is bleak.

Last week started very well. I was preparing for the iXsystems™ + Nextcloud webinar on Wednesday, August 25th 2021. After talking to the wonderful folks at Nextcloud (Thanks Markus, Uwe and Maxime!), the central theme of the webinar was on Data Sovereignty and Data Control. The notion of GDPR (General Data Protection Regulation) has already  permeated into EU (European Union) entities, organizations and individuals alike, and other sovereign states around the world are following suit. Prominent ones on my radar in the last 2 years were the California Consumer Privacy Act (CCPA) and Vietnam Personal Data Protection Act 2020.

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What If – The other side of Storage FUDs

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Streaming on Disney+ now is Marvel Studios’ What If…? animated TV series. In the first episode, Peggy Carter, instead of Steve Rogers, took the super soldier serum and became the first Avenger. The TV series explores alternatives and possibilities of what we may have considered as precept and the order of things.

As storage practitioners, we are often faced with certain “dogmatic” arguments which were often a mix of measured actuality and marketing magic – aka FUD (fear, uncertainty, doubt). Time and again, we are thrown a curve ball, like “Oh, your competitor can do this. Can you?” Suddenly you are feeling pinned to a corner, and the pressure to defend your turf rises. You fumbled; You have no answer; Game over!

I experienced these hearty objections many times over. The best experience was one particular meeting I had during my early days with NetApp® in 2000. I was only 1-2 months with the company, still wet between the ears with the technology. I was pitching the SnapMirror® to Ericsson Malaysia when the Scandinavian manager said, “I think you are lying!“. I was lost without a response. I fumbled spectacularly although I couldn’t remember if we won or lost that opportunity.

Here are a few I often encountered. Let’s play the game of What If …?

What If …?

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SSOT of Files

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[ This is part two of “Where are your files living now?”. You can read Part One here ]

“Data locality, Data mobility“. It was a term I like to use a lot when describing about data consolidation, leading to my mention about files and folders, and where they live in my previous blog. The thinking of where the files and folders are now as in everywhere as they can be in a plethora of premises stretches the premise of SSOT (Single Source of Truth). And this expatriation of files with minimal checks and balances disturbs me.

A year ago, just before I joined iXsystems, I was given Google® embargoed news, probably a week before they announced BigQuery Omni. Then I was interviewed by Enterprise IT News, a local Malaysian technology news portal to provide an opinion quote. This was what I quoted:

“’The data warehouse in the cloud’ managed services of Big Query is underpinned by Google® Anthos, its hybrid cloud infra and service management platform based on GKE (Google® Kubernetes Engine). The containerised applications, both on-prem and in the multi-clouds, would allow Anthos to secure and orchestrate infra, services and policy management under one roof.”

I further quoted ” The data repositories remain in each cloud is good to address data sovereignty, data security concerns but it did not mention how it addresses “single source of truth” across multi-clouds.”

Single Source of Truth – regardless of repositories

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Where are your files living now?

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[ This is Part One of a longer conversation ]

EMC2 (before the Dell® acquisition) in the 2000s had a tagline called “Where Information Lives™“**. This was before the time of cloud storage. The tagline was an adage of enterprise data storage, proper and contemporaneous to the persistent narrative at the time – Data Consolidation. Within the data consolidation stories, thousands of files and folders moved about the networks of the organizations, from servers to clients, clients to servers. NAS (Network Attached Storage) was, and still is the work horse of many, many organizations.

[ **Side story ] There was an internal anti-EMC joke within NetApp® called “Information has a new address”.

EMC tagline “Where Information Lives”

This was a time where there were almost no concerns about Shadow IT; ransomware were less known; and most importantly, almost everyone knew where their files and folders were, more or less (except in Oil & Gas upstream – to be told in later in this blog). That was because there were concerted attempts to consolidate data, and inadvertently files and folders, in the organization.

Even when these organizations were spread across the world, there were distributed file technologies at the time that could deliver files and folders in an acceptable manner. Definitely not as good as what we have today in a cloudy world, but acceptable. I personally worked a project setting up Andrew File Systems for Intel® in Penang in the mid-90s, almost joined Tacit Networks in the mid-2000s, dabbled on Microsoft® Distributed File System with NetApp® and Windows File Servers while fixing the mountains of issues in deploying the worldwide GUSto (Global Unified Storage) Project in Shell 2006. Somewhere in my chronological listings, Acopia Networks (acquired by F5) and of course, EMC2 Rainfinity and NetApp® NuView OEM, Virtual File Manager.

The point I am trying to make here is most IT organizations had a good grip of where the files and folders were. I do not think this is very true anymore. Do you know where your files and folders are living today? 

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Enterprise Storage is not just a Label

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I have many anecdotes around the topic of Enterprise Storage, but the conversations in the past 2 weeks made it important for me to share this.

Enterprise Storage is …

Amusing, painful, angry

I get riled up whenever people do not want to be educated about Enterprise Storage. Here are a few that happened in the last 2 weeks.

[ Story #1 ]

A guy was building his own storage for cryptocurrency. He was informed by his supplier that the RAID card was enterprise, and he could get the best performance using “Enterprise” RAID-0.

  • Well, “Enterprise” RAID-0 volume crashed, and he lost all data. Painfully, he said he lost a hefty sum financially

[ Story #2 ]

A media company complained about the reliability of previous storage vendor. The GM was shopping around and was told that there are “Enterprise” SATA drives and the reliability is as good, if not better than SAS drives.

  • The company wanted a fully reliable Enterprise Storage system with 99.999% availability, and yet the SATA interface was not meant to build a more highly reliable enterprise storage. The GM insisted to use “Enterprise” SATA drives for his “enterprise” storage system instead of SAS.  

[ Story #3 ]

An IT admin of a manufacturing company claimed that they had an “Enterprise Storage” system for a few years, and could not figure out why his hard disk drives would die every 12-15 months.

  • He figured out that the drives supplied by his vendor were consumer SATA drives, even though he was told it was an “Enterprise Storage” system when he bought the system.

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Malaysia data privacy is still shambolic

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2 years ago, I wrote an article on LinkedIn titled “Malaysia, when will you take data privacy seriously?“. What has changed? Very little. 

Last Friday I received an SMS and a WhatsApp message from an ex-bank employee who was terminated from a complaint I made (not about him) about the bank violating my data privacy. The bank and/or their agents have been calling my number for several years (more than 5), and I have made numerous (many, many) requests not to be called or have my name deleted from their calling database. This has fallen into deaf ears until I decided to take matters into my own hands.

Red means NO!

In May of this year, I decided to use Twitter to tweet my unpleasant experiences and my displeasure to the bank’s Twitter handle. They responded with canned replies and made promises that really did not amount to anything. Right after my 2nd last complaint to date, the following day I got another telemarketer from the bank calling me (again) trying to sell me their insurance package. By now, I already got their head of customer advocacy center’s contact and I called him to complain again. This complaint got this telemarketer from the bank fired. Friday, this ex-employee sent me a WhatsApp and an SMS message telling his side of the story, asked me to withdraw my complaint and have him reinstated.

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