What If – The other side of Storage FUDs

Streaming on Disney+ now is Marvel Studios’ What If…? animated TV series. In the first episode, Peggy Carter, instead of Steve Rogers, took the super soldier serum and became the first Avenger. The TV series explores alternatives and possibilities of what we may have considered as precept and the order of things.

As storage practitioners, we are often faced with certain “dogmatic” arguments which were often a mix of measured actuality and marketing magic – aka FUD (fear, uncertainty, doubt). Time and again, we are thrown a curve ball, like “Oh, your competitor can do this. Can you?” Suddenly you are feeling pinned to a corner, and the pressure to defend your turf rises. You fumbled; You have no answer; Game over!

I experienced these hearty objections many times over. The best experience was one particular meeting I had during my early days with NetApp® in 2000. I was only 1-2 months with the company, still wet between the ears with the technology. I was pitching the SnapMirror® to Ericsson Malaysia when the Scandinavian manager said, “I think you are lying!“. I was lost without a response. I fumbled spectacularly although I couldn’t remember if we won or lost that opportunity.

Here are a few I often encountered. Let’s play the game of What If …?

What If …?

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SSOT of Files

[ This is part two of “Where are your files living now?”. You can read Part One here ]

Data locality, Data mobility“. It was a term I like to use a lot when describing about data consolidation, leading to my mention about files and folders, and where they live in my previous blog. The thinking of where the files and folders are now as in everywhere as they can be in a plethora of premises stretches the premise of SSOT (Single Source of Truth). And this expatriation of files with minimal checks and balances disturbs me.

A year ago, just before I joined iXsystems, I was given Google® embargoed news, probably a week before they announced BigQuery Omni. Then I was interviewed by Enterprise IT News, a local Malaysian technology news portal to provide an opinion quote. This was what I quoted:

“’The data warehouse in the cloud’ managed services of Big Query is underpinned by Google® Anthos, its hybrid cloud infra and service management platform based on GKE (Google® Kubernetes Engine). The containerised applications, both on-prem and in the multi-clouds, would allow Anthos to secure and orchestrate infra, services and policy management under one roof.”

I further quoted ” The data repositories remain in each cloud is good to address data sovereignty, data security concerns but it did not mention how it addresses “single source of truth” across multi-clouds.

Single Source of Truth – regardless of repositories

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Where are your files living now?

[ This is Part One of a longer conversation ]

EMC2 (before the Dell® acquisition) in the 2000s had a tagline called “Where Information Lives™**. This was before the time of cloud storage. The tagline was an adage of enterprise data storage, proper and contemporaneous to the persistent narrative at the time – Data Consolidation. Within the data consolidation stories, thousands of files and folders moved about the networks of the organizations, from servers to clients, clients to servers. NAS (Network Attached Storage) was, and still is the work horse of many, many organizations.

[ **Side story ] There was an internal anti-EMC joke within NetApp® called “Information has a new address”.

EMC tagline “Where Information Lives”

This was a time where there were almost no concerns about Shadow IT; ransomware were less known; and most importantly, almost everyone knew where their files and folders were, more or less (except in Oil & Gas upstream – to be told in later in this blog). That was because there were concerted attempts to consolidate data, and inadvertently files and folders, in the organization.

Even when these organizations were spread across the world, there were distributed file technologies at the time that could deliver files and folders in an acceptable manner. Definitely not as good as what we have today in a cloudy world, but acceptable. I personally worked a project setting up Andrew File Systems for Intel® in Penang in the mid-90s, almost joined Tacit Networks in the mid-2000s, dabbled on Microsoft® Distributed File System with NetApp® and Windows File Servers while fixing the mountains of issues in deploying the worldwide GUSto (Global Unified Storage) Project in Shell 2006. Somewhere in my chronological listings, Acopia Networks (acquired by F5) and of course, EMC2 Rainfinity and NetApp® NuView OEM, Virtual File Manager.

The point I am trying to make here is most IT organizations had a good grip of where the files and folders were. I do not think this is very true anymore. Do you know where your files and folders are living today? 

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Enterprise Storage is not just a Label

I have many anecdotes around the topic of Enterprise Storage, but the conversations in the past 2 weeks made it important for me to share this.

Enterprise Storage is …

Amusing, painful, angry

I get riled up whenever people do not want to be educated about Enterprise Storage. Here are a few that happened in the last 2 weeks.

[ Story #1 ]

A guy was building his own storage for cryptocurrency. He was informed by his supplier that the RAID card was enterprise, and he could get the best performance using “Enterprise” RAID-0.

  • Well, “Enterprise” RAID-0 volume crashed, and he lost all data. Painfully, he said he lost a hefty sum financially

[ Story #2 ]

A media company complained about the reliability of previous storage vendor. The GM was shopping around and was told that there are “Enterprise” SATA drives and the reliability is as good, if not better than SAS drives.

  • The company wanted a fully reliable Enterprise Storage system with 99.999% availability, and yet the SATA interface was not meant to build a more highly reliable enterprise storage. The GM insisted to use “Enterprise” SATA drives for his “enterprise” storage system instead of SAS.  

[ Story #3 ]

An IT admin of a manufacturing company claimed that they had an “Enterprise Storage” system for a few years, and could not figure out why his hard disk drives would die every 12-15 months.

  • He figured out that the drives supplied by his vendor were consumer SATA drives, even though he was told it was an “Enterprise Storage” system when he bought the system.

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Malaysia data privacy is still shambolic

2 years ago, I wrote an article on LinkedIn titled “Malaysia, when will you take data privacy seriously?“. What has changed? Very little. 

Last Friday I received an SMS and a WhatsApp message from an ex-bank employee who was terminated from a complaint I made (not about him) about the bank violating my data privacy. The bank and/or their agents have been calling my number for several years (more than 5), and I have made numerous (many, many) requests not to be called or have my name deleted from their calling database. This has fallen into deaf ears until I decided to take matters into my own hands.

Red means NO!

In May of this year, I decided to use Twitter to tweet my unpleasant experiences and my displeasure to the bank’s Twitter handle. They responded with canned replies and made promises that really did not amount to anything. Right after my 2nd last complaint to date, the following day I got another telemarketer from the bank calling me (again) trying to sell me their insurance package. By now, I already got their head of customer advocacy center’s contact and I called him to complain again. This complaint got this telemarketer from the bank fired. Friday, this ex-employee sent me a WhatsApp and an SMS message telling his side of the story, asked me to withdraw my complaint and have him reinstated.

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Relinquishing Freedom in our Digital Future

There was a TV cartoon show I loved when I was a kid called “Wait till your Father gets home“. I was probably 5 or 6 then, but I can still remember the mother was practically nagging all the time of having the father to come back to deal with the problems and issues caused by the kids, and sometimes the dog.

This patriarchal mentality of having the male manning (yeah, it is not a gender neutral word) the household is also, unfortunately, mimicked in our societies, in general, being obedient and subservient to the government of the day. This is especially true in East Asian societies, .

While dissent of this mindset is sprouting in the younger generation of these societies, you can see the dichotomy of the older generation and the younger one in the recent protests in Thailand and the on-going one in Myanmar. The older generation is likely fearful of the consequences and there are strong inclinations to accept and subject their freedom to be ruled by the rulers of the day. It is almost like part of their psyche and DNA.

So when I read the article published by Data Storage Asean titled “Malaysians Optimistic on Giving the Government Increased Access to Personal Data for Better Services“, I was in two minds. Why are we giving away our Personal Data when we do not get a guarantee that the our privacy is protected?

Data Privacy should be in our own hands

Why are we giving away our freedom in new digital Malaysia when in history, we have not been truly protected of that freedom? 

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Multicloud is sprouting Storage Silos

Grain Silos

We get an avalanche of multicloud selling from storage vendors. We get promises and benefits of multicloud but from whose point of view?

Multicloud is multiple premises

This is an overly simplistic example how I created 3 copies of the same spreadsheet yesterday. I have a quotation on Google Sheets. A fairly complicated one. Someone wanted it in Excel format, but the format and the formulas were all messed up when I tried to download it as XLSX. What I had to do was to download the Google Sheets as ODS (OpenDocument Spreadsheet) format to my laptop, and then upload the LibreOffice file to my OneDrive account, and use Excel Online to open the ODS file and saved as XLSX. In one fell swoop, I have the same spreadsheet in Google Drive, my laptop and OneDrive. 3 copies in 3 different premises. 

As we look to the behaviour of data creation and data acquisition, data sharing and data movement, the central repository is the gold image, the most relevant copy of the data. However, for business reasons, data has to be moved to where the applications are. It could be in cloud A or cloud B or cloud C or it could be on-premises. The processed output from cloud A is stored in cloud A, and likewise, cloud B in cloud B and so on.

To get the most significant and relevant copy, data from all premises must be consolidated, thus it has to be moved to a centralized data storage repository. But intercloud data movement is bogged down by egress fees, latency, data migration challenges (like formats and encoding), security, data clearance policies and many other hoops and hurdles.

With all these questions and concerns in mind, the big question mark is “Is multicloud really practical?” From a storage guy like me who loves a great data management story, “It is not. Multicloud creates storage silos“.

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Storage in a shiny multi-cloud space

The multi-cloud for infrastructure-as-a-service (IaaS) era is not here (yet). That is what the technology marketers want you to think. The hype, the vapourware, the frenzy. It is what they do. The same goes to technology analysts where they describe vision and futures, and the high level constructs and strategies to get there. The hype of multi-cloud is often thought of running applications and infrastructure services seamlessly in several public clouds such as Amazon AWS, Microsoft® Azure and Google Cloud Platform, and linking it to on-premises data centers and private clouds. Hybrid is the new black.

Multicloud connectivity to public cloud providers and on-premises private cloud

Multi-Cloud, on-premises, public and hybrid clouds

And the aspiration of multi-cloud is the right one, when it is truly ready. Gartner® wrote a high level article titled “Why Organizations Choose a Multicloud Strategy“. To take advantage of each individual cloud’s strengths and resiliency in respective geographies make good business sense, but there are many other considerations that cannot be an afterthought. In this blog, we look at a few of them from a data storage perspective.

In the beginning there was … 

For this storage dinosaur, data storage and compute have always coupled as one. In the mainframe DASD days. these 2 were together. Even with the rise of networking architectures and protocols, from IBM SNA, DECnet, Ethernet & TCP/IP, and Token Ring FC-SAN (sorry, this is just a joke), the SANs, the filers to the servers were close together, albeit with a network buffered layer.

A decade ago, when the public clouds started appearing, data storage and compute were mostly inseparable. There was demarcation of public clouds and private clouds. The notion of hybrid clouds meant public clouds and private clouds can intermix with on-premise computing and data storage but in almost all cases, this was confined to a single public cloud provider. Until these public cloud providers realized they were not able to entice the larger enterprises to move their IT out of their on-premises data centers to the cloud convincingly. So, these public cloud providers decided to reverse their strategy and peddled their cloud services back to on-prem. Today, Amazon AWS has Outposts; Microsoft® Azure has Arc; and Google Cloud Platform launched Anthos.

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