Category Archives: Storage Market Share

Intel is still a formidable force

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It is easy to kick someone who is down. Bad news have stronger ripple effects than the good ones. Intel® is going through a rough patch, and perhaps the worst one so far. They delayed their 7nm manufacturing process, one which could have given Intel® the breathing room in the CPU war with rival AMD. And this delay has been pushed back to 2021, possibly 2022.

Intel Apple Collaboration and Partnership started in 2005

Their association with Apple® is coming to an end after 15 years, and more security flaws surfaced after the Spectre and Meltdown debacle. Extremetech probably said it best (or worst) last month:

If we look deeper (and I am sure you have), all these negative news were related to their processors. Intel® is much, much more than that.

Their Optane™ storage prowess

I have years of association with the folks at Intel® here in Malaysia dating back 20 years. And I hardly see Intel® beating it own drums when it comes to storage technologies but they are beginning to. The Optane™ revolution in storage, has been a game changer. Optane™ enables the implementation of persistent memory or storage class memory, a performance tier that sits between DRAM and the SSD. The speed and more notable the latency of Optane™ are several times faster than the Enterprise SSDs.

Intel pyramid of tiers of storage medium

If you want to know more about Optane™’s latency and speed, here is a very geeky article from Intel®:

The list of storage vendors who have embedded Intel® Optane™ into their gears is long. Vast Data, StorOne™, NetApp® MAX Data, Pure Storage® DirectMemory Modules, HPE 3PAR and Nimble Storage, Dell Technologies PowerMax, PowerScale, PowerScale and many more, cement Intel® storage prowess with Optane™.

3D Xpoint, the Phase Change Memory technology behind Optane™ was from the joint venture between Intel® and Micron®. That partnership was dissolved in 2019, but it has not diminished the momentum of next generation Optane™. Alder Stream and Barlow Pass are going to be Gen-2 SSD and Persistent Memory DC DIMM respectively. A screenshot of the Optane™ roadmap appeared in Blocks & Files last week.

Intel next generation Optane roadmap

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Dell EMC Isilon is an Emmy winner!

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[ Disclosure: I was invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees were covered by GestaltIT, the organizer and I was not obligated to blog or promote the vendors’ technologies presented at this event. The content of this blog is of my own opinions and views ]

And the Emmy® goes to …

Yes, the Emmy® goes to Dell EMC Isilon! It was indeed a well deserved accolade and an honour!

Dell EMC Isilon had just won the Technology & Engineering Emmy® Awards a week before Storage Field Day 19, for their outstanding pioneering work on the NAS platform tiering technology of media and broadcasting content according to business value.

A lasting true clustered NAS

This is not a blog to praise Isilon but one that instill respect to a real true clustered, scale-out file system. I have known of OneFS for a long time, but never really took the opportunity to really put my hands on it since 2006 (there is a story). So here is a look at history …

Back in early to mid-2000, there was a lot of talks about large scale NAS. There were several players in the nascent scaling NAS market. NetApp was the filer king, with several competitors such as Polyserve, Ibrix, Spinnaker, Panasas and the young upstart Isilon. There were also Procom, BlueArc and NetApp’s predecessor Auspex. By the second half of the 2000 decade, the market consolidated and most of these NAS players were acquired.

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StorageGRID gets gritty

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[ Disclosure: I was invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees were covered by GestaltIT, the organizer and I was not obligated to blog or promote the vendors’ technologies presented at the event. The content of this blog is of my own opinions and views ]

NetApp® presented StorageGRID® Webscale (SGWS) at Storage Field Day 19 last month. It was timely when the general purpose object storage market, in my humble opinion, was getting disillusioned and almost about to deprive itself of the value of what it was supposed to be.

“Cheap and deep“, “Race to Zero” were some of the less storied calls I have come across when discussing about object storage, and it was really de-valuing the merits of object storage as vendors touted their superficial glory of being in the IDC Marketscape for Object-based Storage 2019.

Almost every single conversation I had in the past 3 years was either explaining what object storage is or “That is cheap storage right?”

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Is General Purpose Object Storage disenfranchised?

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[Disclosure: I am invited by GestaltIT as a delegate to their Storage Field Day 19 event from Jan 22-24, 2020 in the Silicon Valley USA. My expenses, travel, accommodation and conference fees will be covered by GestaltIT, the organizer and I am not obligated to blog or promote the vendors’ technologies to be presented at this event. The content of this blog is of my own opinions and views]

This is NOT an advertisement for coloured balls.

This is the license to brag for the vendors in the next 2 weeks or so, as we approach the 2020 new year. This, of course, is the latest 2019 IDC Marketscape for Object-based Storage, released last week.

My object storage mentions

I have written extensively about Object Storage since 2011. With different angles and perspectives, here are some of them:

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Is Pure Play Storage good?

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I post storage and cloud related articles to my unofficial SNIA Malaysia Facebook community (you are welcomed to join) every day. It is a community I started over 9 years ago, and there are active live banters of the posts of the day. Casual, personal were the original reasons why I started the community on Facebook rather than on LinkedIn, and I have been curating it religiously for the longest time.

The Big 5 of Storage (it was Big 6 before this)

Looking back 8-9 years ago, the storage vendor landscape of today has not changed much. The Big 5 hegemony is still there, still dominating the Gartner Magic Quadrant for Enterprise and Mid-end Arrays, and is still there in the All-Flash quadrant as well, albeit the presence of Pure Storage in that market.

The Big 5 of today – Dell EMC, NetApp, HPE, IBM and Hitachi Vantara – were the Big 6 of 2009-2010, consisting of EMC, NetApp, Dell, HP, IBM and Hitachi Data Systems. The All-Flash, or Gartner calls it Solid State Arrays (SSA) market was still an afterthought, and Pure Storage was just founded. Pure Storage did not appear in my radar until 2 years later when I blogged about Pure Storage’s presence in the market.

Here’s a look at the Gartner Magic Quadrant for 2010:

We see Pure Play Storage vendors in the likes of EMC, NetApp, Hitachi Data Systems (before they adopted the UCP into their foray), 3PAR, Compellent, Pillar Data Systems, BlueArc, Xiotech, Nexsan, DDN and Infortrend. And when we compare that to the 2017 Magic Quadrant (I have not seen the 2018 one yet) below:

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Dell Technologies World – Every IT needs

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[Preamble: I have been invited by Dell Technologies as a delegate to their upcoming Dell Technologies World from Apr 30-May 2, 2018 in Las Vegas, USA. My expenses, travel and accommodation will be paid by Dell Technologies, the organizer and I was not obligated to blog or promote the technologies presented at this event. The content of this blog is of my own opinions and views]

I have been invited as a delegate to the upcoming Dell Technologies World (previously known as Dell EMC World) from April 30th to May 3rd, 2018. I am excited because a vision has been playing in my mind since I got the invitation, and that vision is the geek in me goes bonkers. It is much like a going into a Supermarket Sweep game show, except there is no time limit and it will be technology, technology and more technology!

Since Dell acquired EMC in 2015, they have been getting a bit of criticism from almost everyone. The general feeling was that that USD67 billion acquisition of EMC was too big for Dell to swallow. 2 years on, and counting, I must say that the integration of both companies have gone extremely well. And it is just not the facade of the integration, but internally as well. This is what I have gathered from the many friends of both companies and ex-colleagues at EMC in South Asia. (I was a TC for the IP Storage solutions and was also the Regional Oil & Gas consultant during my stint at EMC from 2007-2009)

Dell Technologies is now the only company in the world which has almost every segment of the IT market covered. From x86 gears for the consumers and enterprise, to security needs, data analytics and IOT, and of course, storage tech, Dell Technologies is addressing every IT needs for any company, and that is a good time. How so?

It is about choice. It is about the customers.

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Can NetApp do it a bit better?

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[Preamble: I was a delegate of Storage Field Day 12. My expenses, travel and accommodation were paid for by GestaltIT, the organizer and I was not obligated to blog or promote the technologies presented in this event]

In Day 2 of Storage Field Day 12, I and the other delegates were hustled to NetApp’s Sunnyvale campus headquarters. That was a homecoming for me, and it was a bit ironic too.

Just 8 months ago, I was NetApp Malaysia Country Manager. That country sales lead role was my second stint with NetApp. I lasted almost 1 year.

17 years ago, my first stint with NetApp was the employee #2 in Malaysia as an SE. That SE stint went by quickly for 5 1/2 years, and I loved that time. Those Fall Classics NetApp used to have at the Batcave and the Fortress of Solitude left a mark with me, and the experiences still are as vivid as ever.

Despite what has happened in both stints and even outside the circle, I am still one of NetApp’s active cheerleaders in the Asia Pacific region. I even got accused by being biased as a community leader in the SNIA Malaysia Facebook page (unofficial but recognized by SNIA), because I was supposed to be neutral. I have put in 10 years to promote the storage technology community with SNIA Malaysia. [To the guy named Stanley, my response was be “Too bad, pick a religion“.]

The highlight of the SFD12 NetApp visit was of course, having lunch with Dave Hitz, one of the co-founders and the one still remaining. But throughout the presentations, I was unimpressed.

For me, the only one which stood out was CloudSync. I have read about CloudSync since NetApp Insight 2016 and yes, it’s a nice little piece of data shipping service between on-premise and AWS cloud.

Here’s how CloudSync looks like:

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Let’s smoke the storage peace pipe

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NVMe (Non-Volatile Memory Express) is upon us. And in the next 2-3 years, we will see a slew of new storage solutions and technology based on NVMe.

Just a few days ago, The Register released an article “Seventeen hopefuls fight for the NVMe Fabric array crown“, and it was timely. I, for one, cannot be more excited about the development and advancement of NVMe and the upcoming NVMeF (NVMe over Fabrics).

This is it. This is the one that will end the wars of DAS, NAS and SAN and unite the warring factions between server-based SAN (the sexy name differentiating old DAS and new DAS) and the networked storage of SAN and NAS. There will be PEACE.

Remember this?

nutanix-nosan-buntingNutanix popularized the “No SAN” movement which later led to VMware VSAN and other server-based SAN solutions, hyperconverged techs such as PernixData (acquired by Nutanix), DataCore, EMC ScaleIO and also operated in hyperscalers – the likes of Facebook and Google. The hyperconverged solutions and the server-based SAN lines blurred of storage but still, they are not the usual networked storage architectures of SAN and NAS. I blogged about this, mentioning about how the pendulum has swung back to favour DAS, or to put it more appropriately, server-based SAN. There was always a “Great Divide” between the 2 modes of storage architectures. Continue reading →

Don’t get too drunk on Hyper Converged

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I hate the fact that I am bursting the big bubble brewing about Hyper Convergence (HC). I urge all to look past the hot air and hype frenzy that are going on, because in the end, the HC platforms have to be aligned and congruent to the organization’s data architecture and business plans.

The announcement of Gartner’s latest Magic Quadrant on Integrated Systems (read hyper convergence) has put Nutanix as the leader of the pack as of August 2015. Clearly, many of us get caught up because it is the “greatest feeling in the world”. However, this faux feeling is not reality because there are many factors that made the pack leaders in the Magic Quadrant (MQ).

Gartner MQ Integrated Systems Aug 2015

First of all, the MQ is about market perception. There is no doubt that the pack leaders in the Leaders Quadrant have earned their right to be there. Each company’s revenue, market share, gross margin, company’s profitability have helped put each as leaders in the pack. However, it is also measured by branding, marketing, market perception and acceptance and other intangible factors.

Secondly, VMware EVO: Rail has split the market when EMC has 3 HC solutions in VCE, ScaleIO and EVO: Rail. Cisco wanted to do their own HC piece in Whiptail (between the 2014 MQ and 2015 MQ reports), and closed down Whiptail when their new CEO came on board. NetApp chose EVO: Rail and also has the ever popular FlexPod. That is why you see that in this latest MQ report, NetApp and Cisco are interpreted independently whereas in last year’s report, it was Cisco/NetApp. Market forces changed, and perception changed.  Continue reading →

Praying to the hypervisor God

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I was reading a great article by Frank Denneman about storage intelligence moving up the stack. It was pretty much in line with what I have been observing in the past 18 months or so, about the storage pendulum having swung back to DAS (direct attached storage). To be more precise, the DAS form factor I am referring to are physical server hardware that houses many disk drives.

Like it or not, the hypervisor has become the center of the universe in the IT space. VMware has become the indomitable force in the hypervisor technology, with Microsoft Hyper-V playing catch-up. The seismic shift of these 2 hypervisor technologies are leading storage vendors to place them on to the altar and revering them as deities. The others, with the likes of Xen and KVM, and to lesser extent Solaris Containers aren’t really worth mentioning.

This shift, as the pendulum swings from networked storage back to internal “direct-attached” storage are dictated by 4 main technology factors:

  • The x86 server architecture
  • Software-defined
  • Scale-out architecture
  • Flash-based storage technology

Anyone remember Thumper? Not the Disney character from the Bambi movie!

thumper-bambi-cartoon-character

When the SunFire X4500 (aka Thumper) was first released in (intermission: checking Wiki for the right year) in 2006, I felt that significant wound inflicted in the networked storage industry. Instead of the usual 4-8 hard disk drives in the all the industry servers at the time, the X4500 4U chassis housed 48 hard disk drives. The design and architecture were so astounding to me, I even went and bought a 1U SunFire X4150 for my personal server collection. Such was my adoration for Sun’s technology at the time.

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