Category Archives: Google

Fueling the Flywheel of AWS Storage

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It was bound to happen. It happened. AWS Storage is the Number 1 Storage Company.

The tell tale signs were there when Silicon Angle reported that AWS Storage revenue was around USD$6.5-7.0 billion last year and will reach USD$10 billion at the end of 2021. That news was just a month ago. Last week, IT Brand Pulse went a step further declaring AWS Storage the Number 1 in terms of revenue. Both have the numbers to back it up.

AWS Logo

How did it become that way? How did AWS Storage became numero uno?

Flywheel juggernaut

I became interested in the Flywheel concept some years back. It was conceived in Jim Collins’ book, “Good to Great” almost 20 years ago, and since then, Amazon.com has become the real life enactment of the Flywheel concept.

Amazon.com Flywheel – How each turn becomes sturdier, brawnier.

Every turn of the flywheel requires the same amount of effort although in the beginning, the noticeable effect is minuscule. But as every turn gains momentum, the returns of each turn scales greater and greater to the fixed efforts of operating a single turn.

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TrueNAS – The Secure Data Platform for EasiShare

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The Enterprise File Sync and Share (EFSS) EasiShare presence is growing rapidly in the region, as enterprises and organizations are quickly redefining the boundaries of the new workspace. Work files and folders are no longer confined to the shared network drives within the local area network. It is going beyond to the “Work from Anywhere” phenomenon that is quickly becoming the way of life. Breaking away from the usual IT security protection creates a new challenge, but EasiShare was conceived with security baked into its DNA. With the recent release, Version 10, file sharing security and resiliency are stronger than ever.

[ Note: I have blogged about EasiShare previously. Check out the 2 links below ]

Public clouds are the obvious choice but for organizations to protect their work files, and keep data secure, services like Dropbox for Business, Microsoft® Office 365 with OneDrive and Google® Workspace are not exactly the kind of file sharing with security as their top priority. A case in point was the 13-hour disruption to Wasabi Cloud last week, where the public cloud storage provider’s domain name, wasabisys.com, was suspended by their domain name registrar because of malware discrepancy at one of its endpoints. There were other high profile cases too.

This is where EasiShare shines, because it is a secure, private EFSS solution for the enterprise and beyond, because business resiliency is in the hands and control of the organization that owns it, not the public cloud service providers.

EasiShare unifies with TrueNAS for secure business resiliency

EasiShare is just one several key business solutions iXsystems™ in Asia Pacific Japan is working closely with, and there is a strong, symbiotic integration with the TrueNAS® platform. Both have strong security features that fortify business resiliency, especially when facing the rampant ransomware scourge.

Value of a Single Unified Data Services Platform

A storage array is not a solution. It is just a box that most vendors push to sell. A storage must be a Data Services Platform. Readers of my blog would know that I have spoken about the Data Services Platform 3 years ago and you can read about it:

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Storage in a shiny multi-cloud space

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The multi-cloud for infrastructure-as-a-service (IaaS) era is not here (yet). That is what the technology marketers want you to think. The hype, the vapourware, the frenzy. It is what they do. The same goes to technology analysts where they describe vision and futures, and the high level constructs and strategies to get there. The hype of multi-cloud is often thought of running applications and infrastructure services seamlessly in several public clouds such as Amazon AWS, Microsoft® Azure and Google Cloud Platform, and linking it to on-premises data centers and private clouds. Hybrid is the new black.

Multicloud connectivity to public cloud providers and on-premises private cloud

Multi-Cloud, on-premises, public and hybrid clouds

And the aspiration of multi-cloud is the right one, when it is truly ready. Gartner® wrote a high level article titled “Why Organizations Choose a Multicloud Strategy“. To take advantage of each individual cloud’s strengths and resiliency in respective geographies make good business sense, but there are many other considerations that cannot be an afterthought. In this blog, we look at a few of them from a data storage perspective.

In the beginning there was … 

For this storage dinosaur, data storage and compute have always coupled as one. In the mainframe DASD days. these 2 were together. Even with the rise of networking architectures and protocols, from IBM SNA, DECnet, Ethernet & TCP/IP, and Token Ring FC-SAN (sorry, this is just a joke), the SANs, the filers to the servers were close together, albeit with a network buffered layer.

A decade ago, when the public clouds started appearing, data storage and compute were mostly inseparable. There was demarcation of public clouds and private clouds. The notion of hybrid clouds meant public clouds and private clouds can intermix with on-premise computing and data storage but in almost all cases, this was confined to a single public cloud provider. Until these public cloud providers realized they were not able to entice the larger enterprises to move their IT out of their on-premises data centers to the cloud convincingly. So, these public cloud providers decided to reverse their strategy and peddled their cloud services back to on-prem. Today, Amazon AWS has Outposts; Microsoft® Azure has Arc; and Google Cloud Platform launched Anthos.

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The prudence needed for storage technology companies

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Blitzscaling has been on my mind a lot. Ever since I discovered that word a while back, it has returned time and time again to fill my thoughts. In the wake of COVID-19, and in the mire of this devastating pandemic, is blitzscaling still the right strategy for this generation of storage technology, hyperconverged, data management and cloud storage startups?

What the heck is Blitzscaling? 

For the uninformed, here’s a video of Reid Hoffman, co-founder of Linked and a member of the Paypal mafia, explaining Blitzscaling.

Blitzscaling is about hyper growing, scaling ultra fast and rocketing to escape velocity, at the expense of things like management efficiency, financial prudence, profits and others. While this blog focuses on storage companies, blitzscaling is probably most recognizable in the massive expansion of Uber (and contraction) a few years ago. In the US, the ride hailing war is between Uber and Lyft, but over here in South East Asia, just a few years back, it was between Uber and Grab. In China it was Uber and Didi.

From the storage angle, 2 segments exemplified the blitzscaling culture between 2015 and 2020.

  • All Flash Startups
  • Hyper Converged Infrastructure Startups

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Persistent Storage could stifle Google Anthos multi-cloud ambitions

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To win in the multi-cloud game, you have to be in your competitors’ cloud. Google Cloud has been doing that since they announced Google Anthos just over a year ago. They have been crafting their “assault”, starting with on-premises, and Anthos on AWS. Anthos on Microsoft® Azure is coming, currently in preview mode.

Google CEO Sundar Pichai announcing Google Anthos at Next ’19

BigQuery Omni conversation starter

2 weeks ago, whilst the Google Cloud BigQuery Omni announcement was still under wraps, local Malaysian IT portal Enterprise IT News sent me the embargoed article to seek my views and opinions. I have to admit that I was ignorant about the deeper workings of BigQuery, and haven’t fully gone through the works of Google Anthos as well. So I researched them.

Having done some small works on Qubida (defunct) and Talend several years ago, I have grasped useful data analytics and data enablement concepts, and so BigQuery fitted into my understanding of BigQuery Omni quite well. That triggered my interests to write this blog and meshing the persistent storage conundrum (at least for me it is something to be untangled) to Kubernetes, to GKE (Google Kubernetes Engine), and thus Anthos as well.

For discussion sake, here is an overview of BigQuery Omni.

An overview of Google Cloud BigQuery Omni on multiple cloud providers

My comments and views are in this EITN article “Google Cloud’s BigQuery Omni for Multi-cloud Analytics”.

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Down the rabbit hole with Kubernetes Storage

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Kubernetes is on fire. Last week VMware® released the State of Kubernetes 2020 report which surveyed companies with 1,000 employees and above. Results were not surprising as the adoptions of this nascent technology are booming. But persistent storage remained the nagging concern for the Kubernetes serving the infrastructure resources to applications instances running in the containers of a pod in a cluster.

The standardization of storage resources have settled with CSI (Container Storage Interface). Storage vendors have almost, kind of, sort of agreed that the API objects such as PersistentVolumes, PersistentVolumeClaims, StorageClasses, along with the parameters would be the way to request the storage resources from the Pre-provisioned Volumes via the CSI driver plug-in. There are already more than 50 vendor specific CSI drivers in Github.

Kubernetes and CSI initiative

Kubernetes and the CSI (Container Storage Interface) logos

The CSI plug-in method is the only way for Kubernetes to scale and keep its dynamic, loadable storage resource integration with external 3rd party vendors, all clamouring to grab a piece of this burgeoning demands both in the cloud and in the enterprise.

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A Dialogue between 2 Drives

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I was talking to an end user who was slowly getting exposed to the cloud amid this Covid-19 pandemic. The whole work from home thingy was not new to him, but the scale of the practice suddenly escalated when more than 80 of his staff have to work from wherever they were stuck at during the past 6 weeks. Initially all of his staff had to alternate their folders and files access because their Sonicwall® Global Client license and SSL VPN Clients were inadequate. Even after their upgrade of the licenses, the performance of getting the folders and files through the Z: drive was poor and the network was chocked up. I told them that regardless, the SMB protocol of the NAS shared folders was chatty and generated a lot of network traffic on the VPN, along with the inadequacies of running this over the wide area Internet network. Staff productivity obviously nosedived.

We are now exploring putting their work in the cloud but maintaining a consistent synchronized set of folders and files at all times. Wasabi® Cloud has emerged the most attractive price/GB/month and no egress or API requests fees.

Combining 2 shared drives into one

NAS Drive talking to Cloud Drive like 2 buddies

Now here is a story of 2 Drives

The end user is not an IT savvy user. They were unfamiliar with Cloud Storage other than the free personal ones like Google Drive, or Dropbox. They have more than 200TB and I have introduced to them Wasabi® Cloud. They were very familiar with their Z:, their NAS Drive. I introduced to them the Cloud Drive.

NAS: Hey, how’s it going?

Cloud: Not bad. My boss and your boss are talking about bringing me and Wasabi® Cloud to join your gang. Hope you are OK with that.

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Cloud Sync Prowess of FreeNAS

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The COVID-19 situation has driven technology to find new ways to adapt to the new digital workspace. Difficulty in remote access to content files and media assets has disrupted the workflow of the practitioners of many business segments. Many are trying to find ways to get the files and folders into their home computers and laptops to do work when they were used to getting them from the regular NAS shared drives.

These challenges have put hybrid cloud file sharing into the forefront, making it the best possible option to access the NAS folders and files inside and outside the boundaries of the company’s network. However, end users are pressured to invest into new technologies to adjust to this new normal. It does not have to be this way, because FreeNAS™ (and in that aspect TrueNAS®) has plenty of cloud help to offer. Most of the features are Free!

TrueNAS CORE

TrueNAS Core replacing FreeNAS in version 12.0

[ Note: FreeNAS™ will become TrueNAS® Core in the release 12. News was announced 2 months ago ]

FreeNAS™ Cloud Sync

One of the underrated features of FreeNAS™ is Cloud Sync. It was released in version 11.1 and it is invaluable extending the hybrid cloud file sharing to the masses. Cloud Sync makes the shares available to public cloud services such as AWS S3, Dropbox, Google Cloud Storage, Google Drive, Microsoft Blob Storage, Microsoft OneDrive, pCloud, Wasabi™ Cloud and more. This means that the files and folders used within the NAS space in the LAN, can synchronized and used through the public cloud services mentioned.

There are 2 steps to setup Cloud Sync.

  • Add the Cloud Credentials for the cloud provider to use
  • Create the Cloud Sync Task

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Green Storage? Meh!

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Something triggered my thoughts a few days ago. A few of us got together talking about climate change and a friend asked how green was the datacenter in IT. With cloud computing booming, I would say that green computing isn’t really the hottest thing at present. That in turn, leads us to one of the most voracious energy beasts in the datacenter, storage. Where is green storage in the equation?

What is green?

Over the past decade, several storage related technologies were touted as more energy efficient. These include

  • Tape – when tapes are offline, they do not consume power and do not require cooling
  • Virtualization – Virtualization reduces the number of servers and desktops, and of course storage too
  • MAID (Massive Array of Independent Disks) – the arrays spin down the HDDs if idle for a period of time
  • SSD (Solid State Drives) – Compared to HDDs, SSDs consume much less power, and overall reduce the cooling needs
  • Data Footprint Reduction – Deduplication, compression and other technologies to reduce copies of data
  • SMR (Shingled Magnetic Recording) Drives – Higher areal density means less drives but limited by physics.

The largest gorilla in storage technology

HDDs still dominate the market and they are the biggest producers of heat and vibration in a storage array, along with the redundant power supplies and fans. Until and unless SSDs dominate, we have to live with the fact that storage disk drives are not green. The statistics from Statistica below forecasts that in 2021, the shipment of SSDs will surpass HDDs.

Today the areal density of HDDs have increased. With SMR (shingled magnetic recording), the areal density jumped about 25% more than the 1Tb/inch (Terabit per inch) in the CMR (conventional magnetic recording) drives. The largest SMR in the market today is 16TB from Seagate with 18TB SMR in the horizon. That capacity is going to grow significantly when EAMR (energy assisted magnetic recording) – which counts heat assisted and microwave assisted – drives enter the market next year. The areal density will grow to 1.6Tb/inch with a roadmap to 4.0Tb/inch. Continue reading →

Data Renaissance in Oil and Gas

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The Oil and Gas industry, especially in the upstream Exploration and Production (EP) sector, has been enjoying a renewed vigour in the past few years. I have kept in touch with the developments of the EP side because I always have a soft spot for the industry. I have engaged in infrastructure and solutions in the petrotechnical side in my days at Sun Microsystems back in the late 90s. The engagements with EP intensified in my first stint at NetApp, wearing the regional Oil & Gas consulting engineer here in South Asia for almost 6 years. Then, with Interica in 2014, I was dealing with subsurface data and seismic interpretation technology. EP is certainly an exciting sector to cover because there are so much technical work involved and the technologies, especially the non-IT, are breath taking.

I have been an annual registrant to the Digital Energy Journal events since 2013, except last year, and I have always enjoyed their newsletter. This week I attended Digital Energy 2-day conference again, and I was taken in by the exciting times in EP. Here are a few of my views and trends observation in this data renaissance.

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