Is Pure Play Storage good?

I post storage and cloud related articles to my unofficial SNIA Malaysia Facebook community (you are welcomed to join) every day. It is a community I started over 9 years ago, and there are active live banters of the posts of the day. Casual, personal were the original reasons why I started the community on Facebook rather than on LinkedIn, and I have been curating it religiously for the longest time.

The Big 5 of Storage (it was Big 6 before this)

Looking back 8-9 years ago, the storage vendor landscape of today has not changed much. The Big 5 hegemony is still there, still dominating the Gartner Magic Quadrant for Enterprise and Mid-end Arrays, and is still there in the All-Flash quadrant as well, albeit the presence of Pure Storage in that market.

The Big 5 of today – Dell EMC, NetApp, HPE, IBM and Hitachi Vantara – were the Big 6 of 2009-2010, consisting of EMC, NetApp, Dell, HP, IBM and Hitachi Data Systems. The All-Flash, or Gartner calls it Solid State Arrays (SSA) market was still an afterthought, and Pure Storage was just founded. Pure Storage did not appear in my radar until 2 years later when I blogged about Pure Storage’s presence in the market.

Here’s a look at the Gartner Magic Quadrant for 2010:

We see Pure Play Storage vendors in the likes of EMC, NetApp, Hitachi Data Systems (before they adopted the UCP into their foray), 3PAR, Compellent, Pillar Data Systems, BlueArc, Xiotech, Nexsan, DDN and Infortrend. And when we compare that to the 2017 Magic Quadrant (I have not seen the 2018 one yet) below:

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Oracle Cloud Infrastructure to prove skeptics wrong

[Preamble: I have been invited by  GestaltIT as a delegate to their TechFieldDay from Oct 17-19, 2018 in the Silicon Valley USA. My expenses, travel and accommodation are covered by GestaltIT, the organizer and I was not obligated to blog or promote their technologies presented at this event. The content of this blog is of my own opinions and views]

The much maligned Oracle Cloud is getting a fresh reboot, starting with their Oracle Cloud Infrastructure (OCI), and significant enhancements and technology updates were announced at the Oracle Open World this week. I had the privilege to hear about Oracle Cloud’s new attack plan when they presented at Tech Field Day 17 last week.

Oracle Cloud has not have the best of days in recent months. Thomas Kurian’s resignation as their President of Product Development was highly publicized in a disagreement with CTO and founder, Larry Ellison over cloud software strategy. Then there was an on-going lawsuit about how Oracle was misrepresenting their cloud revenue growth, which puts Oracle in a bad light.

On the local front here in Malaysia, I have heard from the grapevine of the aggressive nature of Oracle personnel pushing partners and customers to adopt their cloud services using legal scare tactics on their database licensing. A buddy of mine, who was previously the cloud business development manager at CTC Global, also shared Oracle’s cloud shortcomings compared to Amazon Web Service and Microsoft Azure a year ago.

Oracle Cloud Infrastructure team aimed to turnover the bad perceptions, starting with the delegates of Tech Field Day 17, including yours truly.Their strategy was clear. Oracle Cloud Infrastructure runs the highest performance and the highest enterprise grade Infrastructure-as-a-Service (IaaS), bar none. Unlike the IBM Cloud, which in my opinion is a wishy-washy cloud service platform, Oracle Cloud’s ambition is solid.

They did a demo on JDEdwards EnterpriseOne application, and they continue to demonstrate their prowess running the highest performance computing experience ever, for all enterprise-grade workload. And that enterprise pedigree is clear.

Just this week, Amazon Prime Day had an outage. Amazon is in the process of weaning Oracle database from their entire ecosystem by 2020, and this outage clearly showed that the Oracle database and the enterprise applications would only run best on Oracle Cloud Infrastructure.

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The Network is Still the Computer

[Preamble: I have been invited by  GestaltIT as a delegate to their TechFieldDay from Oct 17-19, 2018 in the Silicon Valley USA. My expenses, travel and accommodation are covered by GestaltIT, the organizer and I was not obligated to blog or promote their technologies presented at this event. The content of this blog is of my own opinions and views]

Sun Microsystems coined the phrase “The Network is the Computer“. It became one of the most powerful ideologies in the computing world, but over the years, many technology companies have tried to emulate and practise the mantra, but fell short.

I have never heard of Drivescale. It wasn’t in my radar until the legendary NFS guru, Brian Pawlowski joined them in April this year. Beepy, as he is known, was CTO of NetApp and later at Pure Storage, and held many technology leadership roles, including leading the development of NFSv3 and v4.

Prior to Tech Field Day 17, I was given some “homework”. Stephen Foskett, Chief Cat Herder (as he is known) of Tech Field Days and Storage Field Days, highly recommended Drivescale and asked the delegates to pick up some notes on their technology. Going through a couple of the videos, Drivescale’s message and philosophy resonated well with me. Perhaps it was their Sun Microsystems DNA? Many of the Drivescale team members were from Sun, and I was previously from Sun as well. I was drinking Sun’s Kool Aid by the bucket loads even before I graduated in 1991, and so what Drivescale preached made a lot of sense to me.Drivescale is all about Scale-Out Architecture at the webscale level, to address the massive scale of data processing. To understand deeper, we must think about “Data Locality” and “Data Mobility“. I frequently use these 2 “points of discussion” in my consulting practice in architecting and designing data center infrastructure. The gist of data locality is simple – the closer the data is to the processing, the cheaper/lightweight/efficient it gets. Moving data – the data mobility part – is expensive.

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My first TechFieldDay

[Preamble: I have been invited by  GestaltIT as a delegate to their TechFieldDay from Oct 17-19, 2018 in the Silicon Valley USA. My expenses, travel and accommodation are paid by GestaltIT, the organizer and I was not obligated to blog or promote their technologies presented at this event. The content of this blog is of my own opinions and views]

I have attended a bunch of Storage Field Days over the years but I have never attended a Tech Field Day. This coming week, I will be attending their 17th edition, TechFieldDay 17, but my first. I have always enjoyed Storage Field Days. Everytime I joined as a delegate, there were new things to discover but almost always, serendipity happened.

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The Commvault 5Ps of change

[Preamble: I have been invited by Commvault via GestaltIT as a delegate to their Commvault GO conference from Oct 9-11, 2018 in Nashville, TN, USA. My expenses, travel and accommodation are paid by Commvault, the organizer and I was not obligated to blog or promote their technologies presented at this event. The content of this blog is of my own opinions and views]

I am a delegate of Commvault GO 2018 happening now in Nashville, Tennessee. I was also a delegate of Commvault GO 2017 held at National Harbor, Washington D.C. Because of scheduling last year, I only managed to stay about a day and a half before flying off to the West Coast. This year I was given the opportunity to experience the full conference at Commvault GO 2018. And I was able to savour the energy, the mindset and the culture of Commvault this time around.

Make no mistakes folks, BIG THINGS are happening with Commvault. I can feel it with their people, with their partners and their customers at the GO conference. How so?

For one, Commvault is making big changes, from People, Process, Pricing, Products and Perception (that’s 5 Ps). Starting with Products, they have consolidated from 20+ products into 4, and simplifying the perception of how the industry sees Commvault. The diagram below shows the 4 products portfolio.

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Cohesity SpanFS – a foundational shift

[Preamble: I was a delegate of Storage Field Day 15 from Mar 7-9, 2018. My expenses, travel and accommodation were paid for by GestaltIT, the organizer and I was not obligated to blog or promote the technologies presented at this event. The content of this blog is of my own opinions and views]

Cohesity SpanFS impressed me. Their filesystem was designed from ground up to meet the demands of the voluminous cloud-scale data, and yes, the sheer magnitude of data everywhere needs to be managed.

We all know that primary data is always the more important piece of data landscape but there is a growing need to address the secondary data segment as well.

Like a floating iceberg, the piece that is sticking out is the more important primary data but the larger piece beneath the surface of the water, which is the secondary data, is becoming more valuable. Applications such as file shares, archiving, backup, test and development, and analytics and insights are maturing as the foundational data management frameworks and fast becoming the bedrock of businesses.

The ability of businesses to bounce back after a disaster; the relentless testing of large data sets to develop new competitive advantage for businesses; the affirmations and the insights of analyzing data to reduce risks in decision making; all these are the powerful back engine applicability that thrust businesses forward. Even the ability to search for the right information in a sea of data for regulatory and compliance reasons is part of the organization’s data management application.

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Magic happening

[Preamble: I am a delegate of Storage Field Day 15 from Mar 7-9, 2018. My expenses, travel and accommodation are paid for by GestaltIT, the organizer and I am not obligated to blog or promote the technologies presented at this event. The content of this blog is of my own opinions and views]

The magic is happening.

Dropbox, the magical disruptor, is going IPO.

When Dropbox first entered into the market which eventually termed as BYOD (Bring your Own Device), it was a phenomenon. There was nothing else that matched its simplicity and ease-of-use. A file uploaded into the cloud was instantaneously available on the tablets and smart phones. It was on every storage vendor’s presentation slides, using Dropbox as the perennial name dropping tactic to get end users buy-in.

Dropbox was more than that, and it went on to define a whole new market segment known as Enterprise File Synchronization and Sharing (EFSS), together with everybody else such as Box, Easishare (they are here in South East Asia), and just about everybody else. And the executive team at Dropbox knew they were special too, so much so that they rejected a buyout attempt by Apple in 2011.

Today, Dropbox is beyond BYOD and EFSS. They are a full fledged collaboration platform that includes project management, project workflow, file versioning, secure file transfer, smart file synchronization and Dropbox Paper. And they offer comprehensive plans from Basic, Plus and Professional to Business and Enterprise. Their upcoming IPO, I am sure, will give them far greater capital to expand, and realize their full potential as the foremost content-based collaboration platform in the world.

Dropbox began their exodus from AWS a couple of years ago. They wanted to control their destiny and have moved more than 500PB into their own private data center for their customer data. That was half-an-exabyte, people! And two years later, they saved $75million of operating costs after they exited AWS. Today, they have more than 1 Exabyte of customer data! That is just incredible.

And Dropbox’s storage architecture started with a simple foundational design called “Magic Pocket“. Magic Pocket is a “fixed-length, immutable” block storage layer.

The block size is fixed at 4MB chunks (for parallel performance and service resumption reasons), compressed and deduped (for capacity savings reasons), encrypted (for security reasons) and replicated (for high availability reasons).

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Storage dinosaurs evolving too

[Preamble: I am a delegate of Storage Field Day 15 from Mar 7-9, 2018. My expenses, travel and accommodation are paid for by GestaltIT, the organizer and I am not obligated to blog or promote the technologies presented at this event. The content of this blog is of my own opinions and views]

I have been called a dinosaur. We storage networking professionals and storage technologists have been called dinosaurs. It wasn’t offensive or anything like that and I knew it was coming because the writing was on the wall, … or is it?

The cloud and the breakneck pace of all the technologies that came along have made us, the storage networking professionals, look like relics. The storage guys have been pigeonholed into a sunset segment of the IT industry. SAN and NAS, according to the non-practitioners, were no longer relevant. And cloud has clout (pun intended) us out of the park.

I don’t see us that way. I see that the Storage Dinosaurs are evolving as well, and our storage foundational knowledge and experience are more relevant that ever. And the greatest assets that we, the storage networking professionals, have is our deep understanding of data.

A little over a year ago, I changed the term Storage in my universe to Data Services Platform, and here was the blog I wrote. I blogged again just before the year 2018 began.

 

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Of Object Storage, Filesystems and Multi-Cloud

Data storage silos everywhere. The early clarion call was to eliminate IT data storage silos by moving to the cloud. Fast forward to the present. Data storage silos are still everywhere, but this time, they are in the clouds. I blogged about this.

Object Storage was all the rage when it first started. AWS, with its S3 (Simple Storage Service) offering, started the cloud storage frenzy. Highly available, globally distributed, simple to access, and fitted superbly into the entire AWS ecosystem. Quickly, a smorgasbord of S3-compatible, S3-like object-based storage emerged. OpenStack Swift, HDS HCP, EMC Atmos, Cleversafe (which became IBM SpectrumScale), Inktank Ceph (which became RedHat Ceph), Bycast (acquired by NetApp to be StorageGrid), Quantum Lattus, Amplidata, and many more. For a period of a few years prior, it looked to me that the popularity of object storage with an S3 compatible front has overtaken distributed file systems.

What’s not to like? Object storage are distributed, they are metadata rich (at a certain structural level), they are immutable (hence secure from a certain point of view), and some even claim self-healing (depending on data protection policies). But one thing that object storage rarely touted dominance was high performance I/O. There were some cases, but they were either fronted by a file system (eg. NFSv4.1 with pNFS extensions), or using some host-based, SAN-client agent (eg. StorNext or Intel Lustre). Object-based storage, in its native form, has not been positioned as high performance I/O storage.

A few weeks ago, I read an article from Storage Soup, Dave Raffo. When I read it, it felt oxymoronic. SwiftStack was just nominated as a visionary in the Gartner Magic Quadrant for Distributed File Systems and Object Storage. But according to Dave’s article, Swiftstack did not want to be “associated” with object storage that much, even though Swiftstack’s technology underpinning was all object storage. Strange.

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